Android One aims to bring affordable smartphones running stock Android to developing markets, expanding the potential audience for developers. By addressing issues with hardware, software, and connectivity in rural areas, Android One phones target the "Next 5 Billion" users and provide developers access to a larger, more diverse customer base, including those in small towns who are increasing using their phones for social networking and mobile commerce in local languages on the latest Android versions.

1. Android One
What is in it for us developers?

2. Android One
Not a single phone
Not a new version of Android
Not a separate fork of Android
...actually nothing technical

3. Aim
“Next 5 Billion”

4. Problem areas addressed
Hardware
Software
Connectivity

5. For developers
Larger audience
Increased expectations
Rural and small town customers
More social networking
Stock Android

6. For mCommerce
Rapidly increasing mobile users
Hindi and other local languages
Latest OS versions