The document summarizes 7 key digital trends for 2011 as presented by analysts from eMarketer, Inc. Trend 1 is that apps will continue expanding to new platforms beyond mobile. Trend 2 is the convergence of content consumption across multiple devices. Trend 3 is the increasing importance of location-based services. Trend 4 is the growing allocation of marketing budgets to social media. Trend 5 is the rise of real-time bidding for digital display ads. Trend 6 examines the debate around targeting audiences versus content. Trend 7 looks at intensifying discussions around online privacy.
Current Trends with Inbound Marketing and Social MediaMerrigan Group LLC
The document discusses current trends in inbound marketing and social media. It outlines 5 key truths for 2012: 1) Explosive growth of social media channels leads to attention fatigue. 2) Content continues to gain importance across various formats. 3) Tools for managing social media are proliferating, especially free Google tools. 4) Websites can boost traffic through interactivity like social sharing. 5) Tactics must be planned to increase success, like setting goals and measuring results. Mobile is also highlighted as an important trend, with smartphone users consuming large amounts of data through apps.
Nick Dujnic (Speaker) VP Marketing, LiveIntent
Description
There has been much hoopla raised around the impending Cookie Apocalypse, which promises to leave the digital advertising ecosystem in a Mad Max, “Welcome to the Thunderdome-esque” struggle for survival. Google is cracking down on third-party cookies, Apple’s making anti-tracking updates, and Facebook is letting users clear their histories, sending marketers scurrying to figure out how to move forward with less data available for advertising. But as with many things that scare us - like ghosts, death, and Nicolas Cage - the source of the fear comes from a lack of understanding. New digital channels and regulations are added all of the time, but the one thing that does not change is the importance of knowing your audience. Contextual audience profiling, where marketers can smartly and quickly identify the key marketing-personas in their audience will drive meaningful and relevant content creation, and content that is also GDPR-safe for targeting. Once marketers create audience-specific content, then they can use the channel and format du jour using the most relevant platform available to them. Nick Dujnic will share what marketers can do to prepare for a world without cookies, and why the email address is likely to emerge as the most consistent, important channel in the digital marketing mix.
Presenter: Chris Okroy, Integrated Digital Account Director, Add3
2018 has been a roller coaster for all things Paid Social. Facebook is making news every day, Instagram is still growing, Twitter is making a comeback and Snapchat is still trying to find its feet. Add in the debate on data and how it will be used and the landscape is more complicated than ever. In the session, we will discuss how the changes to the social landscape is impacting spend on the platforms and what steps can be taken at the advertiser level to comply and excel.
The fast growth of consumer adoption of mobile and social channels has changed how we make decisions, brands need to develop cohesive digital strategies and then integrate with traditional channels to deliver true personalisation.
Glossy Forum: Age of E-Commerce | AttentiveDigiday
This document discusses personalized text messaging as a top revenue channel. It summarizes Attentive, a company that provides mobile messaging solutions for over 500 brands. Attentive was founded in 2016 by Twitter executives to make mobile messaging a major communication channel. The document highlights data showing consumers' increasing mobile usage and preference for messaging from brands. It also shares a case study of how furniture brand CB2 drove over $1 million in revenue through Attentive's mobile messaging during the 2018 holiday season, with a 126x return on investment.
The document outlines 10 marketing trends to watch in 2011, including customer engagement becoming a permanent focus, the growing importance of data integration across online and offline sources, and the maturation of social media marketing from experimental to fully integrated strategies. It also notes trends like the increasing sophistication of marketing analytics capabilities, challenges in customer segmentation approaches, and the explosion of mobile marketing as smartphone adoption grows.
The document discusses the growing dominance of mobile, with consumers spending more time on mobile than TV. It highlights opportunities for marketers through mobile programmatic data and buying audiences in mobile apps. Programmatic buying is described as using automated processes to make inventory placement decisions and incorporate feedback. The key is having first-party mobile data to define audiences that can be reached programmatically and retargeting specific customer segments.
The document summarizes 7 key digital trends for 2011 as presented by analysts from eMarketer, Inc. Trend 1 is that apps will continue expanding to new platforms beyond mobile. Trend 2 is the convergence of content consumption across multiple devices. Trend 3 is the increasing importance of location-based services. Trend 4 is the growing allocation of marketing budgets to social media. Trend 5 is the rise of real-time bidding for digital display ads. Trend 6 examines the debate around targeting audiences versus content. Trend 7 looks at intensifying discussions around online privacy.
Current Trends with Inbound Marketing and Social MediaMerrigan Group LLC
The document discusses current trends in inbound marketing and social media. It outlines 5 key truths for 2012: 1) Explosive growth of social media channels leads to attention fatigue. 2) Content continues to gain importance across various formats. 3) Tools for managing social media are proliferating, especially free Google tools. 4) Websites can boost traffic through interactivity like social sharing. 5) Tactics must be planned to increase success, like setting goals and measuring results. Mobile is also highlighted as an important trend, with smartphone users consuming large amounts of data through apps.
Nick Dujnic (Speaker) VP Marketing, LiveIntent
Description
There has been much hoopla raised around the impending Cookie Apocalypse, which promises to leave the digital advertising ecosystem in a Mad Max, “Welcome to the Thunderdome-esque” struggle for survival. Google is cracking down on third-party cookies, Apple’s making anti-tracking updates, and Facebook is letting users clear their histories, sending marketers scurrying to figure out how to move forward with less data available for advertising. But as with many things that scare us - like ghosts, death, and Nicolas Cage - the source of the fear comes from a lack of understanding. New digital channels and regulations are added all of the time, but the one thing that does not change is the importance of knowing your audience. Contextual audience profiling, where marketers can smartly and quickly identify the key marketing-personas in their audience will drive meaningful and relevant content creation, and content that is also GDPR-safe for targeting. Once marketers create audience-specific content, then they can use the channel and format du jour using the most relevant platform available to them. Nick Dujnic will share what marketers can do to prepare for a world without cookies, and why the email address is likely to emerge as the most consistent, important channel in the digital marketing mix.
Presenter: Chris Okroy, Integrated Digital Account Director, Add3
2018 has been a roller coaster for all things Paid Social. Facebook is making news every day, Instagram is still growing, Twitter is making a comeback and Snapchat is still trying to find its feet. Add in the debate on data and how it will be used and the landscape is more complicated than ever. In the session, we will discuss how the changes to the social landscape is impacting spend on the platforms and what steps can be taken at the advertiser level to comply and excel.
The fast growth of consumer adoption of mobile and social channels has changed how we make decisions, brands need to develop cohesive digital strategies and then integrate with traditional channels to deliver true personalisation.
Glossy Forum: Age of E-Commerce | AttentiveDigiday
This document discusses personalized text messaging as a top revenue channel. It summarizes Attentive, a company that provides mobile messaging solutions for over 500 brands. Attentive was founded in 2016 by Twitter executives to make mobile messaging a major communication channel. The document highlights data showing consumers' increasing mobile usage and preference for messaging from brands. It also shares a case study of how furniture brand CB2 drove over $1 million in revenue through Attentive's mobile messaging during the 2018 holiday season, with a 126x return on investment.
The document outlines 10 marketing trends to watch in 2011, including customer engagement becoming a permanent focus, the growing importance of data integration across online and offline sources, and the maturation of social media marketing from experimental to fully integrated strategies. It also notes trends like the increasing sophistication of marketing analytics capabilities, challenges in customer segmentation approaches, and the explosion of mobile marketing as smartphone adoption grows.
The document discusses the growing dominance of mobile, with consumers spending more time on mobile than TV. It highlights opportunities for marketers through mobile programmatic data and buying audiences in mobile apps. Programmatic buying is described as using automated processes to make inventory placement decisions and incorporate feedback. The key is having first-party mobile data to define audiences that can be reached programmatically and retargeting specific customer segments.
Marketers need to provide personalized experiences across devices to keep up with consumer demands. A study found that 81% of consumers want personalized web and mobile experiences based on their interests and past searches. While 90% of consumers are comfortable sharing some personal information to improve their online experiences, just 63% of consumers agree that marketers are currently effective at personalized marketing. The document suggests that cross-device marketing, which identifies and communicates with consumers across their different devices, is key for marketers but currently few are actually doing it.
Native advertising spending in the US is expected to hit $7.9 billion in 2015 and grow to $21 billion by 2018, up from $4.7 billion in 2013, according to various reports. Brands, agencies, publishers, and platforms are increasingly using native ads because studies show they generate more engagement and are more effective at communicating messages than traditional display ads. While the native advertising market is still evolving, publishers are measuring the success of these ads based on engagement metrics like time spent and social sharing as well as brand lift and cost per view or click.
Digital marketing utilizes digital channels to evolve traditional marketing approaches. It provides new opportunities due to the growth of internet users and time spent online outpacing marketing budgets. Digital media differ in allowing a new media model where consumers generate and distribute content, as well as being mobile and unique through personalization and participation. Marketers should focus on the 4 P's of digital marketing - Profile, Participation, Permission, and Personalization.
The document discusses strategies for increasing subscriber engagement and value at several newspaper organizations. It notes that retention nearly doubles for registered subscribers compared to non-registered subscribers. The goals for 2014 are to have 60% of subscribers registered for digital access and 30% actively engaging. The document outlines building new products and content, increasing digital adoption, improving the subscription and renewal processes, and communicating value across integrated channels. It also discusses leveraging subscriber data through tools like email marketing and analytics to provide personalized experiences and content recommendations to drive further engagement in 2015.
Hootsuite - Digital Transformation: The Role of Social in the EnterpriseCheong Hui Ling
The document discusses how digital transformation is fueling cultural shifts and opportunities for businesses. It notes that HootSuite has over 800 Fortune 1000 customers and 13 million users worldwide. Digital natives are now the dominant workforce, and social media has surpassed email usage. Businesses can leverage their entire workforce of over 163,500 employees on social media for marketing, which provides over 22 million impressions at very low cost compared to traditional advertising. This represents an opportunity for greater reach through employee advocacy and engagement during the digital transformation of businesses and society.
Presenter: Alvin Glay, Sr. Director, Growth Marketing
Smartphone has disrupted the interaction between firms and consumers. People spend more time on their mobile device consuming content than any other platforms. Mobile advertising spend is expected to surpass TV and represents two-thirds of total digital marketing spend. However, there is an engagement problem. People are distracted and hate receiving ads on their phones and brands are spending billions to reach consumers when they're not engaged. Come see what researchers are saying how to solve this problem.
This document summarizes E-Share!, a patent pending viral marketing technology that uses social sharing to increase campaign response rates. It works by motivating customers to share offers via social media and then tracks the sharing lineage to identify brand evangelists. Case studies show campaigns using E-Share! achieved response rates up to 200% higher than normal with some getting 40% of responses from the social sharing component. It provides real-time analytics on customer sharing behavior to give marketers valuable insights.
How Social Logins can transform the way websites engage with their audience and know more about them.
A presentation by Hridja is a digital marketing professional from India.
The document discusses various strategies for mobile marketing and viral marketing. It provides tips for mobile marketing, including developing useful applications, using shortcodes, and making websites mobile-friendly. It also discusses goals, tactics, and case studies for viral marketing campaigns, including calculating a communication dividend and examples from American Express.
Mobile marketing is poised for significant growth. It is an enabler and initiator in the relationship between brand and consumer. Are you learning as fast as your competitors?
Revolve is a leading online fashion retailer known for its data-driven merchandising and proprietary technology. It has transitioned to more personalized communications using Cordial to power its email and push notification channels. This allows Revolve to test and iterate campaigns in real-time to improve performance. Key results include doubling engagement rates for personalized campaigns over batch campaigns and transitioning over 20% of revenue to triggered messaging programs.
"Engaging the Consumer On-The-Go" - Bricks & Mobile 2011 ChicagoTim Hayden
Presentation used in Chicago on 10/5/2011 for Bricks and Mobile 2011 (Thanks, Kelly!). "Engaging the Consumer On-the-Go" with Scott Forshay of Morpheus/CREATETHE GROUP, Tim Hayden of 44Doors, Tom Nawara of Acquity Group, and Suhail Pothigara of Macy's.
Measuring Success in a Multi-Channel World - Cars.comMerlien Institute
Presented by Sharon Knitter, Former Senior Director Mobile, Cars.com
at Market Research in the Mobile World North America
17 - 18 July 2013, Minneapolis, USA
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
The State of Privacy and Location MarketingMediaPost
This document discusses the need for increased transparency in location data used for digital advertising. It finds that 65% of ad campaigns use inaccurate location signals, 36% of publishers are fraudulent, and transparency can increase campaign performance by 40%. An example of a client saving up to 25% through verification of location data accuracy is provided. The suite of verification solutions aims to improve location media, audience, attribution, and insights. Analysis shows a 68% decrease in background location data and 24% decrease in GPS data after iOS 13 due to privacy changes, impacting data quality. Validation found only 5.4% of a QSR audience pool was accurate. Marketers are advised to focus on higher quality location signals and audiences.
This document discusses how the changing digital landscape poses three main challenges for e-commerce businesses: decreased consumer loyalty, increased privacy concerns, and limitations on tracking. It argues that affiliate marketing can help businesses futureproof themselves by addressing these challenges. Specifically, affiliate marketing partners have established consumer loyalty brands can leverage, only basic non-personal data is used for tracking, and robust tracking solutions protect revenue from obstacles like cookie blocking.
Are you a CMO looking to make an impact with your retail brand wherever your consumers are? Mobile is the solution for brand building, growth, and revenue. Learn how to unify brand awareness, engagement, and retention activities with a mobile campaign.
This document discusses trends in e-commerce and social media that small businesses should address. It notes that 3-5 billion new online consumers will emerge in the next 6 years in places like China, representing a major opportunity for e-commerce growth. To capitalize, businesses should build a strong foundation through their website and automation, track analytics, consider multiple languages, and engage audiences through personalized communication. Social media is catching up to search and businesses should focus on video, content marketing, and contests to drive conversions through platforms like Facebook, Instagram, LinkedIn and Twitter. Emerging trends include the rise of "dark social" sharing through messaging apps and the growing influence of millennial customers.
Are Data and Creativity forming a nice couple? Do they have a happy or unhappy marriage? For any answers, please follow the presentation of George Frangakis, Managing Director Forestview, from AllThingsPerformance event in Athens.
eMarketer Webinar: Key Digital Trends for 2011eMarketer
Join eMarketer Principal Analysts Noah Elkin, Debra Aho Williamson and David Hallerman to learn about key digital trends for 2011 in this eMarketer webinar.
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...Clive Maclean
The document discusses the rise of social media and its impact on marketing. It suggests agencies need to shift from traditional silos to a new "person-to-person" approach that integrates direct marketing, digital, social media and data analytics skills. Several large companies are seeking agencies with this integrated customer relationship marketing capability. The new model focuses on cultivating genuine dialogue and motivating customers to share brands with their personal networks.
Marketers need to provide personalized experiences across devices to keep up with consumer demands. A study found that 81% of consumers want personalized web and mobile experiences based on their interests and past searches. While 90% of consumers are comfortable sharing some personal information to improve their online experiences, just 63% of consumers agree that marketers are currently effective at personalized marketing. The document suggests that cross-device marketing, which identifies and communicates with consumers across their different devices, is key for marketers but currently few are actually doing it.
Native advertising spending in the US is expected to hit $7.9 billion in 2015 and grow to $21 billion by 2018, up from $4.7 billion in 2013, according to various reports. Brands, agencies, publishers, and platforms are increasingly using native ads because studies show they generate more engagement and are more effective at communicating messages than traditional display ads. While the native advertising market is still evolving, publishers are measuring the success of these ads based on engagement metrics like time spent and social sharing as well as brand lift and cost per view or click.
Digital marketing utilizes digital channels to evolve traditional marketing approaches. It provides new opportunities due to the growth of internet users and time spent online outpacing marketing budgets. Digital media differ in allowing a new media model where consumers generate and distribute content, as well as being mobile and unique through personalization and participation. Marketers should focus on the 4 P's of digital marketing - Profile, Participation, Permission, and Personalization.
The document discusses strategies for increasing subscriber engagement and value at several newspaper organizations. It notes that retention nearly doubles for registered subscribers compared to non-registered subscribers. The goals for 2014 are to have 60% of subscribers registered for digital access and 30% actively engaging. The document outlines building new products and content, increasing digital adoption, improving the subscription and renewal processes, and communicating value across integrated channels. It also discusses leveraging subscriber data through tools like email marketing and analytics to provide personalized experiences and content recommendations to drive further engagement in 2015.
Hootsuite - Digital Transformation: The Role of Social in the EnterpriseCheong Hui Ling
The document discusses how digital transformation is fueling cultural shifts and opportunities for businesses. It notes that HootSuite has over 800 Fortune 1000 customers and 13 million users worldwide. Digital natives are now the dominant workforce, and social media has surpassed email usage. Businesses can leverage their entire workforce of over 163,500 employees on social media for marketing, which provides over 22 million impressions at very low cost compared to traditional advertising. This represents an opportunity for greater reach through employee advocacy and engagement during the digital transformation of businesses and society.
Presenter: Alvin Glay, Sr. Director, Growth Marketing
Smartphone has disrupted the interaction between firms and consumers. People spend more time on their mobile device consuming content than any other platforms. Mobile advertising spend is expected to surpass TV and represents two-thirds of total digital marketing spend. However, there is an engagement problem. People are distracted and hate receiving ads on their phones and brands are spending billions to reach consumers when they're not engaged. Come see what researchers are saying how to solve this problem.
This document summarizes E-Share!, a patent pending viral marketing technology that uses social sharing to increase campaign response rates. It works by motivating customers to share offers via social media and then tracks the sharing lineage to identify brand evangelists. Case studies show campaigns using E-Share! achieved response rates up to 200% higher than normal with some getting 40% of responses from the social sharing component. It provides real-time analytics on customer sharing behavior to give marketers valuable insights.
How Social Logins can transform the way websites engage with their audience and know more about them.
A presentation by Hridja is a digital marketing professional from India.
The document discusses various strategies for mobile marketing and viral marketing. It provides tips for mobile marketing, including developing useful applications, using shortcodes, and making websites mobile-friendly. It also discusses goals, tactics, and case studies for viral marketing campaigns, including calculating a communication dividend and examples from American Express.
Mobile marketing is poised for significant growth. It is an enabler and initiator in the relationship between brand and consumer. Are you learning as fast as your competitors?
Revolve is a leading online fashion retailer known for its data-driven merchandising and proprietary technology. It has transitioned to more personalized communications using Cordial to power its email and push notification channels. This allows Revolve to test and iterate campaigns in real-time to improve performance. Key results include doubling engagement rates for personalized campaigns over batch campaigns and transitioning over 20% of revenue to triggered messaging programs.
"Engaging the Consumer On-The-Go" - Bricks & Mobile 2011 ChicagoTim Hayden
Presentation used in Chicago on 10/5/2011 for Bricks and Mobile 2011 (Thanks, Kelly!). "Engaging the Consumer On-the-Go" with Scott Forshay of Morpheus/CREATETHE GROUP, Tim Hayden of 44Doors, Tom Nawara of Acquity Group, and Suhail Pothigara of Macy's.
Measuring Success in a Multi-Channel World - Cars.comMerlien Institute
Presented by Sharon Knitter, Former Senior Director Mobile, Cars.com
at Market Research in the Mobile World North America
17 - 18 July 2013, Minneapolis, USA
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
The State of Privacy and Location MarketingMediaPost
This document discusses the need for increased transparency in location data used for digital advertising. It finds that 65% of ad campaigns use inaccurate location signals, 36% of publishers are fraudulent, and transparency can increase campaign performance by 40%. An example of a client saving up to 25% through verification of location data accuracy is provided. The suite of verification solutions aims to improve location media, audience, attribution, and insights. Analysis shows a 68% decrease in background location data and 24% decrease in GPS data after iOS 13 due to privacy changes, impacting data quality. Validation found only 5.4% of a QSR audience pool was accurate. Marketers are advised to focus on higher quality location signals and audiences.
This document discusses how the changing digital landscape poses three main challenges for e-commerce businesses: decreased consumer loyalty, increased privacy concerns, and limitations on tracking. It argues that affiliate marketing can help businesses futureproof themselves by addressing these challenges. Specifically, affiliate marketing partners have established consumer loyalty brands can leverage, only basic non-personal data is used for tracking, and robust tracking solutions protect revenue from obstacles like cookie blocking.
Are you a CMO looking to make an impact with your retail brand wherever your consumers are? Mobile is the solution for brand building, growth, and revenue. Learn how to unify brand awareness, engagement, and retention activities with a mobile campaign.
This document discusses trends in e-commerce and social media that small businesses should address. It notes that 3-5 billion new online consumers will emerge in the next 6 years in places like China, representing a major opportunity for e-commerce growth. To capitalize, businesses should build a strong foundation through their website and automation, track analytics, consider multiple languages, and engage audiences through personalized communication. Social media is catching up to search and businesses should focus on video, content marketing, and contests to drive conversions through platforms like Facebook, Instagram, LinkedIn and Twitter. Emerging trends include the rise of "dark social" sharing through messaging apps and the growing influence of millennial customers.
Are Data and Creativity forming a nice couple? Do they have a happy or unhappy marriage? For any answers, please follow the presentation of George Frangakis, Managing Director Forestview, from AllThingsPerformance event in Athens.
eMarketer Webinar: Key Digital Trends for 2011eMarketer
Join eMarketer Principal Analysts Noah Elkin, Debra Aho Williamson and David Hallerman to learn about key digital trends for 2011 in this eMarketer webinar.
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...Clive Maclean
The document discusses the rise of social media and its impact on marketing. It suggests agencies need to shift from traditional silos to a new "person-to-person" approach that integrates direct marketing, digital, social media and data analytics skills. Several large companies are seeking agencies with this integrated customer relationship marketing capability. The new model focuses on cultivating genuine dialogue and motivating customers to share brands with their personal networks.
The document discusses the shift from paid (bought) media to owned and earned media for brands. It introduces the concepts of bought, owned, and earned media, with bought being paid advertising, owned being content and platforms controlled by the brand, and earned being user-generated conversations. It argues that brands should allocate more resources to developing owned and earned media through useful content and communities in order to build advocacy. Examples are given of how brands like Best Buy and Starbucks have successfully utilized owned and earned strategies to drive engagement and sales. Developing a long-term digital platform requires investment in content, conversations, and communities to facilitate sharing and discussion.
Marketers must adapt their approaches to reach always-connected consumers across multiple devices and channels. The most successful brands will be those that can seamlessly span channels with a consistent message while operating with tighter budgets. To maximize their approach, brands must consider their target audience's degree of connectivity and social media engagement throughout the day. This will help determine a strong content engagement strategy. ScribbleLive is a leading content marketing platform that helps brands and organizations drive engagement and increase revenue across digital channels.
Using emerging media data to drive marketing campaigns - 22 march 2011Ron Jacobs
Ron Jacobs presented on using emerging media data to drive marketing campaigns. He discussed how marketers can capture behaviors from digital and social media to identify influencers and understand consumers. Social media marketing differs from direct marketing in being more conversational and transparent. Marketers need to show accountability and effectiveness through key performance indicators aligned with business goals. Social media is generating large amounts of data that can provide insights if analyzed properly.
Mobile in the media mix whitepaper oya ones yasayan 2011Oya Yaşayan
. The role of mobile technology of a brand's media mix.
. Reasons Why Brands Must Adopt Mobile Marketing.
. Changing Consumption of Mobile Media
. Including and Optimizing Mobile in Media Plans
....On-phone advertising
...Mobile Search
...Location Based Services
...Mobile Enabled Outdoor
. Creating a Successful Cross-Media Mobile Campaign
...Multi-Channel Shopping Experience
...Key facts at-a-glance: How to optimize mobile in media plans
This document outlines 11 marketing trends for 2011:
1. Online marketing is growing, with larger ad budgets and shifts from traditional to digital media.
2. Websites must be mobile-friendly as smartphone usage increases.
3. Location-based marketing through apps like Foursquare is emerging.
4. Social media like Facebook has become a default platform for brand interaction.
5. Consumers trust peer recommendations over advertising.
6. Search engine optimization and social media optimization are becoming integrated.
7. Tablets like the iPad are changing website and app design.
8. Popular mobile apps will include money transfers, health monitoring and mobile payments.
9
People, content, and connections are changing rapidly. To be successful, brands need an integrated strategy that brings together earned, owned, and paid media. They must design experiences and communications with mobile in mind first. Moments of truth now occur throughout the customer experience, both online and offline. Brands should focus on creating value through useful, relevant content and conversations rather than frequent, irrelevant messages.
This document discusses 7 new marketing trends: 1) The web is at the hub of all marketing efforts. 2) Mobile usage is growing rapidly. 3) Video is becoming more important than text. 4) Social media usage is increasing and facilitating word-of-mouth recommendations. 5) Customer experience is a key differentiator. 6) Content marketing through blogging and other methods is essential. 7) Marketing efforts must be integrated across channels rather than operating in silos. The document provides statistics and examples to illustrate how each trend is influencing modern marketing strategies.
Overcome Internal Challenges: Set Up Your Business for Mobile SuccessSyniverse
Rob Hammond, Senior Director Mobile Engagement, presents at Eye for Travel's "Mobile and Innovation Strategies for Travel" in San Francisco, March 2015.
Harnessing Social and Mobile to Court the Digital ConsumerCognizant
1) The document discusses how social media and mobile devices have changed consumer behavior and expectations. Consumers now research products, share opinions, and make purchases across multiple digital channels.
2) A study of 1450 consumers found that they use smartphones and social media extensively in their purchase journeys, from discovery to post-purchase. Nearly half use social media to research products and listen to other consumers' experiences.
3) Brands must adapt to this new digital landscape by engaging consumers across social media, mobile apps, and websites. They need to provide an integrated online and in-store shopping experience to meet evolving consumer demands.
The rise of the social advertiser pivot july 2011ricardodepaula
The report discusses the rise of social advertising as consumers spend more time on social networks. It summarizes the findings of a survey of 230 marketing professionals about their use and perceptions of social advertising. Key findings include that over 85% are currently experimenting or plan to use social advertising in the next year, and 54% are satisfied with their results so far. Facebook, Twitter and YouTube are the most commonly used platforms for social advertising currently. Measurement of ROI and outcomes is seen as the biggest challenge to further adoption.
The rise of the social advertiser_pivot_july 2011AriadnaMB
The document summarizes key findings from a survey about social advertising conducted by Pivot. It finds that most brands plan to experiment with or are currently using social advertising. Major platforms like Facebook, Twitter and YouTube dominate current social advertising plans. The perceived advantages of social advertising include that it is gaining momentum and can enhance other marketing efforts. Objectives for social advertising varied but included supporting new products, engaging customers, and growing communities. Most integrate social media into broader advertising campaigns.
The document discusses mobile analytics and insights from mobile engagement marketing. It provides an overview of mobile trends, outlines steps for measuring mobile's impact on marketing, and reviews unique insights and vendors for mobile analytics. While mobile analytics are maturing, there are still caveats around standardization and integrating siloed data and tools across the fragmented mobile landscape.
Emarketer webinar automotive social media trends 2011 v2Ralph Paglia
The document outlines 10 trends in automotive social media marketing for 2011, including that 88% of automotive marketers will use social media by 2012, social media budgets will increase, and integration with other marketing efforts will grow. Measurement will move beyond basic brand metrics to track actual sales. Social networks are expected to grab 11% of US online ad spending in 2011, with Facebook gaining the largest share.
How the consumer shift to online media channels is changing the marketing mix.
(All research is cited. Special shout out to Hubspot and Aberdeen Group, both great resources on the subject matter).
Forrester: Future Of Interactive Marketing - April 2011Brian Crotty
The document discusses the future of interactive marketing and provides directives for interactive marketers to follow. The directives are to customize marketing experiences, optimize decisions and processes, respond quickly to changing conditions, and empower staff and customers. Interactive marketers are encouraged to balance customization with business goals, treat optimization as a discipline, respond quickly but not to everything, and empower rather than exploit influencers. Following these CORE directives will help interactive marketers and their organizations adapt to changes in interactivity and customer relationships.
Semelhante a 7 Key Digital Trends for 2011, eMarketer CEO Geoff Ramsey (20)
Planning video investments has never been so complex. Spending on OTT, mobile and social video is increasing at a rapid pace, and marketers have more options than ever as players such as YouTube, Facebook, Snapchat, Roku, Hulu and Twitter vie for video dollars. Watch as eMarketer analysts walk you through today’s video landscape with our latest forecasts.
eMarketer Webinar: Digital Advertising on Amazon and the Duopoly—What It Mean...eMarketer
In this live-video webinar, eMarketer senior analyst Nicole Perrin briefs you on the growth of the duopoly: Google and Facebook, and also on Amazon—which has become a giant in its own right. She also examines the reasons why it's still important for brands to work with other platforms and publishers.
eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...eMarketer
The document discusses how data and AI can improve customer experience. It notes that most personalized recommendations currently lack relevance, and data is often not fully activated. The presentation outlines how centralizing data can create more value by providing a more holistic view of customers. With more complete customer profiles, recommendations can be more personalized to drive higher engagement and sales. It also introduces the "loyalty loop" as a new model for the customer journey and discusses how different Criteo solutions can be applied at different stages.
eMarketer Webinar: Marketing Data Management—What B2Bs Need to KnoweMarketer
This webinar looks at the key types of data B2B marketers are identifying, how those firms source and collect their data, best practices for keeping data up to date and hygienic and the current state of capabilities for data integration.
Webinar: Social Listening Best Practices from 3 Leading BrandseMarketer
This document summarizes a NetBase webinar on social media analytics best practices. It discusses how NetBase analyzes top brands across metrics like volume, sentiment, and passion intensity. It also provides examples of how brands like Zara, UBS, and Louis Vuitton use social listening data to optimize influencer marketing, personalize content, and track brand equity over time against competitors. The webinar emphasizes measuring influence through engagement over just reach, understanding audiences from external attributes, and using multiple metrics beyond top-level sentiment to evaluate brand strength.
Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement eMarketer
eMarketer is pleased to moderate a special webinar presentation by Sysomos that focuses on the best approach to building a responsive content marketing engine, with examples from brands that have already done it.
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the HypeeMarketer
The advent of new algorithms, faster processing and cloud-based data is making it possible for many companies to experiment with artificial intelligence (AI). While marketing and sales are particularly ripe for innovation, there is still a lot of confusion in the marketplace. This presentation will help marketers see past the mysticism and get started with AI in 2018.
eMarketer Webinar: Key Digital Trends for 2018—Our Predictions for What Will ...eMarketer
For a hard-working marketer, what would the new year be without predictions about trends in ad transparency, generational targeting and voice search? Too dreary to even contemplate! So, we present our predictions about these and other digital developments that will matter to marketers in 2018.
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...eMarketer
Opens and clicks are important metrics to measure how email as a channel is performing, but it’s only part of the story. Topics in this webinar include: Why marketers still rely on email as a solid-performing channel; What email performance benchmarks are most critical to marketers today; How big data and real-time optimization tactics are helping practitioners ensure emails are relevant to their end user; What emerging email practices businesses are adopting, such as interactive email and predictive content.
Marketing Attribution—New Tech, New Trends, New ThinkingeMarketer
This document summarizes a webinar on marketing attribution presented by Lauren T. Fisher of eMarketer. The webinar discussed the current state of cross-platform attribution, the data and tools needed to implement advanced attribution, and best practices for success. Most marketers have yet to adopt a holistic cross-device view of customers and are still early in the transition to cross-platform attribution. Achieving success requires integrating multiple data sources and tools, gaining organizational buy-in, focusing on audiences rather than channels, and measuring performance using business metrics rather than channel-specific KPIs.
eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...eMarketer
Buyers use their mobile devices as an extension of their desktop, and they expect the journey across all devices to be seamless. Today, B2B companies are hoping to meet this evolution in device behavior by reframing their mobile strategy in a variety of ways.Topics in this webinar include: How B2B buyers have shifted their behaviors around mobile; What disconnect exists today between buyers’ expectations and the customer experience; Why mobile should no longer be treated as a single channel; More key trends to consider for the year like app development, mobile commerce and sales enablement.
eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...eMarketer
Every interaction with a consumer is a chance for a brand to surprise and delight—or a missed opportunity to do so. Topics in this webinar include: How marketers are making improvements to the customer experience a priority; The effectiveness of data-driven marketing and channel-specific optimization to deliver across traditional and digital channels; What the realities are today for practitioners looking to reach the ultimate single customer view; How marketers are dealing with a consumer journey that’s no longer linear.
eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017eMarketer
This year, marketers in Canada are eager to clean up digital display and get multi-touch attribution right, among others. Topics in this webinar include: Why investing in data and analytics systems can help marketers better understand today’s complex buyer journey; How marketers are combating ad blocking, ad fraud and inconsistent viewability metrics; Why brands are ready to allocate more dollars toward immersive technologies like virtual and augmented reality; How marketers are looking at brand publishing and making content marketing a top priority.
B2B Personalization—How to Deliver Custom Experiences to BuyerseMarketer
Crafting custom communications for both an individual buyer and specific accounts is a major pillar of personalization, but executing these strategies isn’t without its challenges. Topics in this webinar include: The critical difference between segmentation and personalization; How B2B marketers use their data to understand their buyers and craft the right message; The effectiveness of targeted marketing, versus a “spray and pray” approach; How B2B go-to’s like content, email and account-based marketing are influenced by personalization tactics.
eMarketer Webinar: Marketing Technology 2017—It’s More Than Just the StackeMarketer
As marketing technology becomes a standard part of managing a business, many companies have become comfortable enough with the concept to shift away from their initial focus on platforms and to focus instead on data. Topics in this webinar include: The current state of marketing tech adoption and the most common tools being used; Why the best-of-breed tech stack has won out; What marketers are trying to get from their tech usage; How marketing technology can support overall digital transformation at brands.
eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017eMarketer
Feeling fuzzy on the latest progress on the cross-device targeting front or hoping to get a pulse on what's in store for 2017? Join eMarketer's Lauren Fisher for her annual look at the changing capabilities and technologies in cross-screen targeting, including: How the cross-device conversation is changing from one of device matching to one of identity matching; why building a richer audience profile that factors in TV and offline data is a must; and an outlook for 2017: Better ad creative, push for measurement integration and more.
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving RecapeMarketer
With Thanksgiving, Black Friday and Cyber Monday in the rearview, some of the hottest shopping days are over. Join us for a complimentary eMarketer webinar to find out how shoppers behaved between Turkey Day and Cyber Monday—and what it might mean for the rest of the holiday season. This webinar will be covering: eMarketer’s holiday shopping forecast; how shoppers responded to heavy early discounting by retailers; digital and mobile sales and traffic; key search terms and other digital retail indicators.
eMarketer Webinar: Key Digital Trends for 2017eMarketer
Is your business ready for 2017? How much do you really know about the key challenges that you’ll face next year? Join us for a special webinar where we discuss the key trends we expect to happen—and not happen—in the coming year. This is our seventh annual “Key Trends” webinar, and it promises to be a free-wheeling, data-packed conversation that will cover: millennials and ad blocking; AI; mobile app usage; live video; the emergence of Gen Z and much more!
eMarketer Webinar: Account-Based Marketing—Beyond the HypeeMarketer
Account-based marketing has been around for more than a decade, but advances in marketing technology and data collection have turned it into a hot trend among business-to-business (B2B) marketers. Key topics include: What account-based marketing involves; What’s different about account-based marketing now that marketers have a tech stack at their disposal; How marketers are using data to inform their account-based efforts; How account-based marketing helps marketers and sales team work toward aligned goals and tactics.
eMarketer Webinar: Millennials—A Moving Target for MarketerseMarketer
Many millennials are now following the traditional paths laid out by generations before them—buying homes, getting married and having kids. And the transition to a different life stage has implications for how this highly digital generation will use technology in years to come. Key topics include: How many millennials are parents, married, or homeowners; How the digital activity of millennials is evolving as they become serious adults; Key differences between younger and older millennials as users of social media and smartphones; If TV is still a medium where millennials can be reached.
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
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1. F E B R U A R Y 2 2 0 1 1 N E W Y O R K N Y 7 Key Digital Trends for 2011 Geoffrey Ramsey @geofframsey
2. What we’ll look at this morning… Trend 1: Shifting Content Consumption Patterns Trend 2 : Shifting Media Dollars Trend 3: Apps, Apps, Everywhere! Trend 4: Social Media Even More Critical Trend 5: Location Is More Than a Check-In Trend 6: Online Buying Gets More Efficient, Targeted Trend 7: Magnetic Content Rules
18. As CPG marketers funnel more funds toward social media and brand advertising, spending on traditional forms of advertising is falling It’s less about buying social media, and more about how you can earn and own it! It’s all a matter of TRUST Consumers trust each other more than they do marketers
19. The Hierarchy of TRUSTED Sources #1 Friends, Family Editorial Content, Traditional and Online Face-to-face, personal interactions Sources: Edelman; ARAnet; Lightspeed Research; Technorati, etc Advertiser “ Social Sites” Real Friends Someone I follow on Twitter