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Webcast Planning
Panelist Onboarding2
1
Event Marketing4
© Copyright 2019. Modern Marketing Partners. Reserve All Rights Please.
For more information visit Webcast Effectiveness Checklist.
Point Webcast Effectiveness
57CHECKLIST
LIVE
WEBCAST
Topic and content planning
Panelist headshot and bio
Panelist logo
Panelist branded PowerPoint
template
Webcast Event Set-Up3
Create registration page
on webcast platform
Website banner (call-to-action (CTA),
website calendar listing)
Register event
(event directories including EventBrite
for incremental exposure)
Optional channel partner
event syndication (if applicable)
PowerPoint Development
Publicity
Website
Email
Topic/Title
Panelist recruitment
(email, speaker bureau’s, etc.)
Branding
(graphics, image for webcast registration
page/blog, website, PowerPoint template)
Messaging
(for webcast registration page/blog,
website, news announcement, etc.)
Optional pre-event
(survey/study/report)
PowerPoint template(s)
Optional polling questions
Moderator slides
Panelist slides
Summary
Resources
Bios
Questions/Answers
Schedule Rehearsal/Tech-Check
Agenda/Contents
Update editor/media list
Add NA to website news/page
Distribute NA to editor list
News Announcement (NA)
Webcast references
Optional event landing page for
Pay-Per-Click (PPC) campaign
Blog about webcast
Existing list identification
Email campaigns
Auto-reminder emails
New email list
Social Media
Social posts/notifications with
event invite/link
LinkedIn event set-up
Post-webcast YouTube
presentation/recording
Facebook event set-up
Post-Webcast Actions
Attendee thank you email with
CTAs (download presentation)
Add post-webcast recording to
YouTube, place embed code on
Events archive page
Registrant/Non-Attendee thank you
with CTAs (e.g. view On-Demand)
Optional Advertising Display/Banner ads
Paid LinkedIn/Facebook
Pay-Per-Click (PPC)
Add webcast registrants to CRM
or other systems
Webcast summary report includes
registrants/registrations, attendees,
email click-thru reports, website
analytics, sales conversion data
630.868.5060
ModernMarketingPartners.com
©

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57-Point Webcast Effectiveness Checklist

  • 1. Webcast Planning Panelist Onboarding2 1 Event Marketing4 © Copyright 2019. Modern Marketing Partners. Reserve All Rights Please. For more information visit Webcast Effectiveness Checklist. Point Webcast Effectiveness 57CHECKLIST LIVE WEBCAST Topic and content planning Panelist headshot and bio Panelist logo Panelist branded PowerPoint template Webcast Event Set-Up3 Create registration page on webcast platform Website banner (call-to-action (CTA), website calendar listing) Register event (event directories including EventBrite for incremental exposure) Optional channel partner event syndication (if applicable) PowerPoint Development Publicity Website Email Topic/Title Panelist recruitment (email, speaker bureau’s, etc.) Branding (graphics, image for webcast registration page/blog, website, PowerPoint template) Messaging (for webcast registration page/blog, website, news announcement, etc.) Optional pre-event (survey/study/report) PowerPoint template(s) Optional polling questions Moderator slides Panelist slides Summary Resources Bios Questions/Answers Schedule Rehearsal/Tech-Check Agenda/Contents Update editor/media list Add NA to website news/page Distribute NA to editor list News Announcement (NA) Webcast references Optional event landing page for Pay-Per-Click (PPC) campaign Blog about webcast Existing list identification Email campaigns Auto-reminder emails New email list Social Media Social posts/notifications with event invite/link LinkedIn event set-up Post-webcast YouTube presentation/recording Facebook event set-up Post-Webcast Actions Attendee thank you email with CTAs (download presentation) Add post-webcast recording to YouTube, place embed code on Events archive page Registrant/Non-Attendee thank you with CTAs (e.g. view On-Demand) Optional Advertising Display/Banner ads Paid LinkedIn/Facebook Pay-Per-Click (PPC) Add webcast registrants to CRM or other systems Webcast summary report includes registrants/registrations, attendees, email click-thru reports, website analytics, sales conversion data 630.868.5060 ModernMarketingPartners.com ©