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Revitalizing
Haldiram: A
Journey of
Rebranding
Introduction
Haldiram is one of the leading
snacks and sweets brand in India.
The brand has been around for
eight decades and has a strong
presence across the country.
However, with the changing
market dynamics and increased
competition, Haldiram neededto
rebrand to stayrelevant.
Brand Analysis
Before starting the rebranding
process, it was important to
understand the current brand
perception and customer
preferences. Through market
research and customersurveys,
we identified the strengths and
weaknesses of the brand.
Brand Strategy
Based on the market research, we
developed a brand strategy that
focused onrepositioning Haldiram
as a modern and innovative brand
that still values its traditional roots.
The strategy included updating
the logo, packaging redesign,and
introducing new products.
Product Innovation
To appeal to younger and health-
conscious customers, Haldiram
introduced a new range of healthy
snacks that included baked and low-
fat options. The brand also introduced
international flavors to cater to the
global palate.
Marketing Campaign
To create buzz around the rebranding,
Haldiram launched a multi-channel
marketing campaign that included TV
ads, social media, and in-store
promotions. The campaign focused on
the new brand identity and the
product innovation.
Conclusion
The rebranding of Haldiram was a success. The brand was
able to attract new customers, increase sales, and
strengthen its position in the market. The brand strategy
and product innovation were well-received by customers and
helped Haldiram stay relevant in a competitive market.
AFTER BEFORE
Thanks!
www.theekharam.com
+91620 421838
BY –
ARYAN
ANIKET
SANDEEP

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ARYAN 11 C.pptx

  • 2. Introduction Haldiram is one of the leading snacks and sweets brand in India. The brand has been around for eight decades and has a strong presence across the country. However, with the changing market dynamics and increased competition, Haldiram neededto rebrand to stayrelevant.
  • 3. Brand Analysis Before starting the rebranding process, it was important to understand the current brand perception and customer preferences. Through market research and customersurveys, we identified the strengths and weaknesses of the brand.
  • 4. Brand Strategy Based on the market research, we developed a brand strategy that focused onrepositioning Haldiram as a modern and innovative brand that still values its traditional roots. The strategy included updating the logo, packaging redesign,and introducing new products.
  • 5. Product Innovation To appeal to younger and health- conscious customers, Haldiram introduced a new range of healthy snacks that included baked and low- fat options. The brand also introduced international flavors to cater to the global palate.
  • 6. Marketing Campaign To create buzz around the rebranding, Haldiram launched a multi-channel marketing campaign that included TV ads, social media, and in-store promotions. The campaign focused on the new brand identity and the product innovation.
  • 7. Conclusion The rebranding of Haldiram was a success. The brand was able to attract new customers, increase sales, and strengthen its position in the market. The brand strategy and product innovation were well-received by customers and helped Haldiram stay relevant in a competitive market.