Presenter: Christina Augsburger, Yelp, Local Business Partner A Bright Local study found that 91% of consumers read online reviews for local businesses, with average star rating the most important factor that consumers look at when judging a local business on review sites. Businesses don't have to have a perfect five-star rating to have a five-star state of mind. In fact, it's a mentality that any business can adopt regardless of your current rating today. It's all about setting goals for customer service excellence, developing a strategy for dealing with customer feedback, and getting reviews organically. Gain insights from Yelp's Local Business Partner on how to raise the bar for your online reputation.