6 Benefits of Implementing a Customer Loyalty Program
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Businesses without loyalty programs may have difficulty retaining customers, lose out on potential repeat purchase revenue, and face competition from those that offer loyalty programs. Learn how implementing a loyalty program can help businesses retain customers, increase revenue, improve customer experience, and gain a competitive advantage. Read more: https://medium.com/@continusys/6-benefits-of-implementing-a-customer-loyalty-program-7bf8c96202c3
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The success of any business is dependent on various factors and an important one is the ability of organizations to acquire new customers. However, customer acquisition is one of the most expensive budget lines for many businesses. When competition in the market increases day by day, effective customer acquisition strategies are pivotal for every business to survive and overcome competitors.
Loyalty and rewards program is a strategy that helps businesses to generate new customers while keeping existing ones with business. These programs are designed to incentivize customers using a variety of rewards like discounts, points, vouchers, etc. A well crafted loyalty program can help businesses to improve customer acquisition and retention. The success of these programs is mainly dependent on how effectively it is managed. A loyalty and rewards platform provides effective loyalty management tools and technologies for business to improve the performance of your loyalty programs.
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It is essential to have a loyal customer base in any business. They provide stability and sustainability and help to expand the growth and success of the company. There are many ways to go about earning these loyal followers. One way is through the use of customer loyalty programs. Many companies have customer loyalty programs in place to motivate repeat purchases and build trust between customers and brand. Loyalty programs, or customer retention strategies, are designed to encourage customers to continue buying from your brand rather than competitors. This can be accomplished by rewarding customers who repeatedly interact with the brand. Customers may earn rewards for activities like reaching a certain number of points, spending over a certain amount in a single purchase, or for referring friends to the company.
Customer loyalty programs are more than just perks and discounts. Businesses that provide their customers with these types of rewards have a competitive edge over those that do not, as this can help to foster deeper relationships between brands and their customers.
Loyalty Program Types for Stronger Customer Relationships
Loyalty programs are a way for businesses to attract and keep customers by giving them incentives like discounts or points. It is important for companies to design these programs according to the business’s needs. Loyalty programs provide great experiences to their customers that make your customers feel appreciated.
The loyalty program is an excellent way to encourage the business. A successful program provides rewards and incentives that help build customer relationships with your company. For creating a successful loyalty program, one must have an understanding of the three key factors: technology, gaming and entertainment.
The current presentation describes various types of loyalty programs for building stronger customer relationships. In which earn and burn loyalty program types help to encourage customers to make more purchases. The perks loyalty programs provide rewards to customers so they are inspired to make repeated purchases.The gamified loyalty programs make use of various fun activities for attracting customers. The coalition loyalty program types are suitable for shopping malls that provide customer loyalty through various technical methods. The paid loyalty program types provide premium rewards to customers by paying a recurring fee. Lifestyle loyalty program types can understand the interests of their customers and can provide rewards according to their lifestyles. The referral loyalty program is one of the more trustworthy and effective program types for bringing more customers to the brand. The hybrid loyalty program types combines the features of various loyalty programs for attracting more customers.
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1) The document discusses how loyalty programs are evolving from purely transactional rewards programs to programs focused on building emotional connections with customers through shared values and causes.
2) It provides examples of how Patagonia and Walgreens have built loyalty by openly supporting environmental causes and partnering with health/fitness apps to reward customer wellness.
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Loyalty and rewards program is a strategy that helps businesses to generate new customers while keeping existing ones with business. These programs are designed to incentivize customers using a variety of rewards like discounts, points, vouchers, etc. A well crafted loyalty program can help businesses to improve customer acquisition and retention. The success of these programs is mainly dependent on how effectively it is managed. A loyalty and rewards platform provides effective loyalty management tools and technologies for business to improve the performance of your loyalty programs.
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It is essential to have a loyal customer base in any business. They provide stability and sustainability and help to expand the growth and success of the company. There are many ways to go about earning these loyal followers. One way is through the use of customer loyalty programs. Many companies have customer loyalty programs in place to motivate repeat purchases and build trust between customers and brand. Loyalty programs, or customer retention strategies, are designed to encourage customers to continue buying from your brand rather than competitors. This can be accomplished by rewarding customers who repeatedly interact with the brand. Customers may earn rewards for activities like reaching a certain number of points, spending over a certain amount in a single purchase, or for referring friends to the company.
Customer loyalty programs are more than just perks and discounts. Businesses that provide their customers with these types of rewards have a competitive edge over those that do not, as this can help to foster deeper relationships between brands and their customers.
Loyalty Program Types for Stronger Customer Relationships
Loyalty programs are a way for businesses to attract and keep customers by giving them incentives like discounts or points. It is important for companies to design these programs according to the business’s needs. Loyalty programs provide great experiences to their customers that make your customers feel appreciated.
The loyalty program is an excellent way to encourage the business. A successful program provides rewards and incentives that help build customer relationships with your company. For creating a successful loyalty program, one must have an understanding of the three key factors: technology, gaming and entertainment.
The current presentation describes various types of loyalty programs for building stronger customer relationships. In which earn and burn loyalty program types help to encourage customers to make more purchases. The perks loyalty programs provide rewards to customers so they are inspired to make repeated purchases.The gamified loyalty programs make use of various fun activities for attracting customers. The coalition loyalty program types are suitable for shopping malls that provide customer loyalty through various technical methods. The paid loyalty program types provide premium rewards to customers by paying a recurring fee. Lifestyle loyalty program types can understand the interests of their customers and can provide rewards according to their lifestyles. The referral loyalty program is one of the more trustworthy and effective program types for bringing more customers to the brand. The hybrid loyalty program types combines the features of various loyalty programs for attracting more customers.
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1) The document discusses how loyalty programs are evolving from purely transactional rewards programs to programs focused on building emotional connections with customers through shared values and causes.
2) It provides examples of how Patagonia and Walgreens have built loyalty by openly supporting environmental causes and partnering with health/fitness apps to reward customer wellness.
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Product reviews have become an integral part of the customer experience for building brand credibility. It is not only a way to know whether customers like a product, but it also provides feedback that can be used by brand entrepreneurs to improve products and services in the future.
A strong and reliant customer base is essential for any brand, but it's not easy to build. One way to create a solid customer base is through referrals. When customers refer others to your company, they become advocates and ambassadors of your brand--and when the people they referred also buy from you, their success becomes yours as well.
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Loyalty marketing focuses on retaining existing customers through incentives like rewards programs. The document discusses the definition and goals of loyalty marketing, including retaining customers and acquiring more customer data. It provides examples of successful loyalty programs from Sephora, Starbucks, and Amazon that increased customer retention and spending. These programs offered rewards for purchases, exclusive benefits, and improved the overall customer experience.
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The mass-marketing approaches of the ’60s and ’70s ignored the role of customer loyalty as an important parameter of marketing activities.
There has long been a shift from this transaction based-approach into a relationship-based strategy. The focus changes from acquisition to retention. The new goal is to enhance customer loyalty by focusing on the lifetime value of existing customers, considered just as important as attracting new customers.
Loyalty is the maintenance of trust in a person, a party, an institution; which fosters strong feelings of support or allegiance. An individual has a sense of belonging to a relationship.
In business, this feeling of loyalty a customer feels with a brand or business yields a deeply held commitment for consistent future consumption.
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The document discusses loyalty management and implementing loyalty programs. It defines loyalty management as a tool used by companies to build lasting relationships and gain a larger share of profitable customers' business. It notes that while early loyalty programs focused on rewards points, modern programs provide 360-degree customer views and respond to customers in real-time. Successful loyalty programs develop a detailed understanding of what drives customer buying behaviors in order to build valuable programs. The document provides guidance on when loyalty programs are appropriate and ineffective, as well as principles for effective program design.
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Find the speaker here: https://www.linkedin.com/in/nitika14/
About EngageMint:
Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between.
All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/
WebEngage is a new-age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience.
The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more.
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To know more about WebEngage, visit - https://webengage.com/
Book a demo with us:
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The success of any company is dependent on the ability of the organization to acquire and retain customers. Encouraging customer loyalty can help businesses drive repeat purchases. Companies use various customer retention and loyalty strategies for this and the best way to do this is by implementing customer loyalty and rewards programs in the business. There are different types of loyalty and rewards programs available today for companies to use.
Earn and burn loyalty program is a traditional customer loyalty program, followed by many companies for its effortless implementation and management. The program offers points to customers for every purchase and other actions and lets them exchange them for rewards and other financial incentives. Psychologically a behavior followed by positive reinforcements like rewards is likely to repeat the behavior in the future. Likewise, when customers are rewarded for every purchase it would encourage them to purchase again in the future. Moreover, the earn and burn program is designed in a way that lets customers accumulate points for rewards, this also drives repeat purchases from customers. This program is the best fit for industries like services and hospitality which have a higher number of frequent purchases.
Enhance your customer loyalty with an earn and burn program that lets you earn more revenue from loyal customers.
A loyal customer base is very essential for every organization to become successful and they make repeat purchases from your business rather than competitors. Earn and burn loyalty programs are a common type of customer loyalty program that helps businesses improve their customer loyalty and retention. It offers points to customers for their purchases and later they can redeem them for rewards such as free products, VIP access, etc. Delivers rewarding experiences for customers throughout their journey and can help businesses engage customers at every touch point and improve their loyalty.
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Consumers have so many choices in the world and generally edit their possibilities and maintain their own manageable menu of brands they trust. These brands are said to be in the “inner circle”. The inner circle is like your favorites or bookmark list on your computer. In our age of information and global competition, companies are looking to loyalty programs to put themselves in the customer’s inner circle.
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A Tiered Loyalty Program is a Good Idea for Any Business
In today's competitive business environment, customer loyalty programs are an important component of any organization's marketing strategy. They benefit customers toward future purchases, exclusive promotions, discounts and early access to new products based on their purchasing habits. Customer loyalty programs provide an idea to the business for better understanding of its target market. Loyalty programs come in many forms, ranging from simple stamp cards to sophisticated, point-based reward systems, but all are geared toward bringing customers back to engage with a brand.
A tiered loyalty program is one type of loyalty program for any business. They are designed to help businesses retain their customers. Tiered loyalty programs work by rewarding customers for every purchase they make and increasing the rewards as they spend more with the business. It separates benefits into different levels, with more rewards offered to customers in higher program tiers. A tiered program can be an excellent way to differentiate high-value customers from those who are just getting started with a company.
A tiered loyalty program allows customers to enjoy benefits based on the value of their purchase. It will give you exclusive benefits and features, depending on what tier you are in. The higher your tier, the better rewards and benefits that come with it. A tiered loyalty program is an engaging way to retain customers and provide benefits that keep them coming back. It consists of three or more levels that also have milestones associated with them, so customers know what they need to do in order to reach the next level.The different levels provide different benefits for customers depending on their spending habits.
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This document discusses relationship marketing and customer relationship development. It defines relationship marketing as activities aimed at developing long-term relationships with larger customers through maintaining customer profiles and interaction. Relationship marketing focuses on customer loyalty and retention rather than acquiring new customers. The document also discusses benefits of relationship marketing like understanding customer needs, repeat business, and reduced costs. It outlines strategies for developing customer relationships like making every interaction count and treating customers as individuals.
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How do you build brand credibility? How can a brand develop a bond with customers that has the potential to last long? It starts by building a business that customers trust, benefit from, and connect with emotionally. It's not about introducing and selling your products, it is about creating an environment where customers feel valued and appreciated for their loyalty. Brand loyalty programs are designed to increase customer satisfaction by developing positive emotional connections between brand owners and customers. This helps generate increased sales revenue.
Product reviews have become an integral part of the customer experience for building brand credibility. It is not only a way to know whether customers like a product, but it also provides feedback that can be used by brand entrepreneurs to improve products and services in the future.
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Loyalty marketing Strategies
Loyalty marketing focuses on retaining existing customers through incentives like rewards programs. The document discusses the definition and goals of loyalty marketing, including retaining customers and acquiring more customer data. It provides examples of successful loyalty programs from Sephora, Starbucks, and Amazon that increased customer retention and spending. These programs offered rewards for purchases, exclusive benefits, and improved the overall customer experience.
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In this slideshow, we explore what loyalty is and how it relates to your relationships with customers.
The mass-marketing approaches of the ’60s and ’70s ignored the role of customer loyalty as an important parameter of marketing activities.
There has long been a shift from this transaction based-approach into a relationship-based strategy. The focus changes from acquisition to retention. The new goal is to enhance customer loyalty by focusing on the lifetime value of existing customers, considered just as important as attracting new customers.
Loyalty is the maintenance of trust in a person, a party, an institution; which fosters strong feelings of support or allegiance. An individual has a sense of belonging to a relationship.
In business, this feeling of loyalty a customer feels with a brand or business yields a deeply held commitment for consistent future consumption.
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CounterTEN is one of the best platform for various loyalty programs retail. Our revolutionary loyalty program allows you to collect and trade unique digital assets related to your favorite teams or players. Earn CounterTEN tokens by engaging with the brand on social media and capturing game broadcasts. With these tokens, you can purchase exclusive NFTs with potential real-world trading value. Join us now and start building your collection of one-of-a-kind NFTs!
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The Retyn Loyalty & Rewards Platform delivers seamless experiences for both the company and its customers in today's ever-changing market. Retyn is a customer-centric loyalty platform that offers brands rewards and incentives to grow their business. The Retyn solution provides your customers with personalized, real-time engagement across all digital touchpoints. The following features of the platform allow you to customize rewards programs that will create long-term value.
->Faster customer acquisition
->Build brand credibility
->Retain customers
->Drive sales
->Increase AOV
->Maximize customer engagement
->Increase CLTV
->Increase purchase frequency
->Increase recurring revenue
->Reduce cart abandonment
->Increase share of wallet
->Strengthen customer relationship
The company's focus is on the transformation and growth of businesses with happy and satisfied customers. Retyn delivers cutting-edge loyalty solutions that offer complete customer retention and engagement. The Retyn Loyalty & Rewards Platform builds trust among customers by empowering them to have an easier time earning rewards through its revolutionary features and increases conversion rates for businesses by creating a strong connection between the customers. Retyn is a customer loyalty and rewards platform that enables you to build stronger relationships with your customers. The Retyn Loyalty & Rewards Platform integrates seamlessly points - from the retail experience to social media platforms - so it doesn't matter how customers engage with your company, whether in person or digitally.
Using Loyalty Management To Increase Customer Mindshare
The document discusses loyalty management and implementing loyalty programs. It defines loyalty management as a tool used by companies to build lasting relationships and gain a larger share of profitable customers' business. It notes that while early loyalty programs focused on rewards points, modern programs provide 360-degree customer views and respond to customers in real-time. Successful loyalty programs develop a detailed understanding of what drives customer buying behaviors in order to build valuable programs. The document provides guidance on when loyalty programs are appropriate and ineffective, as well as principles for effective program design.
Advanced Loyalty Trends to Establish Long-Lasting Customer Relationships in 2024
The widespread presence of loyalty programs in several industries highlights their crucial function in cultivating brand loyalty. Businesses that engage in direct selling go beyond simply selling goods; they are committed to giving their customers memorable and engaging experiences. Direct selling companies are preparing to launch advanced loyalty programs that transcend transactional aspects in order to establish long-lasting relationships with their clientele in the cutthroat market of 2024.
Different types of experiential rewards to elevate loyalty experience
Experiential rewards come in a variety of formats for direct selling companies. These incentives have the potential to improve customers' loyalty experiences. Experiential rewards have a longer-lasting impact on customers than monetary savings since they create a lasting impression.
Rewards based on privileges
Rewards based on privileges will be the first important path we study. This is to give your clients a feeling of exclusivity and distinction. Make an effort to get them first access to your most recent line of products.
Unique community gathering
Create a special community gathering for your valued customers. They will be able to gather and discuss their interactions with the brand here. A dinner event, a seasonal brunch, or the debut of an exclusive product could all be examples of this kind of get-together. The main goal is to unite members in order to build new relationships and promote harmony within the community.
EngageMint 2022: Loyalty Program - Worth the effort?
The topic of retention is incomplete without discussing customer loyalty. It increases profits, improves sales success and allows for sustainable growth. Nitika Khanna, CRM Head, Trell, talks about how customer loyalty nuances play a role in retain existing customers, attract new customers, reduce turnover and drive profits.
This session covers:
- Building a loyalty program from scratch
- Wins and learnings of running a loyalty program
- How to reward customer behaviour to drive conversions
About the speaker: Nitika is a multidisciplinary marketing professional. She's previously worked in Foodpanda/Foodora, Truecaller, Nykaa to scale and build CRM functionalities to reach each and every users and is currently, building the Marketing Strategy for India's biggest Lifestyle & Commerce App, Trell
Find the speaker here: https://www.linkedin.com/in/nitika14/
About EngageMint:
Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between.
All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/
WebEngage is a new-age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience.
The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more.
----------------------------------------------
To know more about WebEngage, visit - https://webengage.com/
Book a demo with us:
https://webengage.com/campaign-lp/request-a-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint2022&utm_term=nitikakhanna
To know the latest insights on customer retention and marketing automation worldwide, follow us here:
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Increase Profits with an Effective Customer Retention Strategy
With the array of marketing opportunities and marketing analytics available to even the smallest businesses, it can be easy to get caught up in getting new customers. But focus too much on new customer acquisition and you might neglect one of the most important foundations of any successful company: your current clients. Customer retention is extremely important and enterprising businesses should strive to create an effective customer retention strategy.
Strategies to increase customer retention
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Are You Losing Customers? The Importance of Building Brand Loyalty
Are you losing customers? The importance of building brand loyalty cannot be overstated, especially for small to medium-sized service-based businesses and personal brands. It is essential to cultivate a bond of allegiance with your brand in order to not only draw new clients but also retain existing ones in today’s highly competitive market.
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Download our FREE EBOOK to help you decide if now is the time to bring in the big guns (an agency) or roll up your sleeves and DIY for a bit longer: https://bit.ly/3N6CW0i
Understanding Earn and Burn Loyalty Program
The success of any company is dependent on the ability of the organization to acquire and retain customers. Encouraging customer loyalty can help businesses drive repeat purchases. Companies use various customer retention and loyalty strategies for this and the best way to do this is by implementing customer loyalty and rewards programs in the business. There are different types of loyalty and rewards programs available today for companies to use.
Earn and burn loyalty program is a traditional customer loyalty program, followed by many companies for its effortless implementation and management. The program offers points to customers for every purchase and other actions and lets them exchange them for rewards and other financial incentives. Psychologically a behavior followed by positive reinforcements like rewards is likely to repeat the behavior in the future. Likewise, when customers are rewarded for every purchase it would encourage them to purchase again in the future. Moreover, the earn and burn program is designed in a way that lets customers accumulate points for rewards, this also drives repeat purchases from customers. This program is the best fit for industries like services and hospitality which have a higher number of frequent purchases.
Enhance your customer loyalty with an earn and burn program that lets you earn more revenue from loyal customers.
A loyal customer base is very essential for every organization to become successful and they make repeat purchases from your business rather than competitors. Earn and burn loyalty programs are a common type of customer loyalty program that helps businesses improve their customer loyalty and retention. It offers points to customers for their purchases and later they can redeem them for rewards such as free products, VIP access, etc. Delivers rewarding experiences for customers throughout their journey and can help businesses engage customers at every touch point and improve their loyalty.
How to Audit Your Loyalty Marketing Strategies
Consumers have so many choices in the world and generally edit their possibilities and maintain their own manageable menu of brands they trust. These brands are said to be in the “inner circle”. The inner circle is like your favorites or bookmark list on your computer. In our age of information and global competition, companies are looking to loyalty programs to put themselves in the customer’s inner circle.
So how can you strengthen the customer’s connection with the brand and putt you in the customers inner circle of favorite brands? Find out in this new complimentary white paper by Customer Insight Group, Inc.
A Tiered Loyalty Program is a Good Idea for Any Business
In today's competitive business environment, customer loyalty programs are an important component of any organization's marketing strategy. They benefit customers toward future purchases, exclusive promotions, discounts and early access to new products based on their purchasing habits. Customer loyalty programs provide an idea to the business for better understanding of its target market. Loyalty programs come in many forms, ranging from simple stamp cards to sophisticated, point-based reward systems, but all are geared toward bringing customers back to engage with a brand.
A tiered loyalty program is one type of loyalty program for any business. They are designed to help businesses retain their customers. Tiered loyalty programs work by rewarding customers for every purchase they make and increasing the rewards as they spend more with the business. It separates benefits into different levels, with more rewards offered to customers in higher program tiers. A tiered program can be an excellent way to differentiate high-value customers from those who are just getting started with a company.
A tiered loyalty program allows customers to enjoy benefits based on the value of their purchase. It will give you exclusive benefits and features, depending on what tier you are in. The higher your tier, the better rewards and benefits that come with it. A tiered loyalty program is an engaging way to retain customers and provide benefits that keep them coming back. It consists of three or more levels that also have milestones associated with them, so customers know what they need to do in order to reach the next level.The different levels provide different benefits for customers depending on their spending habits.
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HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
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6 Benefits of Implementing a Customer Loyalty Program
- 2. 02 Loyal customers drive business growth through increased spending. Customer retention is crucial as acquiring new customers can be costly. Loyalty programs retain customers with rewards, fostering brand loyalty and repeat purchases. RETAIN EXISTING CONSUMERS
- 3. 03 Customer lifetime value (CLTV) captures the net profit from the customer relationship. Loyalty programs collect data, provide rewards, and enhance satisfaction, leading to increased CLTV. INCREASE CUSTOMER LIFETIME VALUE
- 4. 04 Customer loyalty programs build authentic relationships, foster brand loyalty, and offer a competitive edge. Loyalty management tools provide valuable customer insights for personalised services and meeting customer needs. DEVELOP PERSONAL RELATIONSHIPS
- 5. 05 A customer loyalty program turns existing customers into brand advocates, leading to increased sales and word-of-mouth influence. A loyal customer base generates significant sales through referrals. CREATE BRAND ADVOCATES
- 6. 06 A good loyalty program encourages repeat purchases and customer commitment by offering valued rewards. Customers are willing to pay for higher loyalty program tiers. IMPROVE CUSTOMERS’ PURCHASE FREQUENCY
- 7. 07 Personalisation is key for successful upselling and cross-selling. Targeted online loyalty programs excel by offering relevant offers based on customer preferences, while also providing valuable customer insights. MORE EFFECTIVE UPSELLING AND CROSS-SELLING $
- 8. 08 Track and manage your customer loyalty rewards using our ContinuSys C-LOYAL app. Sign up now for a free demo and discover the benefits for yourself. Transform your customer loyalty program with C-LOYAL @continusys continusys.com