►► Limited Capacity Workshop - HR Scorecard ►► Linking People, Strategy, and Performance to Manage the Human Capital More Effectively. ►► with "Jon Ingham" live in Egypt >> 3 Days >> 20, 21, 22 September 2010

1. LIMITED CAPACITY WORKSHOP
AWARENESS
INSPIRING YOU
HR
SCORECARD
Linking People, Strategy, and
Performance to Manage the
Human Capital More Effectively
SEPTEMBER, 20 - 22 2010
INTERCONTINENTAL CITY STARS
www.awarenessweb.com

2. NING BENEFITS:
TOP 5 LEAR
» Discover how anduse the HR Score- Who Should Attend
card to create
to
strengthen HR’s
strategic role and to significantly This interactive workshop is
increase the shareholder value. designed for HR profession-
» Develop practical measures for
workforce management through-
als interested in gaining a
thorough understanding of
out the organization to help make the HR scorecard and its suc-
informed and sound organisational cessful implementation.
decisions.
» Learn from real life examples of
scorecards to help you design and Workshop Duration
develop a Balanced Scorecard to
Registration will be at
measure the performance of your
08.00 on the first day of the
HR function.
» Design and develop initiatives to
link workforce performance to busi-
course. Course sessions will
start promptly at 09.00 and
finish at 17.00. There will
ness strategies.
» Build a business case for HR as a
strategic asset, by educating the
be breaks at appropriate
times for refreshments and
a one-hour lunch break at
rest of the organization to speak
approximately 13.30.
the language of people.
practi-
from a leading international
y , hands-on workshop rience!
En joy this intensive 3 da trateg y & Management expe
ye ars of Human Capital S
tioner with around 20

3. Meet Your Expert
Workshop Leader
Jon Ingham
Jon is a popular and provocative Penna and Buck Consultants, “the
speaker and course tutor, a highly HR consultancy arm of HR out-
experienced HR practitioner and sourcing firm ACS.”, Jon has also
consultant. He is the author of worked as an HR Director for Ernst
over20 articles, published in vari- & Young, in Europe and the former
ous leading journals including USSR. Jon now consults indepen-
Human Capital Magazine and Stra- dently through Strategic Dynam-
tegic HR Review and also the ics, a consultancy firm that he
author of Strategic Human founded.
Capital Management: Creating
Value through People Jon is a Member of the BPS, a
Chartered Fellow of the CIPD, a
Jon has worked as a consultant Fellow of the RSA and a Certified
for Andersen Consulting (now International Management Consul-
Accenture), and at Director level tant.
of Human Capital Consulting for

4. DAY I
BUSINESS STRATEGY MAPS AND
SCORECARDS
The workforce that can consistently execute strategy is
the organization's most important asset, and accord-
ingly the role of HR is to make corporate strategy
everyone’s business.

5. DAY I BUSINESS STRATEGY MAPS
AND SCORECARDS
The Drive for HR Measurement and Reporting
» Background and context.
» HR’s strategic role.
» HR decisionand presenting a business case.
making – analysis and intuition.
» Developing
Business Scorecarding Exercise I
» Challenges of translating strat- Business Strategy Map
egy to execution. and Scorecard
» Kaplan andand strategybusiness
scorecards
Norton’s
maps. • Participants will divide
» mapping in facilitating strategy into small groups to work on
HR’s role
one participant’s business
» Identifying strategic imperatives plan and develop strategy
– competitive positioning, core map then scorecard
competencies and organisational • Reflection time: partici-
capabilities. pants work on strategy
maps and scorecards for
Uses of Business Scorecards their own organisations
» Cascading scorecards to functions, teams and individuals,
use in performance management.
» card implementation. pitfalls and key enablers to score-
Case examples, common

6. DAY II
HR STRATEGY MAP
HR strategy map is a visual rendering of the action plan
for HR that shows how to achieve goals and objectives
and meet expectations. It helps in visualising the strate-
gies logically and comprehensively, and greatly aids in
successful goal achievement.

7. DAY II HR STRATEGY MAPS
HR (People Management) Strategy Mapping
» Development of people oriented
strategy mapping approaches –
Sears Exercise I
» Different HR scorecard
approaches – Becker and Huselid,
HR Strategy Mapping
Boudreau • Participants will divide
» A strategy map for HR scorecard-
ing
into small groups to work on
one participant’s HR (people
management) plan and
HR Creating Value develop HR strategy map
» Opportunities forbusiness create
value for the
HR to
from
within people management Exercise II
» Ulrich – organisational capabili-
ties
HR Strategy Mapping
» Hamel and Birkinshaw – reinvent-
ing management
• Participants will continue
work on one participant’s
» Creative thinking approaches HR (people management)
plan and develop HR strat-
Supporting the Business Case egyReflection time: partici-
•
map
» AnHR’s impactofon business results pants for their own organisa-
–
overview research evidence
maps
work on strategy
tions

8. DAY III
HR SCORECARD
A mechanism for describing and measuring how people
and people management systems create value in organi-
zations, as well as communicating key organizational
objectives to the workforce.

9. DAY III HR SCORECARDS
HR Scorecarding
» HR scorecards andtraditional HR
dashboards.
» measures. with
Problems
Exercise
» Developing new measures to sup-
port scorecard.
HR Scorecarding
• Participants will continue
Developing the HR Scorecard the work on one
participant’s HR (people
» HR benchmarking. management) plan and strat-
» Analytics and predictive intelli-
gence.
egy map to develop HR
Scorecard.
» Non quantitative approaches –
story telling.
• Reflection time: partici-
pants work on HR Score-
» Reporting. scorecards. cards for their own organisa-
» HR function tions
HR Consulting Skills
» Using the scorecard totools and techniques.and contribution.
improve capability
» Project management skills.
» Relationship management
Action plan
» Business strategy map andstrategy mapHR’s role.
scorecard -
» HR (people management) and scorecard.

10. FINANCIAL OFFER
Current Price
Original Price
Workshop Price “Before August 10th”
EGP 3,650 EGP 4,450
Group Offer 3+1: Buy three tickets and get the
fourth one for free
Three Ways To Register
» Phone: + 2 011 60 66 702 | 9 am - 5 pm “GMT+3”
» Email: taher26717127
Fax: +2 02
» @awarenessweb.com
» If you wantpayment should be
to keep the Early
TERMS AND Bird Offer,
received prior to 10 August
CONDITIONS » 2010.
If you are unable to attend, a
substitute delegate will be wel-
come in your place. If this is
not suitable, an EGP 600 serv-
ice charge will be deducted.
VERY
SPECIAL » Registrations cancelled 14 days
or less prior to the event should
OFFER, FOR
THE FIRST 20 be paid in full.
ENROLLMENTS.
RECEIVE A COPY OF
» AWARENESS preserves the
rights to change the speaker,
THE HR SCORECARD the venue and/or the dates.
BOOK FOR FREE.

11. AWARENESS IS A LEARNING SOLUTIONS COMPANY,
PROVIDING INTERNATIONAL GURU EVENTS AND
CORPORATE PUBLIC SEMINARS AND CUSTOMIZED
TRAINING & DEVELOPMENT SOLUTIONS SPECIALLY
DESIGNED TO MEET THE NEEDS OF EXECUTIVES,
MANAGERS AND DECISION-MAKERS. WE OFFER
KNOWLEDGE AND INSPIRATION FROM THE
WORLD'S MOST INSPIRING THINKERS.
For more information:
TEL: +202 26 717523/4/5/6
FAX: +202 26 71 71 27
Email: info@awarenessweb.com
URL: www.awarenessweb.com