ASO تعريف Main Factors - الرئيسية ASO عوامل ASO KPI's - مؤشرات الأداء الرئيسية البحث عن الكلمة الرئيسية Machine Learning - وتعلم الآلة ASO تطبيق + التتبع والمراقبة ASO ( SEO / ASO ) بناء الروابط - Backlinks والمزيد ......

1. ASO Intelligence
ASO ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻣﺘﺎﺟﺮ‬ ‫ﻓﻲ‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﻟﺘﺤﺴﻴﻦ‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﻣﻘﺎرﺑﺔ‬
SEO ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻛﺪﻟﻚ‬ ‫و‬
2.0
5.0

2. ASO ‫ﺗﻌﺮﻳﻒ‬
Main Factors - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ASO ‫ﻋﻮاﻣﻞ‬
ASO KPI's - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬
‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻟﻜﻠﻤﺔ‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬
‫واﻟﻤﺮاﻗﺒﺔ‬ ‫اﻟﺘﺘﺒﻊ‬ + ASO ‫ﺗﻄﺒﻴﻖ‬
Machine Learning -‫اﻵﻟﺔ‬ ‫وﺗﻌﻠﻢ‬ASO
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( SEO / ASO ) ‫اﻟﺮواﺑﻂ‬ ‫ﺑﻨﺎء‬
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‫اﻟﻣﻣﺎﺛﻠﺔ‬ ‫اﻟرؤﯾﺔ‬ ‫وﺗرﺗﯾب‬ ‫اﻟﻣﺷﺎﺑﮭﺔ‬ ‫اﻟﺗطﺑﯾﻘﺎت‬
Similar Apps & Similar Visibility Rank
‫ﻓﻬﺮس‬

3. ‫؟‬ASO ‫ﻫﻮ‬ ‫ﻣﺎ‬
‫ﻓﻲ‬ ‫ﻇﻬﻮرﻫﺎ‬ ‫زﻳﺎدة‬ ‫أﺟﻞ‬ ‫ﻣﻦ‬ ‫ﺗﻄﺒﻴﻖ‬ ‫أو‬ ‫ﻟﻌﺒﺔ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻋﻤﻠﻴﺔ‬ ‫ﻫﻲ‬ ‫و‬ App Store SEO ‫أو‬ App Store Optimisation ‫ﺑﺎﺳﻢ‬ ‫ﺎ‬ ً
‫أﻳﻀ‬ ‫ُﻌﺮف‬‫ﻳ‬
‫اﻟﻘﺎﺋﻤﺔ‬ ‫إﻟﻰ‬ ‫اﻟﻤﺮور‬ ‫ﺣﺮﻛﺔ‬ ‫وزﻳﺎدة‬ ، (‫اﻟﻤﺴﺘﺨﺪﻣﻮن‬ ‫ﻳﺘﺼﻔﺢ‬ ‫)ﻋﻨﺪﻣﺎ‬ ‫واﻻﺳﺘﻜﺸﺎف‬ (‫اﻟﻤﺴﺘﺨﺪﻣﻮن‬ ‫ﻳﺒﺤﺚ‬ ‫)ﻋﻨﺪﻣﺎ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻓﻲ‬ ‫اﻟﻤﺘﺎﺟﺮ‬
. ‫ﻃﺒﻴﻌﻴﺔ‬ ‫ﺑﻄﺮﻳﻘﺔ‬ ‫اﻟﺘﻨﺰﻳﻼت‬ ‫ﻟﺤﺠﻢ‬ ‫اﻷﻗﺼﻰ‬ ‫اﻟﺤﺪ‬ ‫ﻟﺘﻮﻟﻴﺪ‬ ‫اﻟﺘﺤﻮﻳﻞ‬ ‫ﻣﻌﺪل‬ ‫وﺗﺤﺴﻴﻦ‬
‫وﻫﻮ‬ ، (‫اﻟﻤﺴﺘﺨﺪم‬ ‫)اﻛﺘﺴﺎب‬ UA ‫ﺗﻜﺎﻟﻴﻒ‬ ‫ﺗﻘﻠﻴﻞ‬ ‫ﻋﻠﻰ‬ ‫وﻳﺴﺎﻋﺪ‬ ، iOS ‫و‬ Android ‫ﻟﺘﻄﺒﻴﻖ‬ ‫ًﺎ‬‫ﻧ‬‫ﻣﺠﺎ‬ ‫اﻟﺠﻮدة‬ ‫ﻋﺎﻟﻴﻲ‬ ‫ًﺎ‬‫ﻴ‬‫ﻣﺴﺘﺨﺪﻣ‬ ‫ﻳﺠﻠﺐ‬ ‫إﻧﻪ‬
.‫اﻟﺠﻮال‬ ‫ﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻧﻤﻮ‬ ‫اﺳﺘﺮاﺗﻴﺠﻴﺔ‬ ‫أي‬ ‫أﺳﺎس‬
.‫اﻟﺘﺤﻮﻳﻞ‬ + ‫اﻟﻤﺮور‬ ‫ﺣﺮﻛﺔ‬ = ASO
ASO = Traffic + Conversion.
‫ﺻﻠﺔ‬ ‫اﻷﻛﺜﺮ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫واﻟﻜﻠﻤﺎت‬ ، ‫اﻟﻤﺴﺘﻬﺪﻓﻴﻦ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫وﻗﺎﻋﺪة‬ ، ‫اﻟﻤﺘﺎﺟﺮ‬ ‫ﻋﻤﻞ‬ ‫ﻟﻜﻴﻔﻴﺔ‬ ‫ﺎ‬ ً
‫ﺣﺎﺳﻤ‬ ‫ﺎ‬ ً
‫ﻓﻬﻤ‬ ‫اﻟﻌﻤﻠﻴﺔ‬ ‫ﻫﺬه‬ ‫ﺗﺘﻄﻠﺐ‬
.‫ﺟﺪﻳﺪة‬ ‫ﺗﻄﺒﻴﻘﺎت‬ ‫اﻛﺘﺸﺎف‬ ‫أو‬ ‫ﺗﻄﺒﻴﻘﺎت‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﻌﺜﻮر‬ ‫ﻳﺘﺤﺪﺛﻮن‬ ‫أو‬ ‫اﻟﻤﺤﺘﻤﻠﻮن‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻮن‬ ‫ﻳﻜﺘﺒﻬﺎ‬ ‫اﻟﺘﻲ‬
.Explore / Browse ‫ﻓﻲ‬ ‫ﻣﺮﺋﻴﺔ‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﺟﻌﻞ‬ ‫اﻟﺤﺎﺿﺮ‬ ‫اﻟﻮﻗﺖ‬ ‫ﻓﻲ‬ ‫ﻟﻠﻐﺎﻳﺔ‬ ‫اﻟﻤﻬﻢ‬ ‫ﻓﻤﻦ‬ ، ‫ﺑﺎﺳﺘﻤﺮار‬ ‫ﺗﺘﻄﻮر‬ ‫اﻟﻤﺘﺎﺟﺮ‬ ‫ﻷن‬ ‫ا‬ً‫ﺮ‬‫ﻧﻈ‬ ،‫ﺎ‬ ً
‫أﻳﻀ‬
"… (App Rankings) ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﺗﺼﻨﻴﻔﺎت‬ ، (Featured) ‫ﻣﻤﻴﺰة‬ ، (related - ‫ﺻﻠﺔ‬ ‫)ذات‬ ‫ﻣﻤﺎﺛﻠﺔ‬ ‫ﺗﻄﺒﻴﻘﺎت‬ ‫ﻫﺬه‬ "
.‫ﺎ‬ ً
‫أﻳﻀ‬ ‫ﺗﺘﻄﻮر‬ ASO ، ‫ﻟﺬا‬
‫اﻟﻤﺘﺎﺟﺮ‬ ‫ﻃﺮف‬ ‫ﻣﻦ‬ ‫ﻣﻌﺘﻤﺪة‬ ‫اﻟﺘﺼﻨﻴﻔﺎت‬ ‫أﺻﺒﺤﺖ‬ ‫ﺑﻞ‬ . ‫ﻛﺬﻟﻚ‬ ‫أﺑﺪا‬ ‫ﻳﻜﻦ‬ ‫ﻟﻢ‬ .‫ﻓﻘﻂ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻋﻠﻰ‬ ASO ‫ﻳﻘﺘﺼﺮ‬ ‫ﻻ‬ : ً‫ﺎ‬‫ﺣﺎﻟﻴ‬
. ‫اﻟﻤﺴﺘﺨﺪم‬ ‫ﺗﺠﺮﺑﺔ‬ ‫أي‬ UX ‫ﻓﻲ‬ ‫ﻟﻔﺎﻋﻠﻴﺘﻬﺎ‬

4. ASO ‫ﺗﻌﺮﻳﻒ‬
Main Factors - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ASO ‫ﻋﻮاﻣﻞ‬
ASO KPI's - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬
‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺔ‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬
‫واﻟﻤﺮاﻗﺒﺔ‬ ‫اﻟﺘﺘﺒﻊ‬ + ASO ‫ﺗﻄﺒﻴﻖ‬
Machine Learning -‫اﻵﻟﺔ‬ ‫وﺗﻌﻠﻢ‬ASO
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( SEO / ASO ) ‫اﻟﺮواﺑﻂ‬ ‫ﺑﻨﺎء‬
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‫اﻟﻣﻣﺎﺛﻠﺔ‬ ‫اﻟرؤﯾﺔ‬ ‫وﺗرﺗﯾب‬ ‫اﻟﻣﺷﺎﺑﮭﺔ‬ ‫اﻟﺗطﺑﯾﻘﺎت‬
Similar Apps & Similar Visibility Rank
‫ﻓﻬﺮس‬

5. Main Factors - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ASO ‫ﻋﻮاﻣﻞ‬
Mechanics of ASO – How does it work?
‫ﻓﻲ‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻋﻠﻰ‬ ‫ﺗﺆﺛﺮ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻌﺮوﻓﺔ‬ ‫اﻟﻌﻮاﻣﻞ‬ ‫ﻣﻦ‬ ‫رﺋﻴﺴﻴﺎن‬ ‫ﻧﻮﻋﺎن‬ ‫ﻫﻨﺎك‬ ، ASO ‫ﻻﺳﺘﺮاﺗﻴﺠﻴﺔ‬ ‫اﻟﺘﺨﻄﻴﻂ‬ ‫ﻋﻨﺪ‬
ON-MetaDaTa & OFF-MetaData :‫اﻻﻋﺘﺒﺎر‬ ‫ﻓﻲ‬ ‫وﺿﻌﻬﺎ‬ ‫ﻳﺠﺐ‬ . Android ‫و‬ iOS ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻣﺘﺎﺟﺮ‬
‫اﻟﻮﺻﻔﻴﺔ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﻋﻮاﻣﻞ‬ •
‫أو‬ App Store Connect ‫داﺧﻞ‬ ‫ﺗﻌﺪﻳﻠﻬﺎ‬ ‫ﻳﻤﻜﻦ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻘﺎﺋﻤﺔ‬ ‫أو‬ ‫اﻟﻤﻨﺘﺞ‬ ‫ﺻﻔﺤﺔ‬ ‫ﻋﻨﺎﺻﺮ‬ ‫ﻫﻲ‬ ‫اﻟﻮﺻﻔﻴﺔ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﻋﻮاﻣﻞ‬
‫وﻣﻌﺪل‬ ‫اﻟﺮؤﻳﺔ‬ ‫واﺳﺘﻜﺸﺎف‬ ، ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻟﻤﺘﺠﺮ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﺗﺼﻨﻴﻔﺎت‬ ‫ﻟﺘﺤﺴﻴﻦ‬ Google Play Console
.KPIs ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬ ‫أﻫﻢ‬ ‫ﻣﻦ‬ ‫واﺣﺪة‬ ‫وﻫﻲ‬ ، ‫ﻟﻠﺘﻨﺰﻳﻞ‬ ‫اﻟﺘﺤﻮﻳﻞ‬
:٪100 ‫ﺳﻴﻄﺮﺗﻨﺎ‬ ‫ﺗﺤﺖ‬ ‫اﻟﺘﻲ‬ ‫ﻫﻲ‬، ‫اﻟﻌﻨﺎﺻﺮ‬ ‫ﻫﺬه‬
‫اﻟﻤﺨﺘﺼﺮ‬ ‫واﻟﻮﺻﻒ‬ ‫واﻟﻮﺻﻒ‬ ‫اﻟﻌﻨﻮان‬ / ‫اﻟﺘﻄﺒﻴﻖ‬ ‫واﺳﻢ‬ (‫ﻓﻘﻂ‬ Google Play) ‫اﻟﻤﻄﻮر‬ ‫واﺳﻢ‬ ‫اﻟﺤﺰﻣﺔ‬ / URL ‫ﻋﻨﻮان‬
‫اﻟﺸﺎﺷﺔ‬ ‫وﻟﻘﻄﺎت‬ ‫واﻟﺮﻣﺰ‬ ‫واﻟﻔﺌﺔ‬ (‫ﻓﻘﻂ‬ Apple) ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫وﺣﻘﻞ‬ ‫اﻟﺘﺮوﻳﺠﻲ‬ ‫واﻟﻨﺺ‬ ‫اﻟﻔﺮﻋﻲ‬ ‫واﻟﻌﻨﻮان‬
.‫واﻟﻔﻴﺪﻳﻮ‬
‫وﺣﺪة‬ ‫ﻣﻦ‬ ‫ﻣﺒﺎﺷﺮة‬ ‫ﺗﺤﺮﻳﺮﻫﺎ‬ ‫ﻳﻤﻜﻦ‬ ‫ﺣﻴﺚ‬ ، ‫واﻟﻤﻄﻮرﻳﻦ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﺟﻬﺎت‬ ‫ﻋﻠﻰ‬ ‫ﺑﺤﺘﺔ‬ ‫اﻟﻮﺻﻔﻴﺔ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﻋﻮاﻣﻞ‬ ‫ﺗﻌﺘﻤﺪ‬
.App Store ‫ﻓﻲ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﺣﻘﻞ‬ ‫ﺑﺎﺳﺘﺜﻨﺎء‬ ، ‫وﻋﺎﻣﺔ‬ ‫ﻣﺮﺋﻴﺔ‬ ‫ﻛﻠﻬﺎ‬ .‫اﻟﺘﺤﻜﻢ‬
.‫واﻻﺳﺘﻜﺸﺎف‬ ‫اﻟﺒﺤﺚ‬ ‫ﻓﻲ‬ ‫أﻋﻠﻰ‬ ‫ﻣﺮﺗﺒﺔ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﺼﻮل‬ ‫ﻋﻠﻰ‬ ‫اﻟﻮﺻﻔﻴﺔ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﺳﻴﺴﺎﻋﺪك‬

6. Main Factors - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ASO ‫ﻋﻮاﻣﻞ‬
ON-MetaDaTa in Google Play

7. Main Factors - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ASO ‫ﻋﻮاﻣﻞ‬
ON-MetaDaTa in Apple App Store
‫اﻟﺘﻄﺒﻴﻖ‬ ‫وﺗﺮﺗﻴﺐ‬ ‫ﻟﻠﺘﻨﺰﻳﻞ‬ ‫اﻟﺘﺤﻮﻳﻞ‬ ‫ﻣﻌﺪل‬ ‫ﻋﻠﻰ‬ ‫ﺗﺄﺛﻴﺮ‬ ‫ﻟﻪ‬ ‫وﻟﻜﻦ‬ ، ASO ‫ﻋﻠﻰ‬ ‫ﻣﺜﺒﺖ‬ ‫ﺗﺄﺛﻴﺮ‬ ‫ﻟﻠﻮﺻﻒ‬ ‫ﻟﻴﺲ‬ ، Apple ‫ﻣﺘﺠﺮ‬ ‫ﻋﻠﻰ‬ ، ‫اﻟﻮاﻗﻊ‬ ‫ﻓﻲ‬
.‫ﻻﺣﻖ‬ ‫وﻗﺖ‬ ‫ﻓﻲ‬ ‫أﺧﺮى‬ ‫ﻣﺮة‬ ‫ﻫﺬا‬ ‫ﺳﻨﺘﻨﺎول‬ .(Package ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫وﺣﺰم‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫)ﻓﻲ‬ ‫ﻟﻠﺠﻮال‬ ‫اﻟﻮﻳﺐ‬ ‫ﻓﻲ‬

8. Main Factors - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ASO ‫ﻋﻮاﻣﻞ‬
App Store Optimization (ASO) = on-metadata + off-metadata
‫اﻟﻮﺻﻔﻴﺔ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺧﺎرج‬ ‫ﻋﻮاﻣﻞ‬ •
‫ﺧﺎرج‬ ‫وﻋﻮاﻣﻞ‬ (‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻋﺎﻟﻢ‬ ‫ﻣﻦ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫)ﺗﺤﺴﻴﻦ‬ SEO ‫ﻓﻲ‬ ‫ﻳﺤﺪث‬ ‫ﻛﻤﺎ‬
.‫اﻟﻤﻄﻮر‬ ‫ﻟﺴﻴﻄﺮة‬ ‫ﺗﺨﻀﻊ‬ ‫ﻻ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺨﺎرﺟﻴﺔ‬ ‫اﻟﻌﻮاﻣﻞ‬ ‫ﻫﻲ‬ Off-MetaData ‫ﻋﻮاﻣﻞ‬ ‫ﻓﺈن‬ ، ‫اﻟﺼﻔﺤﺔ‬
:‫ﻫﻲ‬ ٪100 ‫ﺳﻴﻄﺮﺗﻨﺎ‬ ‫ﺗﺤﺖ‬ ‫ﻟﻴﺴﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻌﻨﺎﺻﺮ‬
... ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﻣﺸﺎرﻛﺔ‬ ‫ورﺑﻤﺎ‬ ‫واﻟﺘﻌﻠﻴﻘﺎت‬ ‫واﻟﺘﻘﻴﻴﻤﺎت‬ ‫اﻟﺘﺜﺒﻴﺖ‬ ‫ﻋﻤﻠﻴﺎت‬ ‫وﺳﺮﻋﺔ‬ ‫ﺣﺠﻢ‬
‫اﺳﺘﺠﺎﺑﺔ‬ ‫ﻋﻠﻰ‬ ‫ًﺎ‬‫ﺒ‬‫ﺗﻘﺮﻳ‬ ‫ﺑﺎﻟﻜﺎﻣﻞ‬ ‫ﺗﻌﺘﻤﺪ‬ ‫ﻷﻧﻬﺎ‬ ، ‫اﻟﻮﺻﻔﻴﺔ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺧﺎرج‬ ‫اﻟﻌﻮاﻣﻞ‬ ‫ﻓﻲ‬ ‫اﻟﺘﺤﻜﻢ‬ ‫اﻟﺼﻌﺐ‬ ‫ﻣﻦ‬
ASO ‫اﺳﺘﺮاﺗﻴﺠﻴﺔ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫أﺟﻞ‬ ‫ﻣﻦ‬ ، ‫ذﻟﻚ‬ ‫ﻣﻊ‬ .‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻣﻴﺰاﻧﻴﺔ‬ ‫ﻋﻠﻰ‬ ‫وﻛﺬﻟﻚ‬ ، ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﺗﺠﺎه‬ ‫اﻟﺴﻮق‬
:‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻣﺘﺎﺟﺮ‬ ‫ﺑﻴﻦ‬ ‫ﻣﺸﺘﺮﻛﺔ‬ ‫ﻋﻮاﻣﻞ‬ ‫ﺧﻤﺴﺔ‬ ‫ﻓﻲ‬ ‫ﻣﺤﺎﺻﺮﺗﻬﺎ‬ ‫ﻳﻤﻜﻦ‬
‫اﻟﺮأي‬ ‫ﻳﺘﻀﻤﻦ‬ ‫وﻫﺬا‬ ، ‫اﻟﻤﻔﺘﺎح‬ ‫ﻫﻲ‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﺗﺠﺎه‬ ‫اﻟﺴﻮق‬ ‫اﺳﺘﺠﺎﺑﺔ‬ ‫ﻓﺈن‬ ، ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫ﻗﻠﻨﺎ‬ ‫ﻛﻤﺎ‬
.‫ﺗﻠﻘﻴﻬﺎ‬ ‫وﺳﺮﻋﺔ‬ ‫اﻟﺘﺜﺒﻴﺖ‬ ‫ﻋﻤﻠﻴﺎت‬ ‫ﻋﺪد‬ ‫إﻟﻰ‬ ‫ﺑﺎﻹﺿﺎﻓﺔ‬ ، ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﺣﻮل‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﻟﺪى‬ ‫اﻟﺬي‬

10. ASO ‫ﺗﻌﺮﻳﻒ‬
Main Factors - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ASO ‫ﻋﻮاﻣﻞ‬
ASO KPI's - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬
‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺔ‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬
‫واﻟﻤﺮاﻗﺒﺔ‬ ‫اﻟﺘﺘﺒﻊ‬ + ASO ‫ﺗﻄﺒﻴﻖ‬
Machine Learning -‫اﻵﻟﺔ‬ ‫وﺗﻌﻠﻢ‬ASO
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( SEO / ASO ) ‫اﻟﺮواﺑﻂ‬ ‫ﺑﻨﺎء‬
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‫اﻟﻣﻣﺎﺛﻠﺔ‬ ‫اﻟرؤﯾﺔ‬ ‫وﺗرﺗﯾب‬ ‫اﻟﻣﺷﺎﺑﮭﺔ‬ ‫اﻟﺗطﺑﯾﻘﺎت‬
Similar Apps & Similar Visibility Rank
‫ﻓﻬﺮس‬

11. Main ASOKPI's - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬
‫ًﺎ‬‫ﺘ‬‫وﻗ‬ ‫اﻷﻣﺮ‬ ‫ﻳﺴﺘﻐﺮق‬
‫ﻃﻮﻳ‬
‫ﻠ‬
‫ﻧﻘ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺘﺴﻮﻳﻘﻴﺔ‬ ‫اﻹﺟﺮاءات‬ ‫ﺑﻌﺾ‬ ‫ﻓﻌﺎﻟﻴﺔ‬ ‫وﺗﺤﻠﻴﻞ‬ ‫اﻟﻨﺘﺎﺋﺞ‬ ‫وﻗﻴﺎس‬ ‫اﻟﻌﻤﻠﻴﺎت‬ ‫ﻓﻬﻢ‬ ‫اﻟﻤﻬﻢ‬ ‫ﻣﻦ‬ ‫ﻟﺬا‬ ، ‫ال‬ّ‫اﻟﺠﻮ‬ ‫ﺗﻄﺒﻴﻘﺎت‬ ‫ﻋﺎﻟﻢ‬ ‫ﻓﻲ‬ ‫اﻟﻨﺠﺎح‬ ‫ﺗﺤﻘﻴﻖ‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﻌﻤﻞ‬ ً‫ﺎ‬
‫ﻣﻌﺮﻓﺔ‬ ‫إﻟﻰ‬ ‫ﺳﻨﺤﺘﺎج‬ ، ‫ﻟﺬﻟﻚ‬ .‫اﻟﺨﺼﻮص‬ ‫وﺟﻪ‬ ‫ﻋﻠﻰ‬ ASO ‫ب‬ ‫واﻟﻤﺘﻌﻠﻘﺔ‬ ‫اﻟﺠﻮال‬ ‫ﺗﻄﺒﻴﻘﺎت‬ ‫ﻷﻋﻤﺎل‬ (KPIs) ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬ ‫ﺑﺘﻐﻄﻴﺔ‬ ‫ﻫﻨﺎ‬ ‫ﺳﻨﻘﻮم‬
.‫اﻟﻠﻌﺒﺔ‬ ‫أو‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﻣﻦ‬ ‫ﻣﻌﻴﻨﺔ‬ ‫ﻣﺮﺣﻠﺔ‬ ‫ﻋﻠﻰ‬ ‫ا‬ً‫اﻋﺘﻤﺎد‬ ‫ﺗﺤﻘﻴﻘﻬﺎ‬ ‫اﻟﻤﻄﻠﻮب‬ ‫ﻟﻸﻫﺪاف‬ ‫واﻟﻮﺻﻮل‬ ‫اﻟﻨﺠﺎح‬ ‫ﻟﺘﺤﻘﻴﻖ‬ ‫ﺗﺘﺒﻌﻬﺎ‬ ‫ﻋﻠﻴﻨﺎ‬ ‫ﻳﺘﻌﻴﻦ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻘﺎﻳﻴﺲ‬
‫زﻳﺎدة‬ ‫ﻓﻲ‬ ‫ﻳﺘﻤﺜﻞ‬ ‫رﺋﻴﺴﻲ‬ ‫ﺑﻬﺪف‬ ، ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻣﺘﺎﺟﺮ‬ ‫ﻓﻲ‬ ‫اﻛﺘﺸﺎﻓﻪ‬ ‫وإﻣﻜﺎﻧﻴﺔ‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫رؤﻳﺔ‬ ‫ﻣﺴﺘﻮى‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻓﻲ‬ ASO ‫ﻣﻦ‬ ‫اﻟﻐﺮض‬ ‫ﻳﺘﻤﺜﻞ‬ ، ‫اﻟﺒﺪاﻳﺔ‬ ‫ﻓﻲ‬
.‫اﻟﻤﺪﻓﻮﻋﺔ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫وإﺟﺮاءات‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫اﻛﺘﺴﺎب‬ ‫ﺗﻜﺎﻟﻴﻒ‬ ‫وﺗﻘﻠﻴﻞ‬ ‫اﻟﻤﺠﺎﻧﻴﺔ‬ ‫اﻟﺘﺜﺒﻴﺖ‬ ‫ﻋﻤﻠﻴﺎت‬
‫اﻷداء‬ ‫وﻗﻴﺎس‬ ، ‫اﻟﺒﺤﺚ‬ ‫وﻓﻲ‬ ‫اﻟﻤﺨﻄﻄﺎت‬ ‫ﻓﻲ‬ ‫اﻟﻤﻮاﺿﻊ‬ ‫أﻋﻠﻰ‬ ‫ﻓﻲ‬ ‫ﻋﻠﻴﻪ‬ ‫واﻟﺤﻔﺎظ‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﻧﻤﻮ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﻔﺎظ‬ ‫إﻟﻰ‬ ASO ‫ﺗﻬﺪف‬ ، ‫اﻟﻼﺣﻘﺔ‬ ‫اﻟﻤﻨﺘﺞ‬ ‫ﻣﺮاﺣﻞ‬ ‫ﻓﻲ‬
.‫وﺗﻌﻠﻴﻘﺎﺗﻬﻢ‬ ‫ﺑﺎﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫واﻻﺣﺘﻔﺎظ‬ ‫اﻟﺘﺤﻮﻳﻞ‬ ‫وﺗﺤﺴﻴﻦ‬ ، ‫اﻟﻤﻨﺎﻓﺴﺔ‬ ‫ﻣﻊ‬
‫اﻷﻫﺪاف‬ ‫ﺗﻜﻮن‬ ‫أن‬ ‫ﻳﻤﻜﻦ‬ .‫ﻋﻠﻴﻪ‬ ‫واﻟﺤﻔﺎظ‬ ‫ال‬ّ‫ﺟﻮ‬ ‫ﻟﻌﺒﺔ‬ ‫أو‬ ‫ﻟﺘﻄﺒﻴﻖ‬ ‫ﺛﺎﺑﺖ‬ ‫ﻋﻀﻮي‬ ‫ﻧﻤﻮ‬ ‫ﺗﺤﻘﻴﻖ‬ ‫أﺟﻞ‬ ‫ﻣﻦ‬ ‫ﺗﻨﻔﻴﺬﻫﺎ‬ ‫ﻳﺠﺐ‬ ‫اﻷﻣﺪ‬ ‫ﻃﻮﻳﻠﺔ‬ ‫ﻋﻤﻠﻴﺔ‬ ‫ﻫﻲ‬ ASO ‫ﻓﺈن‬ ، ‫ﻟﺬا‬
:‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﻣﺮاﺣﻞ‬ ‫ﻓﻲ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬
‫ﻣﺴﺘﻮﻳﺎت‬ ‫ﺗﺤﻘﻴﻖ‬ ‫أو‬ ، ‫ﺑﺎﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫اﻻﺣﺘﻔﺎظ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫أو‬ ‫اﻹﻳﺮادات‬ ‫زﻳﺎدة‬ ‫أو‬ ، ‫اﻻﺳﺘﺤﻮاذ‬ ‫ﺗﻜﺎﻟﻴﻒ‬ ‫ﺧﻔﺾ‬ ‫أو‬ ، ‫اﻟﺘﺤﻮﻳﻞ‬ ‫ﻣﻌﺪل‬ ‫زﻳﺎدة‬ ‫أو‬ ، ‫اﻟﻄﺒﻴﻌﻲ‬ ‫اﻟﻨﻤﻮ‬
.( Daily AU & Monthly UA ) ‫ًﺎ‬‫ﻳ‬‫ﺷﻬﺮ‬ ‫أو‬ ‫ًﺎ‬‫ﻴ‬‫ﻳﻮﻣ‬ ‫اﻟﻨﺸﻄﻴﻦ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﺣﺠﻢ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫أو‬ ‫ﻣﻌﻴﻨﺔ‬ ‫ﻣﺸﺎرﻛﺔ‬
‫أو‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫وﻣﺆﺷﺮات‬ ، ‫ﻟﺘﺤﻘﻴﻘﻬﺎ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷﻫﺪاف‬ ‫ﻋﻠﻰ‬ ‫ﻧﻈﺮة‬ ‫ﻧﻠﻘﻲ‬ ‫دﻋﻮﻧﺎ‬ .‫اﻟﻤﻨﺘﺞ‬ ‫ﻧﻤﻮ‬ ‫دورة‬ ‫ﻣﻦ‬ ‫ﻣﺮﺣﻠﺔ‬ ‫أي‬ ‫ﻓﻲ‬ ‫اﻟﻘﺪر‬ ‫ﺑﻨﻔﺲ‬ ‫ﻣﻬﻢ‬ ASO
. ‫وﺗﺤﺴﻴﻨﻬﺎ‬ ‫ﻗﻴﺎﺳﻬﺎ‬ ‫وﻛﻴﻔﻴﺔ‬ ، ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻟﻤﻘﺎﻳﻴﺲ‬
Key Performance Indicator

12. Main ASOKPI's - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬
Key Performance Indicator
‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻣﺘﺎﺟﺮ‬ ‫ﻓﻲ‬ ‫اﻟﺮؤﻳﺔ‬ - 1
‫اﻟﻤﻨﺘﺞ‬ ‫ﻟﺼﻔﺤﺔ‬ ‫اﻟﺘﺤﻮﻳﻞ‬ ‫ﻣﻌﺪل‬ - 2
‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻧﻤﻮ‬ - 3
‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﺗﻌﻠﻴﻘﺎت‬ - 4
(‫اﻟﺪﺧﻞ‬ ‫)ﺗﺤﻘﻴﻖ‬ ‫اﻷرﺑﺎح‬ - 5

13. Main ASOKPI's - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬
VISIBILITY - ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻣﺘﺎﺟﺮ‬ ‫ﻓﻲ‬ ‫اﻟﺮؤﻳﺔ‬ - 1
: ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻋﻠﻰ‬ ‫ﺗﺮﺗﻴﺐ‬ *
‫اﻟﻜﻠﻤﺎت‬ ‫وﻣﺠﻤﻮﻋﺎت‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﻓﻲ‬ ‫اﻟﺘﻤﻮﺿﻊ‬
.‫اﻟﻤﺴﺘﻬﺪﻓﺔ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬
: ‫اﻟﻤﺨﻄﻄﺎت‬ ‫أﻋﻠﻰ‬ ‫ﻓﻲ‬ ‫ﺗﺮﺗﻴﺐ‬ *
.(‫إﺟﻤﺎﻟﻲ‬ ‫أو‬ ‫ﻣﺪﻓﻮع‬ ، ‫)ﻣﺠﺎﻧﻲ‬ ‫اﻟﻤﺨﻄﻄﺎت‬ ‫أﻫﻢ‬ ‫ﻓﻲ‬ ‫اﻟﺘﻤﻮﺿﻊ‬
" Top Charts (Free, Paid or Grossing) "
(Category Ranking) ‫اﻟﻔﺌﺎت‬ ‫ﺗﺼﻨﻴﻔﺎت‬ ‫ﻓﻲ‬ ‫ﺗﺮﺗﻴﺐ‬ *
‫و‬ ‫اﻷﻟﻌﺎب‬ ‫)ﻣﺜﻞ‬ ‫اﻟﻔﺮﻋﻴﺔ‬ ‫وﻓﺌﺘﻪ‬ ‫ﻓﺌﺘﻪ‬ ‫ﻓﻲ‬ ‫اﻟﻠﻌﺒﺔ‬ ‫أو‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﻣﻮاﻗﻊ‬
. (‫ذﻟﻚ‬ ‫إﻟﻰ‬ ‫وﻣﺎ‬ ‫واﻷﺧﺒﺎر‬ ‫اﻟﻤﻮﺳﻴﻘﻰ‬
‫واﻟﺒﺮوز‬ ‫اﻟﺘﻤﻴﺰ‬ *
.‫ﻟﻠﻤﺘﺠﺮ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻟﺼﻔﺤﺔ‬ ‫ﻋﻠﻰ‬ ‫ﻳﻈﻬﺮان‬ ‫ﻟﻌﺒﺘﻚ‬ ‫أو‬ ‫ﺗﻄﺒﻴﻘﻚ‬ ‫ﻛﺎن‬ ‫إذا‬ ‫ﻣﺎ‬
‫اﻟﻤﺨﻄﻄﺎت‬ ‫وأﻫﻢ‬ ، ‫اﻟﺒﺤﺚ‬ ‫ﻓﻲ‬ ‫اﻻﻛﺘﺸﺎف‬ ‫ﻗﺎﺑﻠﻴﺔ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫أﺟﻞ‬ ‫ﻣﻦ‬ ، ‫اﻟﻤﺘﺎﺟﺮ‬ ‫ﻓﻲ‬ ‫اﻟﺠﻮال‬ ‫وأﻟﻌﺎب‬ ‫ﺗﻄﺒﻴﻘﺎت‬ ‫رؤﻳﺔ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻫﻮ‬ ASO ‫ﻟـ‬ ‫اﻟﺮﺋﻴﺴﻲ‬ ‫اﻟﻬﺪف‬ ‫ﻓﺈن‬ ، ‫ﻗﺒﻞ‬ ‫ﻣﻦ‬ ‫ﻗﻠﻨﺎ‬ ‫ﻛﻤﺎ‬
:ASO ‫أداة‬ ‫أي‬ ‫ﺑﺎﺳﺘﺨﺪام‬ ‫اﻟﻤﺮﺣﻠﺔ‬ ‫ﻫﺬه‬ ‫ﻓﻲ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬ ‫ﻗﻴﺎس‬ ‫ﻳﻤﻜﻦ‬ .‫اﻟﻤﺠﺎﻧﻴﺔ‬ ‫اﻟﺘﺜﺒﻴﺖ‬ ‫ﻋﻤﻠﻴﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻤﺰﻳﺪ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﺼﻮل‬ ، ‫اﻟﻨﻬﺎﻳﺔ‬ ‫وﻓﻲ‬ ، ‫واﻟﻤﻤﻴﺰات‬
‫ًﺎ‬‫ﻴ‬‫ﻳﻮﻣ‬ ‫ﺗﻄﻮرﻫﺎ‬ ‫ﺗﺘﺒﻊ‬ ‫ﺎ‬ ً
‫أﻳﻀ‬ ‫اﻟﻤﻬﻢ‬ ‫ﻣﻦ‬ .‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻣﺘﺎﺟﺮ‬ ‫ﻓﻲ‬ ‫اﻛﺘﺸﺎﻓﻪ‬ ‫وإﻣﻜﺎﻧﻴﺔ‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫رؤﻳﺔ‬ ‫ﻣﺴﺘﻮى‬ ‫ﻟﻘﻴﺎس‬ ‫ﺿﺮورﻳﺔ‬ ‫اﻟﻤﻘﺎﻳﻴﺲ‬ ‫ﻫﺬه‬ ‫ﻛﻞ‬
.‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻣﺘﺠﺮ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫إﺳﺘﺮاﺗﻴﺠﻴﺔ‬ ‫أﺳﺎس‬ ‫ﻳﺠﻌﻞ‬ ‫ﻣﺎ‬ ‫ﻫﺬا‬ .‫اﻟﻤﻨﺎﻓﺴﻴﻦ‬ ‫ﺗﻄﺒﻴﻘﺎت‬ ‫ﻣﻊ‬ ‫اﻟﺘﺼﻨﻴﻔﺎت‬ ‫ﻫﺬه‬ ‫وﻣﻘﺎرﻧﺔ‬ ، ‫اﻟﺒﻠﺪان‬ ‫ﺟﻤﻴﻊ‬ ‫ﻓﻲ‬ ‫ًﺎ‬‫ﻳ‬‫وﺷﻬﺮ‬

14. Main ASOKPI's - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬
Key Performance Indicator
‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻣﺘﺎﺟﺮ‬ ‫ﻓﻲ‬ ‫اﻟﺮؤﻳﺔ‬ - 1
‫اﻟﻤﻨﺘﺞ‬ ‫ﻟﺼﻔﺤﺔ‬ ‫اﻟﺘﺤﻮﻳﻞ‬ ‫ﻣﻌﺪل‬ - 2
‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻧﻤﻮ‬ - 3
‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﺗﻌﻠﻴﻘﺎت‬ - 4
(‫اﻟﺪﺧﻞ‬ ‫)ﺗﺤﻘﻴﻖ‬ ‫اﻷرﺑﺎح‬ - 5

15. Main ASOKPI's - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬
CONVERSION RATE OF THE PRODUCT PAGE - ‫اﻟﻤﻨﺘﺞ‬ ‫ﻟﺼﻔﺤﺔ‬ ‫اﻟﺘﺤﻮﻳﻞ‬ ‫ﻣﻌﺪل‬ - 2
. ‫اﻟﻔﻴﺪﻳﻮ‬ ‫وﻣﻌﺎﻳﻨﺔ‬ ‫ﻣﻤﻴﺰة‬ ‫رﺳﻮم‬ ، ‫اﻟﺸﺎﺷﺔ‬ ‫ﻟﻘﻄﺎت‬ ، ‫اﻟﺮﻣﺰ‬ ، ‫اﻟﻮﺻﻒ‬ ، ‫اﻟﻌﻨﻮان‬ / ‫اﻟﺘﻄﺒﻴﻖ‬ ‫اﺳﻢ‬ : On-metadata - ‫اﻟﻮﺻﻔﻴﺔ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ *
"App Name/Title, Description, Icon, Screenshots, Feature Graphic and Video Preview "
. Downloads, User Ratings and Reviews / ‫واﻟﻤﺮاﺟﻌﺎت‬ ‫اﻟﻤﺴﺘﺨﺪم‬ ‫ﺗﻘﻴﻴﻤﺎت‬ ، ‫اﻟﺘﻨﺰﻳﻼت‬ : Off-metadata - ‫اﻟﻮﺻﻔﻴﺔ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺧﺎرج‬ *
:‫اﻻﻋﺘﺒﺎر‬ ‫ﻓﻲ‬ ‫وﺿﻌﻬﺎ‬ ‫ﻳﺠﺐ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬ ‫ﻣﻦ‬ ‫ﻧﻮﻋﺎن‬ ‫ﻫﻨﺎك‬ ، ‫اﻟﻤﺴﺘﺨﺪﻣﻮن‬ ‫ﺑﻪ‬ ‫ﻳﻤﺮ‬ ‫اﻟﺬي‬ ‫اﻟﺘﺤﻮﻳﻞ‬ ‫ﻣﺴﺎر‬ ‫وﻓﻲ‬ ASO ‫ﻋﻤﻠﻴﺔ‬ ‫ﻓﻲ‬
( TTR - tap-through rate) ‫اﻟﻈﻬﻮر‬ ‫إﻟﻰ‬ ‫اﻟﻨﻘﺮ‬ ‫ﻧﺴﺒﺔ‬ ‫أو‬ (Click-through rate - CTR ) ‫اﻟﻈﻬﻮر‬ ‫إﻟﻰ‬ ‫اﻟﻨﻘﺮ‬ ‫ﻧﺴﺒﺔ‬-1
.‫ﺑﻪ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻟﻤﻨﺘﺞ‬ ‫ﺻﻔﺤﺔ‬ ‫ﻟﻌﺮض‬ ‫اﻟﻨﻘﺮ‬ ‫ﺛﻢ‬ ‫اﻟﻤﺘﺠﺮ‬ ‫ﻓﻲ‬ ‫ﺗﻄﺒﻴﻘﻚ‬ ‫رؤﻳﺔ‬ ‫ﻋﻨﺪ‬ ‫ﻳﺄﺗﻮن‬ ‫اﻟﺬﻳﻦ‬ ‫ﻟﻠﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫اﻟﻤﺌﻮﻳﺔ‬ ‫اﻟﻨﺴﺒﺔ‬ ‫ﻫﻲ‬
،(in Search, Top Charts or Featured) (‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫أﺣﺴﻦ‬ ‫ﻓﻲ‬ ‫اﻟﺘﺼﻨﻴﻒ‬ ‫أو‬ ‫اﻟﺒﺤﺚ‬ ‫ﺧﻼل‬ ‫)ﻣﻦ‬
.‫ﺗﻄﺒﻴﻘﻚ‬ ‫ّﻟﻮا‬‫ﺰ‬‫ﻧ‬ ‫اﻟﺬﻳﻦ‬ ‫ﺗﻄﺒﻴﻘﻚ‬ ‫ﻣﻨﺘﺞ‬ ‫ﺻﻔﺤﺔ‬ ‫ﻟﺰوار‬ ‫اﻟﻤﺌﻮﻳﺔ‬ ‫اﻟﻨﺴﺒﺔ‬ : Conversion rate to install (CR) ‫ﻟﻠﺘﺜﺒﻴﺖ‬ ‫اﻟﺘﺤﻮﻳﻞ‬ ‫ﻣﻌﺪل‬-2
‫اﻧﻄﺒﺎع‬ ‫إﻧﺸﺎء‬ ‫ﻟﻠﻐﺎﻳﺔ‬ ‫اﻟﻤﻬﻢ‬ ‫ﻣﻦ‬ ، ‫اﻟﺘﻄﺒﻴﻖ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻮن‬ ‫ﻳﻜﺘﺸﻒ‬ ‫ﻋﻨﺪﻣﺎ‬ .‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻗﺎﺋﻤﺔ‬ ‫ﻟﺘﺜﺒﻴﺖ‬ ‫اﻟﺘﺤﻮﻳﻞ‬ ‫ﻣﻌﺪل‬ ‫ﻫﻮ‬ ‫اﻟﺮؤﻳﺔ‬ ‫ﺑﻌﺪ‬ ‫اﻟﻤﻬﻢ‬ ‫اﻟﺜﺎﻧﻲ‬ ‫اﻟﻬﺪف‬
:‫اﻟﺘﺤﻮﻳﻞ‬ ‫ﻣﻌﺪل‬ ‫ﻋﻠﻰ‬ ‫ﺗﺆﺛﺮ‬ ‫اﻟﺘﻲ‬ ASO ‫ﻋﻮاﻣﻞ‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫ﻫﻨﺎك‬ .‫ًﺎ‬‫ﻴ‬‫أوﻟ‬ ‫اﻟﺘﺤﻮﻳﻞ‬ ‫ﻣﻌﺪل‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻳﺼﺒﺢ‬ ‫ﻟﺬﻟﻚ‬ ، ‫ﻋﻨﻪ‬ ‫راﺋﻊ‬ ‫أول‬
‫زاد‬ ، ‫ًﺎ‬‫ﻨ‬‫ﺗﺤﺴﻴ‬ ‫أﻛﺜﺮ‬ ‫ﺑﻴﺎﻧﺎﺗﻚ‬ ‫ﺑﻄﺎﻗﺔ‬ ‫ﻛﺎﻧﺖ‬ ‫ﻛﻠﻤﺎ‬ .‫اﻟﻤﺘﺠﺮ‬ ‫ﻓﻲ‬ ‫ﺗﻄﺒﻴﻘﻚ‬ ‫ﻟﻘﺎﺋﻤﺔ‬ ‫اﻟﺘﺤﻮﻳﻞ‬ ‫ﻣﺴﺎر‬ ‫ﻓﻲ‬ ‫ﻣﻬﻤﺔ‬ ‫أﺟﺰاء‬ ‫اﻟﻤﻘﺎﻳﻴﺲ‬ ‫ﻫﺬه‬ ‫ُﻌﺪ‬‫ﺗ‬
.‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﺑﺘﻨﺰﻳﻞ‬ ‫ﺳﻴﻨﺘﻬﻮن‬ ‫ﺑﺄﻧﻬﻢ‬ ‫اﻻﺣﺘﻤﺎﻻت‬ ‫زادت‬ ‫ﻛﻠﻤﺎ‬ ، ‫وﺑﺎﻟﺘﺎﻟﻲ‬ ، ‫ﻣﻌﻬﺎ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﺗﻔﺎﻋﻞ‬
NEXT >---------> A / B Testing

16. Main ASOKPI's - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬
(‫)اﻟﻤﺘﺠﺮ‬ ‫اﻟﺘﺤﻮﻳﻞ‬ ‫ﻣﻌﺪل‬ ‫ﺣﻴﺚ‬ ‫ﻣﻦ‬ ‫ﺣﻴﻮي‬ ‫ﻏﻴﺮ‬ ‫ﻫﻮ‬ ‫وﻣﺎ‬ ‫ﻳﻌﻤﻞ‬ ‫ﻣﺎ‬ ‫وﻓﻬﻢ‬ A / B testing - ‫اﺧﺘﺒﺎر‬ ‫ﺗﺠﺎرب‬ ‫إﺟﺮاء‬ ‫ﻓﻲ‬ ‫ﺗﺘﻤﺜﻞ‬ ASO ‫ﻋﻮاﻣﻞ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻃﺮﻳﻘﺔ‬
‫زﻳﺎدة‬ ‫إﻟﻰ‬ ‫ﻳﺆدي‬ ‫أﻳﻬﻤﺎ‬ ‫ﻟﻤﻌﺮﻓﺔ‬ ‫اﻟﻌﻨﺎﺻﺮ‬ ‫اﺧﺘﻼﻓﺎت‬ ‫ﻣﻘﺎرﻧﺔ‬ ‫و‬ ‫أﺣﺪﻫﻤﺎ‬ ‫ﻣﻊ‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﻗﺎﺋﻤﺔ‬ ‫ﻣﻦ‬ ‫ﻧﺴﺨﺘﻴﻦ‬ ‫إﻧﺸﺎء‬ ‫ﻳﺘﻀﻤﻦ‬ ‫ﻫﻮ‬ ‫و‬ .(‫)اﻟﺘﻄﺒﻴﻖ‬ ‫واﻷﻋﻤﺎل‬
.‫اﻟﻤﺒﻴﻌﺎت‬ / ‫اﻟﻨﻘﺮات‬ ‫ﺣﻴﺚ‬ ‫ﻣﻦ‬ ‫أﻓﻀﻞ‬ ً‫أداء‬ ‫ﺗﺤﻘﻖ‬ ‫اﻟﺘﻲ‬ ‫أو‬ ‫وﺗﺜﺒﻴﺘﻪ‬ ‫اﻟﺰﻳﺎرات‬ ‫ﻋﺪد‬ ‫ﺣﻴﺚ‬ ‫ﻣﻦ‬
.‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫اﺳﺘﺒﻘﺎء‬ ‫ﺗﺤﺴﻴﻦ‬ ‫إﻟﻰ‬ ‫ﺎ‬ ً
‫أﻳﻀ‬ ‫ﻳﺆدي‬ ‫أن‬ ‫ﻳﻤﻜﻦ‬ ‫ﺗﻄﺒﻴﻘﻚ‬ ‫اﺧﺘﺒﺎر‬ ‫أن‬ ‫وﻫﻮ‬ ‫اﻻﻋﺘﺒﺎر‬ ‫ﻓﻲ‬ ‫أﺧﺬه‬ ‫ﻳﺠﺐ‬ ‫آﺧﺮ‬ ‫ﺟﺎﻧﺐ‬ ‫ﻫﻨﺎك‬
.‫ﻛﺒﻴﺮ‬ ‫ﺑﺸﻜﻞ‬ ‫ﺗﺤﺴﻴﻨﻬﺎ‬ ‫ﺷﺄﻧﻬﺎ‬ ‫ﻣﻦ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺘﻐﻴﻴﺮات‬ ‫ﺑﻌﺾ‬ ‫إﻟﻰ‬ ‫ﺗﺤﺘﺎج‬ ‫ﻗﺪ‬ ‫وﻟﻜﻨﻬﺎ‬ ، ‫ﻣﺬﻫﻠﺔ‬ ‫ﻟﻌﺒﺔ‬ ‫أو‬ ‫ﺗﻄﺒﻴﻖ‬ ‫ﻟﺪﻳﻚ‬ ‫ﻳﻜﻮن‬ ‫ﻗﺪ‬
‫ﺗﺠﻌﻞ‬ ‫أن‬ ‫اﻟﺼﻐﻴﺮة‬ ‫اﻷﺷﻴﺎء‬ ‫ﻟﻬﺬه‬ ‫…ﻳﻤﻜﻦ‬ ‫اﻟﻜﻔﺎﻳﺔ‬ ‫ﻓﻴﻪ‬ ‫ﺑﻤﺎ‬ ‫ﺎ‬ ً‫واﺿﺤ‬ ‫ﻟﻴﺲ‬ ‫اﻟﻨﺺ‬ ‫أن‬ ‫أو‬ ، IAPs ‫اﻟﺒﺎﻧﺮ‬ ‫ﺗﺘﻀﻤﻦ‬ ‫أو‬ CTA ‫أو‬ ‫زر‬ ‫ﻫﻨﺎك‬ ‫ﻳﻜﻮن‬ ‫رﺑﻤﺎ‬
.‫ﻳﺘﺮﻛﻮﻫﺎ‬ ‫أن‬ ‫أو‬ ‫ﻟﻌﺒﺘﻚ‬ ‫أو‬ ‫ﺑﺘﻄﺒﻴﻘﻚ‬ ‫ﺳﻴﺘﻤﺴﻜﻮن‬ ‫ﻛﺎﻧﻮا‬ ‫إذا‬ ‫ﻣﺎ‬ ‫ﻳﻘﺮروا‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬
‫اﻟﺬي‬ ‫اﻟﻌﻨﺼﺮ‬ ‫ﻟﺘﺤﺪﻳﺪ‬ ‫اﻷﺧﺮى‬ ‫ﺗﻠﻮ‬ ‫واﺣﺪة‬ ‫ﻓﺮﺿﻴﺎت‬ ‫ﻟﻌﺪة‬ ‫اﻻﺧﺘﺒﺎرات‬ ‫ﺗﺸﻐﻴﻞ‬ ‫ﻓﻲ‬ ‫اﺳﺘﻤﺮ‬
، ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﺳﻠﻮك‬ ‫ﻣﻌﺮﻓﺔ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﺘﺤﻮﻳﻞ‬ ‫ﻓﻲ‬ ‫أﻓﻀﻞ‬ ‫ﺗﺤﺴﻴﻨﺎت‬ ‫ﻳﺴﺒﺐ‬
..‫ﺗﺤﺴﻴﻨﻬﺎ‬ ‫وﺑﺎﻟﺘﺎﻟﻲ‬ ، ‫اﻻﺧﺘﻼﻓﺎت‬ ‫ﺗﻨﻔﻴﺬ‬ ‫ﻟﻚ‬ ‫ﺑﺎﻟﻨﺴﺒﺔ‬ ‫اﻷﺳﻬﻞ‬ ‫ﻣﻦ‬ ‫ﺳﻴﻜﻮن‬
A/B Testing - ‫أ‬/‫ب‬ ‫اﺧﺘﺒﺎر‬ *

17. Main ASOKPI's - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬
‫ﺑﺴﻴﻄﺔ‬ ‫ﻓﻬﻲ‬ ، ‫ﺗﻘﻠﻖ‬ ‫ﻓﻼ‬ ، A / B ‫اﺧﺘﺒﺎر‬ ‫ﻓﻲ‬ ‫اﻷوﻟﻰ‬ ‫اﻟﻤﺮة‬ ‫ﻫﻲ‬ ‫ﻫﺬه‬ ‫ﻛﺎﻧﺖ‬ ‫إذا‬
، ‫ﺑﺬﻟﻚ‬ ‫ﻟﻠﻘﻴﺎم‬ ‫ﻣﻌﻬﺎ‬ ‫اﻟﻌﻤﻞ‬ ‫ﻳﻤﻜﻨﻚ‬ ‫اﻟﺘﻲ‬ ‫اﻷدوات‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫ﻫﻨﺎك‬ .‫ﻟﻠﻐﺎﻳﺔ‬
‫ﻣﺘﺎﺣﺔ‬ ‫وﻫﻲ‬ ، Google Experiments ‫أو‬ TestNest ‫أو‬ Splitmetrics ‫ﻣﺜﻞ‬
.Google Play Console ‫ﻓﻲ‬ Android ‫ﻟﻤﻄﻮري‬
A/B Testing - ‫أ‬/‫ب‬ ‫ﺑﺎﺧﺘﺒﺎر‬ ‫اﻟﻘﻴﺎم‬ ‫ﻛﻴﻔﻴﺔ‬ *
‫ﻓﻲ‬ ‫اﻟﻌﻨﻮان‬ ‫ﻣﺜﻞ‬ ، ‫اﺧﺘﺒﺎره‬ ‫ﻓﻲ‬ ‫ﺗﺮﻏﺐ‬ ‫ﺷﻲء‬ ‫ﻓﻲ‬ ‫ﻓﻜﺮ‬ ، ‫أداﺗﻚ‬ ‫ﺗﺤﺪﻳﺪ‬ ‫ﻋﻨﺪ‬
!‫ﺗﺴﻤﻴﺘﻪ‬ ‫ﻳﻤﻜﻨﻚ‬ ... ‫وزر‬ ، ‫ﻣﺨﺘﻠﻒ‬ ‫ﺗﻄﺒﻴﻖ‬ ‫ﻋﺮض‬ ‫وﺗﺼﻤﻴﻢ‬ ، ‫اﻟﻤﺘﺎﺟﺮ‬
‫ﻻﺳﺘﺮاﺗﻴﺠﻴﺔ‬ ‫اﻟﺘﺨﻄﻴﻂ‬ ‫ﻋﻨﺪ‬ ‫اﺗﺒﺎﻋﻬﺎ‬ ‫ﻋﻠﻴﻚ‬ ‫ﻳﺠﺐ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺪورة‬ ‫ﻫﻲ‬ ‫ﻫﺬه‬
:‫ﺑﻚ‬ ‫اﻟﺨﺎﺻﺔ‬ A / B ‫اﺧﺘﺒﺎر‬
‫اﻟﻤﺘﺠﺮ‬ ‫ﺑﻴﺎﻧﺎت‬ ‫ﺑﻄﺎﻗﺔ‬ ‫ﻣﻦ‬ ‫ﻣﺨﺘﻠﻔﺘﻴﻦ‬ ‫ﻧﺴﺨﺘﻴﻦ‬ ‫ﺑﻴﻦ‬ ‫ﻣﻘﺎرﻧﺔ‬ ‫ﻫﻮ‬ A / B ‫اﺧﺘﺒﺎر‬
‫أو‬ ‫)ﻧﻘﺮات‬ ‫أﻓﻀﻞ‬ ‫ﺗﺤﻮﻳﻞ‬ ‫ﻟﺪﻳﻪ‬ ‫إﺻﺪار‬ ‫أي‬ ‫ﻟﺘﺤﺪﻳﺪ‬ ‫اﻟﺒﻌﺾ‬ ‫ﺑﻌﻀﻬﻤﺎ‬ ‫ﻣﻘﺎﺑﻞ‬
، ‫أ‬ ‫اﻟﺨﻴﺎر‬ ‫إﻟﻰ‬ ‫اﻟﺰﻳﺎرات‬ ‫ﻋﺪد‬ ‫ﻧﺼﻒ‬ ‫ﺗﺪﻓﻊ‬ ، ‫اﻟﺘﺠﺮﺑﺔ‬ ‫أﺛﻨﺎء‬ .(‫ﺗﺜﺒﻴﺖ‬ ‫ﻋﻤﻠﻴﺎت‬
.‫أداء‬ ‫أﻓﻀﻞ‬ ‫ﻟﺪﻳﻪ‬ ‫أﻳﻬﻤﺎ‬ ‫ﻟﻤﻌﺮﻓﺔ‬ ‫وﻣﻘﺎرﻧﺘﻬﺎ‬ ، ‫ب‬ ‫اﻟﺨﻴﺎر‬ ‫إﻟﻰ‬ ‫اﻵﺧﺮ‬ ‫واﻟﻨﺼﻒ‬
‫ﻛﺘﺒﻬﺎ‬ ‫اﻟﺘﻲ‬ A / B ‫اﺧﺘﺒﺎر‬ ‫ﻓﻲ‬ ‫اﻟﺸﺎﺋﻌﺔ‬ ‫اﻷﺧﻄﺎء‬ ‫ﻫﺬه‬ ‫ﺣﻮل‬ ‫اﻟﻤﺰﻳﺪ‬ ‫اﻗﺮأ‬
، Splitmetrics ‫ﻣﻦ‬ ‫أﺻﺪﻗﺎؤﻧﺎ‬
‫ﺑﻬﺎ‬ ‫اﻟﺨﺎﺻﺔ‬ A / B ‫اﺧﺘﺒﺎر‬ ‫أداة‬ Google ‫ﻟﺪى‬ 😛 ‫اﻷﺧﻄﺎء‬ ‫ﻧﻔﺲ‬ ‫ﺗﺮﺗﻜﺐ‬ ‫وﻻ‬
‫إرﺷﺎداﺗﻬﻢ‬ ‫ﻣﻦ‬ ‫ﺗﺤﻘﻖ‬ - Google Play Developer Console ‫ﻣﻊ‬ ‫ﻣﺪﻣﺠﺔ‬
.‫اﻟﺘﺠﺮﻳﺐ‬ ‫وﺑﺪء‬ A / B ‫اﺧﺘﺒﺎر‬ ‫أﻓﻀﻞ‬ ‫اﻷداء‬ ‫ﻛﻴﻔﻴﺔ‬ ‫ﺣﻮل‬

18. Main ASOKPI's - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬
(‫اﻹﺻﺪارﻳﻦ‬ ‫ﻛﻼ‬ ‫إﻟﻰ‬ ‫اﻟﻤﺮور‬ ‫ﺣﺮﻛﺔ‬ ‫ﻟﺪﻓﻊ‬ ‫اﻟﻤﺪﻓﻮﻋﻴﻦ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫اﻛﺘﺴﺎب‬ ‫ﻣﻦ‬ ‫اﻟﻘﻠﻴﻞ‬ ً‫ﻋﺎدة‬ ‫)ﻳﺘﻄﻠﺐ‬
A/B Testing Cycle - ‫أ‬/‫ب‬ ‫اﺧﺘﺒﺎر‬ ‫دورة‬ *
Brain Storm - ‫اﻟﺬﻫﻨﻲ‬ ‫اﻟﻌﺼﻒ‬-1
‫اﺧﺘﺒﺎره‬ ‫ﻳﺠﺐ‬ ‫ﻣﺎ‬ ‫ﻟﻤﻌﺮﻓﺔ‬ ‫ﻓﺮﺿﻴﺔ‬ ‫ﻟﺘﺤﺪﻳﺪ‬
:Variants - ‫اﻟﻤﺘﻐﻴﺮات‬-2
‫اﺧﺘﺒﺎرﻫﺎ‬ ‫ﺳﻴﺘﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻌﻨﺎﺻﺮ‬ ‫ﺣﺪد‬
: Test - ‫اﻻﺧﺘﺒﺎر‬-3
‫اﻟﺼﻔﺤﺔ‬ ‫ﺷﻜﻠﻲ‬ ‫ﻟﻬﻢ‬ ‫وأﻇﻬﺮ‬ ‫اﻟﺠﻤﻬﻮر‬ ‫ﺑﺘﻘﺴﻴﻢ‬ ‫ﻗﻢ‬
Analyze - ‫ﺗﺤﻠﻴﻞ‬-4
‫أﻓﻀﻞ‬ ‫أداء‬ ‫اﻻﺧﺘﻼف‬ ‫أي‬ ‫ﻟﺘﺤﺪﻳﺪ‬ ‫اﻟﻨﺘﺎﺋﺞ‬
Apply - ‫ﺗﻄﺒﻴﻖ‬ -5
(!‫ﻟﻚ‬ ‫ﻣﺘﺮوك‬ ‫اﻷﻣﺮ‬ ، ‫ﻻ‬ ‫)أو‬ ‫اﻟﻔﺎﺋﺰ‬ ‫اﻟﺸﻜﻞ‬
: Keep Testing - ‫اﻻﺧﺘﺒﺎر‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﻔﺎظ‬-6
‫اﻟﻤﺴﺘﻤﺮة‬ ‫واﻻﺧﺘﺒﺎرات‬ ‫ﻟﻠﺘﺤﺴﻴﻦ‬ ‫ﻣﺠﺎل‬ ‫ﺎ‬ ً
‫داﺋﻤ‬ ‫ﻫﻨﺎك‬
!‫اﻟﻨﻤﻮ‬ ‫ﻋﻠﻰ‬ ‫ﺳﺘﺴﺎﻋﺪك‬
:‫ﺑﻚ‬ ‫اﻟﺨﺎﺻﺔ‬ A / B ‫اﺧﺘﺒﺎر‬ ‫ﻻﺳﺘﺮاﺗﻴﺠﻴﺔ‬ ‫اﻟﺘﺨﻄﻴﻂ‬ ‫ﻋﻨﺪ‬ ‫اﺗﺒﺎﻋﻬﺎ‬ ‫ﻋﻠﻴﻚ‬ ‫ﻳﺠﺐ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺪورة‬ ‫ﻫﻲ‬ ‫ﻫﺬه‬

19. Main ASOKPI's - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬
Key Performance Indicator
‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻣﺘﺎﺟﺮ‬ ‫ﻓﻲ‬ ‫اﻟﺮؤﻳﺔ‬ - 1
‫اﻟﻤﻨﺘﺞ‬ ‫ﻟﺼﻔﺤﺔ‬ ‫اﻟﺘﺤﻮﻳﻞ‬ ‫ﻣﻌﺪل‬ - 2
‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻧﻤﻮ‬ - 3
‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﺗﻌﻠﻴﻘﺎت‬ - 4
(‫اﻟﺪﺧﻞ‬ ‫)ﺗﺤﻘﻴﻖ‬ ‫اﻷرﺑﺎح‬ - 5

20. Main ASOKPI's - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬
MOBILE GROWTH - ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻧﻤﻮ‬ - 3
‫ا‬ً‫ﺮ‬‫ﻛﺒﻴ‬ ‫ا‬ً‫ر‬‫دو‬ ‫واﻟﺘﻨﺰﻳﻞ‬ ‫اﻟﺘﺜﺒﻴﺖ‬ ‫ﻋﻤﻠﻴﺎت‬ ‫ﺳﺮﻋﺔ‬ ‫و‬ ‫ﻋﺪد‬ ‫ﻗﻴﺎس‬ ‫ﻳﻠﻌﺐ‬ ‫ﻟﺬﻟﻚ‬ ، ‫ﻃﺒﻴﻌﻲ‬ ‫ﻧﻤﻮ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﺼﻮل‬ ‫ﻫﻮ‬ ASO ‫ﻣﻦ‬ ‫اﻟﺮﺋﻴﺴﻲ‬ ‫اﻟﻐﺮض‬
App ‫أو‬ Google Play Console) . ‫اﻟﻤﻄﻮرﻳﻦ‬ ‫ﺗﺤﻜﻢ‬ ‫وﺣﺪة‬ ‫داﺧﻞ‬ ‫ﺗﺘﺒﻌﻪ‬ ‫ﻳﻤﻜﻦ‬ ‫اﻟﺬي‬ ‫اﻷﺳﺎﺳﻲ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮ‬ ‫اﻟﺘﺤﻤﻴﻼت‬ ‫وﺗﻌﺘﺒﺮ‬
.(Store Connect
‫ﺗﻄﺒﻴﻘﺎت‬ ‫إﺣﺎﻟﺔ‬ ‫ﺗﺘﺒﻊ‬ ‫أدوات‬ ‫ﻫﻲ‬ ‫ذﻟﻚ‬ ‫ﻓﻲ‬ ‫ﺗﺴﺎﻋﺪك‬ ‫أن‬ ‫ﻳﻤﻜﻦ‬ ‫اﻟﺘﻲ‬ ‫اﻷدوات‬ ‫و‬ ‫ال‬ّ‫اﻟﺠﻮ‬ ‫ﺗﻄﺒﻴﻘﺎت‬ ‫ﻧﻤﻮ‬ ‫ﻟﻘﻴﺎس‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﻃﺮق‬ ‫ﻫﻨﺎك‬
.Adjust ‫أو‬ AppsFlyer ‫ﻣﺜﻞ‬ ، ‫ال‬ّ‫اﻟﺠﻮ‬
‫أو‬ ‫اﻟﻄﺒﻴﻌﻲ‬ ‫ﺑﺎﻟﺮﻓﻊ‬ ‫اﻟﻄﺒﻴﻌﻴﺔ‬ ‫وﻏﻴﺮ‬ ‫اﻟﻄﺒﻴﻌﻴﺔ‬ ‫اﻟﺘﺜﺒﻴﺖ‬ ‫ﻟﻤﺼﺎدر‬ ‫ﻋﻤﻴﻖ‬ ‫ﻓﻬﻢ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺤﺼﻮل‬ ‫ﻓﻲ‬ ‫ﻳﺴﺎﻋﺪﻧﺎ‬ ‫اﻟﺬي‬ ‫اﻟﻤﻘﻴﺎس‬ ‫ﻳﺴﻤﻰ‬
‫ﻋﻦ‬ ‫اﻟﻨﺎﺗﺠﺔ‬ ‫اﻟﻄﺒﻴﻌﻴﺔ‬ ‫اﻟﻤﺮور‬ ‫ﺑﺤﺮﻛﺔ‬ ‫اﻟﻤﺮﺗﺒﻂ‬ ‫اﻟﺘﺄﺛﻴﺮ‬ ‫ﻳﻮﺿﺢ‬ ‫ﻫﻮ‬ ‫و‬ Organic Uplift, or Organic Multiplier .‫اﻟﻄﺒﻴﻌﻲ‬ ‫اﻟﻤﻀﺎﻋﻒ‬
. ‫اﻟﻤﺪﻓﻮﻋﺔ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ ‫إﺟﺮاءات‬
. ‫اﻟﻤﺪﻓﻮﻋﺔ‬ ‫ﻋﻦ‬ ‫اﻟﻤﺠﺎﻧﻴﺔ‬ ‫اﻟﻤﺮور‬ ‫ﺣﺮﻛﺔ‬ ‫ﻓﺼﻞ‬ ‫ﻋﻠﻴﻚ‬ ‫ﻳﺠﺐ‬ ، ‫اﻟﺘﺴﻮﻳﻖ‬ ‫ﻣﻘﺎﺑﻞ‬ ‫إﻋﻼﻧﻴﺔ‬ ‫ﺣﻤﻠﺔ‬ ‫ﻋﻤﻞ‬ ‫ﻓﻲ‬ ‫ﺗﻔﻜﺮ‬ ‫ﻛﻨﺖ‬ ‫إذا‬
‫وﻓﻲ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﻓﻲ‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫رﻓﻊ‬ ‫إﻟﻰ‬ ‫ﻳﺆدي‬ ‫ﻣﻤﺎ‬ ، ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻣﺘﺎﺟﺮ‬ ‫ﺧﻮارزﻣﻴﺎت‬ ‫ﻋﻠﻰ‬ (‫)اﻟﻤﺪﻓﻮﻋﺔ‬ ‫اﻟﻤﺠﺎﻧﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺘﺜﺒﻴﺖ‬ ‫ﻋﻤﻠﻴﺎت‬ ‫ﺳﺘﺆﺛﺮ‬
.‫اﻟﻤﺠﺎﻧﻴﻴﻦ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﻣﻦ‬ ‫اﻟﻤﺰﻳﺪ‬ ‫وﺟﺬب‬ ‫اﻟﺮؤﻳﺔ‬ ‫ﻣﻦ‬ ‫ﻣﺰﻳﺪ‬ ‫ﻋﻠﻰ‬ ‫ﺑﺪوره‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﺳﻴﺤﺼﻞ‬ ‫ﺣﻴﺚ‬ ، (Category) ‫اﻟﻤﺨﻄﻄﺎت‬ ‫أﻫﻢ‬
‫اﻟﺮﻓﻊ‬ ‫وﻳﺆدي‬ ، ‫اﻟﻄﺒﻴﻌﻴﺔ‬ ‫ﻏﻴﺮ‬ ‫اﻟﺘﺜﺒﻴﺖ‬ ‫ﻋﻤﻠﻴﺎت‬ ‫ﻋﻠﻰ‬ ‫ﻣﻘﺴﻮﻣﺔ‬ ‫اﻟﻄﺒﻴﻌﻴﺔ‬ ‫اﻟﺘﺜﺒﻴﺖ‬ ‫ﻋﻤﻠﻴﺎت‬ ‫ﻣﻦ‬ ‫ﻣﺌﻮﻳﺔ‬ ‫ﻛﻨﺴﺒﺔ‬ ‫ﻫﺬا‬ ‫اﻟﺮﺋﻴﺴﻲ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮ‬ ‫ﻗﻴﺎس‬ ‫ﻳﺘﻢ‬
.UA ‫اﻟﻤﺴﺘﺨﺪم‬ ‫ﻻﻛﺘﺴﺎب‬ ‫ﺗﺜﺒﻴﺖ‬ ‫ﻋﻤﻠﻴﺔ‬ ‫ﻟﻜﻞ‬ ‫ﻓﻌﺎﻟﺔ‬ ‫ﺗﻜﻠﻔﺔ‬ ‫وﻫﻲ‬ - eCPI ‫ﺗﺜﺒﻴﺖ‬ ‫ﻟﻜﻞ‬ ‫اﻟﻔﻌﻠﻴﺔ‬ ‫اﻟﺘﻜﻠﻔﺔ‬ ‫اﻧﺨﻔﺎض‬ ‫إﻟﻰ‬ ‫اﻷﻋﻠﻰ‬ ‫اﻟﻄﺒﻴﻌﻲ‬

21. Organic + Non-Organic + User Acquisition

22. Main ASOKPI's - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬
Key Performance Indicator
‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻣﺘﺎﺟﺮ‬ ‫ﻓﻲ‬ ‫اﻟﺮؤﻳﺔ‬ - 1
‫اﻟﻤﻨﺘﺞ‬ ‫ﻟﺼﻔﺤﺔ‬ ‫اﻟﺘﺤﻮﻳﻞ‬ ‫ﻣﻌﺪل‬ - 2
‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻧﻤﻮ‬ - 3
‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﺗﻌﻠﻴﻘﺎت‬ - 4
(‫اﻟﺪﺧﻞ‬ ‫)ﺗﺤﻘﻴﻖ‬ ‫اﻷرﺑﺎح‬ - 5

23. Main ASOKPI's - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬
USER FEEDBACK - ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﺗﻌﻠﻴﻘﺎت‬ - 4
.‫اﻷﺧﻄﺎء‬ ‫ﻣﻦ‬ ‫وﺧﺎﻟﻲ‬ "‫"ﺻﺤﻲ‬ ‫وأﻧﻪ‬ ‫راﺋﻌﺔ‬ ‫ﻣﺴﺘﺨﺪم‬ ‫ﺗﺠﺮﺑﺔ‬ ‫ﻳﻮﻓﺮ‬ ‫ﺗﻄﺒﻴﻘﻚ‬ ‫ﻛﺎن‬ ‫إذا‬ ‫ﻣﺎ‬ ‫إﻟﻰ‬ ‫اﻟﻤﺴﺘﺨﺪم‬ ‫وﻣﺮاﺟﻌﺎت‬ ‫ﺗﻘﻴﻴﻤﺎت‬ ‫ﺗﺸﻴﺮ‬
: ‫ﻣﻬﻤﻴﻦ‬ ‫دورﻳﻦ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﺗﻌﻠﻴﻘﺎت‬ ‫ﺗﻠﻌﺐ‬ ASO ‫ﺣﻴﺚ‬ ‫ﻣﻦ‬
، TOP Charts ‫اﻟﻌﻠﻮﻳﺔ‬ ‫واﻟﻤﺨﻄﻄﺎت‬ ‫اﻟﺒﺤﺚ‬ ‫ﻓﻲ‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻟﺘﺼﻨﻴﻒ‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻣﺘﺠﺮ‬ ‫ﺧﻮارزﻣﻴﺎت‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻻﻋﺘﺒﺎر‬ ‫ﻓﻲ‬ ‫أﺧﺬﻫﺎ‬ ‫ﻳﺘﻢ‬ ، ً‫أوﻻ‬
.‫اﻟﺘﺤﻮﻳﻞ‬ ‫ﻣﻌﺪل‬ ‫ﻋﻠﻰ‬ ‫ﺗﺆﺛﺮ‬ ‫وﺑﺎﻟﺘﺎﻟﻲ‬ ، ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﻟﺘﻨﺰﻳﻞ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﻗﺮارات‬ ‫ﻋﻠﻰ‬ ‫ﻛﺒﻴﺮ‬ ‫ﺗﺄﺛﻴﺮ‬ ‫ﻟﻬﺎ‬ ‫ﻳﻜﻮن‬ ، ‫ًﺎ‬‫ﻴ‬‫وﺛﺎﻧ‬
‫أﻛﺒﺮ‬ ‫ﺗﺄﺛﻴﺮ‬ ‫ﻟﻪ‬ ‫ﻛﺎن‬ ‫ﻛﻠﻤﺎ‬ ، ‫أﻓﻀﻞ‬ ‫ﻋﺎم‬ ‫ﺑﺸﻜﻞ‬ ‫اﻟﻤﺴﺘﺨﺪم‬ ‫ﺷﻌﻮر‬ ‫ﻛﺎن‬ ‫ﻛﻠﻤﺎ‬ ، ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﺑﻬﺎ‬ ‫ﻳﺘﻤﺘﻊ‬ ‫اﻟﺘﻲ‬ ‫واﻟﻤﺮاﺟﻌﺎت‬ ‫اﻟﺘﻘﻴﻴﻤﺎت‬ ‫ﻋﺪد‬ ‫زاد‬ ‫ﻛﻠﻤﺎ‬
Negative reviews ‫اﻟﻤﻨﺨﻔﻀﺔ‬ ‫اﻟﺪرﺟﺔ‬ ‫وﻣﺘﻮﺳﻂ‬ ‫اﻟﺴﻠﺒﻴﺔ‬ ‫اﻟﻤﺮاﺟﻌﺎت‬ ، ‫اﻟﻤﻘﺎﺑﻞ‬ ‫ﻓﻲ‬ Rankings and Visibility .‫واﻟﺮؤﻳﺔ‬ ‫اﻟﺘﺼﻨﻴﻒ‬ ‫ﻋﻠﻰ‬
.‫اﻟﻤﺠﺎﻧﻴﺔ‬ ‫اﻟﺘﺜﺒﻴﺖ‬ ‫ﻋﻤﻠﻴﺎت‬ ‫ﻣﻦ‬ ‫أﻗﻞ‬ ‫ﻋﺪد‬ ‫إﻟﻰ‬ ‫وﺗﺆدي‬ ‫اﻟﻤﻨﺘﺞ‬ ‫ﻟﺼﻔﺤﺔ‬ ‫اﻟﺘﺤﻮﻳﻞ‬ ‫ﻣﻌﺪل‬ ‫ﺳﺘﻘﻠﻞ‬ And Low average score
‫واﻟﻨﺘﻴﺠﺔ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫رأي‬ ‫ﺗﻐﻴﻴﺮ‬ ‫ﻓﻲ‬ ‫ﻳﺴﺎﻋﺪ‬ ‫ﻗﺪ‬ ‫ﻣﻤﺎ‬ ، ‫اﻟﻤﺮاﺟﻌﺎت‬ ‫ﻋﻠﻰ‬ ‫ﺑﺎﻟﺮد‬ ‫ﻟﻠﻤﻄﻮرﻳﻦ‬ Google Play Store ‫و‬ App Store ‫ﻣﻦ‬ ‫ﻛﻞ‬ ‫ﻳﺴﻤﺢ‬
‫اﻷدوات‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫ﻫﻨﺎك‬ .‫ﺑﻤﺨﺎوﻓﻬﻢ‬ ‫واﻹﻗﺮار‬ ‫ﻣﺸﻜﻼﺗﻬﻢ‬ ‫ﺣﻞ‬ ‫وﻣﺤﺎوﻟﺔ‬ ‫ﻣﺮاﻗﺒﺔ‬ ‫دون‬ ‫ﻟﺪﻳﻚ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﺗﺮك‬ ‫ﻋﺪم‬ ‫اﻟﻤﻬﻢ‬ ‫ﻣﻦ‬ .‫اﻟﻤﺤﺪدة‬
.Appbot ‫ﻣﺜﻞ‬ ، ‫وﻣﺮاﻗﺒﺘﻬﺎ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﻣﻼﺣﻈﺎت‬ ‫ﻟﺘﺘﺒﻊ‬ ‫اﻟﻤﺼﻤﻤﺔ‬
Users Sentiment Analyze
‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﻣﻌﻨﻮﻳﺎت‬ ‫ﺗﺤﻠﻴﻞ‬

24. Main ASOKPI's - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬
Key Performance Indicator
‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻣﺘﺎﺟﺮ‬ ‫ﻓﻲ‬ ‫اﻟﺮؤﻳﺔ‬ - 1
‫اﻟﻤﻨﺘﺞ‬ ‫ﻟﺼﻔﺤﺔ‬ ‫اﻟﺘﺤﻮﻳﻞ‬ ‫ﻣﻌﺪل‬ - 2
‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻧﻤﻮ‬ - 3
‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﺗﻌﻠﻴﻘﺎت‬ - 4
(‫اﻟﺪﺧﻞ‬ ‫)ﺗﺤﻘﻴﻖ‬ ‫اﻷرﺑﺎح‬ - 5

25. Main ASOKPI's - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬
REVENUE (MONETIZATION) - (‫اﻟﺪﺧﻞ‬ ‫)ﺗﺤﻘﻴﻖ‬ ‫اﻷرﺑﺎح‬ - 5
‫ﻟﻘﻴﺎس‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫ﻫﻨﺎك‬ .‫اﻷﻟﻌﺎب‬ ‫أو‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻣﻦ‬ ‫ﺑﺎﻹﻳﺮادات‬ ‫ﺗﺘﻌﻠﻖ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬ ‫آﺧﺮ‬
:‫اﻹﻳﺮادات‬
Average Revenue per User (ARPU) - ‫ﻣﺴﺘﺨﺪم‬ ‫ﻟﻜﻞ‬ ‫اﻟﻌﺎﺋﺪ‬ ‫ﻣﺘﻮﺳﻂ‬ -1
‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﻋﺪد‬ ‫ﻋﻠﻰ‬ ‫ﺎ‬ ً‫ﻣﻘﺴﻮﻣ‬ ‫اﻹﻳﺮادات‬ ‫إﺟﻤﺎﻟﻲ‬
Lifetime Value - (‫اﻟﺪاﺋﻤﺔ‬ ‫)اﻟﻘﻴﻤﺔ‬ ‫اﻟﺪاﺋﻤﺔ‬ ‫اﻟﻘﻴﻤﺔ‬ -2
‫ﻣﻌﻴﻦ‬ ‫ﻟﻤﺴﺘﺨﺪم‬ ‫اﻟﻤﺴﺘﻘﺒﻠﻲ‬ ‫اﻟﺮﺑﺢ‬ ‫ﺑﺼﺎﻓﻲ‬ ‫اﻟﺘﻨﺒﺆ‬
Revenue - ‫إﻳﺮادات‬ -3
‫ﻟﻌﺒﺔ‬ ‫أو‬ ‫ﺗﻄﺒﻴﻖ‬ ‫ﻋﻦ‬ ‫اﻟﻨﺎﺗﺞ‬ ‫اﻟﺪﺧﻞ‬ ‫ﻣﺒﻠﻎ‬ ‫إﺟﻤﺎﻟﻲ‬
‫أﻛﺜﺮ‬ ‫وﻳﺪﻓﻊ‬ ‫أﻃﻮل‬ ‫ﻟﻔﺘﺮة‬ ‫ﻳﺒﻘﻰ‬ ‫اﻟﺬي‬ ‫اﻟﻤﺴﺘﺨﺪم‬ ‫ﺑﺒﺴﺎﻃﺔ‬ .‫اﻟﺘﺜﺒﻴﺖ‬ ‫ﻋﻤﻠﻴﺎت‬ ‫ﻋﺪد‬ ‫ﻣﻦ‬ ‫أﻫﻤﻴﺔ‬ ‫أﻛﺜﺮ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﺟﻮدة‬ ‫ﺗﻌﺪ‬ ، ‫اﻟﺪﺧﻞ‬ ‫ﺗﺤﻘﻴﻖ‬ ‫ﺣﻴﺚ‬ ‫ﻣﻦ‬
.‫وﻳﻐﺎدر‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﺗﺠﺮﺑﺔ‬ ‫ﻓﻘﻂ‬ ‫ﻳﺤﺎول‬ ‫اﻟﺬي‬ ‫اﻟﺸﺨﺺ‬ ‫ﻣﻦ‬ ‫ﻗﻴﻤﺔ‬ ‫أﻛﺜﺮ‬ ‫ﻳﺼﺒﺢ‬
‫ﺗﺪﻓﻖ‬ ‫ﻣﻔﺘﺎح‬ ‫ﻫﻮ‬ ‫اﺣﺘﻴﺎﺟﺎﺗﻬﻢ‬ ‫وﺗﻠﺒﻴﺔ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫إﻟﻰ‬ ‫اﻻﺳﺘﻤﺎع‬ ‫إن‬ ‫ﺣﻴﺚ‬ ، ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﺗﻌﻠﻴﻘﺎت‬ ‫ﻣﻊ‬ ‫ﺟﻨﺐ‬ ‫إﻟﻰ‬ ‫ًﺎ‬‫ﺒ‬‫ﺟﻨ‬ ‫اﻟﺪﺧﻞ‬ ‫ﺗﺤﻘﻴﻖ‬ ‫إﺳﺘﺮاﺗﻴﺠﻴﺔ‬ ‫ﺗﺴﻴﺮ‬
....AppsFlyer, Game Analytics or Kochava :‫ﻫﻲ‬ LTV ‫و‬ ARPU ‫وﺗﺘﺒﻊ‬ ‫ﺣﺴﺎب‬ ‫ﻓﻲ‬ ‫ﺳﺘﺴﺎﻋﺪك‬ ‫اﻟﺘﻲ‬ ‫اﻷدوات‬ ‫ﺑﻌﺾ‬ .‫اﻟﻤﺴﺘﻘﺮ‬ ‫اﻹﻳﺮادات‬

26. Mobile Apps Monetization Strategy - ‫ّال‬‫ﻮ‬‫اﻟﺠ‬ ‫ﺗﻄﺒﻴﻘﺎت‬ ‫ﻣﻦ‬ ‫اﻟﺪﺧﻞ‬ ‫ﺗﺤﻘﻴﻖ‬ ‫إﺳﺘﺮاﺗﻴﺠﻴﺔ‬

27. #1 In-app advertising
Interstitial ads, Banner ads, Video ads, Rewarded, videos
Native ads, Text ads, playable Ads trend .
#2 In-app purchases
Freemium model, App subscriptions
#3 Paid apps
#4 Affiliate marketing and lead generation
#5 SMS and email marketing
#6 Sponsorships/influencer marketing
#7 Data monetization
Device category - Device make and model - IP address -
Display size - Mobile connection provider - Network type -
Country etc
#8 Donations
Kickstarter - Patreon
‫اﻟﺘﻄﺒﻴﻖ‬ ‫داﺧﻞ‬ ‫اﻹﻋﻼن‬ #1
‫اﻟﺘﻄﺒﻴﻖ‬ ‫داﺧﻞ‬ ‫اﻟﺸﺮاء‬ ‫ﻋﻤﻠﻴﺎت‬ #2
‫ﻣﺪﻓﻮﻋﺔ‬ ‫ﺗﻄﺒﻴﻘﺎت‬ #3
CPA - CPI - ibota #4
‫اﻟﻘﺼﻴﺮة‬ ‫واﻟﺮﺳﺎﺋﻞ‬ ‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺒﺮﻳﺪ‬ ‫ﻋﺒﺮ‬ #5
‫اﻟﻤﺆﺛﺮ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ / ‫اﻟﺮﻋﺎﻳﺔ‬ ‫ﻋﺮوض‬ #6
‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﻣﻦ‬ ‫اﻟﺪﺧﻞ‬ ‫ﺗﺤﻘﻴﻖ‬ #7
‫اﻷﺳﺎﺳﻴﺔ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﻣﻦ‬ ‫اﻟﺪﺧﻞ‬ ‫ﺗﺤﻘﻴﻖ‬ ‫ﻫﻲ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻟﻘﺎﻋﺪة‬
:‫ﻓﻘﻂ‬ ‫اﻟﺸﺨﺼﻴﺔ‬ ‫ﻏﻴﺮ‬
‫اﻟﺘﺒﺮﻋﺎت‬ #8
‫اﻟﻨﻤﺎذج‬ ‫أدرﺟﻨﺎ‬ ‫ﻟﻘﺪ‬ .‫ﻳﻌﻤﻞ‬ ‫ﺎ‬ ً‫ﻧﻤﻮذﺟ‬ ‫ﻳﺠﺪ‬ ‫أن‬ ‫ﺗﻄﺒﻴﻖ‬ ‫ﻷي‬ ‫ﻳﻤﻜﻦ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺪﺧﻞ‬ ‫ﺗﺤﻘﻴﻖ‬ ‫ﻧﻤﺎذج‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫ﻫﻨﺎك‬ ، ‫اﻟﺤﺎﺿﺮ‬ ‫اﻟﻮﻗﺖ‬ ‫ﻓﻲ‬
.‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫أرﺑﺎح‬ ‫ﻣﻦ‬ ‫ﻣﻤﻜﻦ‬ ‫ﻗﺪر‬ ‫أﻛﺒﺮ‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﺤﺼﻮل‬ ‫اﻷﺳﺎﻟﻴﺐ‬ ‫ﻣﻦ‬ ‫ﻣﺰﻳﺞ‬ ‫اﺳﺘﺨﺪام‬ ‫ﻳﻤﻜﻨﻚ‬ ‫أﻧﻪ‬ ‫ﺗﻨﺲ‬ ‫ﻻ‬ .‫وﺟﺪوى‬ ‫ﺷﻌﺒﻴﺔ‬ ‫اﻷﻛﺜﺮ‬
‫ﻣﻦ‬ ‫اﻟﺪﺧﻞ‬ ‫ﺗﺤﻘﻴﻖ‬ ‫ﻻﺳﺘﺮاﺗﻴﺠﻴﺔ‬ ‫اﻟﺘﺨﻄﻴﻂ‬ ‫ﻋﻨﺪ‬ ‫أﻓﻀﻞ‬ ‫ﺑﺸﻜﻞ‬ ‫ﺗﺆدي‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﺠﺎﻻت‬ ‫وﻛﺬﻟﻚ‬ ‫ﺑﻌﻨﺎﻳﺔ‬ ‫ﻧﻬﺞ‬ ‫ﻛﻞ‬ ‫وﻋﻴﻮب‬ ‫ﻣﺰاﻳﺎ‬ ‫ادرس‬
.‫اﻟﺘﻄﺒﻴﻖ‬
Mobile Apps Monetization Strategy - ‫ّال‬‫ﻮ‬‫اﻟﺠ‬ ‫ﺗﻄﺒﻴﻘﺎت‬ ‫ﻣﻦ‬ ‫اﻟﺪﺧﻞ‬ ‫ﺗﺤﻘﻴﻖ‬ ‫إﺳﺘﺮاﺗﻴﺠﻴﺔ‬

28. ASO ‫ﺗﻌﺮﻳﻒ‬
Main Factors - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ASO ‫ﻋﻮاﻣﻞ‬
ASO KPI's - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬
‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺔ‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬
‫واﻟﻤﺮاﻗﺒﺔ‬ ‫اﻟﺘﺘﺒﻊ‬ + ASO ‫ﺗﻄﺒﻴﻖ‬
Machine Learning -‫اﻵﻟﺔ‬ ‫وﺗﻌﻠﻢ‬ASO
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( SEO / ASO ) ‫اﻟﺮواﺑﻂ‬ ‫ﺑﻨﺎء‬
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‫اﻟﻣﻣﺎﺛﻠﺔ‬ ‫اﻟرؤﯾﺔ‬ ‫وﺗرﺗﯾب‬ ‫اﻟﻣﺷﺎﺑﮭﺔ‬ ‫اﻟﺗطﺑﯾﻘﺎت‬
Similar Apps & Similar Visibility Rank
‫ﻓﻬﺮس‬

29. Keyword research - ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺔ‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬
- ‫ﺗﻘﻠﻖ‬ ‫ﻻ‬ ‫وﻟﻜﻦ‬ ، ‫ﺷﺎﻗﺔ‬ ‫ﻋﻤﻠﻴﺔ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻳﻜﻮن‬ ‫أن‬ ‫ﻳﻤﻜﻦ‬
‫أﻫﻤﻴﺔ‬ ‫ﺳﺒﺐ‬ ‫ﻓﻬﻢ‬ .‫اﻟﻌﻤﻠﻴﺔ‬ ‫ﻫﺬه‬ ‫ﺗﻔﺎﺻﻴﻞ‬ ‫ﻛﻞ‬ ‫ﺗﻌﻠﻢ‬ ‫ﻓﻲ‬ ‫ﻫﺬا‬ ‫ﺳﻴﺴﺎﻋﺪك‬
‫ﻣﻌﺮﻓﺘﻪ‬ ‫ﻳﺠﺐ‬ ‫آﺧﺮ‬ ‫أﺳﺎﺳﻲ‬ ‫ﺷﻲء‬ .‫ﺳﺘﺴﺘﺨﺪﻣﻪ‬ ‫وأﻳﻦ‬ ASO ‫ﻟـ‬ Keyword Research
‫ﺑﻌﺾ‬ .ASO Keyword Research ‫ﻟـ‬ ‫ﻣﺘﻨﻮﻋﺔ‬ ASO Keyword ‫أدوات‬ ‫ﻫﻨﺎك‬ ‫أن‬ ‫ﻫﻮ‬
App Radar Keywordtool.io Sensor Tower Thetool.io Mobile Action:‫ﻫﻲ‬ ‫اﻟﺸﺎﺋﻌﺔ‬ ‫اﻷدوات‬
:‫اﻟﺮﺋﻴﺴﻴﺔ‬ Keyword Research ‫ﺧﻄﻮات‬ ‫ﺳﻨﺘﻨﺎول‬ ، ‫اﻟﻔﺼﻞ‬ ‫ﻫﺬا‬ ‫ﻓﻲ‬
‫ﻛﺎﻧﺖ‬ ‫إذا‬ ‫ﻣﺎ‬ ‫ﻣﻌﺮﻓﺔ‬ ‫و‬ ، ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫اﺧﺘﻴﺎر‬ ‫ﻋﻨﺪ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫إﻟﻰ‬ ‫اﻻﻧﺘﺒﺎه‬ ‫ﻳﺠﺐ‬
.‫وﻣﺮاﻗﺒﺘﻬﺎ‬ ‫اﻟﻨﺘﺎﺋﺞ‬ ‫ﺗﺘﺒﻊ‬ ‫و‬ ، ‫ﺻﺤﻴﺢ‬ ‫ﺑﺸﻜﻞ‬ ‫ﻨﺔ‬ ّ
‫ﻣﺤﺴ‬ ‫اﻟﻤﻨﺘﺞ‬ ‫ﺻﻔﺤﺔ‬
‫ﻣﻦ‬ ‫دورة‬ ‫ﻋﻦ‬ ‫ﻋﺒﺎرة‬ ASO ‫ﻟـ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻳﻌﺪ‬ ، ‫أﺳﺎﺳﻲ‬ ‫ﺑﺸﻜﻞ‬
:‫اﻹﺟﺮاءات‬
‫وﻣﺠﻤﻮﻋﺎت‬ ‫اﻟﻤﺤﺘﻤﻠﺔ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫ﺑﺎﻟﻜﻠﻤﺎت‬ ‫ﻗﺎﺋﻤﺔ‬ ‫واﺑﺘﻜﺮ‬ ‫اﺑﺤﺚ‬ - Research -1
.‫ﺑﻤﺸﺮوﻋﻚ‬ ‫اﻟﻤﺘﻌﻠﻘﺔ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬
‫أوﻟﻮﻳﺎﺗﻬﺎ‬ ‫وﺗﺤﺪﻳﺪ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﺗﺤﻠﻴﻞ‬ - Analyze and prioritize -2
.‫اﻟﺰﻳﺎرات‬ ‫ﻋﺪد‬ / ‫اﻟﺒﺤﺚ‬ ‫وﺣﺠﻢ‬ ‫اﻟﻤﻨﺎﻓﺴﺔ‬ ‫وﻣﺴﺘﻮى‬ ‫ﻣﻼءﻣﺘﻬﺎ‬ ‫ﻟﻤﺪى‬ ‫ﺎ‬ ً‫وﻓﻘ‬
.‫ﺗﻄﺒﻴﻘﻚ‬ ‫ﻗﺎﺋﻤﺔ‬ ‫ﻟﺘﺤﺴﻴﻦ‬ ‫اﻟﻤﻨﺎﺳﺒﺔ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫اﺳﺘﻬﺪف‬ -Target -3
.‫اﻟﺘﺤﺴﻴﻦ‬ ‫إﻣﻜﺎﻧﻴﺎت‬ ‫وﺗﺤﻠﻴﻞ‬ ‫اﻟﺒﺤﺚ‬ ‫ﺗﺮﺗﻴﺐ‬ ‫ﻗﻴﺎس‬ - Measure -4

30. Keyword research - ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺔ‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬

31. Keyword research - ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺔ‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬
‫اﻟﺒﺤﺚ‬ :1 ‫اﻟﺨﻄﻮة‬
‫وﻣﺠﻤﻮﻋﺎت‬ ‫اﻷﺳﺎﺳﻴﺔ‬ ‫ﻟﻠﻜﻠﻤﺎت‬ (brainstorming) ‫ذﻫﻨﻲ‬ ‫ﺑﻌﺼﻒ‬ ‫اﻟﺒﺪء‬ ‫ﻳﻠﺰﻣﻚ‬ ، ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻋﻦ‬ ‫ﻣﻨﺎﺳﺐ‬ ‫ﺑﺤﺚ‬ ‫ﻹﺟﺮاء‬
‫ﻳﻤﻜﻨﻚ‬ - ‫اﻟﺼﻨﺪوق‬ ‫ﺧﺎرج‬ ‫وﻓﻜﺮ‬ ‫ﺎ‬ ً‫ﻣﺒﺪﻋ‬ ‫ﻛﻦ‬ .keyword combination ‫ﻟﻌﺒﺘﻚ‬ ‫أو‬ ‫اﻟﻤﺤﻤﻮل‬ ‫ﺑﺘﻄﺒﻴﻘﻚ‬ ‫اﻟﺼﻠﺔ‬ ‫ذات‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬
‫اﻟﺘﻲ‬ ‫واﻟﻔﺌﺔ‬ ، ‫ﻳﺠﻠﺒﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫واﻟﻘﻴﻤﺔ‬ ، ‫ﺗﻄﺒﻴﻘﻚ‬ ‫ﻳﺆدﻳﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻬﺎم‬ ‫ﻓﻲ‬ ‫ﻓﻜﺮ‬ :‫ﻣﻜﺎن‬ ‫أي‬ ‫ﻓﻲ‬ ً‫ﺎ‬‫ﺣﺮﻓﻴ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻋﻠﻰ‬ ‫اﻟﻌﺜﻮر‬
‫اﻟﻨﻈﺮ‬ ‫أو‬ ، ‫اﻟﻤﺘﺸﺎﺑﻬﻴﻦ‬ ‫واﻟﻤﻨﺎﻓﺴﻴﻦ‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫دراﺳﺔ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻹﻟﻬﺎم‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬ ‫ﺎ‬ ً
‫أﻳﻀ‬ ‫ﻳﻤﻜﻨﻚ‬ .‫ذﻟﻚ‬ ‫إﻟﻰ‬ ‫وﻣﺎ‬ ، ‫إﻟﻴﻬﺎ‬ ‫ﻳﻨﺘﻤﻲ‬
.‫ﻫﻨﺎك‬ ‫ﻳﺴﺘﺨﺪﻣﻮﻧﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻟﻤﻌﺮﻓﺔ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﻣﺮاﺟﻌﺎت‬ ‫ﻓﻲ‬
‫ﻃﻠﺒﻬﻢ‬ ‫ﺗﻔﻬﻢ‬ ‫أن‬ ‫ﺣﺎول‬ .‫اﻟﻤﺴﺘﺨﺪم‬ ‫ﻣﻜﺎن‬ ‫ﻧﻔﺴﻚ‬ ‫ﺗﻀﻊ‬ ‫أن‬ ‫ﺎ‬ ً
‫أﻳﻀ‬ ‫اﻟﻤﻬﻢ‬ ‫ﻣﻦ‬
‫واﻟﺘﻮﻗﻴﺖ‬ ، location(‫إﻟﻴﻪ‬ ‫ﻳﺤﺘﺎﺟﻮن‬ ‫)أﻳﻦ‬ ‫واﻟﻤﻮﻗﻊ‬ ، demand(‫ﻳﺤﺘﺎﺟﻮن‬ ‫)ﻣﺎذا‬
‫اﺧﺘﻴﺎر‬ ‫ﻋﻠﻴﻬﻢ‬ ‫)ﻟﻤﺎذا‬ ‫اﻟﺴﺒﺐ‬ ، ‫ذﻟﻚ‬ ‫ﻣﻦ‬ ‫واﻷﻫﻢ‬ ، timing(‫ذﻟﻚ‬ ‫ﻳﺮﻳﺪون‬ ‫)ﻣﺘﻰ‬
.reason(‫ﺗﻄﺒﻴﻘﻚ‬
‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻫﻲ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻓﻲ‬ ‫ﻻﺳﺘﺨﺪاﻣﻬﺎ‬ ‫أﺧﺮى‬ ‫ﻧﺼﻴﺤﺔ‬
autocomplete ‫اﻟﺘﻠﻘﺎﺋﻲ‬ ‫اﻹﻛﻤﺎل‬ ‫ﻋﻠﻰ‬ ً‫ﺑﻨﺎء‬ ، ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫اﻗﺘﺮاﺣﺎت‬
، ‫اﻟﺒﺤﺚ‬ ‫ﻟﻤﺼﻄﻠﺤﺎت‬ ‫اﻻﻗﺘﺮاﺣﺎت‬ ‫اﻟﻤﺘﺎﺟﺮ‬ ‫ﺗﻘﺪم‬ ‫ﻋﻨﺪﻣﺎ‬ .‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻣﺘﺎﺟﺮ‬ ‫ﻓﻲ‬
‫أي‬ ‫ﻛﺎن‬ ‫إذا‬ ‫ﻟﺬﻟﻚ‬ ، ‫اﻟﻤﺼﻄﻠﺤﺎت‬ ‫ﻟﻬﺬه‬ ‫ﻣﺮور‬ ‫ﺣﺮﻛﺔ‬ ‫ﺑﺎﻟﺘﺄﻛﻴﺪ‬ ‫ﻫﻨﺎك‬ ‫أن‬ ‫ﻳﻌﻨﻲ‬ ‫ﻓﻬﺬا‬
‫إﻟﻰ‬ ‫إﺿﺎﻓﺘﻬﺎ‬ ‫ﺑﺎﻟﺘﺄﻛﻴﺪ‬ ‫اﻟﺠﺪﻳﺮ‬ ‫ﻓﻤﻦ‬ ، ‫ﻟﻌﺒﺘﻚ‬ ‫أو‬ ‫ﺑﺘﻄﺒﻴﻘﻚ‬ ‫ﻳﺘﻌﻠﻖ‬ ‫اﻻﻗﺘﺮاﺣﺎت‬ ‫ﻣﻦ‬
.‫ﻗﺎﺋﻤﺘﻚ‬

32. Keyword research - ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺔ‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬
‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫أﻓﻀﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻌﺜﻮر‬ :2 ‫اﻟﺨﻄﻮة‬
‫ﻟﻠﻌﻤﻞ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻣﺠﻤﻮﻋﺎت‬ ‫ﻣﻦ‬ ‫ﻗﻠﻴﻞ‬ ‫ﻋﺪد‬ ‫ﻟﺪﻳﻚ‬ ‫ﻳﻜﻮن‬ ‫أن‬ ‫ﻳﺠﺐ‬ ، ‫اﻷوﻟﻰ‬ ‫اﻟﺨﻄﻮة‬ ‫ﻣﻦ‬ ‫اﻻﻧﺘﻬﺎء‬ ‫ﻋﻨﺪ‬
‫ﻷﻗﺼﻰ‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫أﺟﻞ‬ ‫ﻣﻦ‬ ‫أوﻟﻮﻳﺎﺗﻬﺎ‬ ‫وﺗﺤﺪﻳﺪ‬ ‫ﻫﺬه‬ ‫اﻟﺒﺤﺚ‬ ‫ﺷﺮوط‬ ‫ﻟﺘﺤﻠﻴﻞ‬ ‫اﻵن‬ ‫اﻟﻮﻗﺖ‬ ‫ﺣﺎن‬ ‫ﻟﺬﻟﻚ‬ ، ‫ﻋﻠﻴﻬﺎ‬
keyword combination .‫اﻟﺮؤﻳﺔ‬ ‫ﻣﻦ‬ ‫ﻗﺪر‬
‫ﻋﻦ‬ ‫ﺑﺬﻟﻚ‬ ‫اﻟﻘﻴﺎم‬ ‫وﻳﻤﻜﻨﻨﺎ‬ ، ‫اﻻﺳﺘﻬﺪاف‬ ‫ﺗﺴﺘﺤﻖ‬ ‫ﻣﻌﻴﻨﺔ‬ ‫ﺑﺤﺚ‬ ‫ﻋﺒﺎرة‬ ‫ﻛﺎﻧﺖ‬ ‫إذا‬ ‫ﻣﺎ‬ ‫ﻣﻌﺮﻓﺔ‬ ‫اﻟﻀﺮوري‬ ‫ﻣﻦ‬ ، ‫ﺑﺬﻟﻚ‬ ‫ﻟﻠﻘﻴﺎم‬
، ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫ﻟﻠﻜﻠﻤﺔ‬ ‫اﻟﻤﻘﺪر‬ ‫اﻟﺒﺤﺚ‬ ‫ﺣﺠﻢ‬ ‫اﻟﺰﻳﺎرات‬ ‫ﻋﺪد‬ ‫ﻧﺘﻴﺠﺔ‬ ‫ﺗﻮﺿﺢ‬ .‫اﻟﺪرﺟﺎت‬ ‫وﺻﻌﻮﺑﺔ‬ ‫اﻟﺰﻳﺎرات‬ ‫ﻋﺪد‬ ‫ﺗﺤﻠﻴﻞ‬ ‫ﻃﺮﻳﻖ‬
‫اﻟﺘﻮازن‬ ‫إﻳﺠﺎد‬ ‫ﻫﻮ‬ ‫اﻟﻤﻔﺘﺎح‬ ‫ﻓﺈن‬ ‫ﻟﺬا‬ ، ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺔ‬ ‫ﻫﺬه‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﻨﺎﻓﺴﺔ‬ ‫ﻣﺴﺘﻮى‬ ‫إﻟﻰ‬ ‫اﻟﺼﻌﻮﺑﺔ‬ ‫درﺟﺔ‬ ‫وﺗﺸﻴﺮ‬
.‫اﻟﻤﻨﺨﻔﻀﺔ‬ ‫واﻟﺼﻌﻮﺑﺔ‬ ‫اﻟﻤﺮﺗﻔﻊ‬ ‫اﻟﺰﻳﺎرات‬ ‫ﻋﺪد‬ ‫ﺑﻴﻦ‬ ‫اﻟﺼﺤﻴﺢ‬
‫ﺎ‬ ً‫وﻓﻘ‬ ‫رؤﻳﺘﻚ‬ ‫وﺗﺤﺴﻴﻦ‬ ‫ﻣﻴﺰة‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﺤﺼﻮل‬ ، ‫ﻣﻨﺎﻓﺴﻮك‬ ‫ﻳﺴﺘﺨﺪﻣﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫دراﺳﺔ‬ ‫ﻣﻦ‬ ‫ﺗﺄﻛﺪ‬
.‫ﻟﻬﺎ‬ ‫ﻳﺮﺗﺒﻮن‬ ‫ﻻ‬ ‫أو‬ ‫ﻳﺴﺘﺨﺪﻣﻮﻧﻬﺎ‬ ‫ﻻ‬ ‫اﻟﺘﻲ‬ ‫ﻟﻠﺸﺮوط‬
، ‫اﻟﻤﺠﺎﻧﻲ‬ ‫اﻟﺒﺤﺚ‬ ‫ﺗﺜﺒﻴﺖ‬ ‫ﻋﻤﻠﻴﺎت‬ ‫ﺗﻘﺮﻳﺮ‬ ‫ﻋﻠﻰ‬ ‫ﻧﻈﺮة‬ ‫إﻟﻘﺎء‬ ‫ﻓﻲ‬ ‫ﺗﺮﻏﺐ‬ ‫ﻗﺪ‬ ، Android ‫ﺗﻄﺒﻴﻘﺎت‬ ‫إﻟﻰ‬ ‫ﺑﺎﻟﻨﺴﺒﺔ‬
‫ﻫﺬه‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﺤﻮﻳﻞ‬ ‫ﻣﻌﺪل‬ ‫وﺗﺤﻠﻴﻞ‬ ، ‫ﻟﺘﻄﺒﻴﻘﻚ‬ ‫اﻟﺘﺜﺒﻴﺖ‬ ‫ﻋﻤﻠﻴﺎت‬ ‫ﺗﺠﻠﺐ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻟﻤﻌﺮﻓﺔ‬
.‫ﻟﺬﻟﻚ‬ ‫ﺎ‬ ً‫وﻓﻘ‬ ‫واﻟﺘﺤﺴﻴﻦ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬
‫إﺛﺎرة‬ ‫اﻷﻛﺜﺮ‬ ‫ﻫﻲ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫أي‬ ‫ﻟﻤﻌﺮﻓﺔ‬ ‫أﺧﺮى‬ ‫ﻃﺮﻳﻘﺔ‬ ‫ﺎ‬ ً
‫أﻳﻀ‬ ‫ﻫﻨﺎك‬ ، iOS ‫ﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﺑﺎﻟﻨﺴﺒﺔ‬
‫اﻟﺘﺤﻮﻳﻞ‬ ‫ﻣﻌﺪل‬ ‫ﻣﻘﺎرﻧﺔ‬ ‫اﻟﻤﻤﻜﻦ‬ ‫ﻣﻦ‬ ، Apple Search ‫إﻋﻼﻧﺎت‬ ‫ﺑﺎﺳﺘﺨﺪام‬ .‫ﺗﺴﺘﻬﺪﻓﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫ﻟﻼﻫﺘﻤﺎم‬
‫ﻣﻼءﻣﺔ‬ ‫أﻛﺜﺮ‬ ‫أﻳﻬﻤﺎ‬ ‫اﺧﺘﻴﺎر‬ ‫اﻟﺴﻬﻞ‬ ‫ﻣﻦ‬ ‫ﻳﺠﻌﻞ‬ ‫ﻣﻤﺎ‬ ، ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﻣﻔﺘﺎﺣﻴﺔ‬ ‫ﻟﻜﻠﻤﺎت‬ ‫اﻟﺒﺤﺚ‬ ‫ﺷﻌﺒﻴﺔ‬ ‫وﻧﻘﺎط‬
.‫ﻟﻌﺒﺘﻚ‬ ‫أو‬ ‫ﻟﺘﻄﺒﻴﻘﻚ‬ ‫ﻟﻼﻫﺘﻤﺎم‬ ‫وﻣﺜﻴﺮة‬

33. Keyword research - ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺔ‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬
METADATA - ‫اﻟﻤﻨﺎﺳﺒﺔ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻻﺳﺘﻬﺪاف‬ ‫اﻟﻮﺻﻔﻴﺔ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺗﺤﺴﻴﻦ‬ :3 ‫اﻟﺨﻄﻮة‬
‫اﻟﻮﻗﺖ‬ ‫ﺣﺎن‬ ‫ﻓﻘﺪ‬ ، ‫اﺳﺘﻬﺪاﻓﻬﺎ‬ ‫ﻓﻲ‬ ‫ﻧﺮﻏﺐ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫وﻧﺨﺘﺎر‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻣﻦ‬ ‫ﺷﺎﻣﻠﺔ‬ ‫ﻗﺎﺋﻤﺔ‬ ‫ﻧﺠﻤﻊ‬ ‫أن‬ ‫ﺑﻤﺠﺮد‬
.‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻫﺬه‬ ‫ﻟﺘﻘﺪﻳﻢ‬ ‫ﻟﺘﻄﺒﻴﻘﻨﺎ‬ ‫اﻟﻨﺼﻴﺔ‬ ‫اﻟﺤﻘﻮل‬ ‫وﺗﺤﺴﻴﻦ‬ ‫ﻟﺘﺤﺮﻳﺮ‬
‫اﻟﻌﻨﻮان‬ / ‫اﻟﺘﻄﺒﻴﻖ‬ ‫اﺳﻢ‬ ‫ﻓﻲ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫ﻛﻠﻤﺎﺗﻨﺎ‬ ‫أﻫﻢ‬ ‫ﻧﺴﺘﺨﺪم‬ ‫أن‬ ‫ﻳﺠﺐ‬
، ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫وﺣﻘﻞ‬ ‫اﻟﻤﺨﺘﺼﺮ‬ ‫اﻟﻮﺻﻒ‬ ‫أو‬ ‫اﻟﻔﺮﻋﻲ‬ ‫اﻟﻌﻨﻮان‬ ‫أو‬
‫اﻟﻜﻠﻤﺎت‬ ‫وﻣﺠﻤﻮﻋﺎت‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺼﻄﻠﺤﺎت‬ ‫ﺑﻘﻴﺔ‬ ‫ﺎ‬ ً
‫أﻳﻀ‬ ‫ﻧﻀﻤﻦ‬ ‫وأن‬
search terms and keyword combination.‫اﻟﻮﺻﻒ‬ ‫ﻓﻲ‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬
‫اﺳﺘﺨﺪاﻣﻬﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﺗﻜﺮر‬ ‫ﻻ‬ ، ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻣﺘﺠﺮ‬ ‫ﻓﻲ‬
.‫اﻟﺒﺤﺚ‬ ‫ﺗﺮﺗﻴﺐ‬ ‫ﺧﻮارزﻣﻴﺎت‬ ‫ﻓﻲ‬ ‫أﻗﻮى‬ ‫وزن‬ ‫ﻟﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺤﻘﻮل‬ ‫ﻓﻲ‬ ‫ﺑﺎﻟﻔﻌﻞ‬
‫ﺗﻘﻢ‬ ‫ﻓﻼ‬ ، ‫اﻟﺘﻄﺒﻴﻖ‬ ‫اﺳﻢ‬ ‫ﻓﻲ‬ ‫ﻣﻌﻴﻨﺔ‬ ‫ﻣﻔﺘﺎﺣﻴﺔ‬ ‫ﻛﻠﻤﺎت‬ ‫ﺑﺘﻀﻤﻴﻦ‬ ‫ﻗﻤﺖ‬ ‫إذا‬
.‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫أو‬ ‫اﻟﺘﺮﺟﻤﺔ‬ ‫ﺣﻘﻞ‬ ‫إﻟﻰ‬ ‫ﺑﺈﺿﺎﻓﺘﻬﺎ‬
‫اﻟﻜﻠﻤﺎت‬ ‫ﺑﺎﺳﺘﺨﺪام‬ ‫ﻳﻮﺻﻰ‬ ، Google Play ‫ﻣﺘﺠﺮ‬ ‫ﻓﻲ‬ ، ‫أﺧﺮى‬ ‫ﻧﺎﺣﻴﺔ‬ ‫ﻣﻦ‬
.‫اﻟﻄﻮﻳﻞ‬ ‫اﻟﻮﺻﻒ‬ ‫ﻓﻲ‬ ‫ﻣﺮات‬ 5-3 ‫ﺣﻮاﻟﻲ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬
‫ﺣﺸﻮ‬ ‫و‬ ‫اﻟﺘﻜﺮار‬ ‫ﺑﻴﻦ‬ ‫رﻓﻴﻊ‬ ‫ﺧﻂ‬ ‫ﻫﻨﺎك‬ - ‫ا‬ً‫ر‬‫ﺣﺬ‬ ‫ﻛﻦ‬ ‫وﻟﻜﻦ‬ ، ‫اﻟﺘﻜﺮار‬ ‫ﻓﻲ‬ ‫ﺑﺄس‬ ‫ﻻ‬
.‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬
‫ﻣﺠﺎل‬ ‫ﻛﻞ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻋﻠﻰ‬ ‫ﻧﻈﺮة‬ ‫ﺳﻨﻠﻘﻲ‬ ، ‫ذﻟﻚ‬ ‫ﻋﻠﻰ‬ ‫ﻋﻼوة‬
.‫اﻟﺘﻔﺼﻴﻞ‬ ‫ﻣﻦ‬ ‫ﺑﻤﺰﻳﺪ‬

34. Keyword research - ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺔ‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬
‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫وﺗﺤﺴﻴﻦ‬ ‫اﻟﻮﺻﻔﻴﺔ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺗﺘﺒﻊ‬ :4 ‫اﻟﺨﻄﻮة‬
‫ﺗﺮﺗﻴﺐ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻓﻲ‬ ‫ﺳﺘﺴﺎﻋﺪ‬ ‫ّﻤﺔ‬‫ﻴ‬‫ﻗ‬ ‫إﺣﺼﺎءات‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﺤﺼﻮل‬ ‫اﻟﻨﺘﺎﺋﺞ‬ ‫وﻣﺮاﻗﺒﺔ‬ ‫ﻟﺘﺘﺒﻊ‬ ‫اﻟﻮﻗﺖ‬ ‫ﺣﺎن‬ ، ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﺗﻨﻔﻴﺬ‬ ‫ﺑﻌﺪ‬
:‫ذﻟﻚ‬ ‫ﻓﻲ‬ ‫اﻟﻤﺴﺎﻋﺪة‬ ‫ﻟﻸدوات‬ ‫ﻳﻤﻜﻦ‬ .‫اﻟﺘﻄﺒﻴﻖ‬
‫اﻟﻀﺮوري‬ ‫ﻣﻦ‬ ‫ﻛﺎن‬ ‫إذا‬ ‫أو‬ ‫ﻧﺮﻳﺪ‬ ‫ﻛﻤﺎ‬ ‫ﺗﻌﻤﻞ‬ ‫ﻛﺎﻧﺖ‬ ‫إذا‬ ‫ﻣﺎ‬ ‫اﻋﺘﺒﺎرك‬ ‫ﻓﻲ‬ ‫ﺿﻊ‬ ‫ذﻟﻚ‬ ‫وﺑﻌﺪ‬ ، ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫أداء‬ ‫ﺗﺘﺒﻊ‬ ‫اﻟﻤﻬﻢ‬ ‫ﻣﻦ‬
‫اﻟﻤﻨﺎﻓﺴﺔ‬ ‫ﻣﻊ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻣﻘﺎرﻧﺔ‬ ‫ﺗﺴﺎﻋﺪك‬ ‫أن‬ ‫وﻳﻤﻜﻦ‬ ، ‫دورة‬ ‫ﻋﻦ‬ ‫ﻋﺒﺎرة‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﺗﺤﺴﻴﻦ‬ ‫أن‬ ‫ﺗﺬﻛﺮ‬ .‫ﺗﻐﻴﻴﺮﻫﺎ‬
.‫ﻟﻠﺘﺤﺴﻴﻦ‬ ‫ﻣﺠﺎل‬ ‫أي‬ ‫ﻫﻨﺎك‬ ‫ﻛﺎن‬ ‫إذا‬ ‫ﻣﺎ‬ ‫ﻓﻬﻢ‬ ‫ﻓﻲ‬
:‫ﻧﺼﻴﺤﺔ‬
‫اﻟﻨﺼﻴﺔ‬ ‫اﻟﺤﻘﻮل‬ ‫ﻓﻲ‬ ‫ﺗﻐﻴﻴﺮات‬ ‫إﺟﺮاء‬ ‫ﻓﻲ‬ ‫ﺗﺘﺴﺮع‬ ‫ﻻ‬
‫ﻟﻦ‬ ‫؛‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﺗﺼﻨﻴﻔﺎت‬ ‫ﻟﺘﻌﺰﻳﺰ‬
.‫أﻓﻀﻞ‬ ‫ﺗﺮﺗﻴﺐ‬ ‫ﻋﻠﻰ‬ ‫ﺗﻄﺒﻴﻘﻚ‬ ‫ﻳﺴﺎﻋﺪ‬
4 ‫أو‬ 3) ‫اﻟﻮﻗﺖ‬ ‫ﺑﻌﺾ‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻣﺘﺎﺟﺮ‬ ‫اﻣﻨﺢ‬
.‫اﻟﺘﻐﻴﻴﺮات‬ ‫ﻟﻤﻌﺎﻟﺠﺔ‬ (‫أﺳﺎﺑﻴﻊ‬
- ‫ﻣﺮة‬ ‫ﻛﻞ‬ ‫ﻓﻲ‬ ‫ﺑﺎﻟﻜﺎﻣﻞ‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﻗﺎﺋﻤﺔ‬ ‫ﺗﻐﻴﺮ‬ ‫وﻻ‬
‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﺑﻜﺜﺎﻓﺔ‬ ‫اﻟﻌﺐ‬ ، ‫ذﻟﻚ‬ ‫ﻣﻦ‬ ً‫ﺑﺪﻻ‬
.‫اﺳﺘﻬﺪاﻓﻬﺎ‬ ‫ﺗﺮﻳﺪ‬ ‫اﻟﺘﻲ‬

35. Keyword research - ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺔ‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬
‫ﺗﺠﻨﺒﻬﺎ‬ ‫ﻳﺠﺐ‬ ‫أﺧﻄﺎء‬
Generic and high-volume keywords .‫ﻓﻘﻂ‬ ‫اﻟﻜﺒﻴﺮ‬ ‫اﻟﺤﺠﻢ‬ ‫وذات‬ ‫اﻟﻌﺎﻣﺔ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﺑﺎﺳﺘﺨﺪام‬ -
‫اﻟﺘﺮﺗﻴﺐ‬ ‫ﻣﻦ‬ ‫اﻟﺤﺮﻛﺔ‬ ‫ﻣﻨﺨﻔﻀﺔ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫ﻟﻠﻜﻠﻤﺎت‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻤﻮاﺿﻊ‬ ‫ﻓﻲ‬ ‫اﻟﺘﺮﺗﻴﺐ‬ ‫اﻷﻓﻀﻞ‬ ‫ﻣﻦ‬ ، ‫اﻟﻤﺘﺎﺟﺮ‬ ‫ﻓﻲ‬ ‫أﻓﻀﻞ‬ ‫رؤﻳﺔ‬ ‫ﺗﺤﻘﻴﻖ‬ ‫أﺟﻞ‬ ‫ﻣﻦ‬
.high-traffic ‫اﻟﺤﺮﻛﺔ‬ ‫ﻋﺎﻟﻴﺔ‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫ﻟﻠﻜﻠﻤﺎت‬ 150-100 ‫ﺣﻮل‬
‫اﻟﻤﻮاﺿﻊ‬ ‫ﻓﻲ‬ ‫ﺗﺮﺗﻴﺒﻪ‬ ‫ﻳﺘﻢ‬ ‫ﻟﻢ‬ ‫إذا‬ ‫ﺗﻄﺒﻴﻘﻚ‬ ‫ﻳﻜﺘﺸﻔﻮ‬ ‫ﻟﻦ‬ high-volume ‫اﻟﺤﺠﻢ‬ ‫ﻛﺒﻴﺮة‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫ﻛﻠﻤﺎت‬ ‫ﻋﻦ‬ ‫ﻳﺒﺤﺜﻮن‬ ‫اﻟﺬﻳﻦ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻮن‬
.‫اﻟﻌﻠﻴﺎ‬
Long-tail keyword combinations .‫اﻟﻄﻮﻳﻞ‬ ‫اﻟﺬﻳﻞ‬ ‫ذات‬ ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻣﺠﻤﻮﻋﺎت‬ -
‫ﻟﺬﻟﻚ‬ - long-tail ‫اﻟﻄﻮﻳﻞ‬ ‫اﻟﺬﻳﻞ‬ ‫ذات‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺼﻄﻠﺤﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻤﻨﺘﺞ‬ ‫ﺻﻔﺤﺔ‬ ‫ﻣﺸﺎﻫﺪات‬ ‫ﻣﻦ‬ ٪75 ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫ﺗﺄﺗﻲ‬
‫اﻟﻜﻠﻤﺎت‬ ‫ﻋﺪد‬ ‫زﻳﺎدة‬ ‫ﺣﺎول‬ ،high-volume ‫اﻟﺤﺠﻢ‬ ‫ﻛﺒﻴﺮة‬ ‫ﺗﻨﺎﻓﺴﻴﺔ‬ ‫ﻣﻔﺘﺎﺣﻴﺔ‬ ‫ﻛﻠﻤﺎت‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﺤﺼﻮل‬ ‫اﻟﺘﺮﺗﻴﺐ‬ ‫إﻟﻰ‬ ‫اﻟﺴﻌﻲ‬ ‫ﻣﻦ‬ ً‫ﺑﺪﻻ‬
.‫ﻗﺎﺋﻤﺘﻚ‬ ‫ﻓﻲ‬ ‫ﻻﺳﺘﺨﺪاﻣﻬﺎ‬ ‫اﻟﻄﻮﻳﻞ‬ ‫اﻟﺬﻳﻞ‬ ‫ذات‬ ‫ﻣﻔﺘﺎﺣﻴﺔ‬
Little keywords .‫ًا‬‫ﺪ‬‫ﺟ‬ ‫ﻗﻠﻴﻠﺔ‬ ‫ﻣﻔﺘﺎﺣﻴﺔ‬ ‫ﻛﻠﻤﺎت‬ ‫اﺳﺘﻬﺪاف‬ -
‫ﻟﻠﻌﺪﻳﺪ‬ ‫ًﺎ‬‫ﺒ‬‫ﺗﺮﺗﻴ‬ ، ‫اﻟﻤﺘﻮﺳﻂ‬ ‫ﻓﻲ‬ ، ‫اﻟﻤﺘﺠﺮﻳﻦ‬ ‫ﻛﻼ‬ ‫ﻓﻲ‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫أﻓﻀﻞ‬ ‫ﺗﺤﺘﻞ‬
‫؛‬ ‫ﻣﻔﺘﺎﺣﻴﺔ‬ ‫ﻛﻠﻤﺎت‬ 110-65 : ‫ﺗﻄﺒﻴﻘﺎت‬ iOS) ‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻣﻦ‬
‫ﻋﺪد‬ ‫أﻛﺒﺮ‬ ‫اﺳﺘﻬﺪف‬ ، ‫ﻟﺬا‬ .(‫رﺋﻴﺴﻴﺔ‬ ‫ﻛﻠﻤﺎت‬ 105-60 : ‫ﺗﻄﺒﻴﻘﺎت‬ Android
!‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻣﻦ‬ ‫ﻣﻤﻜﻦ‬

36. ASO ‫ﺗﻌﺮﻳﻒ‬
Main Factors - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ASO ‫ﻋﻮاﻣﻞ‬
ASO KPI's - ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻷداء‬ ‫ﻣﺆﺷﺮات‬
‫اﻟﻤﻔﺘﺎﺣﻴﺔ‬ ‫اﻟﻜﻠﻤﺔ‬ ‫ﻋﻦ‬ ‫اﻟﺒﺤﺚ‬
‫واﻟﻤﺮاﻗﺒﺔ‬ ‫اﻟﺘﺘﺒﻊ‬ + ASO ‫ﺗﻄﺒﻴﻖ‬
Machine Learning -‫اﻵﻟﺔ‬ ‫وﺗﻌﻠﻢ‬ASO
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( SEO / ASO ) ‫اﻟﺮواﺑﻂ‬ ‫ﺑﻨﺎء‬
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‫اﻟﻣﻣﺎﺛﻠﺔ‬ ‫اﻟرؤﯾﺔ‬ ‫وﺗرﺗﯾب‬ ‫اﻟﻣﺷﺎﺑﮭﺔ‬ ‫اﻟﺗطﺑﯾﻘﺎت‬
Similar Apps & Similar Visibility Rank
‫ﻓﻬﺮس‬

37. Machine Learning / ‫اﻵﻟﺔ‬ ‫وﺗﻌﻠﻢ‬ASO
‫اﻻﺻﻄﻨﺎﻋﻲ‬ ‫اﻟﺬﻛﺎء‬ ‫ﺗﻐﻴﻴﺮ‬ ‫ﻛﻴﻔﻴﺔ‬ ‫ﻋﻠﻰ‬ ‫ﺳﻨﺘﻌﺮف‬ ‫اﻟﻔﺼﻞ‬ ‫ﻫﺬا‬ ‫ﻓﻲ‬
‫ﺑﻪ‬ ‫اﻟﻘﻴﺎم‬ ‫إﻟﻰ‬ ‫ﺳﺘﺤﺘﺎج‬ ‫وﻣﺎ‬ ‫اﻟﻤﺘﺠﺮﻳﻦ‬ ‫ﻛﻼ‬ ‫ﻓﻲ‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻟﺘﺤﺴﻴﻦ‬
.‫اﻟﻤﻨﺎﻓﺴﺔ‬ ‫ﺻﺪارة‬ ‫ﻓﻲ‬ ‫واﻟﺒﻘﺎء‬ ‫اﻵﻟﻲ‬ ‫اﻟﺘﻌﻠﻢ‬ ‫ﻟﺘﺤﺴﻴﻦ‬
‫رؤﻳﺔ‬ ‫ﻣﺴﺘﻮى‬ ‫ﻓﻲ‬ ‫ا‬ً‫ﺮ‬‫ﻛﺒﻴ‬ ‫ﺎ‬ ً
‫اﻧﺨﻔﺎﺿ‬ ‫ﻳﻼﺣﻆ‬ ‫أﺻﺒﺢ‬ ‫اﻟﺠﻤﻴﻊ‬
‫اﻟﺘﺤﻮﻳﻼت‬ ‫و‬ ‫اﻟﻤﺘﺠﺮﻳﻦ‬ ‫ﻛﻼ‬ ‫ﻓﻲ‬ ‫ﺑﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫ﻓﻲ‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬
، ‫اﻟﺨﻮارزﻣﻴﺔ‬ ‫ﺗﺤﺪﻳﺚ‬ ‫ﺑﺴﺒﺐ‬ ‫أﻧﻪ‬ ‫ﺗﻌﺘﻘﺪ‬ ‫ﻗﺪ‬ .‫اﻟﻤﺮور‬ ‫وﺣﺮﻛﺔ‬
‫ﺑﺤﺘﺔ‬ ‫ﺎ‬ ً
‫ﻣﺮﺗﺒﻄ‬ ‫ﻳﻜﻮن‬ ‫ﻗﺪ‬ .‫اﻟﺤﺎل‬ ‫ﻫﻮ‬ ‫ﻫﺬا‬ ‫ﻳﻜﻮن‬ ‫ﻻ‬ ‫ﻗﺪ‬ ‫وﻟﻜﻦ‬
‫اﻧﺰﻻق‬ ‫وﺗﺴﺒﺐ‬ SERPs Google ‫ﺑﺘﻐﻴﻴﺮ‬ ‫اﻵﻟﺔ‬ ‫ﺑﺘﻌﻠﻢ‬
.‫أﺣﺪ‬ ‫ﻳﺮاه‬ ‫ﻟﻦ‬ ‫ﺣﻴﺚ‬ ‫اﻟﺼﻔﺤﺔ‬ ‫أﺳﻔﻞ‬ ‫إﻟﻰ‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬
‫ﻟﺘﺤﺴﻴﻦ‬ ‫اﻵﻟﻲ‬ ‫اﻟﺘﻌﻠﻢ‬ ‫ﺗﻐﻴﻴﺮ‬ ‫ﻛﻴﻔﻴﺔ‬ ‫ﻣﻦ‬ ‫ﻣﺘﺄﻛﺪ‬ ‫ﻏﻴﺮ‬ ‫ﺗﺰال‬ ‫ﻻ‬ ‫ﻛﻨﺖ‬ ‫إذا‬
‫ﻋﻠﻴﻨﺎ‬ ‫ﻳﺠﺐ‬ ،‫وﺛﻴﻖ‬ ‫اﻫﺘﻤﺎم‬ ‫ﻹﻳﻼء‬ ‫اﻟﻮﻗﺖ‬ ‫ﺣﺎن‬ ‫ﻓﻘﺪ‬ ، ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬
‫ﻣﻊ‬ ‫ﺑﺴﺮﻋﺔ‬ ‫اﻷﺷﻴﺎء‬ ‫ﺗﻐﻴﺮ‬ ‫ﻛﻴﻔﻴﺔ‬ ‫ﻣﻊ‬ ‫واﻟﺘﻜﻴﻒ‬ ‫ﺟﺪﻳﺪة‬ ‫ﻣﻬﺎرات‬ ‫ﺗﻌﻠﻢ‬
.‫اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‬ ‫ﻫﺬه‬ ‫ﻇﻬﻮر‬
‫أﻛﺜﺮ‬ ‫اﻟﻤﺤﺎدﺛﺎت‬ ‫ﻓﻲ‬ ‫ﺗﻈﻬﺮ‬ "‫اﻵﻟﻲ‬ ‫"اﻟﺘﻌﻠﻢ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﺑﺪأت‬
‫ﻋﺎﻟﻢ‬ ‫ﻓﻲ‬ ‫ﺧﺎﺻﺔ‬ - ‫اﻟﻤﺎﺿﻴﺔ‬ ‫اﻟﻘﻠﻴﻠﺔ‬ ‫اﻟﺴﻨﻮات‬ ‫ﻣﺪار‬ ‫ﻋﻠﻰ‬ ‫ﻓﺄﻛﺜﺮ‬
‫ﺎ‬ ً‫ﻣﻔﻬﻮﻣ‬ ‫ﻟﻴﺲ‬ ‫اﻵﻟﻲ‬ ‫اﻟﺘﻌﻠﻢ‬ .SEO ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﺗﺤﺴﻴﻦ‬
‫ﻣﻦ‬ ‫اﻟﺨﻤﺴﻴﻨﻴﺎت‬ ‫ﻣﻨﺬ‬ ‫ﺑﺎﻟﻔﻌﻞ‬ ‫ا‬ً‫ﻣﻮﺟﻮد‬ ‫ﻛﺎن‬ ‫ﻓﻘﺪ‬ ، ‫ا‬ً‫ﺟﺪﻳﺪ‬
‫اﻟﻮﻗﺖ‬ ‫ﻓﻲ‬ ‫ﻛﺒﻴﺮة‬ ‫ﺑﺴﺮﻋﺔ‬ ‫وﻳﺘﻄﻮر‬ ‫ﻳﺘﻐﻴﺮ‬ ‫إﻧﻪ‬ ، ‫اﻟﻤﺎﺿﻲ‬ ‫اﻟﻘﺮن‬
‫إذا‬ ‫ﺑﺴﺮﻋﺔ‬ ‫اﻟﺘﻜﻴﻒ‬ ‫ﻛﻴﻔﻴﺔ‬ ‫ﺗﻌﻠﻢ‬ ‫ﻋﻠﻴﻨﺎ‬ ‫ﻳﺠﺐ‬ ‫ﺑﺤﻴﺚ‬ ‫اﻟﺤﺎﻟﻲ‬
.‫اﻟﺠﺪﻳﺪة‬ ‫اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‬ ‫ﻫﺬه‬ ‫ﻣﻦ‬ ‫اﻻﺳﺘﻔﺎدة‬ ‫أردﻧﺎ‬

38. Machine Learning and ASO ‫و‬ ‫اﻵﻟﻲ‬ ‫اﻟﺘﻌﻠﻢ‬
: ‫ﻣﺼﺎدر‬
ASO ‫ﻋﻤﻞ‬ ‫آﻟﻴﺎت‬ ‫وﺗﻄﻮﻳﺮ‬ ‫اﻟﻤﺘﺎﺟﺮ‬ ‫ﻣﺴﺎﻳﺮة‬ ‫ﻧﺴﺘﻄﻴﻊ‬ ‫ﺣﺘﻰ‬ ‫اﻵﻟﻲ‬ ‫اﻟﺘﻌﻠﻢ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﻌﺮف‬ ‫ﻳﻠﺰﻣﻨﺎ‬ ‫ﻟﻤﺪا‬ ‫و‬ ‫ذﻛﺮه‬ ‫ﺳﺒﻖ‬ ‫ﻣﻤﺎ‬ ‫اﻟﺘﺄﻛﺪ‬ ‫ﻳﻤﻜﻨﻨﺎ‬ ‫اﻟﺘﺎﻟﻴﺔ‬ ‫اﻟﻤﺼﺎدر‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬
✓ App Discovery with Google Play
, Part 1 (Google)
✓ App Discovery with Google Play,
Part 2 (Google)
✓ App Discovery with Google Play,
Part 3 (Google)
✓Google has been using neural matching -
AI method to better connect words to concepts.
✓Advanced machine learning helps Play Store users
discover personalised apps
✓Google Play Protect Use machine Learning
✓HOW DEEPMIND POWERS GPS APPS
:‫اﻷول‬ ‫اﻟﺠﺰء‬ ، Google Play ‫ﻣﻊ‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫اﻛﺘﺸﺎف‬ ✓
‫اﻟﻤﻮﺿﻮﻋﺎت‬ ‫ﻓﻬﻢ‬
:2 ‫اﻟﺠﺰء‬ ، Google Play ‫ﻣﻊ‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫اﻛﺘﺸﺎف‬ ✓
‫اﻟﺼﻠﺔ‬ ‫ذات‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻣﻊ‬ ‫اﻟﻤﺨﺼﺼﺔ‬ ‫اﻟﺘﻮﺻﻴﺎت‬
:3 ‫اﻟﺠﺰء‬ ، Google Play ‫ﻣﻊ‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫اﻛﺘﺸﺎف‬ ✓
‫ﻓﻴﻬﺎ‬ ‫اﻟﻤﺮﻏﻮب‬ ‫ﻏﻴﺮ‬ ‫اﻟﺮﺳﺎﺋﻞ‬ ‫ﻟﻤﻜﺎﻓﺤﺔ‬ ‫اﻵﻟﻲ‬ ‫اﻟﺘﻌﻠﻢ‬
‫واﺳﻊ‬ ‫ﻧﻄﺎق‬ ‫ﻋﻠﻰ‬ ‫اﻻﺳﺘﺨﺪام‬ ‫وإﺳﺎءة‬
- ، ‫اﻟﻌﺼﺒﻴﺔ‬ ‫اﻟﻤﻄﺎﺑﻘﺔ‬ Google ‫ﺗﺴﺘﺨﺪم‬ ✓
‫أﻓﻀﻞ‬ ‫ﺑﺸﻜﻞ‬ ‫ﺑﺎﻟﻤﻔﺎﻫﻴﻢ‬ ‫اﻟﻜﻠﻤﺎت‬ ‫ﻟﺮﺑﻂ‬ AI ‫ﻃﺮﻳﻘﺔ‬
‫ﻣﺘﺠﺮ‬ ‫ﻣﺴﺘﺨﺪﻣﻲ‬ ‫اﻟﻤﺘﻘﺪم‬ ‫اﻵﻟﻲ‬ ‫اﻟﺘﻌﻠﻢ‬ ‫ﻳﺴﺎﻋﺪ‬ ✓
‫اﻟﻤﺨﺼﺼﺔ‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫اﻛﺘﺸﺎف‬ ‫ﻋﻠﻰ‬ Play

39. Machine Learning and ASO ‫و‬ ‫اﻵﻟﻲ‬ ‫اﻟﺘﻌﻠﻢ‬
‫اﻵﻟﻲ؟‬ ‫اﻟﺘﻌﻠﻢ‬ ‫ﻫﻮ‬ ‫ﻣﺎ‬
✓ Machine learning
✓ What is Machine Learning? A definition
✓ Machine Learning - wikipedia
‫اﻵﻟﺔ‬ ‫ﺗﻌﻠﻴﻢ‬ ‫ﻋﻠﻢ‬ ‫ﻫﻮ‬ ‫ﻣﺎ‬✓
‫ﻋﻠﻤﻲ‬ ‫ﺧﻴﺎل‬ ‫ﻟﻴﺴﺖ‬ ‫وﻟﻜﻨﻬﺎ‬ ‫ﻇﺎﻫﺮة‬ ‫إﻧﻬﺎ‬ ✓
‫؟‬ ‫أﻫﻤﻴﺘﻪ‬ ‫ﻫﻲ‬ ‫ﻣﺎ‬ ‫؟‬ ‫اﻵﻟﺔ‬ ‫ﺗﻌﻠﻴﻢ‬ ‫ﻫﻮ‬ ‫ﻣﺎ‬✓
‫ﻷداء‬ ‫اﻟﻜﻤﺒﻴﻮﺗﺮ‬ ‫أﺟﻬﺰة‬ ‫ﺻﻨﻊ‬ ‫ﻋﻠﻢ‬ ‫أﻧﻪ‬ ‫ﻋﻠﻰ‬ ‫اﻻﺻﻄﻨﺎﻋﻲ‬ ‫اﻟﺬﻛﺎء‬ ‫ُﻌﺮف‬‫ﻳ‬ .(AI) ‫اﻻﺻﻄﻨﺎﻋﻲ‬ ‫ﻟﻠﺬﻛﺎء‬ ‫ﻓﺮﻋﻲ‬ ‫ﻣﺠﺎل‬ ‫ﻫﻮ‬ ‫و‬ ‫اﻟﻜﻤﺒﻴﻮﺗﺮ‬ ‫ﻋﻠﻮم‬ ‫ﻣﻦ‬ ‫ﻓﺮع‬ ‫ﻫﻮ‬ ‫اﻵﻟﻲ‬ ‫اﻟﺘﻌﻠﻢ‬
. ‫ﺑﺎﻟﺘﻌﻠﻢ‬ ‫اﻟﻜﻤﺒﻴﻮﺗﺮ‬ ‫ﻷﺟﻬﺰة‬ ‫ﺗﺴﻤﺢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺨﻮارزﻣﻴﺎت‬ ‫ﺗﺼﻤﻴﻢ‬ ‫ﻳﺪرس‬ ‫ﻫﻮ‬ ‫و‬ .‫اﻟﺒﺸﺮ‬ ‫ﺑﻪ‬ ‫ﻳﻘﻮم‬ ‫ذﻛﺎء‬ ‫ﺗﺘﻄﻠﺐ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﻬﺎم‬
‫اﻟﻤﻬﺎم‬ ‫ﻫﺬه‬ ‫ﺗﻌﻠﻢ‬ ‫ﻳﺘﻢ‬ .‫اﻟﻤﺴﺘﻘﺒﻠﻴﺔ‬ ‫اﻟﺴﻠﻮﻛﻴﺎت‬ ‫ﺗﻮﻗﻊ‬ ‫أي‬، ‫اﻟﺘﻨﺒﺆﻳﺔ‬ ‫اﻟﻨﻤﺎذج‬ ‫وإﻳﺠﺎد‬ ‫واﻟﺘﺠﻤﻴﻊ‬ ‫اﻟﻤﻔﺎﻫﻴﻤﻲ‬ ‫اﻟﺘﻌﻠﻢ‬ ‫ﻫﻲ‬ ‫ﻣﻨﻬﺎ‬ ‫ﺗﺘﻜﻮن‬ ‫اﻟﺘﻲ‬ ‫اﻟﻨﻤﻮذﺟﻴﺔ‬ ‫اﻟﻤﻬﺎم‬
‫ﻧﻬﺎﻳﺔ‬ ‫ﻓﻲ‬ ‫ﺗﻌﻠﻤﻪ‬ ‫ﻧﺘﻴﺠﺔ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫إﻟﻰ‬ ‫ﻣﻬﺎﻣﻪ‬ ‫ﻓﻲ‬ ‫اﻟﺨﺒﺮة‬ ‫إدراج‬ ‫ﻳﺆدي‬ ‫أن‬ ‫ﻓﻲ‬ ‫اﻵﻟﻲ‬ ‫اﻟﺘﻌﻠﻢ‬ ‫ﻳﺄﻣﻞ‬ .‫اﻟﺠﻬﺎز‬ ‫ﻓﻲ‬ ‫ﺣﻘﻨﻬﺎ‬ ‫ﻳﺘﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﺘﺎﺣﺔ‬ (DATA) ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬
‫اﻟﺴﻴﻨﺎرﻳﻮﻫﺎت‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬، ‫أﺧﺮى‬ ‫وﺑﻌﺒﺎرة‬ .‫اﻟﺴﻲء‬ ‫اﻟﺒﺸﺮي‬ ‫اﻟﺘﻔﺎﻋﻞ‬ ‫وﺗﻘﻤﻊ‬ ‫اﻟﺘﻌﻠﻢ‬ ‫ﻋﻠﻰ‬ ‫ﻗﺎدرة‬ ‫ﺗﻠﻘﺎﺋﻴﺔ‬ ‫ﺗﺼﺒﺢ‬ ‫ﺑﺤﻴﺚ‬ ‫آﻟﺔ‬ ‫ﺗﻌﻠﻢ‬ ‫ﻫﻮ‬ ‫اﻟﻨﻬﺎﺋﻲ‬ ‫اﻟﻬﺪف‬ .‫اﻟﻤﻄﺎف‬
.‫اﻟﻤﺴﺘﻘﺒﻠﻴﺔ‬ ‫اﻟﻔﺮﺿﻴﺎت‬ ‫ﺳﺘﺨﻠﻖ‬ ‫أن‬ ‫ﻟﺘﺴﺘﻄﻴﻊ‬ ‫ﻋﻠﻴﻬﺎ‬ ‫ﺗﺒﻨﻲ‬ ‫اﻟﺴﺎﺑﻘﺔ‬
‫ﻓﻲ‬ ‫ﻧﻔﺴﻪ‬ ‫وﺿﻊ‬ ‫أﺟﻞ‬ ‫ﻣﻦ‬ ‫اﻟﻤﺴﺘﺨﺪم‬ ‫ﻳﻔﻀﻠﻬﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫وﻣﺘﺎﺟﺮ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻣﻌﺎﻳﻴﺮ‬ ‫ﺗﺤﺪﻳﺪ‬ ‫ا‬ً‫ﺟﻴﺪ‬ ‫اﻟﻤﻬﻴﺄ‬ ‫اﻵﻟﺔ‬ ‫ﱡﻢ‬‫ﻠ‬‫ﺗﻌ‬ ‫ﻟﻨﻤﻮذج‬ ‫ﻳﻤﻜﻦ‬
‫ﻫﻨﺎ‬ .‫اﻟﻤﺴﺘﺨﺪﻣﺔ‬ ‫اﻟﺨﻮارزﻣﻴﺎت‬ ‫ﻋﻠﻰ‬ ً‫ﺑﻨﺎء‬ ، ‫ﺻﻠﺔ‬ ‫اﻷﻛﺜﺮ‬ ‫اﻟﻤﻌﻴﺎر‬ ‫ﺗﺤﺪﻳﺪ‬ ‫أﺟﻞ‬ ‫ﻣﻦ‬ ‫اﻟﺴﻴﻨﺎرﻳﻮﻫﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫اﻟﺘﻌﻠﻢ‬ ‫آﻟﺔ‬ ‫ﺳﺘﺨﺘﺒﺮ‬ ، ‫ﺑﺬﻟﻚ‬ ‫ﻟﻠﻘﻴﺎم‬ .‫ﻧﺸﺎﻃﻪ‬ ‫ﻗﻄﺎع‬
.‫اﻟﻌﻤﻴﻖ‬ ‫اﻟﺘﻌﻠﻢ‬ ‫دور‬ ‫ﻳﺄﺗﻲ‬
. ‫اﻟﻤﺼﺎدر‬ ‫إﻟﻰ‬ ‫اﻟﺮﺟﻮع‬ ‫ﻓﻲ‬ ‫ﺗﺘﺮدد‬ ‫ﻻ‬ ، ‫اﻟﺘﻔﺎﺻﻴﻞ‬ ‫ﻣﻦ‬ ‫ﻟﻤﺰﻳﺪ‬

40. ‫اﻟﻌﻤﻴﻖ‬ ‫اﻟﺘﻌﻠﻢ‬ ‫و‬ ‫اﻵﻟﺔ‬ ‫ﺗﻌﻠﻢ‬
Machine Learning and Deep Learning

41. ‫؟‬ Deep Learning - ‫اﻟﻌﻤﻴﻖ‬ ‫اﻟﺘﻌﻠﻢ‬ ‫ﻫﻮ‬ ‫ﻣﺎ‬
‫ﻣﻦ‬ ‫اﻟﻤﺴﺘﻮﺣﺎة‬ ‫اﻟﺨﻮارزﻣﻴﺎت‬ ‫ﻣﻦ‬ ‫ﻣﺠﻤﻮﻋﺔ‬ ‫أﻧﻬﺎ‬ ‫ﻋﻠﻰ‬ ‫ﺗﻌﺮﻳﻔﻬﺎ‬ ‫ﻳﺘﻢ‬ .‫اﻵﻟﻲ‬ ‫ﻟﻠﺘﻌﻠﻢ‬ ‫ﻓﺮﻋﻲ‬ ‫ﻣﺠﺎل‬ ‫وﻫﻮ‬ ، "‫اﻟﻌﻤﻴﻖ‬ ‫"اﻟﺘﻌﻠﻢ‬ ‫أﻧﻪ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻌﻤﻴﻖ‬ ‫اﻟﺘﻌﻠﻢ‬ ‫ُﺘﺮﺟﻢ‬‫ﻳ‬
.(ARNs) ‫اﻻﺻﻄﻨﺎﻋﻴﺔ‬ ‫اﻟﻌﺼﺒﻴﺔ‬ ‫اﻟﺸﺒﻜﺎت‬ ‫ﺑﺎﺳﻢ‬ ‫ﻋﺎدة‬ ‫إﻟﻴﻬﺎ‬ ‫وﻳﺸﺎر‬ ، ‫اﻟﺪﻣﺎغ‬ ‫ووﻇﻴﻔﺔ‬ ‫ﻫﻴﻜﻞ‬
‫ﻣﺜﻞ‬ ، ‫اﻟﺼﻨﺎﻋﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫ﻓﻲ‬ ‫اﻟﻤﺘﻌﻤﻖ‬ ‫اﻟﺘﻌﻠﻢ‬ ‫إن‬ .‫اﻵﻟﻲ‬ ‫اﻟﺘﻌﻠﻢ‬ ‫وﻫﻮ‬ ، ‫اﻟﺪﻣﺎغ‬ ‫ﻣﻨﻬﺎ‬ ‫ﻳﺘﻜﻮن‬ ‫اﻟﺘﻲ‬ ‫اﻟﻌﺼﺒﻴﺔ‬ ‫ﺑﺎﻟﺨﻼﻳﺎ‬ ‫اﻟﻌﻤﻴﻖ‬ ‫اﻟﺘﻌﻠﻢ‬ ‫ﺗﺸﺒﻴﻪ‬ ‫ﻳﻤﻜﻦ‬
.‫ﺻﻠﺔ‬ ‫ذات‬ ‫ﻟﺘﻜﻮن‬ ‫ﻣﺘﻨﻮﻋﺔ‬ ‫ﺑﻴﺎﻧﺎت‬ ‫ﻋﻠﻰ‬ ‫ﻳﻌﺘﻤﺪ‬ ‫أن‬ ‫ﻳﺠﺐ‬ ، (AI) ‫اﻻﺻﻄﻨﺎﻋﻲ‬ ‫واﻟﺬﻛﺎء‬ ‫اﻟﺼﻮر‬ ‫ﻋﻠﻰ‬ ‫واﻟﺘﻌﺮف‬ ‫اﻟﺮوﺑﻮﺗﺎت‬
‫ﻣﻨﺬ‬ ‫ﺧﺎﺻﺔ‬ ، ‫ا‬ً‫وﻏﺪ‬ ‫اﻟﻴﻮم‬ ‫اﻻﻗﺘﺼﺎدﻳﻴﻦ‬ ‫اﻟﻤﺴﺌﻮﻟﻴﻦ‬ ‫ﻟﻜﺒﺎر‬ ‫ﺗﺤﺪﻳﺎت‬ ‫اﻟﺼﻮر‬ ‫ﻋﻠﻰ‬ ‫واﻟﺘﻌﺮف‬ ‫اﻻﺻﻄﻨﺎﻋﻲ‬ ‫اﻟﺬﻛﺎء‬ ‫ﻳﻤﺜﻞ‬ ، ‫ﻓﻴﻬﺎ‬ ‫ﻳﺘﻔﻮق‬ ‫اﻟﺘﻲ‬ ‫اﻟﻘﻄﺎﻋﺎت‬ ‫ﺑﻴﻦ‬ ‫ﻣﻦ‬
.Google ‫ﺧﻮارزﻣﻴﺔ‬ ‫ﻓﻲ‬ 2015 ‫ﻋﺎم‬ ‫ﻓﻲ‬ RANKBRAIN ‫ﻇﻬﻮر‬
‫ﺧﻮارزﻣﻴﺔ‬ ‫ﻣﻦ‬ ٪100 ‫إﻧﺸﺎء‬ ‫ﺗﻢ‬ ، RankBrain ‫ﻗﺒﻞ‬ .‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﻟﻤﻌﺎﻟﺠﺔ‬ Google ‫ﺗﺴﺘﺨﺪﻣﻬﺎ‬ (AI) ‫اﻻﺻﻄﻨﺎﻋﻲ‬ ‫ﻟﻠﺬﻛﺎء‬ ‫ﺧﻮارزﻣﻴﺔ‬ ‫ﻫﻲ‬ RankBrain
‫ﻋﻠﻰ‬ ‫ﺗﻌﻤﻞ‬ ‫واﻟﺘﻲ‬ ، Rankbrain ‫ﺑﻮاﺳﻄﺔ‬ ‫ًﺎ‬‫ﻴ‬‫ﺗﻠﻘﺎﺋ‬ ‫ًﺎ‬‫ﻴ‬‫ﺟﺰﺋ‬ ‫اﻟﺘﺤﺪﻳﺜﺎت‬ ‫إﺟﺮاء‬ ‫اﻵن‬ ‫ﻳﺘﻢ‬ .‫ﻛﺎﻟﻴﻔﻮرﻧﻴﺎ‬ ‫ﺷﺮﻛﺔ‬ ‫ﻓﻲ‬ ‫اﻟﻤﻬﻨﺪﺳﻴﻦ‬ ‫ﺑﻮاﺳﻄﺔ‬ ‫ًﺎ‬‫ﻳ‬‫ﻳﺪو‬ ‫وﺗﺤﺪﻳﺜﻬﺎ‬ Google
‫وﺟﻪ‬ ‫ﻋﻠﻰ‬ Google ‫ﻟـ‬ ‫اﻻﺻﻄﻨﺎﻋﻲ‬ ‫اﻟﺬﻛﺎء‬ ‫ﻳﺴﻤﺢ‬ .‫ﻣﻌﺎﻟﺠﺘﻬﺎ‬ ‫ﺗﻤﺖ‬ ‫اﻟﺘﻲ‬ ‫واﻟﺒﻴﺎﻧﺎت‬ ‫إﺟﺮاؤﻫﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻻﺧﺘﺒﺎرات‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﻋﻠﻰ‬ ً‫ﺑﻨﺎء‬ ‫ﻧﻔﺴﻬﺎ‬ ‫اﻟﺨﻮارزﻣﻴﺔ‬ ‫ﺗﺤﺴﻴﻦ‬
.‫اﻟﺤﺎﻟﻲ‬ ‫اﻟﻮﻗﺖ‬ ‫ﻓﻲ‬ ‫أﻗﻞ‬ ‫أو‬ ‫أﻛﺜﺮ‬ ‫ﻧﺠﺎح‬ ‫ﻣﻊ‬ ، (‫ذﻟﻚ‬ ‫إﻟﻰ‬ ‫وﻣﺎ‬ ، 0 ‫واﻟﻤﻮﺿﻊ‬ ، ‫اﻟﻤﻤﻴﺰة‬ ‫)اﻟﻤﻘﺘﻄﻔﺎت‬ ‫ﺑﺎﻧﺘﻈﺎم‬ ‫اﻟﺠﺪﻳﺪة‬ ‫اﻟﻤﻴﺰات‬ ‫ﺑﺎﺧﺘﺒﺎر‬ ‫اﻟﺨﺼﻮص‬
‫ﻋﻠﻰ‬ ‫ا‬ً‫اﻋﺘﻤﺎد‬ .Google ‫ﻓﻲ‬ ‫إدﺧﺎﻟﻬﺎ‬ ‫ﺗﻢ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻄﻠﺒﺎت‬ ‫ﻣﻌﺎﻟﺠﺔ‬ ‫ﻓﻲ‬ ‫ﺛﻮرة‬ Rankbrain ‫أﺣﺪﺛﺖ‬ ، ‫ﻣﺤﺪدة‬ ‫ﺑﻌﺒﺎرات‬
‫ﻣﻌﺎﻳﻴﺮ‬ ‫أﻫﻤﻴﺔ‬ ‫ﻣﻦ‬ ‫ﺗﻘﻠﻞ‬ ‫أو‬ RankBrain ‫ﺳﺘﺰﻳﺪ‬ ، ‫ﻣﻌﺎﻟﺠﺘﻪ‬ ‫ﺗﻤﺖ‬ ‫اﻟﺬي‬ ‫اﻟﻨﺸﺎط‬ ‫وﻗﻄﺎع‬ ‫اﻟﺮﺋﻴﺴﻴﺔ‬ ‫اﻟﻜﻠﻤﺔ‬
‫اﻟﻤﺠﺎل‬ ‫وﺳﻠﻄﺔ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫وﻃﻮل‬ ‫اﻟﻤﺤﺘﻮى‬ ‫وﻧﻀﺎرة‬ ‫اﻟﺨﻠﻔﻴﺔ‬ ‫اﻟﺮواﺑﻂ‬ :‫اﻟﻤﻌﺮوﻓﺔ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﺗﺤﺴﻴﻦ‬
، .‫إﻟﺦ‬ ، ‫اﻟﺪاﺧﻠﻴﺔ‬ ‫واﻟﺸﺒﻜﺔ‬ H1 ‫وﻋﻼﻣﺎت‬ ‫اﻟﻌﻨﻮان‬ ‫ووزن‬
‫ﺑﺎﻟﻨﺘﻴﺠﺔ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻮن‬ ‫أﻋﺠﺐ‬ ‫إذا‬ .‫اﻟﺠﺪﻳﺪة‬ ‫اﻟﺒﺤﺚ‬ ‫ﻧﺘﺎﺋﺞ‬ ‫ﻣﻊ‬ ‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﻣﺴﺘﺨﺪﻣﻲ‬ ‫ﺗﻔﺎﻋﻞ‬ Google ‫ﻳﺤﻠﻞ‬
‫اﻟﺨﻮارزﻣﻴﺔ‬ RankBrain ‫ﻳﻠﻐﻲ‬ ، ‫ﻛﺬﻟﻚ‬ ‫اﻷﻣﺮ‬ ‫ﻳﻜﻦ‬ ‫ﻟﻢ‬ ‫إذا‬ .‫اﻟﺴﺎﺑﻘﺔ‬ ‫ﻣﺤﻞ‬ ‫ﺗﺤﻞ‬ ‫اﻟﺠﺪﻳﺪة‬ ‫اﻟﺨﻮارزﻣﻴﺔ‬ ‫ﻓﺈن‬ ، ‫اﻟﻤﻘﺘﺮﺣﺔ‬
‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﺑﺈدﺧﺎل‬ Google ‫ﺗﻘﻮم‬ ، ‫ﺑﺬﻟﻚ‬ ‫ﻟﻠﻘﻴﺎم‬ !‫ﺻﻴﻐﺔ‬ ‫أﻓﻀﻞ‬ ‫ﻋﻠﻰ‬ ‫اﻟﻌﺜﻮر‬ ‫ﻳﺘﻢ‬ ‫ﺣﺘﻰ‬ ، ‫ﺟﺪﻳﺪة‬ ‫ﺧﻮارزﻣﻴﺔ‬ ‫وﻳﻘﺘﺮح‬
‫ﺑﻔﻀﻞ‬ .‫ﺻﻠﺔ‬ ‫اﻷﻛﺜﺮ‬ ‫اﻟﺨﻮارزﻣﻴﺔ‬ ‫ﻟﺘﻘﺪﻳﻢ‬ ‫ﻣﻌﺎﻟﺠﺘﻬﺎ‬ ‫ﺗﻤﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺒﻴﺎﻧﺎت‬ ‫ﻣﺼﺪر‬ ‫ﺗﻨﻮﻳﻊ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ، ‫ﺑﺎﻟﻜﺎﻣﻞ‬ ‫اﻟﻜﺒﻴﺮة‬
‫ﻣﻦ‬ ‫اﻻﻗﺘﺮاب‬ ‫ﻣﻨﻬﺠﻴﺎت‬ ‫ﺗﺘﻄﻮر‬ ‫ﻛﻤﺎ‬ .‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﺗﺤﺴﻴﻦ‬ ‫وﺟﻪ‬ RANKBRAIN ‫ﻳﻐﻴﺮ‬ ، ‫اﻟﻀﺨﻤﺔ‬ ‫اﻟﺒﻴﺎﻧﺎت‬
!‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻟﺘﺤﺴﻴﻦ‬ ‫اﻟﻴﻮﻣﻴﺔ‬ ‫اﻟﻤﻬﺎم‬ ‫ﻋﻠﻰ‬ ‫ﻣﺒﺎﺷﺮ‬ ‫ﺗﺄﺛﻴﺮ‬ ‫ﻟﻪ‬ ‫ﺳﻴﻜﻮن‬ ‫ﻣﻤﺎ‬ ، ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﺗﺤﺴﻴﻦ‬

42. Machine Learning / ‫اﻵﻟﻲ‬ ‫اﻟﺘﻌﻠﻢ‬ ‫و‬ ASO
‫؟‬ ASO ‫ﻋﻠﻰ‬ ‫اﻵﻟﻲ‬ ‫اﻟﺘﻌﻠﻢ‬ ‫ﻳﺆﺛﺮ‬ ‫ﻛﻴﻒ‬
‫ﻳﺒﺤﺜﻮن‬ ‫ﻋﻨﺪﻣﺎ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﻧﻴﺔ‬ ‫ﻓﻬﻢ‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﺮﻛﻴﺰ‬ ‫إﻟﻰ‬ ‫ﺗﺮﻛﻴﺰه‬ ، ‫ﺑﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫أﻛﺒﺮ‬ ، Google ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮك‬ ‫ﺣﻮل‬
‫اﻟﻨﻈﺮ‬ ‫ﻛﻴﻔﻴﺔ‬ ‫ﻣﻌﺮﻓﺔ‬ ‫ﻳﺮﻳﺪون‬ ‫إﻧﻬﻢ‬ .‫اﻟﻤﺎﺿﻴﺔ‬ ‫اﻟﻘﻠﻴﻠﺔ‬ ‫اﻟﺨﻮارزﻣﻴﺎت‬ ‫ﺗﺤﺪﻳﺜﺎت‬ ‫ﻓﻲ‬ ‫رأﻳﻨﺎه‬ ‫ﺷﻲء‬ ‫وﻫﻮ‬ - ‫اﻷﺷﻴﺎء‬ ‫ﻋﻦ‬
.‫ﻧﻴﺘﻬﻢ‬ ‫ﺗﺮﺿﻲ‬ ‫اﻟﺘﻲ‬ ‫ﺑﺎﻹﺟﺎﺑﺎت‬ ‫اﻟﺒﺎﺣﺜﻴﻦ‬ ‫وﺗﺰوﻳﺪ‬ ‫اﻷﺷﻴﺎء‬ ‫إﻟﻰ‬ ‫أﻓﻀﻞ‬ ‫ﺑﺸﻜﻞ‬
‫وﻫﺬا‬ ‫ﻣﻀﻰ‬ ‫وﻗﺖ‬ ‫أي‬ ‫ﻣﻦ‬ ‫ﺎ‬ ً‫ﻋﻤﻘ‬ ‫أﻛﺜﺮ‬ ‫ﺑﻄﺮﻳﻘﺔ‬ ‫وﻓﻬﻤﻬﺎ‬ ‫اﻷﺷﻴﺎء‬ ‫ﻋﻠﻰ‬ ‫أﻓﻀﻞ‬ ‫ﻧﻈﺮة‬ ‫إﻟﻘﺎء‬ ‫ﻛﻴﻔﻴﺔ‬ Google ‫ﺗﺘﻌﻠﻢ‬
‫ﺳﺘﻜﻮن‬ ‫اﻟﻤﺴﺘﻘﺒﻞ‬ ‫ﻓﻲ‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻣﺘﺎﺟﺮ‬ ‫ﻓﻲ‬ ‫ﻋﺎﻟﻴﺔ‬ ‫ﻣﺮﺗﺒﺔ‬ ‫ﺳﺘﺤﺘﻞ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻛﺎﻧﺖ‬ ‫إذا‬ ‫أﻧﻪ‬ ‫ﻳﻌﻨﻲ‬
‫ﺗﻜﻮن‬ ‫ﻋﻨﺪﻣﺎ‬ ‫إﻳﺠﺎﺑﻴﺔ‬ ‫ﺗﺠﺮﺑﺔ‬ ‫وﻳﻤﻨﺤﻬﻢ‬ ، ‫ﻟﻠﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﻗﻴﻤﺔ‬ ‫ﻳﻀﻴﻒ‬ ‫اﻟﺬي‬ ‫ﺑﺎﻟﻤﺤﺘﻮى‬ ‫ﻣﻠﻴﺌﺔ‬ ‫ﺗﻄﺒﻴﻘﺎت‬
.‫ﺑﻚ‬ ‫اﻟﺨﺎص‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﻋﻠﻰ‬
‫ًﺎ‬‫ﺘ‬‫وﻗ‬ ‫ﻓﺴﺘﻮاﺟﻪ‬ ، ‫إﻳﺠﺎﺑﻴﺔ‬ ‫ﺑﺘﺠﺮﺑﺔ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﺗﺰوﻳﺪ‬ ‫ﻓﻲ‬ ‫ﺗﻄﺒﻴﻘﻚ‬ ‫أو‬ ‫ﺑﻚ‬ ‫اﻟﺨﺎص‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻓﺸﻞ‬ ‫إذا‬
‫اﻷﺟﻬﺰة‬ ‫ﺗﺴﺘﻤﺮ‬ ‫ﺣﻴﺚ‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻣﺘﺎﺟﺮ‬ ‫و‬ SERPs ‫ﻟـ‬ ‫اﻟﻌﻠﻴﺎ‬ ‫اﻟﻤﻮاﺿﻊ‬ ‫ﻓﻲ‬ ‫اﻟﺘﺮﺗﻴﺐ‬ ‫ﻣﺤﺎوﻟﺔ‬ ‫ﻓﻲ‬ ‫ًﺎ‬‫ﺒ‬‫ﺻﻌ‬
.‫واﻟﺬﻛﺎء‬ ‫اﻟﺘﻌﻠﻢ‬ ‫ﻓﻲ‬
‫ﺟﻤﻴﻊ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺤﺎﻟﻲ‬ ‫اﻟﻮﻗﺖ‬ ‫ﻓﻲ‬ ‫وﻣﻔﻴﺪ‬ ‫ﻣﻼﺋﻢ‬ ‫ﻣﺤﺘﻮى‬ ‫ﺗﻮﻓﺮ‬ ‫ﻣﻦ‬ ‫اﻟﺘﺄﻛﺪ‬ ‫ﻓﻲ‬ ‫اﻟﺠﺪﻳﺪة‬ ‫ﻣﺴﺆوﻟﻴﺎﺗﻨﺎ‬ ‫ﺗﺘﻤﺜﻞ‬
.‫اﻟﻤﺤﺘﻮى‬ ‫وﺗﻨﺴﻴﻘﺎت‬ ‫اﻷﺳﺎﺳﻴﺔ‬ ‫واﻷﻧﻈﻤﺔ‬ ‫اﻷﺟﻬﺰة‬
‫ﺑﺎﻟﻌﻤﻼء‬ ‫راﺋﻊ‬ ‫ﻣﺤﺘﻮى‬ ‫رﺑﻂ‬ Google ‫ﺗﺮﻳﺪ‬.RankBrain ‫ﻟـ‬ ‫ﺗﺤﺴﻴﻨﻬﺎ‬ ‫ﻋﻠﻰ‬ ‫ﺗﻌﻤﻞ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻄﺮﻳﻘﺔ‬ ‫ﻫﻲ‬ ‫ﻫﺬه‬
‫اﻟﻄﺮﻳﻘﺔ‬ ‫ﻫﻮ‬ ‫اﻟﻨﻴﺔ‬ ‫ﺣﻮل‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﺗﻄﻮﻳﺮ‬ ‫ﻓﺈن‬ ، ‫ﻟﺬﻟﻚ‬ .‫اﻟﻌﻤﻴﻞ‬ ‫رﺣﻠﺔ‬ ‫ﻃﻮال‬ ‫ﻟﻌﻤﻼﺋﻨﺎ‬ ‫اﻟﻤﺤﺘﻤﻠﻴﻦ‬
.‫ﻟﻠﺬﻫﺎب‬ ‫اﻟﻤﺜﺎﻟﻴﺔ‬

43. Machine Learning / ‫اﻵﻟﻲ‬ ‫اﻟﺘﻌﻠﻢ‬ ‫و‬ ASO
‫اﻟﺠﺪﻳﺪة؟‬ ‫اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‬ ‫ﻣﻊ‬ ‫اﻟﺘﺄﻗﻠﻢ‬ ‫و‬ ‫اﻟﺘﻜﻴﻒ‬ ‫ﻛﻴﻔﻴﺔ‬
‫ﺗﺠﺎرب‬ ‫ﻳﻮﻓﺮ‬ ‫اﻟﺬي‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﺗﺠﺮﺑﺔ‬ ‫ﻣﺤﻠﻞ‬ ‫إﻟﻰ‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻣﺘﺠﺮ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻛﻮﻧﻪ‬ ‫ﻣﻦ‬ ‫دورﻧﺎ‬ ‫ﺳﻴﺘﻐﻴﺮ‬
‫رﺣﻠﺔ‬ ‫ﻋﺒﺮ‬ ‫اﻟﺘﺤﺴﻴﻦ‬ ‫وﺧﺪﻣﺎت‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﺗﻄﻮﻳﺮ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﻟﻌﻤﻼﺋﻨﺎ‬ ‫اﻟﺠﻮدة‬ ‫ﻋﺎﻟﻴﺔ‬ ‫ﻣﺤﺘﻮى‬
‫ﻳﻌﺎﻧﻮن‬ ‫اﻟﺬﻳﻦ‬ ‫اﻷﺷﺨﺎص‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫ﻣﻊ‬ ‫ﺻﻌﺒﺔ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻛﺘﺎﺑﺔ‬ ‫ﺗﻜﻮن‬ ‫ﻗﺪ‬.‫اﻟﻤﺠﺰأة‬ ‫اﻟﻤﺴﺘﺨﺪم‬
:‫ﻣﺜﻞ‬ ‫أﺳﺌﻠﺔ‬ ‫ﻣﻦ‬
. ‫اﻟﻨﻴﺘﺶ‬ ‫درس‬ ‫ﻓﻲ‬ ‫ﺳﺆال‬ ‫ﻫﺬا‬ ‫ﻋﻦ‬ ‫اﻹﺟﺎﺑﺔ‬ ‫ﺳﺒﻖ‬‫؟‬ ً‫ﺎ‬‫ﺣﺎﻟﻴ‬ ‫ﻋﻨﻪ‬ ‫اﻟﻤﺒﺤﻮث‬ ‫أو‬ ‫اﻟﺮاﺋﺞ‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﻣﺠﺎل‬ ‫ﻫﻮ‬ ‫ﻣﺎ‬
‫اﻟﺠﺪﻳﺪ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫وﻣﻮاﻛﺒﺔ‬ ، ‫ﻣﻔﻴﺪة‬ ‫و‬ ‫ﻗﻮﻳﺔ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫اﺳﺘﺮاﺗﻴﺠﻴﺔ‬ ‫ﻓﻴﻪ‬ ‫ﺗﺼﺒﺢ‬ ‫اﻟﺬي‬ ‫اﻟﻤﻜﺎن‬ ‫ﻫﻮ‬ ‫ﻫﺬا‬
، ‫واﻻﺗﺠﺎﻫﺎت‬ ، ‫اﻷﺷﺨﺎص‬ ‫ﻋﻨﻬﺎ‬ ‫ﻳﺘﺤﺪث‬ ‫اﻟﺘﻲ‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﻌﺜﻮر‬ ‫ًﺎ‬‫ﻴ‬‫أﺳﺎﺳ‬ ‫و‬ ‫اﻷﻫﻤﻴﺔ‬ ‫ﺑﺎﻟﻎ‬ ‫ا‬ً‫ﺮ‬‫أﻣ‬
‫ﻣﺸﻜﻠﺔ‬ ‫ﺣﻞ‬ ‫ﻓﻲ‬ ‫ﻣﻌﻴﻨﺔ‬ ‫ﻣﺸﻜﻠﺔ‬ ‫ﻣﻦ‬ ‫ﻳﻌﺎﻧﻮن‬ ‫اﻟﺬﻳﻦ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫ﻳﺴﺎﻋﺪ‬ ‫اﻟﺬي‬ ‫اﻟﻤﺤﺘﻮى‬ ‫وﺗﻄﻮﻳﺮ‬
.‫اﻟﺤﺎﻟﻲ‬ ‫اﻟﻮﻗﺖ‬ ‫ﻓﻲ‬ ‫ﻟﺪﻳﻬﻢ‬
‫ﺣﻮل‬ ‫"اﻟﻤﺘﻤﺮﻛﺰ‬ ‫ُﻌﺪ‬‫ﺒ‬‫اﻟ‬ ‫ﻫﺬا‬ ‫ﻳﻌﻤﻞ‬ .‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻣﺘﺎﺟﺮ‬ ‫و‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﻓﻲ‬ ‫اﻟﺘﺮﺗﻴﺐ‬ ‫ﻣﻌﺎﻳﻴﺮ‬ ‫إﺻﻼح‬ ‫ﻋﻠﻰ‬ ‫ﻳﻌﻤﻞ‬ ، Rankbrain ‫ﺑـ‬ ‫ﺎ‬ ً‫ﻣﺪﻓﻮﻋ‬ ، ‫اﻵﻟﻲ‬ ‫اﻟﺘﻌﻠﻢ‬
‫ﻧﻤﺎذج‬ ‫وإﻋﺪاد‬ ‫اﻟﺘﻐﻴﻴﺮات‬ ‫ﻫﺬه‬ ‫ﻣﻊ‬ ‫اﻟﺘﻜﻴﻒ‬ ASO ‫ﻋﻠﻰ‬ ‫ﻳﺠﺐ‬ ، ‫وﺑﺎﻟﺘﺎﻟﻲ‬ . BIGDATA ‫ﻓﻲ‬ ‫ﻛﺒﻴﺮة‬ ‫ﻣﻬﻨﺔ‬ ‫إﻟﻰ‬ ASO and SEO ‫ﺗﺤﻮﻳﻞ‬ ‫ﻋﻠﻰ‬ Google ‫ﻓﻲ‬ "‫اﻟﺒﻴﺎﻧﺎت‬
.‫ﺑﻬﺎ‬ ‫اﻟﺨﺎﺻﺔ‬ ‫اﻵﻟﻲ‬ ‫اﻟﺘﻌﻠﻢ‬
‫واﺿﺤﺔ‬ ‫رﺳﺎﻟﺔ‬ Google ‫ﺗﺮﺳﻞ‬ ، "RankBrain" ‫ﺗﻘﺪﻳﻢ‬ ‫ﻣﻊ‬ .‫اﻟﻤﺴﺘﻘﺒﻞ‬ ‫ﻓﻲ‬ ‫ذﻟﻚ‬ ‫وﺳﻴﺰداد‬ ، ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻣﺘﺠﺮ‬ ‫ﻟﺘﺤﺴﻴﻦ‬ ‫ﺎ‬ ً
‫ﻣﻬﻤ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻛﺎن‬ ‫ﻟﻄﺎﻟﻤﺎ‬
‫ﻳﺨﺘﺎرون‬ ‫ﻗﻨﺎة‬ ‫ﻛﻞ‬ ‫ﻋﺒﺮ‬ ‫وﻣﻔﻴﺪ‬ ‫ﺻﻠﺔ‬ ‫ذي‬ ‫ﺑﻤﺤﺘﻮى‬ ‫اﻟﺒﺎﺣﺜﻴﻦ‬ ‫ﺗﺰوﻳﺪ‬ ‫ﻳﺮﻳﺪون‬ ‫أﻧﻬﻢ‬ ‫ﻳﺨﺒﺮوﻧﻨﺎ‬ .‫ﻣﻀﻰ‬ ‫وﻗﺖ‬ ‫أي‬ ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻋﻠﻰ‬ ‫اﻵن‬ ‫ﺗﺮﻛﻴﺰﻫﺎ‬ ‫أن‬ ‫ﻣﻔﺎدﻫﺎ‬
‫ﻳﻀﻤﻦ‬ ‫ﻣﻤﺎ‬ ، ‫اﻟﻨﻴﺔ‬ ‫ﺣﺴﺐ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻳﺠﺐ‬ ، ‫ﻟﺬﻟﻚ‬ .‫اﻟﻤﺤﻤﻮل‬ ‫اﻟﻜﻤﺒﻴﻮﺗﺮ‬ ‫أو‬ ‫اﻟﻠﻮﺣﻲ‬ ‫اﻟﻜﻤﺒﻴﻮﺗﺮ‬ ‫أو‬ ‫اﻟﻤﺤﻤﻮل‬ ‫اﻟﻬﺎﺗﻒ‬ ‫ذﻟﻚ‬ ‫ﻛﺎن‬ ‫ﺳﻮاء‬ - ‫ﻓﻴﻬﺎ‬ ‫اﻟﺒﺤﺚ‬
.‫اﻟﻌﻤﻴﻞ‬ ‫رﺣﻠﺔ‬ ‫ﻓﻲ‬ ‫ﻛﺎﻧﻮا‬ ‫أﻳﻨﻤﺎ‬ ‫ﻟﻠﺒﺎﺣﺜﻴﻦ‬ ‫اﻟﺠﻮدة‬ ‫ﻋﺎﻟﻴﺔ‬ ‫ﺗﺠﺮﺑﺔ‬ ‫ﺗﻮﻓﻴﺮ‬

44. ‫ﻣﻦ‬ Marvin ‫ﻳﺪﻋﻰ‬ ‫ﺎ‬ ً‫ﻋﺎﻣ‬ 30 ‫اﻟﻌﻤﺮ‬ ‫ﻣﻦ‬ ‫ﻳﺒﻠﻎ‬ ‫رﺟﻞ‬ ‫ﻳﻌﺎﻧﻲ‬ ، ‫اﻟﻤﺜﺎل‬ ‫ﺳﺒﻴﻞ‬ ‫ﻋﻠﻰ‬
[‫اﻟﻘﺪم‬ ‫]أﻟﻢ‬ ‫ﻋﻦ‬ ‫ﻳﺒﺤﺚ‬ ‫ﻟﺬﻟﻚ‬ ، ‫اﻟﻤﺎﺿﻴﻴﻦ‬ ‫اﻟﻴﻮﻣﻴﻦ‬ ‫ﺧﻼل‬ ‫ﻗﺪﻣﻪ‬ ‫ﻓﻲ‬ ‫ﺣﺎد‬ ‫أﻟﻢ‬
.‫اﻟﻘﺪم‬ ‫آﻻم‬ ‫ﻋﻦ‬ ‫اﻟﻤﺰﻳﺪ‬ ‫ﻟﺘﻌﻠﻢ‬ (‫اﻟﻤﻌﻠﻮﻣﺎت‬ ‫ﻣﺮﺣﻠﺔ‬ ‫ﻫﻲ‬ ‫)ﻫﺬه‬ Google ‫ﻋﻠﻰ‬
‫اﻟﻘﺪم‬ ‫آﻻم‬ ‫وﻣﻨﺎﻃﻖ‬ ‫اﻟﻘﺪم‬ ‫آﻻم‬ ‫أﻧﻮاع‬ ‫ﻋﻠﻰ‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻣﻦ‬ ‫ﻛﺒﻴﺮ‬ ‫ﺟﺰء‬ ‫ﻳﺤﺘﻮي‬
‫واﻟﻌﻼﺟﺎت‬ ‫ﺑﺎﻷﺳﺒﺎب‬ ‫وﻗﺎﺋﻤﺔ‬ ، ‫اﻟﺒﻴﺎﻧﻴﺔ‬ ‫اﻟﺮﺳﻮم‬ ‫أو‬ ‫اﻟﺼﻮر‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﻤﻘﺪﻣﺔ‬
Marvin ‫ﻗﺪم‬ ‫أﻟﻢ‬ ‫ﻳﺒﺪأ‬ .‫ﻗﺪﻣﻪ‬ ‫ﻣﺸﻜﻠﺔ‬ ‫ﺣﻮل‬ ‫ﺎ‬ ً‫ﺗﺜﻘﻴﻔ‬ ‫أﻛﺜﺮ‬ Marvin ‫ﻳﺼﺒﺢ‬ ‫ﺣﺘﻰ‬
‫ﻗﺪ‬ ‫اﻟﻮﻗﺖ‬ ‫أن‬ ‫ﻳﻌﺮف‬ ‫ﻓﻬﻮ‬ ‫ﻟﺬا‬ ، ‫اﻟﻘﺎدﻣﺔ‬ ‫ﺳﺎﻋﺔ‬ 24 ‫اﻟـ‬ ‫ﻣﺪار‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﻔﺎﻗﻢ‬ ‫ﻓﻲ‬
.‫اﻷﻗﺪام‬ ‫ﻃﺒﻴﺐ‬ ‫ﻟﺮؤﻳﺔ‬ ‫ﺣﺎن‬
‫اﻷﻗﺪام‬ ‫ﻋﻼج‬ ‫ﻷﺧﺼﺎﺋﻲ‬ ‫ا‬ً‫ﻣﺤﺪد‬ ‫ﻋﻨﻪ‬ ‫ﻳﺒﺤﺚ‬ Marvin ‫ﻛﺎن‬ ‫اﻟﺬي‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻳﺴﺮد‬
‫اﻟﻤﺤﺘﻮى‬ ‫ﻳﻮﻓﺮ‬ .‫ﻣﻮﻋﺪ‬ ‫ﻟﺘﺤﺪﻳﺪ‬ ‫ﻳﺘﺼﻞ‬ ‫ﺛﻢ‬ ، ‫اﻻﺗﺼﺎل‬ ‫وﻣﻌﻠﻮﻣﺎت‬ ‫ﻣﺮاﺟﻌﺎت‬ ‫ﻣﻊ‬
‫إﻟﻰ‬ ‫اﻟﺒﺪاﻳﺔ‬ ‫ﻣﻦ‬ ‫ﺟﻴﺪة‬ ‫ﻣﺴﺘﺨﺪم‬ ‫ﺗﺠﺮﺑﺔ‬ ‫اﻹﻧﺘﺮﻧﺖ‬ ‫ﻋﺒﺮ‬ Marvin ‫وﺟﺪه‬ ‫اﻟﺬي‬
‫ﺟﻤﻴﻊ‬ ‫ﻧﻮاﻳﺎ‬ ‫ﻳﺮﺿﻲ‬ ‫أن‬ ‫ﻳﻤﻜﻦ‬ ‫اﻟﺬي‬ ‫اﻟﻤﺤﺘﻮى‬ ‫ﻋﻠﻰ‬ ‫ﺟﻴﺪ‬ ‫ﻣﺜﺎل‬ ‫ﻫﺬا‬ .‫اﻟﻨﻬﺎﻳﺔ‬
‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﻋﻠﻴﻪ‬ ‫ﻧﺤﺎﻓﻆ‬ ‫أن‬ ‫ﻳﺠﺐ‬ ‫وﻣﺎ‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬
. ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫ﻣﺘﺎﺟﺮ‬ ‫و‬
: ‫اﻟﺒﺤﺚ‬ ‫رﺣﻠﺔ‬ ‫ﺧﻼل‬ ‫اﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬ ‫إرﺷﺎد‬
‫ًﺎ‬‫ﻳ‬‫ﺑﺸﺮ‬ ‫ًﺎ‬‫ﻠ‬‫ﺗﻔﺎﻋ‬ ‫وﻳﺘﻄﻠﺐ‬ ‫أﻫﻤﻴﺔ‬ ‫أﻗﻞ‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬ ‫وﻣﺘﺎﺟﺮ‬ ‫اﻟﺒﺤﺚ‬ ‫ﻣﺤﺮﻛﺎت‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﺳﻴﻜﻮن‬ ، ‫اﻟﻮﻗﺖ‬ ‫ﻣﺮور‬ ‫ﻣﻊ‬ ‫ﻓﻌﺎﻟﺔ؟‬ ‫ﺻﻠﺔ‬ ‫ذات‬ ‫ﺳﺘﻈﻞ‬ ‫ﻫﻞ‬ - ASO ‫ﺗﻘﻨﻴﺔ‬
.ASO ‫ﻣﻤﺎرﺳﺎت‬ ‫أﻓﻀﻞ‬ ‫وﺗﺘﺒﻊ‬ ASO ‫ﻟـ‬ ‫ﺻﺪﻳﻘﺔ‬ ‫وﺗﻄﺒﻴﻘﺎت‬ ‫أدوات‬ ‫اﻷﺳﺎﺳﻴﺔ‬ ‫واﻷﻧﻈﻤﺔ‬ ‫اﻟﺒﺮاﻣﺞ‬ ‫ﻣﻮردي‬ ‫ﻣﻦ‬ ‫اﻟﻌﺪﻳﺪ‬ ‫ﻳﺒﻨﻲ‬.‫أﻗﻞ‬
.‫اﻟﺒﺸﺮي‬ ‫اﻟﺘﻔﺎﻋﻞ‬ ‫ﻣﻦ‬ ‫ﺳﺘﺤﺪ‬ ‫اﻟﺘﻲ‬ ‫اﻵﻟﻲ‬ ‫اﻟﺘﻌﻠﻢ‬ ‫ﺗﻘﻨﻴﺔ‬ ‫ﻋﻠﻰ‬ ‫ﻛﺎﻣﻞ‬ ‫ﺑﺸﻜﻞ‬ ‫اﻟﻤﻄﺎف‬ ‫ﻧﻬﺎﻳﺔ‬ ‫ﻓﻲ‬ (Google Search Console - GSC ) ‫ﺗﺸﻐﻴﻞ‬ ‫ﺗﻢ‬
. VITALS - TENSOR FLOW.‫ﺟﺪﻳﺪة‬ ‫أﻧﻤﺎط‬ ‫وﺗﻌﻠﻢ‬ ‫ذﻛﺎﺋﻬﺎ‬ ‫زﻳﺎدة‬ ‫ﻓﻲ‬ ‫اﻷﺟﻬﺰة‬ ‫ﺗﺴﺘﻤﺮ‬ ‫ﺣﻴﺚ‬ ‫ﻋﻨﻚ‬ ‫ﻧﻴﺎﺑﺔ‬ ‫اﻟﻤﺸﻜﻼت‬ ‫إﺻﻼح‬ ‫ﻋﻠﻰ‬ Google ‫ﺗﻌﻤﻞ‬ ‫أن‬ ‫اﻟﻤﺤﺘﻤﻞ‬ ‫ﻣﻦ‬ ‫و‬
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