Estudo e cases apresentados pelos alunos Taiane Francischinelli, Ana Beatriz Braga e Henrique Hessel na disciplina de Sistemas de Informações Gerenciais do curso de Administração da Universidade Federal de São Carlos.
User Journey for the Digital Customer ExperienceHCL Technologies
Digitalization has impacted the user journeys which were relatively linear until now. With the amount of digitalization adoption through mobility social and analytics and cloud, companies have managed to alter not only the buying patterns for the customers, but also the user journeys. User journeys have been impacted in 4 ways. One, the customer service has moved beyond the company. Customers access resources present online to troubleshoot their problems. Peer to Peer service networks are accelerating the customer service moving beyond the company. Customers today are able to pay for what they use by selecting specific services enabled by companies. Companies are also able to target customer segments better with information about their wants.
Estudo e cases apresentados pelos alunos Taiane Francischinelli, Ana Beatriz Braga e Henrique Hessel na disciplina de Sistemas de Informações Gerenciais do curso de Administração da Universidade Federal de São Carlos.
User Journey for the Digital Customer ExperienceHCL Technologies
Digitalization has impacted the user journeys which were relatively linear until now. With the amount of digitalization adoption through mobility social and analytics and cloud, companies have managed to alter not only the buying patterns for the customers, but also the user journeys. User journeys have been impacted in 4 ways. One, the customer service has moved beyond the company. Customers access resources present online to troubleshoot their problems. Peer to Peer service networks are accelerating the customer service moving beyond the company. Customers today are able to pay for what they use by selecting specific services enabled by companies. Companies are also able to target customer segments better with information about their wants.