SlideShare uma empresa Scribd logo
DELIVERING SALES GROWTH AND
INSIGHT TO THE WORLD'S LEADING
ORGANISATIONS SINCE 1990
[Public]
2
Who Am I?
Niall Habba
MD of The Telemarketing Company since 1997
A “hands on” Director
An Inexperienced Public Speaker
[Public]
3
Who are we?
A voice contact specialist since 1990
Underpinned by compliance and ethics
Flexible, agile and committed
An enterprise partner
UK based with global reach
Independent and financially secure
[Public]
Quality Driven
Industry Accredited, Externally Audited
Agile
People, Systems and Processes
that flex to meet needs
Collaborative
A Culture of Continuous
Improvement
Expert
A True Voice Specialist since 1990
Values
4
[Public]
Global Reach
[Public]
Our experience
6
[Public]
7
The Value of Telemarketing in a Digital World
[Public]
8
It’s agile
It’s a proper two way channel
It enables profiling and data hygiene
It captures the reasons buyers won’t engage, helping
segment and inform strategy
It’s disruptive (in a good way when done well)
It can deliver truly “sales ready” leads
The benefits of telemarketing?
[Public]
Client Issue
Our Solution
[Public]
Client Issue
Our Solution
Copyright – The BigDataBlog
Where telemarketing adds value
[Public]
Lead Management
Inbound AQL/MQL
Telephone
Qualification
Sales Qualified
Leads
[Public]
“Last Chance” Telemarketing & Sales
Digital
Inbound Email SMS Call!
[Public]
“Land Grab” Telemarketing & Sales
Series B
funding- pre
IPO
Rapid growth
required with
large
addressable
market?
Other channels
refined and
optimised
using
telemarketing
feedback
Rapid scale up
First round
funding
Some calling –
perhaps with in
house team
Other channels
and sales
enablement
developed
Early stage
growth
Startup –
seed/pre-seed
funded
Selling to
contacts or
test marketing
Devise
proposition
[Public]
14
Is this the same as telesales?
• Telesales is generally viewed as more transactional
• Inside Sales tend to be higher value with a more involved sales cycle
• Includes Web demos and/or Webex, Zoom sessions
• Best practice includes real time delivery of sales enablement material
even in early calls
• Also includes a forced cadence model – building a repeatable and
tweakable sales process
• Most of you will have been sold something this way – increasing
adoption and acceptance of the model
Inside Sales
[Public]
15
In our view, the way to ensure that modern sales and marketing people
engage is to make sure they can “consume” and engage with the service
and the outputs digitally.
We’ve invested heavily over the years in technology and in-house
developers.
In our client portal and our clients can pick up their mobile 24/7 to access
real time stats, download results, review call recordings, review quality
scoring assessments, check our pipeline and the value of sales and leads
delivered, all between any two dates and looking at any segment of the
data.
Scalability and agility are crucial. If you can’t stop easily, be careful about
starting (use an agency)
A few other things to consider
[Public]
Reporting – TTMC Connect
[Public]
1. Think about where your digital processes are not
working or are not optimised – Telemarketing can
help.
2. Speak to peers and colleagues who have used
telemarketing. Many more than you’d think will
have done so.
3. Test it – be open minded and ready to engage..
The Call to Action!
[Public]
Thank you. Any questions?
[Public]

Mais conteúdo relacionado

Mais procurados

Alignement: The Key to High Growth
Alignement: The Key to High GrowthAlignement: The Key to High Growth
Alignement: The Key to High Growth
The Growth Ops Community (Formerly MOCCA)
 
From Back Room to Board Room - The Strategic & Evolving Role of MOPS
From Back Room to Board Room - The Strategic & Evolving Role of MOPSFrom Back Room to Board Room - The Strategic & Evolving Role of MOPS
From Back Room to Board Room - The Strategic & Evolving Role of MOPS
The Growth Ops Community (Formerly MOCCA)
 
Overview of Tigernix Consulting Services
Overview of Tigernix Consulting ServicesOverview of Tigernix Consulting Services
Overview of Tigernix Consulting Services
Tigernix Pte Ltd
 
3 conexus digital transformation draft
3 conexus digital transformation draft3 conexus digital transformation draft
3 conexus digital transformation draft
Charlie Lines
 
Big digital oct 2014 ex
Big digital oct 2014 exBig digital oct 2014 ex
Big digital oct 2014 ex
Firestring
 
Introducing Digital Works Group UK
Introducing Digital Works Group UKIntroducing Digital Works Group UK
Introducing Digital Works Group UK
Richard Morecroft
 
Salesinar by CMC Group
Salesinar by CMC GroupSalesinar by CMC Group
Salesinar by CMC Group
Karin Herzog
 
PCG Brand Promise Graphic
PCG Brand Promise GraphicPCG Brand Promise Graphic
PCG Brand Promise Graphic
Franka Winchester
 
GE Healthcare - Marketing Automation Roll Out Plan & Framework - v11.0sa
GE Healthcare - Marketing Automation Roll Out Plan & Framework - v11.0saGE Healthcare - Marketing Automation Roll Out Plan & Framework - v11.0sa
GE Healthcare - Marketing Automation Roll Out Plan & Framework - v11.0sa
Sal Abramo
 
Is Marketing ROI still relevant?
Is Marketing ROI still relevant?Is Marketing ROI still relevant?
Is Marketing ROI still relevant?
The Growth Ops Community (Formerly MOCCA)
 
A Seat at the Revenue Today - Gwendolyn Lefevre
A Seat at the Revenue Today - Gwendolyn LefevreA Seat at the Revenue Today - Gwendolyn Lefevre
A Seat at the Revenue Today - Gwendolyn Lefevre
Marketo
 

Mais procurados (11)

Alignement: The Key to High Growth
Alignement: The Key to High GrowthAlignement: The Key to High Growth
Alignement: The Key to High Growth
 
From Back Room to Board Room - The Strategic & Evolving Role of MOPS
From Back Room to Board Room - The Strategic & Evolving Role of MOPSFrom Back Room to Board Room - The Strategic & Evolving Role of MOPS
From Back Room to Board Room - The Strategic & Evolving Role of MOPS
 
Overview of Tigernix Consulting Services
Overview of Tigernix Consulting ServicesOverview of Tigernix Consulting Services
Overview of Tigernix Consulting Services
 
3 conexus digital transformation draft
3 conexus digital transformation draft3 conexus digital transformation draft
3 conexus digital transformation draft
 
Big digital oct 2014 ex
Big digital oct 2014 exBig digital oct 2014 ex
Big digital oct 2014 ex
 
Introducing Digital Works Group UK
Introducing Digital Works Group UKIntroducing Digital Works Group UK
Introducing Digital Works Group UK
 
Salesinar by CMC Group
Salesinar by CMC GroupSalesinar by CMC Group
Salesinar by CMC Group
 
PCG Brand Promise Graphic
PCG Brand Promise GraphicPCG Brand Promise Graphic
PCG Brand Promise Graphic
 
GE Healthcare - Marketing Automation Roll Out Plan & Framework - v11.0sa
GE Healthcare - Marketing Automation Roll Out Plan & Framework - v11.0saGE Healthcare - Marketing Automation Roll Out Plan & Framework - v11.0sa
GE Healthcare - Marketing Automation Roll Out Plan & Framework - v11.0sa
 
Is Marketing ROI still relevant?
Is Marketing ROI still relevant?Is Marketing ROI still relevant?
Is Marketing ROI still relevant?
 
A Seat at the Revenue Today - Gwendolyn Lefevre
A Seat at the Revenue Today - Gwendolyn LefevreA Seat at the Revenue Today - Gwendolyn Lefevre
A Seat at the Revenue Today - Gwendolyn Lefevre
 

Semelhante a B2B Marketing Expo Seminar Presentation

Digital Angle Overview
Digital Angle   OverviewDigital Angle   Overview
Digital Angle Overview
Eamon Tuhami
 
David Parry enabling Business Growth
David Parry enabling Business GrowthDavid Parry enabling Business Growth
David Parry enabling Business Growth
cr360
 
Blue Ridge Partners and our TMT Practice
Blue Ridge Partners and our TMT PracticeBlue Ridge Partners and our TMT Practice
Blue Ridge Partners and our TMT Practice
Corey Torrence
 
What can start-ups do to accelerate their DTC strategy
What can start-ups do to accelerate their DTC strategyWhat can start-ups do to accelerate their DTC strategy
What can start-ups do to accelerate their DTC strategy
Adrian M Odgers
 
Bpo businessplan
Bpo businessplanBpo businessplan
Bpo businessplan
logicsinfotech
 
Buyerlytics is the Science of Selling
Buyerlytics is the Science of SellingBuyerlytics is the Science of Selling
Buyerlytics is the Science of Selling
Infinity Contact
 
Intranet Solutions_Sales & Marketing
Intranet Solutions_Sales & MarketingIntranet Solutions_Sales & Marketing
Intranet Solutions_Sales & Marketing
Gene Ferro
 
Mastering Digital Marketing Strategy.pdf
Mastering Digital Marketing Strategy.pdfMastering Digital Marketing Strategy.pdf
Mastering Digital Marketing Strategy.pdf
Amit Singh
 
MAGNA MARKETING -DIGITAL MARKETING
MAGNA MARKETING -DIGITAL MARKETINGMAGNA MARKETING -DIGITAL MARKETING
MAGNA MARKETING -DIGITAL MARKETING
MAGNAMARKETING
 
Marketing Manager, IIoT Connectivity
Marketing Manager, IIoT ConnectivityMarketing Manager, IIoT Connectivity
Marketing Manager, IIoT Connectivity
Jeanette Bodkin
 
Sales, Marketing & Service Optimization: Strategies for Accelerating Growth
Sales, Marketing & Service Optimization: Strategies for Accelerating GrowthSales, Marketing & Service Optimization: Strategies for Accelerating Growth
Sales, Marketing & Service Optimization: Strategies for Accelerating Growth
Cognizant
 
Change the Game
Change the GameChange the Game
Change the Game
Jeff Wong
 
How Enterprise SaaS Companies Justify Investment in Customer Success
How Enterprise SaaS Companies Justify Investment in Customer SuccessHow Enterprise SaaS Companies Justify Investment in Customer Success
How Enterprise SaaS Companies Justify Investment in Customer Success
Gainsight
 
Beginners guide digital transformation zaitoon digital agency
Beginners guide digital transformation   zaitoon digital agencyBeginners guide digital transformation   zaitoon digital agency
Beginners guide digital transformation zaitoon digital agency
Zaitoonagency
 
Ruth ODonoghue_PR Strategy_060513
 Ruth ODonoghue_PR Strategy_060513 Ruth ODonoghue_PR Strategy_060513
Ruth ODonoghue_PR Strategy_060513
rodonoghue
 
Mumbrella - Programmatic For Marketers
Mumbrella - Programmatic For MarketersMumbrella - Programmatic For Marketers
Mumbrella - Programmatic For Marketers
Louder
 
Company Profile
Company ProfileCompany Profile
Company Profile
Hassan Talal
 
Shady mofid C V.DOC
Shady mofid C V.DOCShady mofid C V.DOC
Shady mofid C V.DOC
Shady Mofid
 
Shady mofid C V.DOC
Shady mofid C V.DOCShady mofid C V.DOC
Shady mofid C V.DOC
Shady Mofid
 
Digital marketing - The Modern Marketing Strategy.
Digital marketing - The Modern Marketing Strategy.Digital marketing - The Modern Marketing Strategy.
Digital marketing - The Modern Marketing Strategy.
Websintech
 

Semelhante a B2B Marketing Expo Seminar Presentation (20)

Digital Angle Overview
Digital Angle   OverviewDigital Angle   Overview
Digital Angle Overview
 
David Parry enabling Business Growth
David Parry enabling Business GrowthDavid Parry enabling Business Growth
David Parry enabling Business Growth
 
Blue Ridge Partners and our TMT Practice
Blue Ridge Partners and our TMT PracticeBlue Ridge Partners and our TMT Practice
Blue Ridge Partners and our TMT Practice
 
What can start-ups do to accelerate their DTC strategy
What can start-ups do to accelerate their DTC strategyWhat can start-ups do to accelerate their DTC strategy
What can start-ups do to accelerate their DTC strategy
 
Bpo businessplan
Bpo businessplanBpo businessplan
Bpo businessplan
 
Buyerlytics is the Science of Selling
Buyerlytics is the Science of SellingBuyerlytics is the Science of Selling
Buyerlytics is the Science of Selling
 
Intranet Solutions_Sales & Marketing
Intranet Solutions_Sales & MarketingIntranet Solutions_Sales & Marketing
Intranet Solutions_Sales & Marketing
 
Mastering Digital Marketing Strategy.pdf
Mastering Digital Marketing Strategy.pdfMastering Digital Marketing Strategy.pdf
Mastering Digital Marketing Strategy.pdf
 
MAGNA MARKETING -DIGITAL MARKETING
MAGNA MARKETING -DIGITAL MARKETINGMAGNA MARKETING -DIGITAL MARKETING
MAGNA MARKETING -DIGITAL MARKETING
 
Marketing Manager, IIoT Connectivity
Marketing Manager, IIoT ConnectivityMarketing Manager, IIoT Connectivity
Marketing Manager, IIoT Connectivity
 
Sales, Marketing & Service Optimization: Strategies for Accelerating Growth
Sales, Marketing & Service Optimization: Strategies for Accelerating GrowthSales, Marketing & Service Optimization: Strategies for Accelerating Growth
Sales, Marketing & Service Optimization: Strategies for Accelerating Growth
 
Change the Game
Change the GameChange the Game
Change the Game
 
How Enterprise SaaS Companies Justify Investment in Customer Success
How Enterprise SaaS Companies Justify Investment in Customer SuccessHow Enterprise SaaS Companies Justify Investment in Customer Success
How Enterprise SaaS Companies Justify Investment in Customer Success
 
Beginners guide digital transformation zaitoon digital agency
Beginners guide digital transformation   zaitoon digital agencyBeginners guide digital transformation   zaitoon digital agency
Beginners guide digital transformation zaitoon digital agency
 
Ruth ODonoghue_PR Strategy_060513
 Ruth ODonoghue_PR Strategy_060513 Ruth ODonoghue_PR Strategy_060513
Ruth ODonoghue_PR Strategy_060513
 
Mumbrella - Programmatic For Marketers
Mumbrella - Programmatic For MarketersMumbrella - Programmatic For Marketers
Mumbrella - Programmatic For Marketers
 
Company Profile
Company ProfileCompany Profile
Company Profile
 
Shady mofid C V.DOC
Shady mofid C V.DOCShady mofid C V.DOC
Shady mofid C V.DOC
 
Shady mofid C V.DOC
Shady mofid C V.DOCShady mofid C V.DOC
Shady mofid C V.DOC
 
Digital marketing - The Modern Marketing Strategy.
Digital marketing - The Modern Marketing Strategy.Digital marketing - The Modern Marketing Strategy.
Digital marketing - The Modern Marketing Strategy.
 

Último

E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfE-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
Mega P
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
gokceyesilbas
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
DIGI Brooks
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 
Product Listing Optimization Presentation - .Gay De La Cruz
Product Listing Optimization Presentation  - .Gay De La CruzProduct Listing Optimization Presentation  - .Gay De La Cruz
Product Listing Optimization Presentation - .Gay De La Cruz
gaydlc2513
 
Facebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptxFacebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptx
sarfrazkhanm47
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
omywaf
 
一比一原版美国加州大学戴维斯分校毕业证如何办理
一比一原版美国加州大学戴维斯分校毕业证如何办理一比一原版美国加州大学戴维斯分校毕业证如何办理
一比一原版美国加州大学戴维斯分校毕业证如何办理
ceqcau
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
providenceadworks416
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
MichaelGiles34
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
dqvc9xf1
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
DTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist AssignmentDTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist Assignment
Amal Agung Cahyadi
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
JimWilliams206540
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
SimpleMoneyMaker
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
zaireendigitech
 
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBKBad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
rawlensproductionsco
 
TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfTAM AdEx-Quarterly Report on Television Advertising_2024.pdf
TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
Social Samosa
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
WilliamZinsmeister
 

Último (20)

E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfE-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 
Product Listing Optimization Presentation - .Gay De La Cruz
Product Listing Optimization Presentation  - .Gay De La CruzProduct Listing Optimization Presentation  - .Gay De La Cruz
Product Listing Optimization Presentation - .Gay De La Cruz
 
Facebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptxFacebook Marketing Strategy with SNJ Global Services.pptx
Facebook Marketing Strategy with SNJ Global Services.pptx
 
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
 
一比一原版美国加州大学戴维斯分校毕业证如何办理
一比一原版美国加州大学戴维斯分校毕业证如何办理一比一原版美国加州大学戴维斯分校毕业证如何办理
一比一原版美国加州大学戴维斯分校毕业证如何办理
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
DTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist AssignmentDTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist Assignment
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
 
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBKBad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
 
TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfTAM AdEx-Quarterly Report on Television Advertising_2024.pdf
TAM AdEx-Quarterly Report on Television Advertising_2024.pdf
 
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
 

B2B Marketing Expo Seminar Presentation

  • 1. DELIVERING SALES GROWTH AND INSIGHT TO THE WORLD'S LEADING ORGANISATIONS SINCE 1990 [Public]
  • 2. 2 Who Am I? Niall Habba MD of The Telemarketing Company since 1997 A “hands on” Director An Inexperienced Public Speaker [Public]
  • 3. 3 Who are we? A voice contact specialist since 1990 Underpinned by compliance and ethics Flexible, agile and committed An enterprise partner UK based with global reach Independent and financially secure [Public]
  • 4. Quality Driven Industry Accredited, Externally Audited Agile People, Systems and Processes that flex to meet needs Collaborative A Culture of Continuous Improvement Expert A True Voice Specialist since 1990 Values 4 [Public]
  • 7. 7 The Value of Telemarketing in a Digital World [Public]
  • 8. 8 It’s agile It’s a proper two way channel It enables profiling and data hygiene It captures the reasons buyers won’t engage, helping segment and inform strategy It’s disruptive (in a good way when done well) It can deliver truly “sales ready” leads The benefits of telemarketing? [Public]
  • 10. Client Issue Our Solution Copyright – The BigDataBlog Where telemarketing adds value [Public]
  • 12. “Last Chance” Telemarketing & Sales Digital Inbound Email SMS Call! [Public]
  • 13. “Land Grab” Telemarketing & Sales Series B funding- pre IPO Rapid growth required with large addressable market? Other channels refined and optimised using telemarketing feedback Rapid scale up First round funding Some calling – perhaps with in house team Other channels and sales enablement developed Early stage growth Startup – seed/pre-seed funded Selling to contacts or test marketing Devise proposition [Public]
  • 14. 14 Is this the same as telesales? • Telesales is generally viewed as more transactional • Inside Sales tend to be higher value with a more involved sales cycle • Includes Web demos and/or Webex, Zoom sessions • Best practice includes real time delivery of sales enablement material even in early calls • Also includes a forced cadence model – building a repeatable and tweakable sales process • Most of you will have been sold something this way – increasing adoption and acceptance of the model Inside Sales [Public]
  • 15. 15 In our view, the way to ensure that modern sales and marketing people engage is to make sure they can “consume” and engage with the service and the outputs digitally. We’ve invested heavily over the years in technology and in-house developers. In our client portal and our clients can pick up their mobile 24/7 to access real time stats, download results, review call recordings, review quality scoring assessments, check our pipeline and the value of sales and leads delivered, all between any two dates and looking at any segment of the data. Scalability and agility are crucial. If you can’t stop easily, be careful about starting (use an agency) A few other things to consider [Public]
  • 16. Reporting – TTMC Connect [Public]
  • 17. 1. Think about where your digital processes are not working or are not optimised – Telemarketing can help. 2. Speak to peers and colleagues who have used telemarketing. Many more than you’d think will have done so. 3. Test it – be open minded and ready to engage.. The Call to Action! [Public]
  • 18. Thank you. Any questions? [Public]