September2015, London

1. DOMAIN AUTHORITY + LINKING DOMAINS SNAPSHOT
Metric*
Vashi
(www.vashi.com)
77 Diamonds
(www.77diamonds.com)
Stevenstone
(www.stevenstone.co.uk)
Rare Pink
(www.rarepink.com)
Domain Authority 42 45 32 35
Referring Domains 520 744 204 143
Considering selected direct competitors, Vashi takes second place, both from the Domain Authority as well as Referring Domains
perspective. 77 Diamonds have highest metrics, although there is only a 3 point difference in DA value between them and Vashi.
* Both metrics were last updated in August 2015
How to make friends and
influence people
Ratings & Reviews:
ASO impact & leverage
Thomas Petit,
8fit

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Ratings & Reviews
ASO impact & leverage
@Thomasbcn

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@Thomasbcn

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1. Why
2. How
“The secret is in the stars”

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Huge impact on the 2 factors of ASO
User perception (CRO)
Ranking algorithm (SEO)

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User perception
https://blog.branch.io/click-to-install-conversion-rates
http://info.apptentive.com/app-store-ratings-and-reviews
https://sensortower.com/blog/ios-conversion-rates-a-closer-look-at-the-days/
http://www.tune.com/blog/mobile-report-the-app-store-factors-your-users-really-care-about/
Conversion
80% of users viewing a
listing don’t install
59% check reviews before downloads
37% check reviews before IAP
33% check reviews before updating
Little/no influence for only 8%

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iOS snippet

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Android snippet

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New Android snippet?
http://www.androidpolice.com/2015/09/19/some-google-play-store-users-are-seeing-a-new-more-compact-layout-for-app-review-scores/

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Ranking algorithm
“Rating volume is perhaps the best indicator of ranks,
with a 29–40% correlation”, Alex Walz, Moz/Apptentive
“Ratings are more heavily weighted
in Google Play's algorithm”
“The higher an app is rated,
the less its rank it likely to move in a 24-hour period”
“The effect of reviews is more important than global
downloads to improve keyword ranking” @francescgo
https://moz.com/blog/app-store-rankings-formula-deconstructed-in-5-mad-science-experiments

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Ranking algorithm: officially since 2013
“Reviews and ratings are a very strong signal for us”
Ankit Jain, Google Play

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Bad rating?
2 Apps among top100
Can you guess which?
https://play.google.com/store/apps/details?id=com.apple.movetoios

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http://info.apptentive.com/app-store-ratings-and-reviews
Ratings Impact

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Ratings & Reviews figures
App market: winner takes all
1% devs, 53% of reviews
0,1% 23%
(2013 from 70m reviews)
http://blog.appfigures.com/data-bits-less-than-one-percent-of-ios-app-developers-have-half-of-all-reviews/

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Ratings average
https://sensortower.com/blog/positivity-abounds-global-trends-in-app-rating-sentiment/

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Ratings & Reviews: % of users
0,5%

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Apple/Google Featuring
http://blog.appbot.co/featured-apps-the-influence-of-star-rating-price-age-category//

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Users are radical
52% post only positive
5% post only negative
http://techcrunch.com/2012/10/05/apple-app-store-reviews-reviewers-bias-positive/
Problems with App Store reviews

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http://info.apptentive.com/app-store-ratings-and-reviews
http://www.smartappmarketer.com/developers-struggle-get-app-ratings-reviews-apple-app-store/ /
Review process is painful

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1. Why
2. How
Leverage reviews

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1. Beg?
http://www.loopinsight.com/2014/02/04/begging-for-app-ratings/

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2. Don’t intrude
http://www.marco.org/2014/12/05/how-overcast-asks-for-reviews

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3. Integrate to limit intrusion

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4. Filter

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4. Filter

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Review filter: the Circa loop
https://medium.com/circa/the-right-way-to-ask-users-to-review-your-app-9a32fd604fca

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Filter outcome

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Review filter: Musi
https://medium.com/circa/the-right-way-to-ask-users-to-review-your-app-9a32fd604fca

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4. Answer / contact
https://medium.com/@bayramannakov/app-reviews-3-clever-ways-to-convert-negative-reviews-to-positive-5066c4dfb16b
Google Play answers
iOS: Convert negative reviews to positive

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http://appbot.co

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http://appbot.co
https://launchkit.io/reviews/
https://tapstream.com/review-bar/
http://www.apptamin.com/blog/review-mining/
https://sensortower.com/blog/how-to-improve-the-user-experience-of-your-mobile-app-with-review-mining

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The 8fit way
Find out 
go.8fit.com/twpin

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https://www.linkedin.com/pulse/aso-trick-one-talking-dennis-mink
Reviewers Lookalikes
Reviews hack-quisition

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Black hat ASO?
https://www.simform.com/blog/top-ways-to-request-app-rating-and-review

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“Hard-working App Store ranking manipulation employee.”
http://weibo.com/1652811601/C2Ac4hGw4?type=comment
Black hat ASO?

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http://weibo.com/1652811601/C2Ac4hGw4?type=comment
Black hat ASO?

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http://zachwill.com/flappy-bird/
https://twitter.com/Thomasbcn/status/430336588426772480
http://www.bluecloudsolutions.com/blog/flappy-birds-smoke-mirrors-scamming-app-store
Black hat ASO?
Flappy birds: 700k US reviews in 30 days
Candy Crush: 400k US reviews in 18 months
45k CA reviews, top Apps with 5K

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https://sensortower.com/blog/meet-the-fakers-profiles-of-suspected-fake-apple-app-store-user-accounts
Meet the fake reviewers

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… Neglect
… Interrupt
… Ask on first launch
… Ask for 5 stars
… Incentivize
… Buy
@thomasbcn
… Ask, at the right time, to the right users
… Filter
… Monitor
… Answer
… Mine
… Listen

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@Thomasbcn