Originally presented with Melanie Mathos at The Blackbaud Conference for Nonprofits, 50 Social Media Tactics is a set of ideas that can help nonprofits meet their social media objectives. Learn more & buy the book: http://www.101.smt.com.
Take Social Back From Marketing! 20 Tactics for HR LeadersChad Norman
Social media may have given your marketing team a new swagger and sexiness, but sharing ownership of this valuable channel should be a priority for every human resources leader. Establishing community guidelines, monitoring the stream, and recruiting with social advertising are all activities that belong with those responsible for the employment brand: you! Can you put the genie back in the bottle and wrestle the Twitter account away from marketing? No. But you can take control of its tone, process, and measurement with these 20 proven tactics. Return from IHRIM a social hero, and show marketing you’ve got chops.
Are you a nonprofit? Thinking of taking the plunge into social media but don't know how? Here are some thoughts to help you in the process. Contact me if you need more help at ningfordummies AT gmail DOT com.
This document provides an overview of how non-profits can use social media to communicate more effectively. It discusses what social media is, why non-profits should engage with it, and how to get started. Key points include that social media allows for conversations rather than one-way messaging, non-profits should listen to online conversations and select tools based on goals and audience, and that success can be measured in various ways beyond traditional metrics like donations. The document provides resources for non-profits to learn more about using social media.
101 Social Media Tactics for NonprofitsChad Norman
This is the latest version of the presentation used at SXSW, NTC, and other speaking engagements. Visit http://www.101smt.com to download 10 sample tactics, get new ideas, and buy the book.
50 Social Media Tactics for Nonprofits - Canadian EditionBlackbaud
50 Social Media tactics for nonprofits. This is a slightly modified version of the original PPT that can be found here: http://www.slideshare.net/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-mission
Twitter 201: Adding Twitter to Your Strategic PR ToolboxBurrelles Luce
The document summarizes a webinar on using Twitter for PR and media relations strategies. It provides an agenda for the webinar that includes discussing personal branding vs company branding, using Twitter for media relations, public relations, and measurement. It also gives tips on Twitter etiquette and engaging journalists, as well as tools for analytics and engagement.
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
Take Social Back From Marketing! 20 Tactics for HR LeadersChad Norman
Social media may have given your marketing team a new swagger and sexiness, but sharing ownership of this valuable channel should be a priority for every human resources leader. Establishing community guidelines, monitoring the stream, and recruiting with social advertising are all activities that belong with those responsible for the employment brand: you! Can you put the genie back in the bottle and wrestle the Twitter account away from marketing? No. But you can take control of its tone, process, and measurement with these 20 proven tactics. Return from IHRIM a social hero, and show marketing you’ve got chops.
Are you a nonprofit? Thinking of taking the plunge into social media but don't know how? Here are some thoughts to help you in the process. Contact me if you need more help at ningfordummies AT gmail DOT com.
This document provides an overview of how non-profits can use social media to communicate more effectively. It discusses what social media is, why non-profits should engage with it, and how to get started. Key points include that social media allows for conversations rather than one-way messaging, non-profits should listen to online conversations and select tools based on goals and audience, and that success can be measured in various ways beyond traditional metrics like donations. The document provides resources for non-profits to learn more about using social media.
101 Social Media Tactics for NonprofitsChad Norman
This is the latest version of the presentation used at SXSW, NTC, and other speaking engagements. Visit http://www.101smt.com to download 10 sample tactics, get new ideas, and buy the book.
50 Social Media Tactics for Nonprofits - Canadian EditionBlackbaud
50 Social Media tactics for nonprofits. This is a slightly modified version of the original PPT that can be found here: http://www.slideshare.net/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-mission
Twitter 201: Adding Twitter to Your Strategic PR ToolboxBurrelles Luce
The document summarizes a webinar on using Twitter for PR and media relations strategies. It provides an agenda for the webinar that includes discussing personal branding vs company branding, using Twitter for media relations, public relations, and measurement. It also gives tips on Twitter etiquette and engaging journalists, as well as tools for analytics and engagement.
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
Social Media Marketing Strategy & PlanningAliza Sherman
This document outlines strategies for effective social media marketing. It recommends identifying target audiences, understanding how they communicate, and choosing the right social media tools. The strategies should have clear objectives, such as increasing inquiries or building a brand. Tactics are then suggested to meet the objectives, like setting up a LinkedIn account to generate leads from contacts, using Facebook to build a fan base and brand awareness, and engaging customers on Twitter. Quality products, services, and reputation are also noted as important for driving inquiries.
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Nick Kellet
This document discusses using a social content graph to analyze and visualize the size and composition of a brand's social media presence across different platforms. It provides examples of social content graphs for several brands, comparing the relative size of their social networks versus content networks on platforms like Facebook, Twitter, LinkedIn, Google+, email lists, YouTube, SlideShare, etc. The document encourages readers to analyze their own social content graphs using a provided Google spreadsheet template to help benchmark and improve their social media strategy.
The document discusses developing a social media marketing plan and strategy for a company called Vox Motus. It provides examples of setting objectives like increasing audience numbers among 18-35 year olds and generating buzz around a production. It also discusses measuring success through engagement metrics and conversions. For Vox Motus' pilot campaign on YouTube and Facebook, it provides results like the number of video views and fans gained.
This document discusses how organizations can leverage social media. It notes that younger generations have always communicated differently by living their lives more openly online. It encourages setting goals for social media involvement like gaining knowledge, increasing awareness, or providing customer service. It suggests acting as an informal content curator by sharing useful information with the organization weekly. It also proposes a reverse mentoring program where younger employees educate older ones about social media and vice versa about organizational matters.
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
The document provides guidance for social media beginners on how to get started effectively on social media platforms. It recommends starting slowly on one or two major platforms preferred by customers, such as Facebook, Twitter, LinkedIn, etc. It stresses the importance of creating a professional yet personable profile with a photo, monitoring competitors' activities to identify influential accounts, and consistently engaging with others by following, liking, sharing, and commenting on posts to build relationships. The document advises maintaining a helpful tone without overtly pitching products and services, in order to be embraced by the social media community.
Sidneyeve Matrix presented on using social media for event marketing and promotion. Some key points included: most event planners now use social media primarily for promotion rather than conversations; challenges include getting people to respond to and pay attention to event invites; content like blogs, webinars, and videos can help drive marketing objectives; and gamification, influencer outreach, and mobile optimization can further boost events on social media. The presentation provided many tools and ideas for stretching event buzz across social networks.
An Introduction to Social Media and MarketingSarah Sloan
This document summarizes a presentation about using social media in business. It introduces the presenter and discusses how social media is changing society through connectivity. Examples of popular social media platforms for business use like Facebook, Twitter, LinkedIn and Pinterest are provided. Best practices from companies like Paramount Pictures and West Jet are highlighted. Risks when social media goes wrong for companies like HMV and Starbucks are also examined. The presentation concludes with a challenge for participants to find examples of social media delivering value to customers and a question period.
Understand your options with respect to various social media platforms and which ones are likely to enhance your fundraising campaigns and philanthropy program in general.
Amazing Content for Social Media: Guide to create engaging Content and beat t...Robert Seeger
Content is king. Content rules.
Yeah boring... because this only works if the content is really treated like a king.
For Social Media you need own content - the best possible content.
In this short guide you will learn more about the mysterious edge rank, post promotions and targeted updates.
See amazing examples for great engaging Social Media Content.
And have fun!
Sosiaalisen median käyttö tutkimus hub spot 2012Janne Kyllönen
Facebook dominates time spent on social media and other websites. The average Facebook user spends over 7 hours per month on the site, significantly more than other top websites. Globally, Facebook attracts over 734 million unique visitors per month, more than double the next most visited social network of Twitter. Marketers are challenged to keep up with the growth and influence of social media platforms like Facebook.
10 Steps to a Successful Nonprofit Social Media StrategyJulia Campbell
DESCRIPTION: Social media success is something that nonprofits are finally beginning to see as a vital piece of the marketing and fundraising puzzle. However, just setting up a Facebook page or a Twitter account isn’t enough. You need to know why you are on social media, who you are trying to reach, and what you are planning to say. Planning and creating a strategy is vital if you want to succeed on social media and stop spinning your wheels. In this presentation, Julia will take you through the 10 necessary steps you need to create a viable social media strategy for your nonprofit. In this workshop, Julia will review specific tactics and examples from nonprofits small and large who are finding success using social media to drive engagement and awareness of their organizations – and even raise money!
Ibm centennial open doors workshop on social media v3Bernie_Michalik
The document discusses approaches that non-profits can take to using social media effectively. It defines social media and provides examples of popular platforms. It then discusses how non-profits are currently using tools like Facebook, Twitter, YouTube, and blogs to engage communities, share information, and find volunteers. The document concludes by recommending that non-profits take a decentralized, blended approach to social media and develop a plan to get started.
Social media communications (comm1070) final project presentationMike Quinlan
This document outlines Mike Quinlan's social media communications project. The project involved creating a blog called "Employing Social Media VT" to share tips on using social media for job searching. Mike integrated several social media platforms like Pinterest, YouTube, Facebook, Twitter, LinkedIn and SlideShare to share content from the blog. He monitored social media using HootSuite and bookmarked resources on Delicious. The goal was to explore how social media can help people find jobs in today's digital age.
Before you start posting or tweeting, be sure you have a strategy behind your social efforts. Create your business goals and business metrics, then figure out how social media can assist you in achieving your goals.
This document discusses how to use social media to grow a business. It defines social media as the sharing and discussing of information, entertainment, and experiences with other people online. It then lists and describes various social media platforms like blogs, microblogging apps, social networks, multimedia sharing sites, collaboration tools, and platforms for reviews, opinions and brand monitoring. It provides tips for using social media, like building friendships by replying and retweeting. Finally, it lists 10 things social media cannot do, such as substitute for a marketing strategy or produce quick, meaningful results.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
The Starbucks 2017 social media strategy aims to grow its following among parents and customers aged 56+ through targeted content on Facebook and Twitter. Key objectives include increasing tweets by 40% and Twitter followers by 100,000 in 6 months. The strategy involves introducing relevant #ageless content across channels, and improving engagement on Facebook and Twitter. Measurement will track growth in social metrics and website traffic from social sources.
The document discusses social media campaign failures and successes, including two hashtag campaigns that failed in 2015 and United Airlines' poor response to breaking a customer's guitar, along with Domino's Pizza's successful social media turnaround strategy after initially receiving criticism.
1. There are many approaches to measuring social media metrics, including metrics related to reach, engagement, influence, and adequacy.
2. Key metrics include engagement metrics like comments, shares, and interactions, as well as influence metrics like mentions and sentiment. Reach metrics include numbers of followers, fans, and impressions.
3. Successful social media measurement involves understanding the customer context, current social media practices, emphasis areas, appropriate metric types, tools for collection, and analysis. Metrics should be chosen based on specific communication goals and strategies.
The Health and Social Care Act (2012) paved the way for far-reaching reforms to how patient care in the English NHS is organised, managed and delivered. The changes were formally implemented on 1 April 2013.
This slideshow outlines the main changes to management, accountability and funding structures resulting from the Act.
The first slides show the old and new structure in overview, together with a slide detailing the transitional arrangement. Further slides compare the earlier arrangements that were in place for funding, regulation and monitoring, advice and performance management, and patient and public participation, with the new system at both the national and local level. The final slide outlines the new medical education and training arrangements.
You are welcome to download and use individual slides in your own presentations providing suitable acknowledgement is given.
To find out more about our work on the NHS reforms, visit our dedicated project page. You can also access an interactive timeline showing the complete history of the NHS, putting the current reforms in historical context.
Social Media Marketing Strategy & PlanningAliza Sherman
This document outlines strategies for effective social media marketing. It recommends identifying target audiences, understanding how they communicate, and choosing the right social media tools. The strategies should have clear objectives, such as increasing inquiries or building a brand. Tactics are then suggested to meet the objectives, like setting up a LinkedIn account to generate leads from contacts, using Facebook to build a fan base and brand awareness, and engaging customers on Twitter. Quality products, services, and reputation are also noted as important for driving inquiries.
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Nick Kellet
This document discusses using a social content graph to analyze and visualize the size and composition of a brand's social media presence across different platforms. It provides examples of social content graphs for several brands, comparing the relative size of their social networks versus content networks on platforms like Facebook, Twitter, LinkedIn, Google+, email lists, YouTube, SlideShare, etc. The document encourages readers to analyze their own social content graphs using a provided Google spreadsheet template to help benchmark and improve their social media strategy.
The document discusses developing a social media marketing plan and strategy for a company called Vox Motus. It provides examples of setting objectives like increasing audience numbers among 18-35 year olds and generating buzz around a production. It also discusses measuring success through engagement metrics and conversions. For Vox Motus' pilot campaign on YouTube and Facebook, it provides results like the number of video views and fans gained.
This document discusses how organizations can leverage social media. It notes that younger generations have always communicated differently by living their lives more openly online. It encourages setting goals for social media involvement like gaining knowledge, increasing awareness, or providing customer service. It suggests acting as an informal content curator by sharing useful information with the organization weekly. It also proposes a reverse mentoring program where younger employees educate older ones about social media and vice versa about organizational matters.
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
The document provides guidance for social media beginners on how to get started effectively on social media platforms. It recommends starting slowly on one or two major platforms preferred by customers, such as Facebook, Twitter, LinkedIn, etc. It stresses the importance of creating a professional yet personable profile with a photo, monitoring competitors' activities to identify influential accounts, and consistently engaging with others by following, liking, sharing, and commenting on posts to build relationships. The document advises maintaining a helpful tone without overtly pitching products and services, in order to be embraced by the social media community.
Sidneyeve Matrix presented on using social media for event marketing and promotion. Some key points included: most event planners now use social media primarily for promotion rather than conversations; challenges include getting people to respond to and pay attention to event invites; content like blogs, webinars, and videos can help drive marketing objectives; and gamification, influencer outreach, and mobile optimization can further boost events on social media. The presentation provided many tools and ideas for stretching event buzz across social networks.
An Introduction to Social Media and MarketingSarah Sloan
This document summarizes a presentation about using social media in business. It introduces the presenter and discusses how social media is changing society through connectivity. Examples of popular social media platforms for business use like Facebook, Twitter, LinkedIn and Pinterest are provided. Best practices from companies like Paramount Pictures and West Jet are highlighted. Risks when social media goes wrong for companies like HMV and Starbucks are also examined. The presentation concludes with a challenge for participants to find examples of social media delivering value to customers and a question period.
Understand your options with respect to various social media platforms and which ones are likely to enhance your fundraising campaigns and philanthropy program in general.
Amazing Content for Social Media: Guide to create engaging Content and beat t...Robert Seeger
Content is king. Content rules.
Yeah boring... because this only works if the content is really treated like a king.
For Social Media you need own content - the best possible content.
In this short guide you will learn more about the mysterious edge rank, post promotions and targeted updates.
See amazing examples for great engaging Social Media Content.
And have fun!
Sosiaalisen median käyttö tutkimus hub spot 2012Janne Kyllönen
Facebook dominates time spent on social media and other websites. The average Facebook user spends over 7 hours per month on the site, significantly more than other top websites. Globally, Facebook attracts over 734 million unique visitors per month, more than double the next most visited social network of Twitter. Marketers are challenged to keep up with the growth and influence of social media platforms like Facebook.
10 Steps to a Successful Nonprofit Social Media StrategyJulia Campbell
DESCRIPTION: Social media success is something that nonprofits are finally beginning to see as a vital piece of the marketing and fundraising puzzle. However, just setting up a Facebook page or a Twitter account isn’t enough. You need to know why you are on social media, who you are trying to reach, and what you are planning to say. Planning and creating a strategy is vital if you want to succeed on social media and stop spinning your wheels. In this presentation, Julia will take you through the 10 necessary steps you need to create a viable social media strategy for your nonprofit. In this workshop, Julia will review specific tactics and examples from nonprofits small and large who are finding success using social media to drive engagement and awareness of their organizations – and even raise money!
Ibm centennial open doors workshop on social media v3Bernie_Michalik
The document discusses approaches that non-profits can take to using social media effectively. It defines social media and provides examples of popular platforms. It then discusses how non-profits are currently using tools like Facebook, Twitter, YouTube, and blogs to engage communities, share information, and find volunteers. The document concludes by recommending that non-profits take a decentralized, blended approach to social media and develop a plan to get started.
Social media communications (comm1070) final project presentationMike Quinlan
This document outlines Mike Quinlan's social media communications project. The project involved creating a blog called "Employing Social Media VT" to share tips on using social media for job searching. Mike integrated several social media platforms like Pinterest, YouTube, Facebook, Twitter, LinkedIn and SlideShare to share content from the blog. He monitored social media using HootSuite and bookmarked resources on Delicious. The goal was to explore how social media can help people find jobs in today's digital age.
Before you start posting or tweeting, be sure you have a strategy behind your social efforts. Create your business goals and business metrics, then figure out how social media can assist you in achieving your goals.
This document discusses how to use social media to grow a business. It defines social media as the sharing and discussing of information, entertainment, and experiences with other people online. It then lists and describes various social media platforms like blogs, microblogging apps, social networks, multimedia sharing sites, collaboration tools, and platforms for reviews, opinions and brand monitoring. It provides tips for using social media, like building friendships by replying and retweeting. Finally, it lists 10 things social media cannot do, such as substitute for a marketing strategy or produce quick, meaningful results.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
The Starbucks 2017 social media strategy aims to grow its following among parents and customers aged 56+ through targeted content on Facebook and Twitter. Key objectives include increasing tweets by 40% and Twitter followers by 100,000 in 6 months. The strategy involves introducing relevant #ageless content across channels, and improving engagement on Facebook and Twitter. Measurement will track growth in social metrics and website traffic from social sources.
The document discusses social media campaign failures and successes, including two hashtag campaigns that failed in 2015 and United Airlines' poor response to breaking a customer's guitar, along with Domino's Pizza's successful social media turnaround strategy after initially receiving criticism.
1. There are many approaches to measuring social media metrics, including metrics related to reach, engagement, influence, and adequacy.
2. Key metrics include engagement metrics like comments, shares, and interactions, as well as influence metrics like mentions and sentiment. Reach metrics include numbers of followers, fans, and impressions.
3. Successful social media measurement involves understanding the customer context, current social media practices, emphasis areas, appropriate metric types, tools for collection, and analysis. Metrics should be chosen based on specific communication goals and strategies.
The Health and Social Care Act (2012) paved the way for far-reaching reforms to how patient care in the English NHS is organised, managed and delivered. The changes were formally implemented on 1 April 2013.
This slideshow outlines the main changes to management, accountability and funding structures resulting from the Act.
The first slides show the old and new structure in overview, together with a slide detailing the transitional arrangement. Further slides compare the earlier arrangements that were in place for funding, regulation and monitoring, advice and performance management, and patient and public participation, with the new system at both the national and local level. The final slide outlines the new medical education and training arrangements.
You are welcome to download and use individual slides in your own presentations providing suitable acknowledgement is given.
To find out more about our work on the NHS reforms, visit our dedicated project page. You can also access an interactive timeline showing the complete history of the NHS, putting the current reforms in historical context.
Regulatory aspect of pharmaceutical change control systemDeveshDRA
The document discusses the regulatory aspects of pharmaceutical change control systems. It outlines the benefits of a change control system, including ensuring changes are properly documented, validated, approved and traceable. It describes the different categories of changes (major, moderate, minor) and approval processes. A successful change control system requires identifying the need for a change, reviewing documentation, preparing a change proposal, classifying and approving the change, developing an implementation plan, verification and closure. Regulatory guidelines require formal change control systems to evaluate all changes that could affect product quality or manufacturing processes.
Development and Engagement in the Age of Social Media Paul Brown
Originally presented to the professional staff at the University of Dayton in January of 2016. Reviews aspects of college student development online and how to engage college students.
How to Combine SEO, Blogging, and Social Media For Results HubSpotHubSpot
Finished with the basics of Search Engine Optimization? Ready to take it to the next level? Did you know your SEO strategy should use social media to build link authority? And that your social media strategy should leverage your blog content? And that your blog strategy should be guided by your SEO results? Learn how you can use blogging, social media and SEO together for even better results than any technique alone.
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
The document discusses the history and development of artificial intelligence over the past 70 years. It outlines some of the key milestones in AI research including the creation of logic theories, machine learning algorithms, and neural networks. Recent advances in deep learning have led to AI systems that can perform complex tasks like object recognition and language translation.
A Guide to Social Media Marketing MeasurementMark Schaefer
Stuck on how to measure your social media marketing efforts? Here's practical advice from a leading marketing authority that may help you move forward.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
50 Social Media Tactics to Help Nonprofits Meet their MissionsMelanie Mathos
The document outlines 50 social media tactics that nonprofits can use to engage supporters and meet their missions. Some key tactics mentioned include creating custom Twitter backgrounds and lists, monitoring hashtags, organizing campaigns and discussions using hashtags, sharing photos on Flickr and videos on YouTube, and integrating social media channels with websites and CRMs. Examples are provided for how different organizations have successfully implemented several of the tactics.
The document outlines 50 social media tactics that nonprofits can use to engage supporters and meet their missions. Some key tactics mentioned include creating custom Twitter backgrounds and lists, monitoring hashtags, organizing campaigns and discussions using hashtags, sharing photos on Flickr and videos on YouTube, and integrating social media channels with websites and CRM systems. A variety of free and paid tools are also recommended to help with activities like tracking engagement, sharing content, and analyzing insights.
Presented at the Greater Charleston Business and Technology Summit , 50 Social Media Tactics for Businesses is a set of ideas that can help companies meet their social media objectives.
Remaining Agile Amidst Seismic Shifts in the Social Media LandscapeMarcel Media
The document discusses trends in social media and provides tips for businesses to navigate changing platforms. It covers trends on Facebook like increased video length on YouTube and a new interface on Twitter. The presentation emphasizes establishing goals, mapping out a posting schedule, using analytics to track performance, and integrating across channels. It also provides examples of free social media monitoring tools like HootSuite and SocialMention to help optimize efficiency.
The document discusses trends in social media and strategies for businesses to remain agile. It covers tactics for Facebook like using page browser and increasing likes. YouTube trends like longer upload limits are covered along with tips for successful videos. Twitter interface changes and ways to increase followers are summarized. The presentation emphasizes integrating social channels, using metrics like comments and followers, and free tools to monitor effectiveness like HootSuite and TweetDeck. The key takeaway is to leverage social media growth while tracking results.
Here is a presentation called Running a Social Media Newsroom I prepared for the Northern Kentucky Chamber. Let me know if you have any additional thoughts.
The document discusses the effective use of social media by non-profits and associations. It provides examples of how social media like Twitter can be used to engage members, raise funds for charitable causes, and measure the impact and return on investment of social media strategies. It highlights the importance of listening to members and focusing on strategic goals when using social media rather than getting overwhelmed.
Social Media to Tell Your Story and Raise FundsAmy Sample Ward
These slides are from the presentation Amy Sample Ward made on 4/16/12 in Harrisburg, PA, at the PANO Annual Conference. Learn more at http://nten.org and http://amysampleward.org
1. The document discusses strategies for using social media for business purposes. It covers platforms like Facebook, Twitter, LinkedIn, and YouTube and provides tips for setting up pages and profiles on each platform.
2. The presentation recommends developing goals and strategies for social media, creating and sharing engaging content, and measuring the results of social media efforts.
3. Dell is used as an example of a company that aims to engage customers on social media every day in various languages and address customer dissatisfaction openly.
1. The document discusses strategies for using social media for business purposes. It provides tips on setting objectives, platforms like Facebook, Twitter, LinkedIn, and YouTube, and measuring effectiveness.
2. Key recommendations include developing content like videos and photos, engaging customers, monitoring competitors, and linking social media to a company website.
3. Metrics for measuring success include web traffic, number of social media followers and engagements, and responses to offers.
The document discusses social media strategies presented by Jackie Reau. It provides tips for using different social media platforms like Facebook, Twitter, LinkedIn and YouTube to engage customers, share content and measure effectiveness. The presentation recommends developing clear objectives, analyzing competitors, creating a social media team and sharing unique content to build communities online.
Social Media presentation delivered to Professor Tom Gamble's class on Tuesday, December 8th. Content created by Jackie Reau - Game Day Communications.
Leveraging Social Media to Drive Awareness and Increase Engagement with Studentsfederalstudentaid
The document discusses how the U.S. Department of Education's Federal Student Aid office uses social media to engage students and drive awareness of financial aid programs. It provides examples of Federal Student Aid's presence on platforms like Facebook, Twitter, YouTube, and Storify. The presentation also offers tips for how other organizations can leverage Federal Student Aid's social media content and measure the effectiveness of their own social media efforts.
How to use social media to drive attendance to your eventMarcel Media
This document provides tips on how to use social media to promote events and engage audiences. It discusses setting up profiles on key platforms like Facebook, Twitter, LinkedIn and using multimedia. The strategies outlined include optimizing the event page for sharing, finding attendees on Facebook, using hashtags and livestreaming on Twitter, creating events and polls on LinkedIn, and posting photos and videos to drive more interaction. The goal is to build an online community around the event, broaden participation, and leverage social media to attract speakers and attendees.
This document provides tips on how to use social media to promote events and engage audiences. It discusses setting up profiles on key platforms like Facebook, Twitter, LinkedIn and using multimedia. The strategies outlined include optimizing the event page for sharing, finding attendees on Facebook, using hashtags and livestreaming on Twitter, creating events and polls on LinkedIn, and posting photos and videos to drive more interaction. The goal is to build an online community around the event, broaden participation, and leverage social media to attract speakers and attendees.
The document discusses social media strategies presented by Jackie Reau. It provides tips for using various social media platforms like Facebook, Twitter, LinkedIn and YouTube for business purposes. It also discusses developing a social media strategy, measuring results, and resources for staying up to date on social media best practices.
This document provides guidance on building social media capacity for nonprofit organizations. It recommends starting with mapping social engagement by determining goals, metrics, and channels. The first step is to chart the course by selecting appropriate channels to communicate your mission and goals. Managing internal and external voices is also important. The document then covers various social media essentials and provides tips on digital storytelling, conversation, listening, integration, events, and benchmarks for success. Nonprofits are advised to dedicate 10-11 hours per week minimum for effective social media engagement.
Social Media Capacity Building for NonprofitsSusan Tenby
Session from the Florida Housing Coalition's annual conference on Social Media Capacity Building for Nonprofits.
Online Community on the web is no longer solely designated to your website’s forum or email list. You must now learn how to address and engage with your community in many locations across various social media channels. This session will introduce the basics of the must-have tools, and introduce a few lesser-known tools that will help your organization more efficiently manage your community of volunteers and supporters. We will explore the common pitfalls and give you a leading edge on how to avoid them. We will also look at time-saving, third-party listening tools, so you can quickly and easily have a bird’s eye view into all conversations about your organization and respond to the questions about your organization that are being distributed throughout the social web.
Semelhante a 50 Social Media Tactics for Nonprofits (20)
Finding Your People Story: How to Develop an Employer Brand That Attracts Ta...Chad Norman
Don’t just hire great people… turn them into your best recruiters and salespeople! When making decisions, both candidates and consumers are influenced in similar ways by branding, referrals, references, and reviews - and the journey continues on long past being hired or converting. The Talent Attraction Lifecycle combines employer branding with the recruiting process to create a continuous loop of promotion enabling your employees to become your best recruiters - and ultimately your best brand advocates. This session will show you how to use every stage of the candidate lifecycle to attract talent and tell your people story, from careers webpages to culture-infused job descriptions, from employee referral campaigns to reputation management strategies, from onboarding to thought leadership. When you harness the power of the Talent Attraction Lifecycle, your business not only attracts the candidates you’re looking for, but also the customers who want to work with them. In any knowledge-based or service-oriented business, your employer brand IS your brand, and companies that understand this will win the war for talent AND customers.
Using Your Head, Heart, & Soul: 21 Ways to Survive Your StartupChad Norman
You’ve been told a million times to “work smart, not hard”, but in the startup world that’s never the case: you’ve got to out-hustle the competition, reinvent yourself daily, and put your entire soul into your mission. Whether you’re pitching to VCs or coding all night, your ability to deliver, inspire, and energize will be the cornerstones of your success. It’s not just taking a job, it’s exploring an idea -- and it’s not about work/life balance, it’s about work/life integration.
This session delivers 21 proven ideas to help your mind, body, and soul thrive at your startup. From “Check Entitlement at the Door” and “Be Your Own Worst Critic” to “Work Out or Tap Out” and “Classy Never Goes Out of Style”, these lessons from entrepreneurs Chad Norman and Christina Lock, who helped build 2013’s fastest-growing software company SPARC, provide a framework for living the startup life - from garage to corporate headquarters. Their experiences, along with those of successful industry leaders, will help you create the company of your dreams, and the lifestyle to survive it. Think, feel, and love your startup...and your head, heart, soul, (and profits) will follow!
Embracing the Power of the Social Fundraising EffectChad Norman
Very few nonprofits raise money “on” social networks in a vacuum. You can encourage followers to become fundraisers by leveraging The Social Fundraising Effect. Come explore how nonprofits raise money with this powerful channel by building networks, engaging social communities, optimizing social presence for fundraising, building advocates, and empowering fundraisers.
Social Media Tactics for Nonprofits - University of MichiganChad Norman
The document appears to be a report on nonprofit organizations' use of social media in 2012. Some key findings include:
1. On average, nonprofit Facebook and Twitter communities grew by 30% and 81% respectively between 2011 and 2012.
2. The most common fundraising tactic on Facebook was asking for individual gifts.
3. Nonprofit budgets and staffing for commercial social networks like Facebook and Twitter continued to increase between 2011 and 2012.
4. The top three factors for social media success were reported as having a strategy, prioritizing social media, and dedicating staff to social channels.
Using Social Media for Strategic Friend and Fundraising for NonprofitsChad Norman
Delivered at the 2012 No More Homeless Pets National Conference, this presentation covers the state of social media, developing a strategy, platforms, audiences, and several tactics to implement.
Scanning for Good: How Nonprofits Can Use QR CodesChad Norman
Allison Nassour and Chad Norman presented on how nonprofits can use QR codes. QR codes allow mobile users to scan a barcode with their phone to access web content or other information. The presentation provided an overview of how QR codes work and grow in popularity. Examples were given of nonprofits like the Pancreatic Cancer Action Network and Maymont that have successfully used QR codes in campaigns to raise awareness, engage supporters, and increase actions and donations. QR codes provide a low-cost and innovative way for nonprofits to connect with mobile audiences.
Social Media for Social Good - How Nonprofits Can Engage SupportersChad Norman
Nonprofits can use social media to raise awareness, engage supporters, and fundraise more effectively. Social media allows nonprofits to reach people where they are online and on popular platforms like Facebook and YouTube. Nonprofits should have clear social media strategies, policies, and goals to maximize engagement and drive real results by connecting with supporters and encouraging them to take meaningful actions.
Making your Web Presence Social: 10 Ideas for NonprofitsChad Norman
The Supporter Journey is social, and your nonprofit's website should be too. Here are 10 ideas for integrating social media into your nonprofit website.
Nonprofit Social Media Learning Series - Marketing CommunicationChad Norman
Part I of the Nonprofit Social Media Learning Series: Marketing Communication was delivered at the 2011 Nonprofit Technology Conference on March 17th, 2011.
50 (More) Social Media Tactics for NonprofitsChad Norman
The document outlines 50 social media tactics for nonprofits. It provides descriptions of tactics across various social media platforms like Twitter, Facebook, Foursquare, YouTube and others. Some of the tactics mentioned include using Twitter widgets on websites, enhancing team collaboration on Twitter, creating Facebook events and tabs, claiming locations on Foursquare and Facebook Places, and livestreaming events. Resources and examples of nonprofits using different tactics are provided at the end.
Worksheet: Social Media Listening for NonprofitsChad Norman
This worksheet will help you develop a social media listening program at your nonprofit. Use it to identify personas, keywords, and hashtags you should be monitoring. Created RSS feeds from various online tools and build a listening dashboard.
A great primer for noprofits who want to begin a social media listening program. Discusses how why to listen, how to listen, when to respond, and more.
The People Channel: Using Social Media to Convert PBS Viewers into MembersChad Norman
The world wide web show is here, and PBS members and viewers everywhere are using the social media channel to consume content, connect with each other, and share their passion with the world. The time is now to engage your audience through social media, and convert your fans into members. In this session, we’ll take a look at why social media is important, which platforms should be in your plan, how to produce the right content, and how to measure your results.
All of Our Students are On Social Media, But What Do We Need to Know?Chad Norman
Tweens and teens are predisposed to communicating online in similar ways to texting, with over half checking social media sites daily and some checking over 10 times per day. While social media provides opportunities to connect, it also poses pitfalls like privacy issues, cyberbullying, and impact on future employment that schools need to address through education and social media policies for students and staff. Educators were encouraged to create guidelines and educate all groups about both opportunities and risks of social media use.
Are You Listening? Building Relationships Thru Social Media IntelligenceChad Norman
The document discusses the importance of social media listening and engagement to build relationships. It recommends monitoring various social media platforms to listen to what others are saying, then responding, retweeting, and replying to engage with your audience. It also suggests using analytics tools to measure your social media performance.
Social Media Club Charleston presents: Social Media 101. These slides were used as supporting materials for a panel discussion on August 19, 2009, hosted by the College of Charleston Grad School.
World Wide Web Show - Engage Your Supporters with Real-time Social MediaChad Norman
So your organization has a social media presence...now what? Integrating social media into your multi-channel communication strategy is an effective way to attract and engage your audience, and doing it live can make your constituents feel involved like never before. In this session, we’ll discuss how nonprofits are using Twitter®, Facebook®, Digg®, Ustream.TV, Qik, Meebo®, and Second Life®nds to connect and engage their audiences in real-time.
Nonprofit Radio - Make Podcasts that Engage SupportersChad Norman
With portable music players, smart phones, and cheap bandwidth everywhere, more and more online marketers are turning to podcasting as a powerful way to extend the reach of their brands and engage supporters. We'll discuss how to produce a podcasts using free tools and from scratch, including pre-production, recording, editing, processing, and rendering. Then, we'll look at various ways to market your podcast via your own website, the social web, and the iTunes Music Store. And finally, we'll learn from a few case studies and go over some production best practices. So, bring your iPods and earbuds, and let's podcast!
Panel: Across The Specturm of Social Media - How Nonprofit Organizations of A...Chad Norman
Panel discussion covering ways nonprofit organizations are using social media and virtual communities to raise money, connect at events, and promote action. Featuring Susan Tenby (TechSoup) and Janet Fouts of (Tatu Digital Media), and Chad Norman (Blackbaud)
The World Wide Web Show - Turn your staff into stars with the real-time socia...Chad Norman
The document discusses how nonprofits can use real-time social web tools to engage staff and audiences. It describes tools like microblogging, live video streaming, and mobile applications that allow organizations to communicate and interact with supporters in new ways. The presentation provides examples of how these tools have been used to fundraise, organize events, and disseminate information. It encourages organizations to experiment with an integrated social media strategy to attract younger donors and publicize their work.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
54. Thank you! If you have any questions, or just want to chat, you can find us online: [email_address] twitter.com/chadnorman Blackbaud.com/ChadNorman Blackbaud.com/BlackbaudNews [email_address] twitter.com/melmatho
55.
Notas do Editor
Highveld Horsecare Unit Used corporate colors Used logo as avatar and included it in the sidebar Chose an uplifting photo that summed up the organization's mission and a simple, serene background. Used a simple call to action directing supporters to the website where they could learn more. It worked! website hits are up by about 20% consistently since they launched on Twitter.
If multiple people are tweeting on your account - each will have their own personality - introduce them! Nobody wants to hear from a robot Twitter is all about relationships - and those are still personal!
Fellow tweeps from your organization - they may not be tweeting on the official org account, but may have valuable tweets from the field. Your organization’s chapters and campaigns - This will help you and your followers keep track of what is happening across all organisation accounts at a glance. Create a list for supporters - ask them to @reply with why they support you. (Amy Sample Ward's idea) http://twitter.com/AmericanCancer/lists
1. It is a good way to find some of the more influential (or at least popular) Twitter users in your area, and those are people you may want to follow. 2. The site highlights the top 1000 accounts on Twitter and crawls these on a daily basis to collect updated Twitter User Statistics. 3. When it comes to viewing Twitter Stats, Twitterholic is probably the best tool out there. Bonus: Use Twellow, the yellow pages of twitter to do a search by keyword. Here are the results for nonprofit: http://www.twellow.com/search?q=nonprofit&page_num=1 Google twitterholic top 100 and your city, state Twittercounter - helps you see your accounts growth trends and allows benchmarking with other organizations.
To pick up chatter. To find active, local tweeters. Real time view of what's going on in your town and who's involved so you can target the active social media tweeps. Tag your tweets with this
Twitter should not be thought of as a broadcast channel. The thing that makes Twitter unique is its ability to break-down barriers. You can reach out directly to individuals and vice versa, ask a questions of your followers, provide an opinion or resource, and share social capital. March of Dimes does a great job of this. Throught their account, Beverly Robertson, National Director, Pregnancy & Newborn Health Education Center at the March of Dimes offers daily pregnancy tips and also interacts with followers.
It is important to make it as easy as possible for your followers to RT you. By writing tweets at a friendly length, it is more likely that your message will not be changed or shortened.
This is a great place to find staffers and volunteers - who cares about your cause more than your supporters? Also, volunteer needs sometimes arise suddenly - Twitter is a great medium to reach out in real-time for a real-time need. A great example of this is in disaster communications.
Grab RSS from search results and put it in a reader or dashboard Another great way to find people who care about your cause Helps you monitor your brand, join conversation, etc. Create a saved search on your twitter homepage
To be relevant, especially if you are an advocacy-type group. To add your voice to a movement, conversation. Help support your brand. Getting higher visibility. This is a great way to get impressions – old school marketing wise.
This one can be as simple or interactive as you decide to make it! #BeatCancer was a social media experiment and movement created by a communications firm in Georgia. They worked to partner with companies, so that for every tweet, facebook post, or blogpost that was sent with the #beatcancer message, eBay and PayPal donated $.01 to one of the four cancer charities - cause marketing on twitter! The campaign set a Guinness Record for the most widespread social-network message in a 24-hour period, raising $70,000. 209,771 mentions #memorywalk - event participants tag their tweets and twitpics with the event hashtag. (Like #bbcon)
Hashtags make it easy to search and organize results around a specific topic. A good one to check out if you haven't yet is #nptech. It is a catch-all term for information related both to nonprofits and technology. You can either search directly in various platforms, or go to NPTech.Info to see aggregate results for Tweets, Blogs, Flickr photos, delicious tags, etc. One of the most unique and successful use of hashtags that I've seen is the #nwf tag. Other popular hashtags or "memes" as you may hear them called include #charitytuesday, #woofwednesday, and #followfriday. This is a shoutout in the Twitterverse - you recommend specific people or organizations to follow by simply putting their Twitter handles and tagging the tweet with a hashtag.
Track your tweets forever in Twapperkeeper (hashtags, search terms, etC)
On 12 February 2009, 200+ international cities hosted a Twestival (Twitter + festival) to bring Twitter communities together to raise money for charity: water. The Twestival raised $250,000+ and brought worldwide public awareness to the global water crisis. There are global and local events - the next global Twestival will be held on Thursday 25 March 2010.
The Environmental Defense Action Fund provided a Twitter Guide to the Climate Bill Discussion with factual sample tweets and information. Supporters could simply click the Tweet this button to share the information with their followers. By providing supporters of your cause key messages to share, and resources to point to, you are empowering them to help further your message.
Act.ly() is one of the slickest Twitter petition sites available. Once users have created a petition, it’s tweeted out to followers, and others can sign and tweet the petition (using OAuth to connect with Twitter). With Twitter petitions, every unique tweet about the petition (i.e., each new tweet from a new user) is considered a signature, and Act.ly displays the number of tweets and recent signers. Act.ly has a pair of unique features: 1. you can direct a petition at a specific Twitter account, and Act.ly will track how long it takes for that account to issue a response. So, for example, if you’re targeting your petition at US President Barack Obama, you can have Act.ly directly tweet the petition @BarackObama. And 2. Act.ly offers an embeddable “Tweet It” button, so petitions can easily be spread through blogs or other social networking profiles.
For the very same reason you would in "real life.“ Great way to promote a campaign. Twibbons makes it easy to create a small icon that is overlayed onto a suppoter's profile image. Plus, the user’s Twitter account automatically tweets to let everyone know about their affiliation. Great old school marketing tactic to get impressions.
San Francisco Zoo - http://mashable.com/2009/11/08/twitter-san-fran-zoo/ In support of the Summer of Social Good campaing to benefit The Humane Society, LiveSTRONG, Oxfam America and WWF, Hyatt jumped on board and sponsored a Tweetup Tour called #HyattforGood. The tour stopped in 5 cities. Although there are usually not ticket fees for tweetups, in this case, Mashable staffed the events with some of its key social media gurus, and had a limited number of tickets available in exchange for a donation. In its first charitable initiative, Mashable raised $55,000 through social media, including the Tweetup tour. The point is here, that people love to rally around a cause. Whether your tweetup is a networking event, or as in this case, a fundraising event, providing a venue for your online supports to meet in real-life it a good thing.
Twitpic is trackable, and you can bring your supports up close and personal with your cause. It also integrates with clients, like Tweetdeck. It also enables users to make comments and tag photos so they can be aggregated. You can also use 12 seconds.
Social media is really about conversation and engagement, so purely looking at your "followers" doesn't really tell you a lot. To measure interactions and trends. To track activity to campaigns. Without any way of keeping score, we’d never know if we were improving. Because executive directors love numbers.
bit.ly centralizes all of your url tracking, so you can see what performs the best. If you use Tweetdeck as your client, you can actually sign in with your bit.ly account so it directly integrates. Bit.ly also shows click by geography, so you can see where your message is resonating. Conversations section keeps track of who's retweeting, if there are Friendfeed conversations.
It’s good to build real relationships with social media fans, but how are those relationships performing. You can find out by mashing up Twitazyzer with Google Analtyics This free services will show you which Twitter users are sending visitors this way. Includes new visit day, bounce rate, and Twitalyzer scores
Add a vanity url, use your logo, make sure the photo/logo you use sizes down well to an avatar, unless you do a fan only page
Specially tailored to non-fans as an acquisition tool. JOIN NOW! Add the Static FBML Application Change in page settings.
You can recruit members to your cause, collect donations, message the group, setup fundraising and recruitement goals, track top recruiters, top fundraisers, and top donors. Add a Cause box to your fan page.
Edit --> Wall settings. Increases engagement, provides content, enables a community. Everytime someone does something, it shows up as an activity to all their friends – impressions!
Keeps content fresh - it's dynamic, cross-promotes channels, increases your chance for interactions. (Customer example.) Great way to get your blog to a new set of people.
Add your Twitter feed, YouTube Channel, and Flickr account - Involver offers a free app and you can also search the application directory within facebook and browse all available apps
A way to promote your event - gets it on their calendar. An event page allows you to do RSVP - pre-network - upload photos/videos/links. Gives you ability to notify Fanbase and segement by demographics. The event has its own wall.
Again, it isn't a broadcast channel. You're trying to increase interactions, and engagement. Be active – start this conversation.
Great, easy way to get user-generated content. Great for events. Public engagement - you can use Facebook page to show that their engaged. Every time a fan uploads a photo - it shows up in their stream. A great tool for reach - and getting in front of fans personal networks.
Add discussions tab and it basically acts like a forum where you can start a discussion to engage your fans. Soliciting feedback, crowdsourcing, asking for stories that may be more in-depth than comments. If you do it on your wall, it shows up on everyone's feeds. It would be too noisy. Let's fans start discussions too.
Increase interactions and engagement. America's Giving Challenge is an example of one that nonprofits can join through Causes - most donations to a Cause wins. They can also easily create their own contest for Fans, like BB did.
Oxford Great Britain. Created an app that would advocate for Climate Change. Would send email to the Prime Minister. In the process, they collect your data for their CRM.
You collect metrics for everything else, so you should here too. In Facebook, it's called Insights. You need to extract them from the system, b/c they disappear over time. Key advantage is you get a great demographic profile, which you do not get with Google Analytics. Interactions is key - how many times people are commenting or liking things. Good way to measure engagement over time.
Premium branding capabilities and increased uploading capacity The option to drive fundraising through a Google Checkout "Donate" button Listing on the Nonprofit channels and the Nonprofit videos pages Ability to add a Call-to-action overlay on your videos to drive campaigns Posting a video opportunity on the YouTube Video Volunteers platform to find a skilled YouTube user to create a video for your cause.
connect people to your work. Do it in a way that creates buzz. Entertaining and informative videos will get you the farthest.
One Laptop Per Child created a thank you video from real children in the developing world using the laptops that the donors funded.
Peace One Day recently held a "My take on Peace" video contest. Supporters were asked to share what their commitment to peace is. They chose three finalists and turned to their supporters to vote for the winner. The winner, a school, was awarded with an HD video camera delivered by the founder of the organization.
HSUS partnered with Hulk Hogan to launch a video contest based around "Knocking Out Animal Cruelty" (bringing awareness to an important issue. Supporters uploaded video responses and tens of thousands of people voted for the videos they thought delivered a message against dogfighting. Two of the entries were even featured on the homepage of YouTube and had more than 90,000 views. The organization gained 2,000 new members to their email list.
Stats, unlimited sets, etc. Discounted pro accounts for Tech Soup members. Your account - privacy & permissions tab - what license will your content have.
The nonprofit group has images that support any official Nonprofit organization, local and/or international. Submit your photos subject-related groups. Has map and discussion functionality - can network with members. Great for getting more exposure for your organization. Be sure to tag them too!
Launched a contest to raise awareness of premature babies. The "Be a Coin Star" contest asked supporters to submit pictures of where they keep their change. Created a specific group for the contest, and provided clear guidelines to participants on how to tag, etc. Why it worked? Fits great with mission, plays on origin of organization, and involved supporters.
They have a giant grounds and they wanted a way to share all of the artwork on the grounds. Created Flickr project where people take photos of the sculptures and they geotag them in Flickr to create a collage of photos. Brought awareness of all of the art that is actually outside of the museum. Geocode it in the photo settings.
The Sierra Club launched a Flickr group to gather user-generated inspiring nature photos to include in their daily e-newsletter, the Daily Ray of Hope. Their are more than 13,800 photos in the group pool! That will keep them going for 37 years!
Digg, Stumbleupon, Reddit. The National Wildlife Foundation was able to convert 243 “digs” into 43,703 page views for a webpage that would have only received 4,834 page views without the social bookmarking “assist” Stumbleupon is a huge steady ongoing traffic driver. Digg is a big bang. All are good for SEO.
Make content easily sharable on visitors existing social networks and directly with each other.
Make sure you have links to your channels on a prominent place on your homepage, your footers, contact page, community page. Include it in campaigns communications, emails, newsletters, cross-promote in Facebook, Twitter, email auto-sigs.
Put dynamic content on your website, promote your blog/twitter/other feed
We're going to show in the workshop how to build it. Search terms in twitter, google blog searches, google alerts, Digg, Backtype, anything with a feed.