Aurora Vietnam là một boutique agency tư vấn sáng tạo tại Hà Nội với nhiều kinh nghiệm tư vấn và đồng hành triển khai các dự án cho các thương hiệu lớn như Vietcombank, Vingroup VinFast, Vincom, BUV, Nội thất Hoà Phát, Sun Group, iTel, Prospan,...
Aurora Vietnam là một boutique agency tư vấn sáng tạo tại Hà Nội với nhiều kinh nghiệm tư vấn và đồng hành triển khai các dự án cho các thương hiệu lớn như Vietcombank, VinFast, Vincom, BUV, Nội thất Hoà Phát, Sun Group, iTel, Prospan, Vingroup,...
Young Marketers 8 - Elite assignment 1.1 - Team-1LinhV227
Consumer Insight ở level Brand Positioning, Brand Communications Idea và Brand Idea: định nghĩa và phân biệt
Cho 3 ví dụ làm rõ phần trả lời ở trên ở 3 thương hiệu local ở 3 ngành hàng khác nhau tại Việt Nam.
Team 1:
Vũ Nguyễn Mai Linh
Đỗ Tấn Phát
Lê Ngọc Quỳnh Chi
Trần Thị Phương Trâm
This document provides insights and campaign strategies for several brands' 2017 Tet (Lunar New Year) campaigns in Vietnam. Key insights discussed include:
- For Hunter, traveling helps youth appreciate family more and want to return home for Tet.
- For Bao Xuan, married women miss celebrating Tet with their mothers and appreciate husbands who allow this.
- For Vinasoy, doing good deeds leads to feelings of serenity which people seek in Tet.
The document also evaluates past campaigns and proposes new campaign concepts, focusing on emotional connections, category relevance, and solving marketing objectives through impactful executions.
Chúng tôi giúp thúc đẩy các doanh nghiệp vừa và nhỏ tăng trưởng trong môi trường số. Bằng các các giải pháp tối ưu trong lĩnh vực kỹ thuật số.
SẢN XUẤT KỸ THUẬT SỐ (DIGITAL PRODUCTION)
TRUYỀN THÔNG TRỰC TUYẾN (DIGITAL COMMUNICATION)
TIẾP THỊ HIỆU SUẤT (DIGITAL PERFORMANCE).
Nguyen Thanh Dat - Young Marketer Contest 9ssuserf08d02
Vsmart proposes a marketing campaign to position its new Aris smartphone as a solution that helps young Vietnamese achieve their ambitions. The campaign includes three phases:
1) Trigger interest with a viral video about failed gadgets for ambitious Vietnamese and tease the unveiling of the Aris.
2) Inspire by unveiling the Aris and its innovations, promoting how it supports ambitions through a Netflix series and collaborations.
3) Sustain interest with a reality show where developers pitch ideas to further upgrade the Aris kit and support for Vietnamese youth.
Chúng tôi là Aurora – một agency với mô hình linh hoạt, tinh gọn và luôn đổi mới. Nơi đây tập hợp những nhân sự luôn giữ trong mình niềm đam mê trong công việc, sự tò mò với thế giới và không ngừng tìm kiếm những giải pháp tới mục tiêu và kết quả lâu dài.
Chúng tôi tồn tại để giúp các công ty trở thành những thương hiệu hàng đầu. Chúng tôi tin rằng chỉ những thương hiệu với sự dũng cảm, dám thay đổi mới có thể tạo nên những điểm sáng mạnh mẽ và một tương lai tốt đẹp hơn trong thế giới ồn ào, biến động và cạnh tranh hiện nay.
Tìm hiểu thêm tại: auroravietnam.co
Aurora Vietnam là một boutique agency tư vấn sáng tạo tại Hà Nội với nhiều kinh nghiệm tư vấn và đồng hành triển khai các dự án cho các thương hiệu lớn như Vietcombank, VinFast, Vincom, BUV, Nội thất Hoà Phát, Sun Group, iTel,...
Young Marketer Elite 3 - Individual Graduation Challenge in 4 hours_Ngọc Khán...Ngoc Khanh Pham
This document outlines a marketing plan for a CH-drink targeted at students aged 15-22 years old. The plan positions the drink as providing mental and physical refreshment on hot weather school days, bringing a lively and great spirit. It identifies the target consumer as wanting to enjoy time with friends at school even in hot weather. The key insight is that hot weather makes students feel tired and bored, so they want a drink that brings a great spirit. The positioning statement indicates the drink will bring lively yellow time for students with a lot of vitamin C from lemon to provide refreshment. The brand communication idea is that everyday going to school is a lively yellow day.
Aurora Vietnam là một boutique agency tư vấn sáng tạo tại Hà Nội với nhiều kinh nghiệm tư vấn và đồng hành triển khai các dự án cho các thương hiệu lớn như Vietcombank, VinFast, Vincom, BUV, Nội thất Hoà Phát, Sun Group, iTel, Prospan, Vingroup,...
Young Marketers 8 - Elite assignment 1.1 - Team-1LinhV227
Consumer Insight ở level Brand Positioning, Brand Communications Idea và Brand Idea: định nghĩa và phân biệt
Cho 3 ví dụ làm rõ phần trả lời ở trên ở 3 thương hiệu local ở 3 ngành hàng khác nhau tại Việt Nam.
Team 1:
Vũ Nguyễn Mai Linh
Đỗ Tấn Phát
Lê Ngọc Quỳnh Chi
Trần Thị Phương Trâm
This document provides insights and campaign strategies for several brands' 2017 Tet (Lunar New Year) campaigns in Vietnam. Key insights discussed include:
- For Hunter, traveling helps youth appreciate family more and want to return home for Tet.
- For Bao Xuan, married women miss celebrating Tet with their mothers and appreciate husbands who allow this.
- For Vinasoy, doing good deeds leads to feelings of serenity which people seek in Tet.
The document also evaluates past campaigns and proposes new campaign concepts, focusing on emotional connections, category relevance, and solving marketing objectives through impactful executions.
Chúng tôi giúp thúc đẩy các doanh nghiệp vừa và nhỏ tăng trưởng trong môi trường số. Bằng các các giải pháp tối ưu trong lĩnh vực kỹ thuật số.
SẢN XUẤT KỸ THUẬT SỐ (DIGITAL PRODUCTION)
TRUYỀN THÔNG TRỰC TUYẾN (DIGITAL COMMUNICATION)
TIẾP THỊ HIỆU SUẤT (DIGITAL PERFORMANCE).
Nguyen Thanh Dat - Young Marketer Contest 9ssuserf08d02
Vsmart proposes a marketing campaign to position its new Aris smartphone as a solution that helps young Vietnamese achieve their ambitions. The campaign includes three phases:
1) Trigger interest with a viral video about failed gadgets for ambitious Vietnamese and tease the unveiling of the Aris.
2) Inspire by unveiling the Aris and its innovations, promoting how it supports ambitions through a Netflix series and collaborations.
3) Sustain interest with a reality show where developers pitch ideas to further upgrade the Aris kit and support for Vietnamese youth.
Chúng tôi là Aurora – một agency với mô hình linh hoạt, tinh gọn và luôn đổi mới. Nơi đây tập hợp những nhân sự luôn giữ trong mình niềm đam mê trong công việc, sự tò mò với thế giới và không ngừng tìm kiếm những giải pháp tới mục tiêu và kết quả lâu dài.
Chúng tôi tồn tại để giúp các công ty trở thành những thương hiệu hàng đầu. Chúng tôi tin rằng chỉ những thương hiệu với sự dũng cảm, dám thay đổi mới có thể tạo nên những điểm sáng mạnh mẽ và một tương lai tốt đẹp hơn trong thế giới ồn ào, biến động và cạnh tranh hiện nay.
Tìm hiểu thêm tại: auroravietnam.co
Aurora Vietnam là một boutique agency tư vấn sáng tạo tại Hà Nội với nhiều kinh nghiệm tư vấn và đồng hành triển khai các dự án cho các thương hiệu lớn như Vietcombank, VinFast, Vincom, BUV, Nội thất Hoà Phát, Sun Group, iTel,...
Young Marketer Elite 3 - Individual Graduation Challenge in 4 hours_Ngọc Khán...Ngoc Khanh Pham
This document outlines a marketing plan for a CH-drink targeted at students aged 15-22 years old. The plan positions the drink as providing mental and physical refreshment on hot weather school days, bringing a lively and great spirit. It identifies the target consumer as wanting to enjoy time with friends at school even in hot weather. The key insight is that hot weather makes students feel tired and bored, so they want a drink that brings a great spirit. The positioning statement indicates the drink will bring lively yellow time for students with a lot of vitamin C from lemon to provide refreshment. The brand communication idea is that everyday going to school is a lively yellow day.
The document discusses trends and predictions for the future of viewing in 2023. Key points include:
- Streaming platforms are diversifying their business models to include both subscription and ad-supported options due to inflation and consumer cost-cutting.
- Advertiser demand for TV advertising remains high but supply is constrained, driving up prices. Media agencies will need a more holistic planning approach across linear and online video.
- Winners in 2023 will strike the right balance between video-on-demand (VOD) and linear viewing through windowing strategies, moving away from all-at-once content releases. Consumers are more accepting of ad-supported tiers from streaming services to lower costs.
SEONGON là Performance Marketing Agency, với sứ mệnh là hệ thống hóa, phát triển và duy trì những kiến thức, phương pháp đúng đắn cho ngành Digital Marketing Việt Nam và tạo ra giá trị bền vững cho Khách hàng.
Bond is a visual marketing agency that helps clients deliver a consistent visual message and brand values. It has won over 90 projects for over 60 clients in various industries. Bond uses a defined process to understand client goals and develop innovative design solutions for branding, packaging, digital experiences, and more. Some of its award-winning work includes designs for Techcombank, Homefood, and VNPT.
Young Marketers Elite 3 - Assignment 10.1 - Minh Thông / Đức Hiệp / Thanh AnChu Minh Thông
The creative brief provides guidance for the creative team to develop work that aligns with both the client's objectives and target consumers. It should include key elements such as the background, problem/challenge, objectives, target consumer profile and insights, desired consumer response, and brand positioning. The brief translates the client's business needs into a concise yet inspiring direction for creatives to generate solutions. It aims to define the problem space enough to guide solutions while allowing creative freedom.
Bài thuyết trình cuối khoá của các bạn lớp Trade Marketing 01 cho nhãn hàng X-Men.
Xem thêm về khoá học: http://aiim.edu.vn/khoa-hoc/trade-marketing-excellence
Để biết thêm về thông tin khoá học hay trải nghiệm lớp đang học - gửi email về [info@aiim.edu.vn]
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Khoá học Trade Marketing Excellence tại AiiM chia sẻ góc nhìn và cách tiếp cận chiến lược để đạt mục tiêu “chiến thắng tại điểm bán”, thông qua các kỹ năng và kiến thức để đạt được 5 mục tiêu chính:
+ Availability: độ bao phủ.
+ Visibility: độ nhận diện tại điểm bán.
+ Trade Marketing scheme: các kinh nghiệm xây dựng chiến dịch chiêu thị.
+ Sales Engagement: làm việc cùng đội ngũ bán hàng.
+ Retailer Relationship: làm việc cùng nhà bán lẻ.
Khoá học tập trung vào thực hành trên các bản kế hoạch mẫu (templates) và quy trình (process) được đúc rút những tập đoàn hàng đầu và kinh nghiệm làm việc thực tế ngoài thị trường để thực hiện một Trade Market Audit (Bản đánh giá hiệu quả tiếp thị thương mại) và một Trade Marketing Plan chuẩn mực.
Về giảng viên chủ nhiệm:
Anh Nguyễn Hoàng Khang, chủ nhiệm bộ môn Trade Marketing Excellence tại AiiM, hiện là Channel Activation Manager của Coca-Cola. Xuất thân với vị trí Management Trainee tại tập đoàn Heineken, sau đó chuyển sang làm việc tại Unilever - phụ trách Trade Marketing cho ngành hàng Giặt tẩy.
Dear anh/chị,
Giai đoạn trước Tết thực sự là thời điểm vàng để các thương hiệu thực hiện các chiến dịch truyền thông bởi ai ai cũng đều háo hức đón Tết theo những cách riêng. Sự mong đợi Tết cũng dẫn đến việc các nội dung Tết được quan tâm nhiều hơn.
Với sự bùng nổ của định dạng video ngắn trong những năm vừa qua, đảm bảo brand mention trên mạng xã hội trở thành mục tiêu không thể thiếu trong các campaign Tết. Bởi vậy, em Trang Ngô xin được release các gói Tết trên Z Studio nhằm đáp ứng nhu cầu của khách hàng.
Tết 2024 deck được chia làm thành 5 phần tương ứng với nhu cầu thông tin của user dịp Tết: Sắm Tết, Tết tròn Vibe, Cảm xúc Tết, Chơi Tết và Tết khoẻ.
Anh chị vui lòng xem bài chi tiết tại đây.
Rất mong được đồng hành cùng anh chị trong Tết Giáp Thìn 2024.
Chi tiết book quảng cáo liên hệ: 0911 246 793
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Cao Nha Dinh - Young Marketer Contest 9ssuserf08d02
The document discusses VSmart's marketing strategy for its new Aris Pro smartphone in Vietnam. It summarizes that the mobile market is dominated by big players and most searches are brand-led. VSmart needs its brand to stand out to compete. The strategy targets Vietnamese millennials aged 25-34 who are looking to upgrade their phones. It aims to inspire them to "step out" of familiar routines and "step up" to new ways of achieving success. The campaign will feature influencers' stories of taking "out and up" steps and promote the Aris Pro's features as enabling this. It will use provocative ads, videos, and a social challenge to trigger consideration and trials over multiple phases of re-launch,
Integrated Digital Campaign Planning for L'OréalRonak Soni
1) The document discusses L'Oreal's #DontBeShy campaign aimed at encouraging Indian women to feel confident experimenting with makeup and different looks instead of being shy.
2) It outlines the campaign strategy which includes launching a microsite called Lorealista, sharing real women's #DontBeShy stories, hosting influencer events, creating lookbooks, installing reflective surfaces in public with campaign messages, and following brand ambassadors in Cannes.
3) Key performance indicators include positive blogging responses, salon and outlet sales, conversations and buzz generated on social and traditional media. The campaign aims to position L'Oreal as a brand that empowers women rather than making
Recap young marketers elite development program - O MarketingNhi Lee
This document recaps a 15-week Young Marketers Elite Development Program that covered topics like consumer understanding, marketing, consumer insight, market research, brand management essentials, brand communication, brand activation, and public relations. The program was split into weekly sections that focused on these marketing-related subjects through reading materials and exercises.
Sau 2 năm đầy biến động, 2023 đánh dấu mốc kiến tạo “bình thường mới”. Thương hiệu sẽ làm thế nào để tái kết nối với khách hàng trong dịp lễ Tết cuối năm này?
Young Marketers Graduation - Lavifood - Nhóm 2Giang Nguyễn
The document proposes an executive strategy for Lavifood's WE Juice brand. It identifies the juice category as an opportunity for growth. The strategy is to position WE Juice as a healthy juice with outstanding vibrant tastes of ripe fruits that can transition consumers from unhealthy soft drinks to juice. The target audience is health conscious Millennial and Gen Z in urban areas who see healthy lifestyles as boring but want dynamic experiences. The brand proposition is to fuel vibrant healthy lifestyles with the vibrant flavors of ripe fruits captured through optimal farm-to-bottle processing. The marketing plan involves communicating and activating around the themes of vibrant tastes and vibrant lifestyles.
Young Marketers 10 - Final Report - Nguyễn Văn TuyềnPhong Lê
(*) Đây là chiến dịch thử nghiệm từ ý tưởng của các thí sinh vòng chung kết tại cuộc thi Young Marketers mùa 10 với sự bảo trợ chuyên môn từ đường dây nóng Ngày Mai và Dentsu Redder.
Young Marketers - Building future purposeful marketing leaders since 2013
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Đồng hành với Young Marketers mùa thứ 10 là đối tác từ 2013 Brands Vietnam và Dentsu Redder, cùng với đối tác truyền thông Advertising Vietnam từ 2018.
Young Marketers Elite Development 6 Brand Positioning_BUI Huy HoangHoang BUI
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
Winning campaign tet 2022 on Social MediaNew Way Media
Báo cáo Winning Tết 2022 - quan sát về campaign Tết năm 2021 và gợi ý xu hướng cho Tết năm 2022.
Tổng quan các chiến dịch trong mùa Tết 2021
Phân tích chi tiết & đánh giá hoạt động Top 20 chiến dịch lọt Bảng xếp hạng YMI
Top insign Platform nổi bật trong chiến dịch Tết 2021
Phân tích công thức giúp tối ưu chiến dịch Tết 2022
Tổng kết & gợi ý các hoạt động cụ thể cho thương hiệu.
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Phương pháp nghiên cứu: Social Listening, Desk Research.
Thời gian nghiên cứu: Quý 1 và Quý 4 /2021
Phạm vi nghiên cứu: thị trường Việt Nam
Đối tác nghiên cứu: YouNet Media - New Way Media
The document discusses strategies for creating destinations where people want to be through place branding and exceptional customer experiences. It provides examples of projects that delivered on this promise, such as transforming a sterile site into a community hub (Kaleidoscope) and leveraging the name power of an iconic brand (OZ). The changing consumer landscape and rise of social media are also addressed as both a challenge and opportunity to engage customers in new ways.
The document discusses trends and predictions for the future of viewing in 2023. Key points include:
- Streaming platforms are diversifying their business models to include both subscription and ad-supported options due to inflation and consumer cost-cutting.
- Advertiser demand for TV advertising remains high but supply is constrained, driving up prices. Media agencies will need a more holistic planning approach across linear and online video.
- Winners in 2023 will strike the right balance between video-on-demand (VOD) and linear viewing through windowing strategies, moving away from all-at-once content releases. Consumers are more accepting of ad-supported tiers from streaming services to lower costs.
SEONGON là Performance Marketing Agency, với sứ mệnh là hệ thống hóa, phát triển và duy trì những kiến thức, phương pháp đúng đắn cho ngành Digital Marketing Việt Nam và tạo ra giá trị bền vững cho Khách hàng.
Bond is a visual marketing agency that helps clients deliver a consistent visual message and brand values. It has won over 90 projects for over 60 clients in various industries. Bond uses a defined process to understand client goals and develop innovative design solutions for branding, packaging, digital experiences, and more. Some of its award-winning work includes designs for Techcombank, Homefood, and VNPT.
Young Marketers Elite 3 - Assignment 10.1 - Minh Thông / Đức Hiệp / Thanh AnChu Minh Thông
The creative brief provides guidance for the creative team to develop work that aligns with both the client's objectives and target consumers. It should include key elements such as the background, problem/challenge, objectives, target consumer profile and insights, desired consumer response, and brand positioning. The brief translates the client's business needs into a concise yet inspiring direction for creatives to generate solutions. It aims to define the problem space enough to guide solutions while allowing creative freedom.
Bài thuyết trình cuối khoá của các bạn lớp Trade Marketing 01 cho nhãn hàng X-Men.
Xem thêm về khoá học: http://aiim.edu.vn/khoa-hoc/trade-marketing-excellence
Để biết thêm về thông tin khoá học hay trải nghiệm lớp đang học - gửi email về [info@aiim.edu.vn]
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Khoá học Trade Marketing Excellence tại AiiM chia sẻ góc nhìn và cách tiếp cận chiến lược để đạt mục tiêu “chiến thắng tại điểm bán”, thông qua các kỹ năng và kiến thức để đạt được 5 mục tiêu chính:
+ Availability: độ bao phủ.
+ Visibility: độ nhận diện tại điểm bán.
+ Trade Marketing scheme: các kinh nghiệm xây dựng chiến dịch chiêu thị.
+ Sales Engagement: làm việc cùng đội ngũ bán hàng.
+ Retailer Relationship: làm việc cùng nhà bán lẻ.
Khoá học tập trung vào thực hành trên các bản kế hoạch mẫu (templates) và quy trình (process) được đúc rút những tập đoàn hàng đầu và kinh nghiệm làm việc thực tế ngoài thị trường để thực hiện một Trade Market Audit (Bản đánh giá hiệu quả tiếp thị thương mại) và một Trade Marketing Plan chuẩn mực.
Về giảng viên chủ nhiệm:
Anh Nguyễn Hoàng Khang, chủ nhiệm bộ môn Trade Marketing Excellence tại AiiM, hiện là Channel Activation Manager của Coca-Cola. Xuất thân với vị trí Management Trainee tại tập đoàn Heineken, sau đó chuyển sang làm việc tại Unilever - phụ trách Trade Marketing cho ngành hàng Giặt tẩy.
Dear anh/chị,
Giai đoạn trước Tết thực sự là thời điểm vàng để các thương hiệu thực hiện các chiến dịch truyền thông bởi ai ai cũng đều háo hức đón Tết theo những cách riêng. Sự mong đợi Tết cũng dẫn đến việc các nội dung Tết được quan tâm nhiều hơn.
Với sự bùng nổ của định dạng video ngắn trong những năm vừa qua, đảm bảo brand mention trên mạng xã hội trở thành mục tiêu không thể thiếu trong các campaign Tết. Bởi vậy, em Trang Ngô xin được release các gói Tết trên Z Studio nhằm đáp ứng nhu cầu của khách hàng.
Tết 2024 deck được chia làm thành 5 phần tương ứng với nhu cầu thông tin của user dịp Tết: Sắm Tết, Tết tròn Vibe, Cảm xúc Tết, Chơi Tết và Tết khoẻ.
Anh chị vui lòng xem bài chi tiết tại đây.
Rất mong được đồng hành cùng anh chị trong Tết Giáp Thìn 2024.
Chi tiết book quảng cáo liên hệ: 0911 246 793
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Cao Nha Dinh - Young Marketer Contest 9ssuserf08d02
The document discusses VSmart's marketing strategy for its new Aris Pro smartphone in Vietnam. It summarizes that the mobile market is dominated by big players and most searches are brand-led. VSmart needs its brand to stand out to compete. The strategy targets Vietnamese millennials aged 25-34 who are looking to upgrade their phones. It aims to inspire them to "step out" of familiar routines and "step up" to new ways of achieving success. The campaign will feature influencers' stories of taking "out and up" steps and promote the Aris Pro's features as enabling this. It will use provocative ads, videos, and a social challenge to trigger consideration and trials over multiple phases of re-launch,
Integrated Digital Campaign Planning for L'OréalRonak Soni
1) The document discusses L'Oreal's #DontBeShy campaign aimed at encouraging Indian women to feel confident experimenting with makeup and different looks instead of being shy.
2) It outlines the campaign strategy which includes launching a microsite called Lorealista, sharing real women's #DontBeShy stories, hosting influencer events, creating lookbooks, installing reflective surfaces in public with campaign messages, and following brand ambassadors in Cannes.
3) Key performance indicators include positive blogging responses, salon and outlet sales, conversations and buzz generated on social and traditional media. The campaign aims to position L'Oreal as a brand that empowers women rather than making
Recap young marketers elite development program - O MarketingNhi Lee
This document recaps a 15-week Young Marketers Elite Development Program that covered topics like consumer understanding, marketing, consumer insight, market research, brand management essentials, brand communication, brand activation, and public relations. The program was split into weekly sections that focused on these marketing-related subjects through reading materials and exercises.
Sau 2 năm đầy biến động, 2023 đánh dấu mốc kiến tạo “bình thường mới”. Thương hiệu sẽ làm thế nào để tái kết nối với khách hàng trong dịp lễ Tết cuối năm này?
Young Marketers Graduation - Lavifood - Nhóm 2Giang Nguyễn
The document proposes an executive strategy for Lavifood's WE Juice brand. It identifies the juice category as an opportunity for growth. The strategy is to position WE Juice as a healthy juice with outstanding vibrant tastes of ripe fruits that can transition consumers from unhealthy soft drinks to juice. The target audience is health conscious Millennial and Gen Z in urban areas who see healthy lifestyles as boring but want dynamic experiences. The brand proposition is to fuel vibrant healthy lifestyles with the vibrant flavors of ripe fruits captured through optimal farm-to-bottle processing. The marketing plan involves communicating and activating around the themes of vibrant tastes and vibrant lifestyles.
Young Marketers 10 - Final Report - Nguyễn Văn TuyềnPhong Lê
(*) Đây là chiến dịch thử nghiệm từ ý tưởng của các thí sinh vòng chung kết tại cuộc thi Young Marketers mùa 10 với sự bảo trợ chuyên môn từ đường dây nóng Ngày Mai và Dentsu Redder.
Young Marketers - Building future purposeful marketing leaders since 2013
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Đồng hành với Young Marketers mùa thứ 10 là đối tác từ 2013 Brands Vietnam và Dentsu Redder, cùng với đối tác truyền thông Advertising Vietnam từ 2018.
Young Marketers Elite Development 6 Brand Positioning_BUI Huy HoangHoang BUI
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
Winning campaign tet 2022 on Social MediaNew Way Media
Báo cáo Winning Tết 2022 - quan sát về campaign Tết năm 2021 và gợi ý xu hướng cho Tết năm 2022.
Tổng quan các chiến dịch trong mùa Tết 2021
Phân tích chi tiết & đánh giá hoạt động Top 20 chiến dịch lọt Bảng xếp hạng YMI
Top insign Platform nổi bật trong chiến dịch Tết 2021
Phân tích công thức giúp tối ưu chiến dịch Tết 2022
Tổng kết & gợi ý các hoạt động cụ thể cho thương hiệu.
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Phương pháp nghiên cứu: Social Listening, Desk Research.
Thời gian nghiên cứu: Quý 1 và Quý 4 /2021
Phạm vi nghiên cứu: thị trường Việt Nam
Đối tác nghiên cứu: YouNet Media - New Way Media
The document discusses strategies for creating destinations where people want to be through place branding and exceptional customer experiences. It provides examples of projects that delivered on this promise, such as transforming a sterile site into a community hub (Kaleidoscope) and leveraging the name power of an iconic brand (OZ). The changing consumer landscape and rise of social media are also addressed as both a challenge and opportunity to engage customers in new ways.
This document summarizes a proposed advertising campaign for Swarovski from May 2012 to April 2013 by the Blue Wave Advertising agency. The campaign aims to engage younger customers aged 20-30 in Northern Ireland and increase awareness, change perceptions, and boost sales of Swarovski jewelry. It involves three separate campaigns around major occasions and uses magazines, billboards, social media, and product giveaways. The majority of the £100,000 budget is allocated to communications and advertising, with promotions and public relations also featured. Research on the target audience and effectiveness measurements are incorporated.
BUILDING BETTER BRANDS
QUO understands that a great brand isn’t just a logo, a catchy name or a neatly arranged collection of words. It’s something that starts from within. Something that comes from the soul.
We have been using this knowledge to create and inspire some of the hospitality industry’s most memorable brands for more than two decades. Our branding model blends insightful industry knowledge, strategic thinking and creative flair, delivering fully developed brands that don’t just look and sound great but have real, relatable soul.
From our Bangkok headquarters and global offices in Ho Chi Minh, Singapore, New Delhi, the Maldives and Amsterdam, we provide branding services that uncover the soul of every organisation we work with.
Contact us: info.hcmc@quo-global.com
This document is a creative portfolio from George Creative showcasing various branding, design and website projects they have completed in 2015. It includes 10 project examples with descriptions and client testimonials. The portfolio is intended to showcase their work and skills in graphic design, branding, print and digital media. It provides an overview of the types of clients and industries they have worked with including non-profits, recruitment, education and music.
This group of companies specializes in integrated promotion tools with experienced professionals. They aim to produce quality media productions and services to promote clients' companies and meet corporate needs. Their services include graphics, multimedia, print, audiovisual, events, social media, mobile apps, VR production, and publishing. They have various divisions that work together to be a bridge for client communication needs.
The document summarizes a public relations campaign in Vietnam called "My Kool Vietnam" conducted over the summer to promote the haircare brand Clear. The campaign aimed to refresh the brand's image and position it as innovative and relevant to youth. It created an interactive website and mobile app where young people could share cool spots around Vietnam, with the goal of building pride in the country's beauty and encouraging domestic tourism. The campaign saw positive engagement and viral videos, achieving its objective of differentiating Clear in the haircare market through an association with concepts of "summer" and "cool".
An Journey from pure B2B to B2C in an span of five years in an market of fierce competition which resulted in an successful IPO which got over subscribed 52 times
This document discusses several unconventional marketing campaigns. It describes a campaign by Banda agency for an electronics retailer that featured the head of digital marketing dressed as a Christmas tree rapping. It also discusses a campaign by Bodo featuring a catchy song and video with various filming techniques. Additionally, it mentions a vending machine installed by sock brand Sammy Icon that dispensed two pairs of socks for a promotional price. The document analyzes these campaigns and their creative approaches to marketing.
Decovisual Group - Indonesia's Creative Agency Holding Company > Branding, De...Nikky Hamzah
Decovisual Group is an Indonesian Creative Agency Holding Company, established in 2008 in Jakarta. Today, Decovisual Group has 4 subsidiaries of business units: 2++|TooPlusPlus, 7Laps, Al9oritma, and RumahDIGITAL. Our expertises are Branding Identity, Print Design, Commercial Photography and Digital Strategy.
On Air Collective is an experiential marketing and creative agency that helps brands achieve their goals through original cross-discipline campaigns. They create campaigns that make brands tangible to consumers and build business development strategies. They work with fashion, magazine, skincare, art, food, leisure, luxury, and lifestyle brands. Their services include business development, digital outreach, pop ups and events, culture building, and marketing & PR. They have case studies working with brands like House of Vans, OtterBox, airbnb, Sarah Lai Label, Grana, Midtown, and Little Bao on campaigns, pop ups, exhibitions, and events.
Example of an integrated content strategist portfolio. With the marketplace changing and competition increasing, job seekers must figure out new and engaging ways to tell their story.
We are creative problem solvers who combine strategy, design, innovation and experience to help brands reimagine their future.
We are independent, international design agency, focused on Asia.
Our values: Simple / Together / Brave
COWAN was established 1987, has seven offices: Shanghai, Beijing, Singapore, Vietnam, Melbourne, Sydney, London
This document provides ideas for engaging Generation Z students on campus, including interactive activities, pop-up experiences, ambassador programs, and social media strategies. Some key recommendations are to make experiences entertaining, get people involved through interactive games and challenges, own exhibition spaces by giving them unique identities, mobilize student ambassadors to spread word-of-mouth, and create buzz-worthy content for social media with an emphasis on visuals and videos. Measurement of success includes social reach, application increases, and being recognized as the best stand at conferences.
The document provides an overview of Nice Solutions, an event management and creative agency. It summarizes their approach of Emagine Explore Execute, and describes several projects they have worked on, including brand promotions, product launches, exhibitions, shows and concerts, corporate events, and more. It highlights their capabilities in areas like creative, digital, events, and provides examples of work for clients like Bharti Airtel and others.
The document provides an overview of Nice Solutions, an event management and creative agency. It summarizes their approach of Emagine Explore Execute, and describes several projects they have worked on, including brand promotions, product launches, exhibitions, shows, and more. For each project, it highlights the client, location, challenges, and solutions Nice Solutions provided. The document aims to showcase Nice Solutions' capabilities and experience across various industries.
COHN decided to embark on a little creativity experiment. No rules, no budget restrictions…just a chance to let our imaginations go. Using Creativity expert Michael Michalko’s theory that putting random things together productively stimulates our brain cells, we defined our experiment around trying to connect the unconnected.
This is the culmination of our experiment.
CASE STUDY: KRKA NATIONAL PARK: TOURISM − MOBILIZE USERS AND YOU WILL GET GOOD CONTENT
We all know that producing quality content is difficult and expensive. How was this done with the help of mobilized users in the case of Croatian tourism (Zakaj Hrvaška, Krka National Park, Valmar, Barve Istre, etc.)?
Paul Wojtas is a creative director and senior creative based in Leeds. The document provides examples of Paul's portfolio including work for Sky, Adidas, Leeds Libraries, Britvic, Bucks New University, and more. For each client, Paul summarizes his role and responsibilities on projects, which included conceptualizing campaigns, art directing photography and video shoots, and designing various marketing collateral. Several projects are noted as winning awards for categories like best creative recruitment literature and best creative communications campaign.
Event Platter is an event management company that offers a wide range of services including activations, campaigns, digital marketing, and events. They have experience organizing various types of events such as business conferences, product launches, weddings, and private parties. Event Platter works with corporate clients across industries and has a creative team and pan-India reach to plan and execute successful events.
Semelhante a Aurora Vietnam_Credential_2023_Eng_Update2811 (20)
Spotify: Revolutionizing the Music Streaming IndustryTMR Infra
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
2. Content
Call us Aurora
We are Light Chasers
Our Works
So, Why Us?
Strategy Planning & IMC Execution Projects
UX UI Projects
Branding Projects
Social Projects
2
Sales Support Projects
Creative Projects
3. 3
CALL US AURORA
But you need not go to such great lengths.
Here in Aurora Vietnam, such a
unique experience can be
enjoyed through every service we
provide, from Long-term
Strategies, Impressive Branding
Campaigns, to Catchy Phrases
and Stunning Visuals,
Rare and Irreplicable*
CALL US AURORA
Aurora
/ɔːˈrɔː.rə/ (Noun)
At the distant North Pole, explorers spend weeks,
even months, searching for the Aurora - a fantastic
and once-in-a-lifetime visual experience.
Aurora - A natural
phenomenon which is
characterised by a
display of a natural-
coloured light in the sky,
usually near the
northern or southern
magnetic pole.
3
*Irreplicable: Something that can’t be done or
produced again in exactly the same way as
before.
4. We are
Light Chasers
Our expertise is to achieve all your Marketing purposes in
the light way…
Light, Fast & Agile
How fast does light travel?
If you could travel at the speed of light (299,792,458 m/s),
you could go around the Earth 7.5 times in one second.
4
5. At Aurora, we believe that, if you can see the world in a
different way, you can create astonishing results. Just like how
you exceed the speed limit of light (the fastest speed in the
world) with Alpha Jump.
and beyond!
Even Lighter, Faster
and More Agile
5
Let’s imagine a world in which space is intrinsically curved, the
shortest distance between two points is no longer a straight line.
7. This creative method helps Aurora define unique points in
addressing client challenges, ensuring consistency between
creative consultations and long-term direction, aiming for
effectiveness through simplicity in execution.
THE LIGHT JOURNEY
Drawing inspiration from the names 'Aurora' and 'Light Chasers’
APPROACH
METHOD
SET GOALS
Specify a clear and specific
destination to shape the
implementation direction.
All ideas and actions are
oriented towards achieving
this goal.
RESEARCH
Research the market,
products, brand,
competitors, customers...
Understand where you
currently stand, the issues
that need to be addressed,
and the resources required
for execution.
PLAN
Develop a strategic
direction, activities, timing,
and communication
channels. This is the
roadmap that makes an
effective journey.
INNOVATE
Observe from a different
perspective (subject,
space, time) to design
effective means of
transportation through
activities, content, images...
IMPLEMENT
Continuously monitor the
journey, ensuring quality,
efficiency, and
implementation speed.
Make appropriate
adjustments based on real-
world deployment.
8. CALL US AURORA
MAKE
your brand
better
BUILD
your effective
marketing campaign
DESIGN
your impressive
visuals
CREATE
more innovative
ideas
MANAGE
your enthusiastic
campaigns
Brand Positioning
Brand Strategy
Brand Identity (Collateral Design, Brand Book)
Environmental Branding & Wayfinding Strategy
Full-year Integration Plan
Campaign Plan
Digital Plan
TVC Idea
TV Infomercial
Viral Video
Campaign management
Media booking management
Production management
Social Plan
PR Plan
POSM Plan
Together,
we can
Key Visual
POSM Adaptation
Packaging Design
Brochure/ Sale kit
Website
Signage Design
Social Video
Event Idea
Decor Idea
8
10. Ms. Ha Thai Pham
Founder | CEO
“If you can
dream it,
you can do it”
Education: University of East London
Experience:
Vincom Retail | Head of Strategic Planning and
Communication (2017-2020)
Vingroup | Marketing Supervisor (2016 – 2017)
Admicro | Senior Account Planner (2015 – 2016)
Accompanied Brands:
Vincom Retail, VCCorp, FLC Group, MIKGroup,
Landmark81 SkyView, Ice Rink, Caltex
Education: Education: Excellent Master of Marketing,
Nottingham Trent University, United Kingdom
Accompanied Brands:
VinFast, Vincom Retail, VinMart, VinPro, VinDS, VinID
Mr. Anh Tuan Quach
Co - Founder |
General Manager
“You will
never stop ‒
Live a life worthy”
Experience
VinFast | Marketing Director (2020)
Vincom Retail | Marketing Director (2017 – 2019)
Vingroup | Head of Marketing (2016 – 2017)
Vingroup | Marketing Manager (2012 – 2016)
10
14. CONTEXT
VinWonders - the entertainment brand of Vingroup aims to develop a marketing strategy
with the following objectives:
• Enhancing sales efficiency and achieving a twofold increase in visitor numbers
compared to pre-pandemic levels.
• Executing effective communication to enable customers to truly experience the brand
essence of "Celebrating the wonders of life."
SCOPE OF WORK
Aurora Vietnam Agency proposed the positioning of the brand as “Miracles are in Real life”
along with the core communication message of “Greater than dreams, surprising fun”
and various creative assets in the summer campaign:
• Series 08 Key Visual, 02 iTVC
• Music Video “Mua he tuyet voi – Lalawonder” – Duc Phuc x Tang Duy Tan
15. OUR WORKS
VINWONDERS - WONDER SUMMER 2023
15
• To be able to reach to the right
audiences, Aurora and VinWonders
planned to create a series of Key
Visuals with iTVC that are tailored to
each destination's target audience
and festival theme, expressing the
core message: "At VinWonders,
miracles are in real life."
Mood & Tone
17. OUR WORKS
VINWONDERS - WONDER SUMMER 2023
Every year, when the summer vacation arrives, it is infuriating to
spend time inside cramped rooms in the city, eyes fixed to the ipad
and phone's screens. What if we took advantage of this wonderful
time to create a memorable trip for the whole family?
Click here to enjoy a family trip!
iTVC TARGETING FAMILY
17
iTVC TARGETING THE YOUTH
Busy culture, working Saturday and Sunday for 365 days, are they
what you want? Summer is coming! So instead of stressful meetings,
it's time to reward yourself with an experience of "Greater than
dreams, surprising fun"!
Click here to experience the Summer with Aurora!
Series iTVC
19. 19
OUR WORKS
VINWONDERS - WONDER SUMMER 2023
The MV's storyline drew inspiration from the names of the two brands, VinPearl
and VinWonders: “My Wonder” - representing the magical aspects of life, the
moments of friendship, love, symbolizing VinWonders; “My Pearl” -
representing the cherished treasures we are seeking, symbolizing VinPearl.
The MV intertwined a story of friendship and love, brimming
with the vitality of youth. Together, they created unforgettable
memories and inspire an endless summer.
In the Summer campaign, alongside a vibrant series of Key Visuals and colorful iTVCs, Aurora also
collaborated in creating the Music Video “Wonderful Summer - Lalawonder” as an inspiring anthem
for the youth about a summer even better than dreams. Experience the Wonderful Summer right here!
MOOD & TONE STORYBOARD
Main idea
20. 20
Marketing Activities
OUR WORKS
VINWONDERS - WONDER SUMMER 2023
SOCIAL MEDIA
• A series of content were launched across various Hot Pages,
brand channels, and Duc Phuc’s channels to spark curiosity and
maintain the allure of the MV.
• Notably, Aurora ingeniously incorporated a unique one-legged
dance move inspired by VinWonders' pink flamingo, creating the
“Pink Flamingo Dance” Simultaneously, we developed a Dance
Cover contest with enticing rewards. Numerous popular TikTokers
joined the challenge, utilizing the distinctive CapCut template of
the dance.
ACTIVATION DAY
• In addition, drawing inspiration from the MV's lyrics, Aurora
collaborated with Vingroup to execute a Flash mob dance with
over 300 participants at the Vinhomes Ocean Park 2, creating a
video to congratulate the 2005 high school graduates on
completing their national high school exam.
OOH
• Images from the MV along with the highlighted dance move
have been displayed on more than 20 LED screens at
VinWonders, Vinpearl, Vincom Centers, and Vincom Mega Malls.
21. RESULT
21
OUR WORKS
VINWONDERS - WONDER SUMMER 2023
#6 Trending Music
5,5M View
#2 Popular Song
160K videos using sound
Campaign result
After 1 month, the campaign has achieved impressive numbers
across platforms like YouTube, TikTok, and Facebook, gaining
substantial public reception..
• Over 70.000.000 reach and 1.000.000 engagement via
hashtags #muahetuyetvoi, #vudieuhonghac
• #3 hottest music topic in 24 hours
• #7 most prominent topic on social media during the first
launching week
• #10 across charts: TikTok, YouTube Trending, V-Pop.
22. 22
CONTEXT
In April 2023, Kem Trang Tien officially introduced its new product line, Che
Lanh (Cold Dessert Tea), with the desire to gain widespread recognition,
particularly among the young consumers. Aurora faced significant challenges
as the Che Trang Tien product was not widely known, in contrast to the highly
famous "Kem Trang Tien" name.
SCOPE OF WORK
• Developing marketing communication plans, main concept idea
• Generating ideas and designing POSM: Character mascot, Key Visual, Signage, Dessert
Soup counter, Lightbox
• Developing content, visual and social media advertising: Facebook, TikTok, Instagram
• Organizing an activation event at the Flagship store, Booking KOLs, Hot Group
Kem Trang Tien
New product launching 2023
OUR APPROACH
• Utilized a love story between a famous individual (Mr. Ice Cream) and a
young lady (Miss Dessert Soup) to capture attention.
• Crafted content that showcased Kem Trang Tien as a brand with a distinct
personality, blending contemporary vibes with an understanding of the
aspirations and sentiments of multiple generations. This approach
embraced the cultural flow and unique lifestyle of Hanoi.
OUR WORKS
23. Key Visual
23
OUR WORKS
KEM TRANG TIEN – NEW PRODUCT LAUNCHING 2023
• The Key Visual captured the essence of both youthful
individuals and the beloved city of Hanoi, with cultural and
culinary snippets.
• Aurora executed a photoshoot combining the paper collage
design style and enhanced doodle illustrations, infusing a
modern twist to create a fresh and innovative brand identity.
CONCEPT
MOOD & TONE
24. Utilizing Guerilla Marketing
approach: Capitalizing on the
Kem Trang Tien signage to
generate curiosity among the
public.
COUNTER
24
OUR WORKS
KEM TRANG TIEN – NEW PRODUCT LAUNCHING 2023
POSM - Signage,
Counter, Light box
Aligned with the campaign's
theme of love, the concept
of "flirting with product
names" was integrated into
the dessert soup counters,
transforming Trang Tin
street into the sweetest
destination of the summer.
SIGNAGE
LIGHT BOX
25. • Summer 2023 marked the official declaration of love between
Mr. Ice Cream and Miss Dessert Soup, a love story that
doubles the sweetness compared to any other. The pairing of
this dynamic duo promised to create waves of public interest,
ranging from fascination to curiosity, and eager anticipation.
• Ms. Dessert Soup: An alluring girl, both sweet and refreshing in
her appearance.
• Mr. Ice Cream : Possessing a cool and enigmatic aura that
enhances his youthful charm, he conceals a world of sweetness
and irresistible flavors beneath his composed exterior.
25
OUR WORKS
KEM TRANG TIEN – NEW PRODUCT LAUNCHING 2023
Character
Mr. Ice Cream & Ms. Dessert Soup
MAIN IDEA
IMPLEMENT
26. Built an interactive content lines
that encompass culture and
product-related posts, portrayed
a brand image that maintained
traditional elements while
embracing innovation to be
trendy and youthful.
OUR WORKS
KEM TRANG TIEN – NEW PRODUCT LAUNCHING 2023
Social media
TikTok, Facebook, Instagram
FACEBOOK
Showcased a seamless blend
of lifestyle and product
images, enhanced with a
vibrant and contemporary
paper collage style.
INSTAGRAM
Developed a diverse range of
content that embodies the
essence of Kem Trang Tien:
fun, friendly, relatable, and
highly appealing to the Gen
Z, while still staying true to
the unique charm of Hanoi.
TIKTOK
26
27. 27
OUR WORKS
KEM TRANG TIEN – NEW PRODUCT LAUNCHING 2023
Activation event
BOOKING KOLS,
HOT GROUP
On the activation day, Trang Tien street was set abuzz with the vibrant
performances of the modern dance group, Oops Crew, along with the cheer
dance team, Hanoi Buffalos, creating a dynamic and energetic ambiance.
28. 28
Summer Campaign
Xe máy điện VinFast
SCOPE OF WORK
• Developed an Integrated Marketing Communication (IMC) plan,
producing a TV commercial (TVC), designed a Brand Ambassador
along with a Power Pin Sticker Set, with the goal of highlighting
product quality while still creating a youthful and creative image
to appeal to a younger customer.
SITUATION
• In the context of air pollution and increasing noise pollution
affecting Vietnam's future, the electric scooter brand VinFast
collaborated with Aurora Vietnam to launch a Summer
campaign featuring trendy electric scooters, Green - Clean -
Smart, to help creating a sustainable and safe life for the young
generation of Vietnam.
• The campaign was targeting the high school & university
student, who are first-time e-scooter buyers and also the future
consumers of the motorcycle market.
2023
OUR WORKS
VINFAST XE MÁY ĐIỆN CHIẾN DỊCH HÈ 2023
28
29. SummerCampaign2023
Concept
• Be inspired by the USP of electric vehicles compared to
gasoline vehicles, which is the eco friendly electric energy and
the smart features.
• As a Green - Clean - Smart product, electric vehicles are
gradually becoming a green-transportation trend globally.
CONCEPT: LIVE GREEN SMARTLY TOGETHER
OUR WORKS
VINFAST XE MÁY ĐIỆN CHIẾN DỊCH HÈ 2023
CHALLENGES & OUR APPROACH
• Challenges: To communicate effectively with the Gen Z target
audience, it is necessary to implement campaigns and activities
quickly and timely for the prominent and important moments of
students such as the 2023 university entrance exam and the
school opening day.
• Our approach: Create a friendly brand image with Gen Z group
with 2 criteria Creativeness and Friendliness. Creativeness by
images design, music, dance and angles. Friendliness to the spirit
and energetic and. enthusiastic personality of young people.
29
30. By using the keyword "Xanh",
which both means "Green"
(environment) and "Blue"
(VinFast), and the image of
energetic, confident GenZ
youngsters, VinFast
supported the generation to
bring the future "Xanh" color
to the Vietnam.
MAIN IDEA
Using catchy music
beats and trendy
dance moves
iTVC/ TVC
Summer Campaign
Using impressive color effects, VFX, and motion
graphics to enhance the visual impact of the TVC.
OUR WORKS
VINFAST XE MÁY ĐIỆN CHIẾN DỊCH HÈ 2023
31. TVC VinFast
Summer Campaign 2023
31
OUR WORKS
VINFAST XE MÁY ĐIỆN CHIẾN DỊCH HÈ 2023
The CTA “Uu dai Evo 200 Lite Chao He – Gia chi 19 trieu
400 nghin dong” (Evo 200 Lite Summer Special Offer – only
19 million and 400 thousand dong) to raise awareness for
the Evo 200 Lite Promotion Campaign for student in 2023.
32. Character &
Sticker pack
Than Pin
• To encourage, support with the energy and green spirit in
the exam period and the school season, the character
Than Pin was born to become a positive companion for
students.
• Be inspired by the VinFast battery and the green lifestyle,
Pin God had a battery shape with different elements
(pencil, ruler, green sticker on the helmet) to be close to
the youth people and express the green spirit.
CHARACTER
• Expressed Than Pin's emotion in studying and daily
moment just like a student.
• Brought VinFast e-scooter into the discussion to raise the
awareness of the brand and product.
STICKER PACK
32
Thần Pin VinFast
OUR WORKS
VINFAST XE MÁY ĐIỆN CHIẾN DỊCH HÈ 2023
33. SCOPE OF WORK
• Developed an IMC Plan & Core Concept.
• Produced Creative Assets: Character Set, Key Visual,
Stickers, and Trade Promotion Products.
CHALLENGES & OUR APPROACH
• Challenge: Black Friday fell within the completed
Christmas decoration period, and the transition
from Christmas to Lunar New Year is very short
(18 days).
• Approach: Built a single concept that not only
optimized the deployment plan but also created
consistency for all three campaigns.
SITUATION
• After 2 years of 'lockdown' due to the outbreak of
the pandemic, the year-end festival season of 2022
with a cascade of festivals and celebrations marked
an important opportunity for Vincom - the leading
shopping mall in Vietnam - to bring back the spirit
of 'true festivals'
Vincom
Festive
Season
60 Days of Fiesta
2022 - 2023
OUR WORKS
33
34. 60 Days of Fiesta
Concept
• The series of “60-DAY EVERLASTING MUSIC PARTY”, from
Black Friday (November 22, 2022) to the Lunar New Year
(January 20, 2023) with thousands of vibrant dances and
colorful colors.
CONCEPT
INSPIRATION
• Took inspiration from the Cat - the 'spotlight' mascot of
the year 2023, blending in with the lively atmosphere and
the spirit of all-out fun throughout the endless music
festival series, spanning 60 days.
• Combined with wordplay about cats, creating a playful
and familiar vibe for various festive occasions:
• Meowrathon Black Friday Race
• Christmas Ball - Meowlody Festival
• New Year, New Meow - Wishing a Meow-
tastic Year"
OUR WORKS
VINCOM FESTIVE SEASON 2022 - 2023
34
35. • Drew from the traditional values of the Vietnamese people,
the Lucky Gods representing wishes for good things: Fortune -
Prosperity - Longevity - Joy - Talent.
• Played with words, "Ngu Phuc Lam Man" (Five Good Things
Arrive at the Door) becomes "Ngu Cat Lam Mall," symbolizing
the arrival of five cats and five good things at Vincom.
NGU CAT LAM MALL
• Exploited the personalities of these characters in various
festive situations, and integrated them with Vincom's
products/services to imprint the brand's image.
FESTIVE STICKERS
Ngu Cat Lam Mall
& Festive Stickers
o Cat Tường (Ong Phuc): Intelligent and happy
o Fat Lộc (Ong Loc): Abundant and wealthy
o Đắk Thọ (Ong Tho): Wishes for health and longevity
o Festive Meow (Ong Hy): Vibrant and festive - a
symbol of joy and laughter
o Gud Lắc (Ong Tai): Lucky and prosperous
Festive Vincom 2023
OUR WORKS
VINCOM FESTIVE SEASON 2022 - 2023
35
36. • Set up a simulated space with strong backlighting to create
ambient light and high contrast for photography.
• Created a 3D environment and highlight elements, using a
low-angle shot to add depth and emphasize the focal point.
• Combined 2D illustration and apply a plastic skin effect to the
models to make all elements harmonize with the 3D
environment."
Key Visuals
• Black Friday: Hurried down the race track to hunt for sales,
leading the pack was Festive Meow with a long and
extravagant receipt in hand.
• Christmas: Danced joyfully next to the radiant Christmas
tree, Festive Meow drove a car full of gifts.
• Tết âm lịch: Festive Meow played the drum to kick off the
festival, the Ngu Cat Lam Mall cat squad joyfully handed out
lucky money envelopes (lì xì). Behind them were families and
couples on their holiday excursions.
MAIN IDEA
TACTICS
OUR WORKS
VINCOM FESTIVE SEASON 2022 - 2023
36
37. • Used Vincom's brand red color, with Ngu Cat Lam Mall at
the center, accompanied by elegant silver foil-stamped
text.
Festive Calendar
& Notebook
• Idea: A 12-month calendar with the theme 'Getting
Ready for Fiesta,' depicting 12 distinctive moments of the
cat squad preparing to have fun at Vincom. Each
illustration corresponded to the most iconic holiday of
the month (January: Lunar New Year; February:
Valentine's...).
• Drawing Style: Used cluster-style drawing to focus the
viewer's attention.
FESTIVE CALENDAR
NOTEBOOK
• Trade Promotion gifts to express gratitude to customers
who come to experience the joy and shopping at Vincom
during Christmas and Lunar New Year.
APPLICATION
OUR WORKS
VINCOM FESTIVE SEASON 2022 - 2023
37
38. Mid-Autumn
Festival
2022
CHALLENGE
SCOPE OF WORK
OUR APPROACH
• Vincom's 2021 Mid-Autumn campaign marked the end of a
three-year journey for the two siblings ‘Tit’ and ‘Mit' and
opened up new opportunities to reach the potential Gen Z
customer group, addressing significant generational gaps
during the Mid-Autumn season.
• Engaged Gen Z - The potential new generation of
customers, with influence and a high ability to spread on
social media.
• Used trendy and humorous language with unique wordplay.
• Expressed the brand's tradition and positioning through the
phrase ‘Gan-Ket' (meaning 'Connection') with an added
hyphen in the middle, symbolizing a strong connection."
• Develop an IMC Plan, Core Idea.
• Produce Creative Assets: Character, Key Visual, 2D
Animation Video, Illustration Set, TikTok Video Series.
OUR WORKS
38
39. Go to Vincom universe
Celebrate the bonding
Mid-Autumn festival
• Vincom was a place that brings people closer, to truly
connect and understand one another.
• The brand was ready to listen and understand, always
accompanying and inspiring, and connecting with
customers, rather than just using traditional Mid-
Autumn imagery and customs.
CONCEPT: THE VINCOM UNIVERSE
OF INSPIRATION
• Made an impression with a modern and fresh
decorating style.
• Used 7-color Hologram decal material to add
sophistication and personality to each decoration area.
DECORATIVE MATERIALS
OUR WORKS
VINCOM MID-AUTUMN 2022
39
40. • Simulated lighting setup with strong backlighting to create
ambient light and high contrast, achieving a balanced and
space-like environment.
Key Visual
Mid-Autumn 2022
• Gen Z, dressed in their unique and energetic attire, embarks
on a journey through the Vincom Universe alongside the Gen
Zui Ze Squad.
• Harmoniously blended modernity and tradition by parallelly
integrating elements of the Universe (planets, star belts,
spaceships) and traditional elements (lanterns).
MAIN IDEA
TACTICS
MOOD & TONE
OUR WORKS
VINCOM MID-AUTUMN 2022
40
42. Gen Zui Ze
Squad &
Sticker Set
• The 'Gen Zui Ze Squad' represented the traditional values
of Mid-Autumn Festival, renewed to suit Gen Z.
• The 4 crew members were pioneers who opened the door
for everyone to step into the Vincom Universe, fostering
empathy, understanding, and connection.
CHARACTER IDEA
• Designed based on the distinctive personality of each squad
member.
• Created fun expressions along with Gen Z-style wordplay
copy, and a sense of familiarity and connection with the
campaign's target customer group.
STICKER SET IDEA
Vincom Trung thu Gắn-Kết
OUR WORKS
VINCOM MID-AUTUMN 2022
42
43. OVERVIEW OF THE IDEA
Viral Video TikTok
'When Gen Z Moms Take Their Kids
Shopping.'
When Gen Z Moms Take Their Kids
Clothes Shopping.'
'U70 Parents Follow Trends and the
Outcome.'
KEY ACTIVITIES
On-site entertainment
‘Gan-Ket’ Chessboard
Campaign teaser video
‘Gen Zui Ze squad’
Viral Album
‘Gan-ket’ Mid-Autumn
Illustration Set
Viral Video TikTok: A series of videos presented in a humorous and relatable
story format for Gen Z, combined with trending effects to create excitement.
Explores two themes to foster understanding and generational connection:
• When parents follow Gen Z trends.
• When Gen Z becomes parents.
‘Gan-Ket’ Mid-Autumn Illustration Set: Used simple and rustic drawing
styles with emotionally rich captions to convey the campaign's humane
message and affirmed that ‘happiness is when we truly love and connect’.
Tarot card readings
Combined with ‘Gan-Ket' Bus POSM
Creative Assets
OUR WORKS
VINCOM MID-AUTUMN 2022
43
44. 44
SITUATION
SCOPE OF WORK
• Propose rebranding strategy and IMC plan
• Develop brand identity
• Produce creative assets (TVC, Internal Media Video, Featured
Image, etc.,)
• Improve the customer experience journey at the stores and
develop the standard guideline for the stores
• Announce the official rebranding information to internal
employees, partners, and the audiences
After nearly three decades of development with numerous impressive
achievements, Hoa Phat Furniture decided to change its brand name to
The One Furniture in January 2022. They aimed to bring a new, trendy,
and meaningful brand image to catch up with globalization trend.
Furniture
Rebranding Plan
Hoa Phat
OUR WORKS
45. Rebranding Strategy
Offer an optimal positioning strategy for all brand's existing
products.
‘TAKE THE LEAD TOGETHER’
PRODUCT MARKETING STRATEGY
Based on various insights from furniture industry reports, as well as in-
depth interviews with Hoa Phat Furniture's employees, partners and
consumers, Aurora proposed a comprehensive marketing strategy with the
big idea:
APPROACH
TRADE MARKETING STRATEGY
Building a communication strategy and transformation
roadmap targeting on 03 main audiences: Internal, Retailers,
and Consumers with the message: ‘Brighten up your space,
take the lead together’
COMMUNICATION STRATEGY
• Develop a long-term strategy to expand cooperation,
optimizing bidding channels and annual trade calendars.
• Optimize the customers' shopping experience.
45
OUR WORKS
HOA PHAT – THE ONE FURNITURE REBRANDING
46. A lighthouse in the break of dawn
Inspired by the image of a lighthouse in the warm
morning light where the sky meets the sea, The One
Furniture brand identity was developed from logo
components and four main brand values:
Converge – Accompany – Develop – Shine
Additionally, Aurora has provided consultation to
improve the logo in order for it to become more
modern and optimum in the process of integrating
identification and displaying on digital communication.
CONCEPT
Brand Identity
Development
46
After
Before
#004EA8 #00B52E #FFDC00
OUR WORKS
HOA PHAT – THE ONE FURNITURE REBRANDING
47. 47
TVC
A rap battle between the boss and the employee,
conveying the rebranding message through a
unique, energetic, and modern way.
Internal Rebranding Video
An internal video using split frames combined
with match cut and fast-speed filming
technique.
Manifesto Video
An inspiring video to introduce new brand
manifesto.
Key Visual
A series of three manipulation-style key visuals
corresponding to three distinct target audiences.
Dealer’s Guideline
A collection of criteria for agents to guide theirs
design style, employee courtesy and attire, which
help improving the customer’s experience at the
point of sale.
KEY ACTIVITIES
OUR WORKS
HOA PHAT – THE ONE FURNITURE REBRANDING
48. Social
Creating a new fanpage for the brand, engaging in a two-way
interaction, and widely providing informative content to
customers.
PR
Leading the market & providing information through
multi-dimensional and objective perspective.
Display Advertising
Implementing display advertising formats with large sizes, good
positions on appropriate display channels.
TV Commercials
Promoting advertising in the prime-time frame on VTV and HTV
channels in 3 days of booming.
VOV Advertising
Implementing audio advertising to convey the conversion
message more broadly, with TVC music to provide uniformity.
Landing page
Provides comprehensive information on the brand transition
from Hoa Phat Furniture to The One Furniture.
Wifi, SMS marketing
Spread rebranding messages to potential customers.
COMMUNICATION ACTIVITIES
48
OUR WORKS
HOA PHAT – THE ONE FURNITURE REBRANDING
50. Prospan 2023 Marketing Campaign
By the end of 2023, Prospan - a German
cough medicine brand with the number one
market share for children in Vietnam, aims to
build a Marketing Plan for two product lines:
Prospan Syrup & Prospan Lozenges. The goal
is to increase brand recognition and boost
sales revenue in the final phase of the year.
SITUATION
Aurora has built an overall concept for the
entire campaign and developed ideas for:
• Key Visual series with 03 regional
versions: North - Central - South.
• Bumper Ads series targeting 03 customer
groups: children, young people & adults
(office workers).
SCOPE OF WORK
51. 51
OUR WORKS
Prospan Marketing Campaign - 2023
• The concept is inspired by the USP of the product - a mechanism
that treats coughs gently and softly.
• Prospan accompanies and cares, helping the throat feel ‘relaxed’,
so you no longer worry but comfortably enjoy everything in life -
‘Relaxed throat, smooth life”.
CONCEPT: RELAXED THROAT
Series
Key Visual
The Key Visual uses the image of a slide - inspired by the flow of syrup
from a Prospan bottle, conveying relaxation and comfort when users use
the product.
The KV series is localized according to the Northern - Central - Southern
regions, expressed through characteristic elements: character costumes,
natural landscapes & slide supports,… to help viewers feel close and
familiar with the product.
INSPIRATION
52. 52
OUR WORKS
Prospan Marketing Campaign - 2023
The Bumper Ads series tells the
story of three target customer
groups: children, young people,
adults (office workers) when a
cough disrupts their happy,
important moments.
At those times, Propsan is the
solution, becoming a companion
to help you comfortably enjoy
happiness, overcome important
milestones in life.
IDEA
Series
Bumper Ads
Bumper Ads 01 - Children Bumper Ads 02 – Young people Bumper Ads 03 - Adults
54. 30 years have passed, and Vietnam has truly transformed into one of the
leading countries in the region in terms of economics, sports, culture, and
tourism.
‘Tu hao bay cao' (Soaring with Pride) was a music video that expressesed
gratitude from Vingroup to its customers, featuring a massive performance
alongside Vingroup's employees and products. Vingroup's people from all
over came together, sang in harmony with the artist and appeared in various
frames. Everything connected and resonated with one another through a
rhythm that creates an emotional and powerful anthem.
Thank you for placing your trust in us
Thank you for giving hope
Thank you for being the reason we move forward
Thank you for extending the marvelous journey of proud dreams.
MAIN IDEA
HIGHLIGHTS OF TREATMENT
• ‘Tu Hao Bay Cao' music video was deeply rooted in performance art,
inspiring with rhythmic frames and purposeful choreography.
• The creative visuals were explosive, modern, and energetic, showcasing
the 'Strength and Stature' of Vingroup.
Vietnam flying high
Conquering the World
54
OUR WORKS
MUSIC VIDEO 30th ANIVERSARY VINGROUP
55. 55
OUR WORKS
MUSIC VIDEO 30th ANIVERSARY VINGROUP
The anthem harmonizes with the rhythms…
…of the people and products of VinGroup
Using a modern, unique, and
distinctive visual setup that
represents pioneering spirit
stemming from VinGroup's
personnel and technology.
Accompanied by explosive music
resonating with the voices of
VinGroup employees, it creates a
grand, proud anthem.
56. 56
OUR WORKS
MUSIC VIDEO 30th ANIVERSARY VINGROUP
EFFECTIVENESS
• Top 01 Social Trend after only 3 days of the MV's release (According
to YouNet Media).
• Outstanding interaction rates on Youtube for the Corporate Branding
MV: Over 1.2 million views, 31K likes, 20K comments, 92K shares,
and a total viewing time exceeding 45,000 hours.
• Video on Facebook achieved 20K likes, 10K comments, and 16K
shares. The hashtag #tuhaobaycao garnered nearly 60K mentions
within 5 days of release.
Top 01
Social Trend (YouNet Media)
92
Shares
thousand
1,2
Video views
million
30th Anniversary
VinGroup TVC
HIGHLIGHTS
• Beyond conveying Vingroup's spirit through the MV, the product also
showcased Aurora's outstanding strengths in ideation process,
production management, music composition and arrangement, and
product communication. This helped build an MV that truly reflected
Vingroup's spirit.
• Project management included over 1,600 people in four cities: Hanoi,
HCMC, Hai Phong, and Phu Quoc. It involved extensive preparations
for impressive shots, including robot programming, assembly line
operation, coordination of over 100 cars and motorcycles, and
elaborate details in every performance.
57. 57
SITUATION
As one of the oldest banks in Vietnam,
Vietcombank celebrates its 60th anniversary with a
desire to bring a promotional program to express
gratitude to its existing customers and attract new
customers, while reaffirming its number one
position in the market.
SCOPE OF WORK
The task was to ideate and produce Key Visuals and TVCs
for the Grand Promotion program, including 2 Key Visuals
and 2 TVCs for daily promotions and the 60th anniversary
week of Vietcombank.
STRATEGY
The goal was to ensure two criteria: directness and
creativity. Directness was achieved by representing the
offers as gifts and constructing clear, concise messaging.
Creativity was introduced through concepts involving
music, dance, choreography, and repeating hooks."
OUR WORKS
58. MAIN IDEA
Key Visual
58
• The imagery featured happy and excited customers
receiving gifts from busy and enthusiastic bank
employees in the joyful atmosphere of
Vietcombank's 60th-anniversary gift factory.
Mood & tone
OUR WORKS
VIETCOMBANK 60 YEARS PROMOTION
59. • Exploited USPs: 'Many gifts' and
'win every day' to create a catchy
main song that attracted
customers to participate in the
program, combined with the
birthday gift factory setting and
gift assembly line to create a
unique highlight.
MAIN IDEA
• Catchy music paired with easy-to-
follow dance moves and visuals
that embodied the brand spirit and
made an impression with the 3D
outdoor gift factory setting.
TREATMENT
A visit to the 'Vietcombank Gift Factory'
59
where countless gifts are prepared to…
…be given to each customer!
OUR WORKS
VIETCOMBANK 60 YEARS PROMOTION
61. The One
Furniture TVC
TVC plays an indispensable role in illustrating the
change of Hoa Phat Furniture to The One
Furniture, which must meet the following
standards altogether:
SITUATION
• Vividly convey the new brand message from
The One Furniture.
• Use impressive images, bright colors, and
unique and modern ways of expression to attract
the young audience.
• Maintain the former brand's core values and
persona that is positive, witty, and cheerful.
SCOPE OF WORK
Aurora was honored to accompany Hoa Phat
Furniture in proposing and producing the full
version iTVC and short versions of TVC for
this rebranding campaign in 2022.
OUR WORKS
61
62. Using the rap battle way, the
hottest trend in Vietnam at that
time, this TVC idea vividly
illustrated the conflict between a
Manager and His Boss about
changing their outdated office
furniture.
After the rap battle, the employers
understood that office furniture
played a crucial role in making an
ideal working environment. Then,
he agreed on altering the old
furniture into The One’s products,
which are more modern and
comfortable, to help his employees
work effectively and be ready to
"take the lead".
TVC IDEA
What will happen if a manager thinks that
replacing all the old office furniture with newer
ones is the most effective way to boost working
efficiency? And he stands to protect his "crazy"
idea from his conservative boss?
Moreover, the brand name
‘The One Furniture’
was repeated in the Rap's
chorus along with unique brand
dancing style to help audiences
keep it in mind longer
62
OUR WORKS
THE ONE FURNITURE TVC
64. OUR WORKS
Vietnamese consumers still have prejudices in
choosing electric scooters because they have used
gasoline-powered ones for a long time. These
prejudices are barriers stopping consumers from
shifting to electric scooters in general and VinFast
E-scooters in particular.
VinFast
E-scooter
Series Video
SCOPE
OF WORK
VinFast E-Scooter created a video series in order to:
• Show the superiority and distinctiveness of VinFast
E-scooters over gasoline motorbikes in an engaging
and novel way.
• Encourage consumers to purchase VinFast E-
scooters to enjoy the best features and services.
SITUATION
64
65. IDEA
KEY TREATMENTS
• Exaggeration: amplifying the situation to create a deeper
impression for the audiences.
• Contrast: creating opposition in the setting and characters.
• Transition: natural transitioning effects create a comfortable
and impressive flow.
Series video ‘If scooters
were our lovers’
Since scooters may be considered as our companion on many journeys,
and we spend even more time with them than our lover, Aurora has
illustrated the connection between romantic relationships and owners
and scooters' bond.
Young people nowadays have extra high standards for choosing a lover.
However, when it comes to picking out a scooter for themselves, they
tend to lower the criteria and tacitly accept the shortcomings. It’s time
to choose the scooter that lives up to our expectations, having the
qualities we looks for in our ideal lovers.
65
OUR WORKS
SERIES VIDEO VINFAST XE MÁY ĐIỆN
66. STORIES
Video 1:
Noise-free and eco-friendly
Who will you choose between a
noisy, smoke-filled guy and a
gentle, affectionate guy listening
to music in the park with you?
Video 2:
Low operation cost
Which choice will you make
between a sensible girl and a
lavish spender?
Video 3:
Smart (supported by mobile app)
Who would you rather have: a girl
who gets upset for no reason or a
bright girl who gives you hints to fix
the problem?
Video 4:
Mobile Service, 24/7 on-site
repairing
Between a callous, uncaring man
or a loving, committed person
who takes care of you anytime,
anywhere – who will win your
heart?
66
‘Because you deserve
the very best’
OUR WORKS
SERIES VIDEO VINFAST XE MÁY ĐIỆN
67. iTVC
SCOPE OF WORK
Developing concepts and creating viral videos with the
goals:
• Raise consumers’ awareness of the negative effects of
using gasoline motorcycles on one’s health, the
environment, and so on.
• Demonstrate the differences between a world with
solely gasoline vehicles and one with solely electric
vehicles.
• Encourage customers to purchase VinFast E-scooter
to protect their health, the environment as well as to
improve their quality of life.
E-Scooter
OUR WORKS
67
VinFast
68. OUR WORKS
VINFAST E-SCOOTER iTVC
Aurora produced the idea of
constructing a fantasy world in which
gasoline motorcycles personify and
represent humans. That idea
conveyed the message "Whether the
future we live in will be a “Smoky
world” or a “Green world”, all
depends on your choices.”
IDEA
The video was produced with a
special treatment that highlights
the sharp contrast between the two
worlds in colors, characters and
behaviors to trigger a change in
viewers’ feelings from tension and
anxiety to calm and happiness.
TREATMENT
‘Every forest starts with a sprout,
Every future starts with a choice.’
68
69. 69
The video is about a girl attempting to
protect the last green sprout of hope left in
the smoky world. Through her eyes, the
journey to escape this polluted and
dangerous world reflected the situation of
many people nowadays. They not only
breathe out the smoke but also talk to each
other through the engine noise, etc.
In the moment of despair, while she is running
alone, a man appears and takes her to an
opposite world: a fresh, modern, and peaceful
world.
STORY
iTVC
“The Smoky
World”
OUR WORKS
VINFAST E-SCOOTER iTVC
70. SITUATION
SCOPE OF WORK
• Ideation and concept development
• Product construction
• Illustration and design
• Production
Tet, a time to express heartfelt gratitude and appreciation
to those we hold dear through meaningful gifts.
‘Bat Vi Nghinh Xuan’ was a creative gift project by Aurora
for the occasion of Tet Quy Mao in 2023. It represented the
harmonious integration of spiritual, artistic, and creative
values, delivering multiple emotions and experiences to the
recipient, explored and enjoyed through all five senses.
Nghinh Xuan
Bat Vi
OUR WORKS
AURORA GIFTSET
71. CONCEPT
71
The new year begins with the spring season,
The Tet gift starts from the heart of the giver.
Packaged within are flavors of affection, flavors of
longing, flavors of anticipation.
And a flavor of surprise awaits the recipient to discover.
08 flavors to welcome
the new spring...
Inspired by the beauty of two traditional Vietnamese Tet
symbols: the Tet jam tray and the open door, ‘Bat Vi
Nghinh Xuan' symbolized the desire for a home filled
with diverse flavors welcoming everyone back.
OUR WORKS
AURORA GIFTSET – BAT VI NGHINH XUAN
72. CONCEPT
72
08 flavors to welcome
Tet abundantly…
• ‘Bat Vi’ not only evoked the familiar tastes of Tet
but also represented the 8 flavors of life.
• ‘Nghinh Xuan’ signified not only the 'open door
welcoming spring' but also carried the wish for
togetherness on Tet day, reminding everyone to
'open their hearts' to connect and welcome Tet.
• With a complete experience of 'Eating Tet',
'Playing Tet', and 'Celebrating Tet', ‘Bat Vi Nghinh
Xuan' encapsulated all the well-wishes and peace
for the recipient.
OUR WORKS
AURORA GIFTSET – BAT VI NGHINH XUAN
74. PRODUCTS
74
Joyful gatherings and togetherness through
two game versions: 'The Whole Family Loves
Each Other' and 'A Friend Visits Home',
offering crisp laughter.
Full Tet Fun
Welcoming Tet is also about moments of
giving lucky money envelopes, a greeting
card, and listening to familiar voices.
Heartfelt Tet Celebration
Complete Tet Feast
Relive the childhood joy through eight
familiar Tet flavors, delivered through eight
layered and illustrated gifts.
OUR WORKS
AURORA GIFTSET – BAT VI NGHINH XUAN
75. 75
Built a Landing Page that provided product information and
drives sales conversion.
New and exciting experience layers to stimulate purchases:
LANDING PAGE
• Highlight Call to Action: ‘Order Now’ button and ‘Countdown’
along with cute cat expressions to attract attention and
increase conversion rates.
• In line with the journey of opening and exploring the real gift,
helping viewers feel the most authentic excitement of the gift
box with 3 experiences: Eating Tet, Playing Tet, and
Celebrating Tet.
• Modern design combined harmoniously with tradition, evoking
emotional nostalgia when Tet comes through close and
friendly hand-drawn images.
OUR WORKS
AURORA GIFTSET – BAT VI NGHINH XUAN
76. OUR WORKS
SITUATION
Vincom
Christmas 2021
In 2021, the year after the social distancing period due
to Covid-19, people seemed to lack connection and joy.
Vincom’s goal during this epidemic was to provide
visitors with a joyful, uplifting, and inspiring Christmas
holiday experience to connect everyone while
maintaining the lowest implementation costs possible.
• Creative characters set
• Master communication plan
• Key visual
• Shopping malls’ decorative patterns set
SCOPE OF WORK
STRATEGY
• Inspired by the bears, Aurora has built a set of
characters called Happy Bears Squad for the Vincom
2021 Christmas campaign, representing warm hugs
and energetic new beginnings.
• In addition, Aurora proposed a cost-optimization
strategy by building a set of character patterns for
several activities: from shopping mall decoration to
offline interaction and online communication on
social media.
76
77. 77
The re-emergence of the bear
from hibernation is a symbol of
joy, renewal, and renewed vitality.
Everyone, from the mature to kids,
loves cuddling up with a cute
stuffed bear.
Inspired by
‘The Bears’
OUR WORKS
VINCOM CHRISTMAS 2021
78. Happy Bears
Squad & Visual
Parterns
• There are six members of the Happy Bear Squad: The main
character - Vico Bear, standing in for Vincom, and the other
five, each symbolizing a different way that people enjoy
every aspect of their life, such as Culinary Bear (Eat), Artist
Bear (Art), Fabulous Bear (Fashion), Romantic Bear
(Love), Adventurous Bear (Travel).
• The set of 2D Christmas decorative patterns is used for
decoration purposes and applied to POSM items in shopping
malls such as column cladding, elevators, escalators, floor
stickers, and hanging...It created a Christmas atmosphere
and helped optimize production costs.
IDEA
78
Adventurous Bear Fabulous Bear Artist Bear
Culinary Bear Romantic Bear Vico Bear
OUR WORKS
VINCOM CHRISTMAS 2021
80. IDEA
Key Visual
80
• This campaign’s Key Visual showed a happy
family following Happy Bears Squad with the
key message "Inspirational Festival –
Connecting Love“, linking the world of Happy
Bears Squad with visitors of shopping malls.
OUR WORKS
VINCOM CHRISTMAS 2021
Mood & tone
82. 82
iTel Brand Guideline
2022
As the first virtual telecommunications network in
Vietnam, iTel aims to build a digital technology
ecosystem, gradually approaching the Gen Z customer
base.
In 2022, iTel desires to redefine its Brand Guideline to
better align with the target audience.
SCOPE OF
WORK
SITUATION
Aurora collaborates with iTel to refresh and standardize
the Brand Guideline, aiming to:
• Create a new image of iTel in the eyes of customers.
• Optimize usage on digital platforms and make it
applicable across offline platforms.
83. 83
APPROACH DIRECTION
• Optimize the existing brand identity and develop
additional distinctive elements exclusively for iTel,
creating a unique yet versatile identification that
suits various communication purposes.
• Establish a set of standards for optimal usage
across platforms.
APPROACH METHOD
84. 84
Primary color &
Secondary colors
Give the new brand colors a more energetic and
technological feel than the previous option.
PRIMARY COLOR
The color palette should complement a
youthful, dynamic tone, aiding in distinguishing
various products and services of the brand in
different designs.
SECONDARY COLORS
85. 85
Key Visual Identity
The letter "l" in the logo The circular dot in the logo
Graphic elements evolving
into a Lockup Logo
Lockup Logo
Reflect the
telecommunications
industry's nature
Connect
Express dynamism,
speed, and
continuous change
Movement
Radiate positive aspects to
customers, enhancing the
quality of life
Spread
86. 86
Display Typeface
The iTel Display font is developed from the circular dot within the iTel logo,
featuring softly rounded corners, distinctive in evoking a sense of modernity,
technology, and connectivity.
89. OUR WORKS
The One Furniture
Brand Identity
SITUATION
Inspired by the image of a lighthouse on the sea in the morning light,
The One Furniture brand identity was developed from the former logo
components and four main brand values:
Converge – Accompany – Develop – Shine
BIG IDEA
Hoa Phat Furniture was officially rebranded as The One Furniture at early 2022.
In order to be ready for this change, the new identity of The One Furniture has to
be constructed to meet these standards: demonstrating a modern, contemporary
spirit while preserving the key principles of the original brand.
89
92. SITUATION
Fin-App is a financial investment app that aims to make
investment opportunities available to all Vietnamese in a
simple and accessible way.
Fin-App
Branding
OUR WORKS
92
To prepare for the launch of Fin-App, Aurora faced a challenge
of developing its brand story & brand identity, with different
requirements:
• Be unique to stand out in Vietnam’s competitive market for
financial investment apps.
• Be amazing and simple to represent the product’s
positioning – “simple for everyone”, when most
Vietnamese still find the finance complicated and
confusing.
CHALLENGE
STRATEGY
• Focus on Gen Z – An untapped consumer group with
promising prospects.
• Build a dynamic, engaging brand image while retaining
distinct brand personalities and values.
• Develop trendy, modern, and minimal designs.
93. OUR WORKS
FIN - APP BRANDING
Creative Concept 01:
Phinny
VISUAL
ORIENTATION
IDEA
INSPIRATION
Phinny recalled the image of Vietnamese people drinking
‘Phin’ coffee while discussing investment, in which Phinny
was a partner helping users successfully achieve financial
investment goals.
STORY
ORIENTATION
Phinny was inspired by two homonyms “Phin’ and ‘Fin’:
• Phin - the traditional Vietnamese way of drinking coffee -
'Phin' coffee
• Fin - Fintech – the new wave of technology that has
changed global finance, allowing mass audiences to
quickly understand and start investing.
The added suffix ‘y’ was inspired by ‘Money’ and ‘Funny’,
making the name 'Phinny' more intimate, interesting and
youthful.
• The logo was a creative combination of the letter ‘P’ in
‘Phinny’ and the modern image of a ‘Phin’ coffee cup,
which made the customers feel familiar and resonated with
the brand’s story.
93
94. OUR WORKS
FIN - APP BRANDING
Creative Concept 02:
iRabbit
VISUAL
ORIENTATION
IDEA
INSPIRATION
• iRabbit simplified all stereotypes about financial
investment by allowing users to start investing with a
small amount of money.
• A storytelling approach was casual and friendly to
attract the target customers, especially Gen Z.
STORY
ORIENTATION
Difficult to learn and only for the wealthy, experienced
people are two common misconceptions regarding the
financial investment. Based on a Vietnamese proverb
‘Chuyện nhỏ như con Thỏ’ means ‘Small things like
Rabbits’, iRabbit was created to accomplish the mission of
simplifying complicated financial investment in Vietnam.
• The logo design was based on an image of a rabbit with
an upward diagonal direction like an arrow to represent
the fast growth result, which customers can achieve when
using the app.
94
95. SCOPE OF WORK
Aurora partnered with VinFast to carry out various
creative tasks, including:
• Designed the "For a Green Future Fund" logo.
• Developed the concept and designing the Key Visuals
for the exhibition and the "For a Green Future Fund."
• Designed the exhibition display walls.
• Produced projection videos for the event.
SITUATION
In July 2023, VinFast organized the exhibition event
‘VinFast - For a Green Future’ to recount their proud
journey and showcase their ambition to advance into
the world. At the same time, they introduced the
‘For a Green Future Fund’.
Vi Tuong Lai Xanh
95
OUR WORKS
VINFAST VI TUONG LAI XANH - 2023
OUR APPROACH
• Created a unified concept for all communication
materials of the campaign
• Integrated the design to align with the green
future theme that the brand is aiming for, along
with the presence of VinFast vehicles.
96. Logo
96
OUR WORKS
VINFAST – VI TUONG LAI XANH 2023
IDEA
The logo was harmoniously shaped as a young tree shoot,
highlighting the essence of the "For a Green Future" Fund:
• The image of Vingroup's bird wings: inheriting and taking
Vietnam's values.
• The image of a leaf: symbolizing green’ values, subtly
representing unity in our culture.
• The image of two hands: nurturing and developing values
for the future.
97. Key Visual
97
OUR WORKS
VINFAST – VI TUONG LAI XANH 2023
CONCEPT
• Drawing inspiration from VinFast's products,
Aurora developed the concept of an
unpolluted world: blue skies, clean air,
pristine oceans, and vast stretches of forests.
• In this world, people would travel using
intelligent, environmentally friendly means of
transportation.
• The Key Visual was a combination of nature
and humanity in a beautiful green future,
reflecting the ultimate purpose of the Fund,
which is to encourage everyone to ‘Join
hands for a green future’.
KEY VISUAL
98. Document
Introduction
98
OUR WORKS
VINFAST – VI TUONG LAI XANH 2023
OVERVIEW
The introduction document for the Fund was
designed in a minimalist yet modern style, consistent
with the Fund's brand identity.
This design helped readers gain a deep understanding
of the Green Future Fund through the following key
sections:
• Part 1: General introduction to the mission, tasks,
promises, and core values.
• Part 2: Communication story.
• Part 3: Action program.
99. ‘Vi tương lai xanh’
Exhibition Event
99
OUR WORKS
VINFAST – VI TUONG LAI XANH 2023
EVENT INFORMATION
• The ‘VinFast - For a Green Future’ exhibition provided
customers with the opportunity to fully experience
VinFast's range of vehicles. It was also the first activity in a
series of meaningful events aimed at strongly promoting
the green living trend within the community.
CREATIVE ASSETS
• The ‘History’ and ‘Green Journey’ walls at the exhibition
helped attendees gain a deeper understanding of VinFast's
impressive journey.
• The videos showcased during the event reflect the
passionate and strong leadership spirit of VinFast.
• Video Roadshow featured contrasting footage of a
polluted, bustling Hanoi and a greener, more pristine city,
highlighting VinFast's mission for a greener environment.
101. SITUATION
• Increasing brand recognition for BUV as a British-standard university in
Vietnam and the first to achieve a comprehensive QS 5-star certification.
• Boosting interaction on the BUV and BUV MBA pages.
• Attracting students and parents interested in BUV and BUV MBA programs.
GOAL
In the 2024-2025 admissions season, Aurora collaborates with the British
University Vietnam (BUV) to create content for both BUV and BUV MBA
Fanpages, reaffirming the positioning as a British-standard university in
Vietnam with a comprehensive QS 5-star certification. Simultaneously, this
initiative aims to reach out to a younger audience.
101
• Proposed content directions for BUV and BUV MBA Fanpages
• Developed creative content and supplementary visuals
• Managed and reported growth statistics.
SCOPE OF WORK
Social BUV & BUV MBA
2023
OUR WORKS
SOCIAL BUV & BUV MBA 2023
102. OUR WORKS
SOCIAL BUV & BUV MBA 2023
102
Challenges & Our Approach
• For BUV: Found a common
language in the content targeted
at various audiences, which was
engaging for students while
maintaining professionalism and
credibility to instill trust in parents
when considering sending their
children to the university.
• For BUV MBA: Rejuvenated the
Fanpage targeting young
individuals interested in pursuing
an MBA, simultaneously refreshing
academic content to make it more
approachable for viewers.
• Furthermore, established a
connection between the
communication ideas of BUV MBA
and BUV.
CHALLENGES OUR APPROACH
Upgrade BUV Image
• Clarified & created a strong impression on the
image of ‘British University’ through
language, content and images... in order to
highlight BUV's identity.
Promote the adventages
• Constantly promoted BUV’s professionalism
and dedication to create consistency
throughout the Fanpage.
Be creative to increase interaction
• Directly communicated with students and
parents like a human.
• Created trendy contents attracting young
audience.
103. OUR WORKS
SOCIAL BUV & BUV MBA 2023
103
The Pride of Britain…
…British University Vietnam
• BUV was proud to offer students
British study standards, degree
standards, equivalent learning
experience and environment.
• Pride also meant ‘herd of lions’ –
which appeared in BUV’s logo,
represents typical images of
Britain (Lion & Rose).
BIG IDEA APPLICATIONS WITH BUV
Powerful lions with desire to
become future leaders
• Represented BUV student, who
take pride in carrying a strong
and confident spirit with the
aspiration to conquer and
move forward.
APPLICATIONS WITH BUV MBA
Lead like a Lion, hunting problem
and bringing innovative solutions
• Represented the future CEO
leadership spirit at BUV: strong,
confident, decisive, with a
conquering ambition, leading
the way.
104. OUR WORKS
SOCIAL BUV & BUV MBA 2023
104
Implementing Social Guidelines
to ensure consistency across the 02 Fanpages
Logo & Colors Typography
***The priority order for using the colors of
the Logo is arranged from top to bottom.
50px
50px
50px
125px
150px
550px
150px
50px
9 – 100 – 100 – 2
#2e307d
100 – 80 – 00 – 00
#d22128
00 – 00 – 00 – 00 #ffffff
23 – 18 – 18 – 00 #c4c5c6
70 – 65 – 65 – 70 #262524
Aa
Aa
Aa
Aa
105. OUR WORKS
SOCIAL BUV & BUV MBA 2023
105
• Used bilingual content (Eng-Vie) to emphasize BUV’s international &
professional features.
• Strategically planned angles for different pillars such as BUV Student
Life, BUV Programme, BUV Campus, etc., including creative and
trending content targeting BUV students.
CONTENT
Marketing Activities
Fanpage BUV
• Mood and Tone: Elegant - Professional - Dynamic
• Color Palette: Red, White, Navy Blue - The color of UK flag, also the
color in BUV’s Brand Guideline.
• Created a set of BUV patterns inspired by elements from the UK:
national emblem, flag, cross, etc.
VISUAL
106. OUR WORKS
SOCIAL BUV & BUV MBA 2023
106
• Created content angles for knowledge enthusiasts seeking a platform
for business academic development and networking to exchange ideas,
alongside highlighting BUV MBA's USP.
CONTENT
Marketing Activities
Fanpage BUV MBA
• Mood & Tone: Leading - Professional - Enthusiastic.
• Color Palette: Red, White, Navy Blue - Maintaining consistency across
both Fanpages, in line with BUV and the UK's predominant colors.
• The pattern set was oriented from upward arrows, symbolizing self-
confidence and determination. In addition, it incorporated patterns of
lions in special designs.
VISUAL
107. OUR WORKS
SOCIAL BUV & BUV MBA 2023
107
• Drew inspiration from Zodiac signs and the representative image of BUV
with England.
IDEA
Starleo character
...an essential part when mentioning
foreign universities
• Starleo was a friend with two personality traits: passionate and professional
when studying, and playful and humorous when hanging out with friends.
This little lion would accompany BUV in upcoming activities!
A CHARACTER, TWO TRAITS
108. Launching an E-car
SITUATION
• Increase VinFast’ brand awareness and customer loyalty
• Persuade customers to try, buy e-cars and pre-order VF e34
• Show the innovative features and beneficial sale policies for customers when they
pre-order VinFast’s e-cars.
OBJECTIVES
At the end of March 2021, VinFast created major media echoes when officially
launched Vietnam's first all-electric car model - VF e34. With green technology,
breakthrough features and competitive cost in the C-SUV segment, VF e34 is proud
to bring future technology closer to Vietnamese consumers across the country.
Pioneering in technology is a pride but also a great challenge for VinFast when in the
Vietnamese market, more than 90% of people are still familiar with fossil fuel
vehicles and doubt about the e-cars’ powers.
108
OUR WORKS
109. STRATEGY
Livestream O2O
‘Explore the green future’
Minigame AR
‘Travel around Vietnam’
Event: Livestream O2O “Explore the green future”
AR interactive minigame and Always-on content
Video 2D Motion
‘Silent Engine’
Single Post
April Fool’s day
Livestream
‘Open a new era’
Interactive Minigame
‘Look at the design - Guess
the green car’
April Fools’ Content
1. Identify the target audience to offer a specific content route:
Car buyers (Technology lovers, Vietnamese product advocates, Families with
young children in urban areas) and Disseminating audiences (Active
environmentalist, Gen Z who likes new experiences)
2. Proposing innovative forms of marketing: Livestream O2O, Minigame, AR
interactive game to increase the number of pre-orders and customer experience
KEY ACTIVITIES
Minigame Series
Interactive O2O Livestream:
A series of more than 150 innovative 3D, Gif, Motion posts associated with
the big idea ‘Light up the future of Vietnam’, which has never been used
in the Vietnamese automotive industry.
109
OUR WORKS
SOCIAL VINFAST 2021
110. ACHIEVEMENTS
1. Achieved outstanding engagement rate: About 550 reactions each
post and 7 million reach within 3 months.
2. Held the revenue record: More than 25.000 pre-orders within just 4
months of implementation, the highest sale figures in the car segment.
3. Achieved MMA Smarties Global 2021 - Bronze.
Bronze
MMA Smarties 2021
25
Pre-orders
Thousand
6
Reach
Million
110
OUR WORKS
SOCIAL VINFAST 2021
112. 112
OUR WORKS
HOME360 WEBSITE DESIGN- 2023
Home360
Website
Design
BACKGROUND
Home360 was established with the goal of helping
households alleviate concerns about maintenance, repairs,
and installation of household appliances.
In late 2023, the brand plans to launch its own service
Website. While in Vietnam, the repair service industry is
mainly offline, with limited online presence and the user
experience, Aurora has been collaborating closely with
Home360 to construct a polished and user-centric product
for customers.
SCOPE OF WORK
• Research & develop a proposed direction for the
Website.
• Create the design concept for the Website.
• Propose an overview of the project's User Experience
(UX), including a list of features, sitemap, and user flow.
• Complete the Website's User Interface (UI)
113. 113
Home360 was founded with three core principles: professionalism,
dedication, and transparency. Therefore, Aurora proposes a website
design that ensures the following elements are represented:
(1) Strong alignment with the brand identity.
(2) Transparent, trustworthy, and professional information.
(3) Focus on optimizing the platform for mobile devices.
THE FOUNDATION
The website experience comes not only from the
design concept but also from the system of features
that meet user needs upon access.
OUR APPROACH
Our Approach
OUR WORKS
HOME360 WEBSITE DESIGN - 2023
114. 114
OUR WORKS
HOME360 WEBSITE DESIGN - 2023
Concept
Overview
Aurora has created a well-designed layout,
selected suitable fonts, and coordinated colors
that perfectly match the product's style and
brand identity.
UI Concept
115. 115
The website targets two main user groups:
• Customers who want to use the service (senior
citizen, those with limited time, not familiar with
specialized terminology, etc.)
• Employees seeking job applications
Therefore, the website design needs to ensure:
• Use simple and understandable language
• Display complete and detailed information related to
the products
• Provide a simple, quick, and direct ordering process
PRINCIPLES
The website's User Interface (UI) strictly follows principles:
• Optimize and personalize the customer experience
• User-friendly
• Coherent
• Consistent
• Allow to easily update additional features in the future
DESIGN REQUIREMENT
UI Website
OUR WORKS
HOME360 WEBSITE DESIGN - 2023
116. 116
SITUATION
In September 2021, Aurora collaborated with VinFast
Vietnam in designing the VF e34 car's HMI user interface,
which required both a high aesthetic look and convenience
for the users. Thus, the design, icons, and touch area in the
HMI design must meet a strict standard of clarity, contrast
ratio, and visibility to ensure safety and convenience for
customers when they use HMI screens while driving.
Developed VF e34's HMI design with the following goals:
• Created a seamless experience and effective communication
between the user and the HMI screen.
• Developed a minimal, modern, and luxurious design concept.
• Used an icon system that meets the standard of clarity,
uniformity, multi-color, and high applicability.
• Made easy-to-understand instructional videos to help users
grasp the features and operate the vehicle quickly.
CHALLENGE
VF e34 car’s
UI HMI Design
OUR WORKS
117. 117
The development of VF e34's HMI UI design concepts was based
on:
• An extensive research on UI design trends and design standards
published by Android Auto and Apple Carplay
• A deep connection between VF e34's HMI design and VinFast's
positioning, exterior design language, and brand identity
• A deep understanding of VF e34's target customers
• A customer-centric method to help them connect with their
cars and have a great driving experience
CHALLENGE
The HMI concepts must produce not only sophisticated designs
but also cohesive experiences in the colors, icons and even the
car's exterior design.
OUR APPROACH
Our Approach
OUR WORKS
VINFAST VF e34 UI REDESIGN - 2021
118. Concept
• Inspired by the unique exterior
design of VF e34, Aurora
developed cohesive HMI UI
concepts aligned with the
design. In addition, we used
gradient colors in a dark
theme to bring an effective
driving experience on different
light levels.
• The concepts must meet both
entertainment and safety
requirements.
UI Component Screen Display
Visualization
App Background Color
118
OUR WORKS
VINFAST VF e34 UI REDESIGN - 2021
DELIVERABLES
119. 3D Animation
DIRECTION
Aurora produced car introduction videos in 3D format with:
• Straightforward and easy-to-understand contents
• Modern animation styles suitable for electric cars, the symbol of
future transportation
• Smooth transition effects to ensure users' safety while using cars.
Rear Cross Traffic Alert
Cảnh báo giao thông phía
sau
Door Open Warning
Cảnh báo mở cửa xe
Climate
Điều chỉnh hướng gió
119
OUR WORKS
VINFAST VF e34 UI REDESIGN - 2021
120. STRATEGY
• Use filled icon style combined with
dark gradient color for app icons to
ensure the visibility of interactive areas
on the HMI screen.
• Use line icon style with thin and
minimal stroke suitable to the car's
positioning (C-SUV/ Crossover)
120
OUR WORKS
VINFAST VF e34 UI REDESIGN - 2021
Icon
System
121. 121
In January 2022, VinFast introduced the VF8 to the
global audience at the Consumer Electronics Show (CES).
With the goal of expanding the automotive industry
worldwide, VinFast invested in and developed every
aspect of its products, especially the user interface for
electric cars VF8 & 9, integrating many features with high
intelligence and aesthetics.
UI interfaces
VF 8 & VF 9
SCOPE OF
WORK
Built HMI interfaces for VF8 & VF9 with the following requirements:
• Used bold, synchronized lines with the exterior and interior design of the car.
• Created minimalist effects, focusing on functionality, straightforward for
customers.
• Highlighted the Future Blue color, emphasizing VinFast's brand identity.
• Ensured the icon system meet the criteria of clarity and consistency.
• Created 3D models and explanatory videos that are easy to understand,
helping users grasp the features and operation of the vehicle conveniently.
SITUATION
OUR WORKS
122. ≈≈
OUR WORKS
VINFAST VF8 & 9 UI REDESIGN - 2022
The UI interface for the VF8 & 9 models was built based on
the following principles:
• Placed the customer at the center, understanding the
customer, and helping them easily connect with VF,
thereby creating the best driving experience.
• Thoroughly researched the latest UI design trends and
safety standards from Android Auto and Apple Carplay.
• Connected the Concept with VinFast's Brand Positioning,
Product Design Language, and Brand Identity.
• Highlighted the product's features from its design, lines,
and more.
DESIGN STRATEGY
Approach
Orientation
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Main
Concept
• Drawing inspiration from the car's
lines, Aurora developed a
harmonious concept with both the
interior and exterior of the product.
• Emphasized minimalism in all
design details.
• Highlighted the glassy effect with
delicate lighting at the top and
bottom of the design details. When
changing different backgrounds, it
will be like applying a new theme to
the interface.
UI Component Screen Display
Visualization
App Background Color
PRODUCT
OUR WORKS
VINFAST VF8 & 9 UI REDESIGN - 2022
124. ≈≈
124
3D Animation
DIRECTION
• Created a user guide video for car users in a 3D Animation format
with simple, easy-to-understand content.
• Ensured that the look was modern and suitable for electric cars - the
products of the future.
Child Presence Detection Driver monitoring system
Auto Park
OUR WORKS
VINFAST VF8 & 9 UI REDESIGN - 2022
126. 126
DIRECTION
• Used multi-colored icons. Place 3D icons on a
flat background.
• Utilized a common set of icons for both Dark
Mode and Light Mode to ensure contrast in
the design while maintaining consistency
between the two modes.
• Combined sharp angles with smooth lines to
complement VF 8 & 9's icon system to build a
recognizable and concept-appropriate icon
system.
• Drew inspiration from the design of the VF8 &
9 cars and the VF logo.
Icons
System
OUR WORKS
VINFAST VF8 & 9 UI REDESIGN - 2022
128. VinFast
Promotional
Campaign
best selling cars in
May, June, July 2020
CHALLENGE
With world-class products, VinFast has won over the public
opinions since its first launch. However, as a fresh new brand in
the automotive industry, VinFast must overcome challenges in
building brand trust and identity.
Thus, marketing activities need to directly support the sales
department to increase the number of purchased cars. Thereby,
customers can observe the VinFast cars running in the real
situation and experience firsthand any model they wish.
Top 10
ACHIEVEMENT
128
OUR WORKS
VINFAST PROMOTIONAL CAMPAIGNS - 2020
129. 2. Installment payment
The campaign introduced the “Zero installment payments”
for the VinFast purchasers, which would greatly release their
financial burden.
Viral Video
‘Change for the better’
Peace by your side
Toc Tien
You are my sunshine - Covered
Khac Hung – Duc Phuc
2D Animation
3. Series of test-drive activities
SCOPE OF WORK
Work with partners to implement following activities:
1. Exchange old cars for new ones
The campaign introduced a new way to exchange cars,
reducing the customer’s worries about changing from old
cars to new ones in Hanoi, Vinh, Ho Chi Minh City, etc.
3D Transformation
Viral Video
‘Change your Wife’
Taken place in Vinhomes’s residential areas &
VinFast showrooms nationwide.
129
OUR WORKS
VINFAST PROMOTIONAL CAMPAIGNS - 2020
130. 01. We understand
the market
Researching and learning to continuously adapt to
market changes is always our first priority. With receptive
but highly critical minds, we absorb and summarize the
knowledge from different sources - from the Vietnamese
market expertise, industry reports, customer surveys to
global trends.
02. We understand
people in the
real world
At Aurora, we do not simply collect the data from some
closed-room interviews or idle questions on social
media. We see through the eyes of the customers and
give recommendations based on the real customers,
real insights, real context, real problems and real world.
03. Our proven
capabilities: When
Strategy meets
in-depth Expertise
Aurora has exclusive advantages in strategic thinking and
extensive partnership networks. We can comprehensively
fulfill all the needs of businesses from planning,
developing creative ideas to managing multi-channel and
multi-format activities (including content production,
communication, trade marketing, event/ activations,
decoration, etc.).
04. We care about
the long-term
business strategy
Our innovative and unique ways to approach problems
always ensure the consistency between marketing plans
and long-term business strategy. With Aurora, we
guarantee that both brand and business goals can be
successfully achieved with the most cost-optimized
budget and time.
So
Why
Us?
WE ARE LIGHT CHASERS
WHY US
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This is the end of our credential,
but the very beginning of
our companionship.
174 Thai Ha Str., Dong Da Dist.,
Hanoi, Vietnam
+8496 483 1239