FollowFridays, Session 2: The Power of Customer Data and MetricsBBDO Belgium
In the near future, 15% of your marketing budget will be spent on data analytics. Seems like a lot? Actually, it isn't.
Ask yourself these questions. How do you measure the total impact of your campaign? Which KPIs and metrics really count? Are digital media absolutely ideal for one-to-one communication? What is the upside of testing everything, of clinch rates, of constantly optimizing?
Lots of questions. Lots of answers. Data analytics teach us that the lessons learned make all the difference when applied properly.
During the Christmas truce of 1914, German and British soldiers in World War I spontaneously ceased fire and met in No Man's Land to exchange gifts and play soccer. The informal truce lasted only for Christmas day and was not sanctioned by military leaders, but it reminded both sides of their shared humanity. Soldiers from opposing trenches socialized and buried their dead together in No Man's Land during the temporary ceasefire.
This document provides an overview of various digital marketing topics including:
- Recommending designing for a 980x600 viewport and supporting resolutions of 1024x768 and above.
- Flash is being replaced by HTML5 but Flash 9+ can still be used if needed.
- Google Analytics is recommended for basic tracking but has limitations and numbers may differ from other sources.
- Video on websites should be delivered in high quality MOV files with H264 codec.
- Websites support multiple languages but each gets its own domain by default.
- Testing new sites is important to catch bugs but doesn't guarantee issues won't arise.
- Legal requirements around contests, cookies, and terms must be followed.
FollowFridays, Session 2: The Power of Customer Data and MetricsBBDO Belgium
In the near future, 15% of your marketing budget will be spent on data analytics. Seems like a lot? Actually, it isn't.
Ask yourself these questions. How do you measure the total impact of your campaign? Which KPIs and metrics really count? Are digital media absolutely ideal for one-to-one communication? What is the upside of testing everything, of clinch rates, of constantly optimizing?
Lots of questions. Lots of answers. Data analytics teach us that the lessons learned make all the difference when applied properly.
During the Christmas truce of 1914, German and British soldiers in World War I spontaneously ceased fire and met in No Man's Land to exchange gifts and play soccer. The informal truce lasted only for Christmas day and was not sanctioned by military leaders, but it reminded both sides of their shared humanity. Soldiers from opposing trenches socialized and buried their dead together in No Man's Land during the temporary ceasefire.
This document provides an overview of various digital marketing topics including:
- Recommending designing for a 980x600 viewport and supporting resolutions of 1024x768 and above.
- Flash is being replaced by HTML5 but Flash 9+ can still be used if needed.
- Google Analytics is recommended for basic tracking but has limitations and numbers may differ from other sources.
- Video on websites should be delivered in high quality MOV files with H264 codec.
- Websites support multiple languages but each gets its own domain by default.
- Testing new sites is important to catch bugs but doesn't guarantee issues won't arise.
- Legal requirements around contests, cookies, and terms must be followed.
This document discusses omnichannel shopper marketing and customer experiences. It notes that customers will be "in a store all the time" due to smartphones. Statistics show growing e-commerce rates. Popular online purchase categories include fashion, shoes, hotels, and books. The document outlines the asynchronous shopper journey and pivotal moments of truth across channels. It emphasizes focusing on weak links, the power of content, and seamless integration. A customer-centric model is presented, with John Lewis cited as an example that achieved significant sales growth through memorable experiences across touchpoints.
This document provides an introduction to using Twitter. It defines common Twitter terminology like tweets, retweets, followers, hashtags, and direct messages. It explains how Twitter can be used to share thoughts, breaking news in real-time, and experiences from organized events. It provides tips for getting started on Twitter, including setting up a profile, finding people to follow, checking Twitter often, and tips for effective tweeting like keeping tweets concise and including relevant links and hashtags.
BBDO Connect: What a difference DM makesBBDO Belgium
In this digital age, direct mail and e-mail have to reinvent themselves to earn their spot in the media mix. How can intelligent use of customer data, compelling creative and innovative production techniques give your acquisition and loyalty programmes a ROI boost? Fifteen cases with proven results – both B2B and B2C – will be your source of inspiration for response-driven 1-to-1.
The document describes "The Farm", a 3-week program run by advertising agency BBDO that provides 12 young people experience equivalent to a year working in advertising in order to help land a job in the industry. The program accepts the most eager applicants and has proven successful, with 2 out of 3 past participants now working at advertising agencies. It encourages interested people to apply for the opportunity.
BBDO Connect - Advertising Dead or Alive 2.0BBDO Belgium
In Fons' latest book “Advertising: dead or alive”, he wrote about the (new) role of brands, marketing and advertising in a changing environment. Based on the newest research results, Fons will now talk about the real value of worth of mouth. He will give you the formula of success to develop the most creative campaigns. And he'll reveal to you why people really like brands on Facebook.
BBDO Connect: How brand experiences help building stronger brandsBBDO Belgium
Today, the stakes are raised and the bar is set even higher. More than ever, interaction, conversation and customer experience are key elements of your brand strategy that can make the difference. Discover how interactive events and unique experiences can fit into a global communication plan. With some insights, examples and lessons learned, we’ll show you how to increase your customer’s commitment towards your brand.
BBDO Connect - The Importance of Storytelling When Building Your BrandBBDO Belgium
Most brands offer products or services comparable to what most competitors offer. Now every brand has landed a Facebook page, merely having one is no longer enough to differentiate. Having a great page still is. Great pages are mostly the work of great brands. Typical for great brands? Great content, great stories! With a focus on content and storytelling, every brand - big or small, love brand or a brand - can learn how to really differentiate. Come and discover how.
How to catch and cherish customers with Inbound MarketingBBDO Belgium
Inbound marketing catches and earns the attention of your target audience, connects by making the company easy to be found, draws traffic to the website by producing interesting content that converts leads into customers, and cherishes customers into promotors.
But how can a brand bring this into practice?
Omnichannel Shopper Marketing: the next levelBBDO Belgium
Today’s shoppers are in a state of flux. They use a variation of channels to learn about products and services, to connect with brands and retailers and to compare and purchase. That is why successful retailers take a holistic omnichannel approach to Shopper Marketing: they offer their consumers a series of seamlessly integrated touchpoints, both offline and online. It’s up to the consumer how, where and when to use them. But whatever the channel or moment in their path to purchase, these consumers experience a more integrated message.
When will you seize the Omnichannel Marketing opportunity?
In 2014, BBDO Belgium was awarded with the title Agency of the Year by Media Marketing. For the first time in the history of the competition, a jury of advertisers and agencies choose the winner based on a entry document.
This is a resume of our entry document.
This is our story of 2014.
This is why we are Agency of the Year.
This is why we are #BBDOproud
Big data has been hyped so heavily that CMO’s are expecting it to be ‘the’ miracle solution in today’s complex marketing environment. However, what we’re actually seeing, is that most companies are already struggling with the small amount of data they already have accumulated. The trouble is most obvious on these three levels: companies don’t know how to manage the data, companies don’t know how to analyze the data so as to yield insights, companies don’t know how to act upon the new insights. Of course technology is needed. But even more so, a cultural shift in how CMO’s run their daily marketing operations is definitely required. The good news is that, once CMO’s have accomplished this cultural change, they usually don’t go back. Because they realize they now have a huge competitive advantage. Now, those forward-thinking CMO’s are able to use customer data to their advantage by delivering more targeted and relevant messages to people. During this session, you will discover how to embrace the power of data and turn it into gold for your company.
This document discusses omnichannel shopper marketing and customer experiences. It notes that customers will be "in a store all the time" due to smartphones. Statistics show growing e-commerce rates. Popular online purchase categories include fashion, shoes, hotels, and books. The document outlines the asynchronous shopper journey and pivotal moments of truth across channels. It emphasizes focusing on weak links, the power of content, and seamless integration. A customer-centric model is presented, with John Lewis cited as an example that achieved significant sales growth through memorable experiences across touchpoints.
This document provides an introduction to using Twitter. It defines common Twitter terminology like tweets, retweets, followers, hashtags, and direct messages. It explains how Twitter can be used to share thoughts, breaking news in real-time, and experiences from organized events. It provides tips for getting started on Twitter, including setting up a profile, finding people to follow, checking Twitter often, and tips for effective tweeting like keeping tweets concise and including relevant links and hashtags.
BBDO Connect: What a difference DM makesBBDO Belgium
In this digital age, direct mail and e-mail have to reinvent themselves to earn their spot in the media mix. How can intelligent use of customer data, compelling creative and innovative production techniques give your acquisition and loyalty programmes a ROI boost? Fifteen cases with proven results – both B2B and B2C – will be your source of inspiration for response-driven 1-to-1.
The document describes "The Farm", a 3-week program run by advertising agency BBDO that provides 12 young people experience equivalent to a year working in advertising in order to help land a job in the industry. The program accepts the most eager applicants and has proven successful, with 2 out of 3 past participants now working at advertising agencies. It encourages interested people to apply for the opportunity.
BBDO Connect - Advertising Dead or Alive 2.0BBDO Belgium
In Fons' latest book “Advertising: dead or alive”, he wrote about the (new) role of brands, marketing and advertising in a changing environment. Based on the newest research results, Fons will now talk about the real value of worth of mouth. He will give you the formula of success to develop the most creative campaigns. And he'll reveal to you why people really like brands on Facebook.
BBDO Connect: How brand experiences help building stronger brandsBBDO Belgium
Today, the stakes are raised and the bar is set even higher. More than ever, interaction, conversation and customer experience are key elements of your brand strategy that can make the difference. Discover how interactive events and unique experiences can fit into a global communication plan. With some insights, examples and lessons learned, we’ll show you how to increase your customer’s commitment towards your brand.
BBDO Connect - The Importance of Storytelling When Building Your BrandBBDO Belgium
Most brands offer products or services comparable to what most competitors offer. Now every brand has landed a Facebook page, merely having one is no longer enough to differentiate. Having a great page still is. Great pages are mostly the work of great brands. Typical for great brands? Great content, great stories! With a focus on content and storytelling, every brand - big or small, love brand or a brand - can learn how to really differentiate. Come and discover how.
How to catch and cherish customers with Inbound MarketingBBDO Belgium
Inbound marketing catches and earns the attention of your target audience, connects by making the company easy to be found, draws traffic to the website by producing interesting content that converts leads into customers, and cherishes customers into promotors.
But how can a brand bring this into practice?
Omnichannel Shopper Marketing: the next levelBBDO Belgium
Today’s shoppers are in a state of flux. They use a variation of channels to learn about products and services, to connect with brands and retailers and to compare and purchase. That is why successful retailers take a holistic omnichannel approach to Shopper Marketing: they offer their consumers a series of seamlessly integrated touchpoints, both offline and online. It’s up to the consumer how, where and when to use them. But whatever the channel or moment in their path to purchase, these consumers experience a more integrated message.
When will you seize the Omnichannel Marketing opportunity?
In 2014, BBDO Belgium was awarded with the title Agency of the Year by Media Marketing. For the first time in the history of the competition, a jury of advertisers and agencies choose the winner based on a entry document.
This is a resume of our entry document.
This is our story of 2014.
This is why we are Agency of the Year.
This is why we are #BBDOproud
Big data has been hyped so heavily that CMO’s are expecting it to be ‘the’ miracle solution in today’s complex marketing environment. However, what we’re actually seeing, is that most companies are already struggling with the small amount of data they already have accumulated. The trouble is most obvious on these three levels: companies don’t know how to manage the data, companies don’t know how to analyze the data so as to yield insights, companies don’t know how to act upon the new insights. Of course technology is needed. But even more so, a cultural shift in how CMO’s run their daily marketing operations is definitely required. The good news is that, once CMO’s have accomplished this cultural change, they usually don’t go back. Because they realize they now have a huge competitive advantage. Now, those forward-thinking CMO’s are able to use customer data to their advantage by delivering more targeted and relevant messages to people. During this session, you will discover how to embrace the power of data and turn it into gold for your company.