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CLIENTE: OASIS CHOPERIA
“Me conheça, confie em mim,
compre de mim, fale de mim”
CONRADO ADOLPHO
CHOPERIA
GOIANÉSIA
QUASE
2 ANOS NO
MERCADO
LOCALIZAÇÃO
PRIVILÉGIADA
FOCA NO SEGMENTO
BAR
RESTAURANTE
BRIEFINGINTUIÇÃO + INFORMAÇÃO
SOLUÇÃO
DO PROBLEMA
CRISE
ENVOLVE
3 ELEMENTOS
ENVOLVE
3 ELEMENTOS
AMEAÇA À ORGANIZAÇÃO
ELEMENTOS SURPRESAS
DECISÔES DE CURTO PRAZO
Sem dúvida, todos nós
enfrentaremos uma crize,
só não sabemo quando.
Sem dúvida, todos nós
enfrentaremos uma crize,
só não sabemo quando.
O erro sempre chama a
atenção do consumidor:
Sem dúvida, todos nós
enfrentaremos uma crise,
só não sabemos quando.
PESQUISA
E TABULAÇÃO
FALTA DE TEMPO
PRATICIDADE
MORO SOZINHO
OUTROS
GOSTO DE DIVERSIDADE
CULINÁRIA
CONFRATERNIZAÇÃO COM
FAMÍLIA OU AMIGOS
PORQUÊ SE ALIMENTA
EM RESTAURANTES
PREFERE PRATOS
COLETIVOS
INDIVIDUAIS
QUANTIDADE
PREFERE PRATOS
SIMPLES
ELABORADOS
ESTÉTICA
SEM
PREFERÊNCIAS
R$
VALORES QUE É
ACOSTUMADO A PAGAR
+100
ATÉ 20
ATÉ 40
ATÉ 60
ATÉ 80
R$
ESTÁ DISPOSTO A
PAGAR ATÉ
60POR PRATOS DE
QUALIDADE
DEFINIÇÃO
DO PRODUTO
DEFINIÇÃO
DAS PEÇAS
SPOT
RÁDIO
MOBILES
PARA TETO
REDES
SOCIAIS
DISPLAYS
DE MESAS
MÍDIAS
IMPRESSAS
RESULTADOS
CONSIDERAÇÕES
FINAIS
Valeu ;D

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