t's easier than ever to create a new, innovative product, game, app or service. But most innovative projects never take off and reach their intended audience. What differentiates the ones that DO? What do teams who create genre-defining hits do differently?
In this upcoming webcast, Amy Jo Kim, social game designer, entrepreneur, and startup coach gives us a peek into what she'll be talking about at the Lean Startup Conference. Based on her successful coaching program, she'll discuss design hacks that can help you find and delight your aspirational audience.
In the mobile world, you don't win the consumer on technology.
You win on better experiences. Learn how the top brands are positioning themselves to work like a startup.
Getting clear on the purpose of your content (and how I missed the mark)Mendel Kurland
Everything you publish–articles, media, Aunt Martha’s enchilada recipe–needs a purpose. Otherwise, you run the risk of creating content that falls flat and potentially gut-punches your site goals. During this session, we’ll go through my past mistakes a content creator, and how simple but powerful changes have helped to increase traffic, add loyal followers, and make reaching website objectives a whole lot easier. We’ll talk about the importance of getting clear on the purpose of your content. Concerned your content development strategy isn’t driving forward your SEO and social media efforts? Learn how to create content that gets results and packs a powerful thumbs-up.
Whether you've already listed some products on Amazon as a Seller, or if you're still unsure if it's the right move for your brand - this presentation shows you what it takes to be successful on Amazon.
Amazon optimization, pros and cons of selling on Amazon, and more concepts are discussed in detail.
A great guide to selling on Amazon, with 4 key strategies for being a successful Amazon FBA Seller.
Interested in working and learning with Silvia? Contact her via http://www.globallyconnectedlearning.com
Gone are the days of having to discuss the existence and importance of a social media presence for schools. Faculty, students, parents, stakeholders, potential families and employees, and a people-network, vital to your organization, are expecting interaction, curated information and just in time news updates. Who is the lead storyteller at your school? Social Media has changed the way we communicate, curate, archive and disseminate information. Schools no longer push out content as a one sided conversation. Who is overseeing what, when and how something is being said about your school? How do schools harness the power of social media and embed authentic, collaborative, and networked communication, learning and marketing?
Three Powerful Ideas to help investors make smart decisionsAmy Jo Kim
Have you ever been confused by conflicting advice from your stakeholders & colleagues? Do you fall for the siren song of seductive mockups? Learn how to navigate these challenges and spot the signs of a team that's headed for product/market fit.
How Slack, Kickstarter & Duolingo used Game Thinking to create a breakout hitAmy Jo Kim
This document discusses using game thinking principles to build customer engagement. It argues that traditional approaches like manipulation are no longer effective given customer choices. Instead, companies should focus on empowering customers by making their products more compelling and skill-building over time. The key principles discussed are identifying high-need superfans, creating a compelling mastery path for customers to improve skills, and developing a pleasurable learning loop that provides feedback and rewards progress. Examples are given of how companies like Slack and Kickstarter applied these principles to achieve success.
Three massive mistakes that smart entrepreneurs makeAmy Jo Kim
Wanna find out the common and costly mistakes that cause smart innovators to stumble? Learn about the TAM myth, the siren song of seductive mockups, and the rush to build EXACTLY the wrong MVP - and find out what to do instead.
Do you want to learn how to attract the right people into your community - and get input from the RIGHT hot-core Superfans? This talk will teach you how.
In the mobile world, you don't win the consumer on technology.
You win on better experiences. Learn how the top brands are positioning themselves to work like a startup.
Getting clear on the purpose of your content (and how I missed the mark)Mendel Kurland
Everything you publish–articles, media, Aunt Martha’s enchilada recipe–needs a purpose. Otherwise, you run the risk of creating content that falls flat and potentially gut-punches your site goals. During this session, we’ll go through my past mistakes a content creator, and how simple but powerful changes have helped to increase traffic, add loyal followers, and make reaching website objectives a whole lot easier. We’ll talk about the importance of getting clear on the purpose of your content. Concerned your content development strategy isn’t driving forward your SEO and social media efforts? Learn how to create content that gets results and packs a powerful thumbs-up.
Whether you've already listed some products on Amazon as a Seller, or if you're still unsure if it's the right move for your brand - this presentation shows you what it takes to be successful on Amazon.
Amazon optimization, pros and cons of selling on Amazon, and more concepts are discussed in detail.
A great guide to selling on Amazon, with 4 key strategies for being a successful Amazon FBA Seller.
Interested in working and learning with Silvia? Contact her via http://www.globallyconnectedlearning.com
Gone are the days of having to discuss the existence and importance of a social media presence for schools. Faculty, students, parents, stakeholders, potential families and employees, and a people-network, vital to your organization, are expecting interaction, curated information and just in time news updates. Who is the lead storyteller at your school? Social Media has changed the way we communicate, curate, archive and disseminate information. Schools no longer push out content as a one sided conversation. Who is overseeing what, when and how something is being said about your school? How do schools harness the power of social media and embed authentic, collaborative, and networked communication, learning and marketing?
Three Powerful Ideas to help investors make smart decisionsAmy Jo Kim
Have you ever been confused by conflicting advice from your stakeholders & colleagues? Do you fall for the siren song of seductive mockups? Learn how to navigate these challenges and spot the signs of a team that's headed for product/market fit.
How Slack, Kickstarter & Duolingo used Game Thinking to create a breakout hitAmy Jo Kim
This document discusses using game thinking principles to build customer engagement. It argues that traditional approaches like manipulation are no longer effective given customer choices. Instead, companies should focus on empowering customers by making their products more compelling and skill-building over time. The key principles discussed are identifying high-need superfans, creating a compelling mastery path for customers to improve skills, and developing a pleasurable learning loop that provides feedback and rewards progress. Examples are given of how companies like Slack and Kickstarter applied these principles to achieve success.
Three massive mistakes that smart entrepreneurs makeAmy Jo Kim
Wanna find out the common and costly mistakes that cause smart innovators to stumble? Learn about the TAM myth, the siren song of seductive mockups, and the rush to build EXACTLY the wrong MVP - and find out what to do instead.
Do you want to learn how to attract the right people into your community - and get input from the RIGHT hot-core Superfans? This talk will teach you how.
This document discusses using game design techniques to improve innovation outcomes. It introduces game thinking as a 5-step process to help startups and companies articulate their product strategy and prioritize assumptions through experimentation. The steps include hypothesizing and planning experiments, empathizing with core customers, designing the customer journey, and playtesting the learning loop with early customers. The goal is to build deep engagement and help teams cross the chasm to success by focusing on skills, habits and the needs of the most passionate users.
Successful innovations reach a mainstream audience—but they never start off that way. That’s the paradox of innovation that most entrepreneurs fail to embrace - at their peril.
That’s where Game Thinking comes in. Game Thinking is a step-by-step system for accelerating innovation and crafting products that people love…and keep loving. In Game Thinking, you empower your customers to get better at something they care about — like playing an instrument or leading a team. Come to this fast-paced training and equip yourself with the tools you need to create your next breakout hit.
The Game Thinking Roadmap: a PMs path to masteryAmy Jo Kim
Have you ever wondered if you're building the right MVP, and testing it on the right customers? Are you eager to avoid "leaky bucket syndrome" and drive long-term engagement? Would you like a roadmap for what to build, what to test, and who to test it on throughout your product development process? Level-up your PM skills with Game Thinking -- a design system and product roadmap for building products your customers will return to, again and again. You'll get a powerful framework, actionable tips, and a chance to apply these ideas to your own project.
Game Thinking is an approach that focuses on driving customer engagement through skill-building and mastery. The key techniques include finding super-fans as early customers, designing a learning loop for skill progression, and mapping out a customer's journey from discovery to mastery. When building an MVP, the document recommends focusing on the core learning loop to engage customers in an activity that satisfies needs and provides feedback. Iterative testing with super-fans and tuning the skill-building experience is important for learning and improving the product.
How to drive user engagement like Slack, Snapchat & KickstarterAmy Jo Kim
The document discusses game thinking and how it can be applied to drive user engagement for products like Slack, Snapchat, and Kickstarter. It provides examples of how these companies engaged users through core learning loops that involved repeatable and pleasurable activities, feedback systems, and progression/investment elements that pulled users back. The document also outlines some game thinking design tips like having a strong vision, engaging users with learning loops, rewarding mastery, using cooperative stats, and showcasing excellence. It discusses common blind spots like falling in love with ideas, building the wrong MVP, and listening to the wrong customers. Finally, it promotes applying game thinking to build innovation roadmaps and accelerate product development.
Slack is a runaway hit — and everyone wants to figure out why. Slack lacks the outer trappings of a game — instead it pulls you along by unfolding new opportunities as your skills grow stronger. Learn how Slack’s Core Learning Loop drives a simple, compelling daily habit; why a single-player on-boarding bot creates a game-like experience; and why Slack’s early development practices created a strong foundation for rapid growth.
There’s something incredibly powerful about the deep long-lasting engagement that Kickstarter built into their platform. You find yourself coming back again and again - and getting better at something you care about. You’re deeply engaged.
That’s the power of Game Thinking. Learn how to harness Game Thinking for YOUR product at Game Thinking Live http://gamethinkinglive.com. Learn how leading-edge companies like Slack, AirBnB, Happify, Kickstarter build deep engagement into their products and services.
http://gamethinkinglive.com
Improve your product design with Game Thinking (UIE Webinar)Amy Jo Kim
The document provides an overview of how to improve product design using game thinking. It discusses finding super fans to provide early feedback by asking them 5 discovery questions about their existing habits. This helps identify their customer's journey from discovery to mastery. The document also presents a case study of how game thinking was used to create a successful fashion game by finding fashionista super fans to understand what they wanted in a mobile game.
1) The document is a presentation by Amy Jo Kim, CEO of Shufflebrain, about using game thinking techniques to accelerate early product design.
2) She provides 4 strategies for better, faster product design: design for evolution over time; find the fun in the core loop; connect with superfans; build a roadmap with game thinking.
3) The presentation includes examples and case studies of how these techniques helped companies create successful MVPs in less time by engaging the right early customers.
The document provides an overview of a webinar on how to build products that people love using game thinking techniques. It introduces the speaker, Amy Jo Kim, and her background in game design, entrepreneurship, and coaching startups. The webinar teaches four strategies for better, faster product design: designing for evolution over time; finding the fun in the core loop; connecting with superfans; and using game thinking for roadmapping. It provides examples of how these strategies can be applied and shares success stories from companies that have used Amy Jo Kim's Getting2Alpha methodology.
The 3 most common mistakes smart entrepreneurs make building their MVPAmy Jo Kim
In this information-packed webinar you'll discover the most common and costly MVP mistakes that cripple promising startups. You’ll also learn how to avoid these mistakes, and super-charge your path to product/market fit with Game Thinking. Taught by Amy Jo Kim, CEO of Shufflebrain, this training session covers:
- How coaching 50+ design teams worldwide revealed huge, costly blunfers in common MVP practices
- How leading startups like Slack use game thinking – NOT gamification – to avoid these mistakes and build products that people love
- How our Getting2Alpha system has helped dozens of entrepreneurs build the right MVP and find product/market fit
- Why the CEO of fast-growing startup Pley called Getting2Alpha ‘an invaluable investment’ after using it to go from idea to MVP in 5 weeks
MVP Design Club - VIP coaching program for innovative product teamsAmy Jo Kim
The document advertises the Getting2Alpha MVP Design Club, a premium coaching program to help innovative product teams design and build minimum viable products (MVPs) faster and smarter. The program provides an accelerated learning bootcamp, private design coaching over 12 weeks, a done-with-you alpha plan template, access to a VIP community, and case studies from past participants. Testimonials from CEOs highlight how the program helped them connect with customers, create MVPs quickly, and accelerate their path to product-market fit. The goal is to use rapid customer insights and Amy Jo Kim's proven methodology to take the guesswork out of building an effective MVP.
Turbo-charge your product with Game Thinking - Lean Startup Conference 2015Amy Jo Kim
It’s easier than ever to create a new, innovative product, game, app or service. But most innovative projects never take off and reach their intended audience. What differentiates the ones that DO? What do teams who create genre-defining hits do differently? In this talk, you’ll learn 5 early design hacks that will help you find and delight your aspirational audience – illustrated with front-line stories from eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify and Pley. You’ll come away with a smarter approach to early product design – and 5 practical, actionable hacks that will increase your odds of success.
Turbo-charge you product with Game ThinkingAmy Jo Kim
This document summarizes Amy Jo Kim's presentation on using game thinking to accelerate early product design. She discusses how to identify the core gameplay loop to build skills in users over time. Focusing on what kind of fun or engagement customers seek can help design discovery, onboarding, habit-building and mastery stages. Connecting with super fans through early problem-solving helps cross the chasm to broader adoption. Game thinking can help accelerate design, engage the right early customers, and develop a compelling minimum viable product.
This document discusses game thinking and how to harness the power of games to drive long-term engagement. It outlines three key components of game thinking: social actions to find the fun for different player types, skill-building core loops to make customers more capable, and a four-stage customer narrative to guide the end-to-end experience from discovery to mastery. The document advocates applying gaming principles like feedback loops, progression systems, and social motivation to product design to accelerate growth and better engage customers.
5 Design Hacks to Build a Better Product in Less TimeAmy Jo Kim
Do you want to accelerate your early design and development process? Is it tricky to identify the right early customers to test your ideas on? Would you like a roadmap for creating a stripped-down yet compelling MVP? Learn the key design hacks and powerful step-by-step system for accelerating early design, perfected by Amy Jo Kim, CEO of Shufflebrain. Startups, game companies and media giants have used her GettingToAlpha system to turn innovative ideas into breakthrough hits.
Getting2Alpha: accelerate innovation with game design smartsAmy Jo Kim
Do you want to innovate faster and smarter? Do you want to create a better product in less time? Do you want to quickly turn your compelling vision into a stripped-down, high-learning MVP? Getting2Alpha is for you.
7 Habits of Breakthrough Entrepreneurs - Casual Connect 2015Amy Jo Kim
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
Explore the key differences between silicone sponge rubber and foam rubber in this comprehensive presentation. Learn about their unique properties, manufacturing processes, and applications across various industries. Discover how each material performs in terms of temperature resistance, chemical resistance, and cost-effectiveness. Gain insights from real-world case studies and make informed decisions for your projects.
This document discusses using game design techniques to improve innovation outcomes. It introduces game thinking as a 5-step process to help startups and companies articulate their product strategy and prioritize assumptions through experimentation. The steps include hypothesizing and planning experiments, empathizing with core customers, designing the customer journey, and playtesting the learning loop with early customers. The goal is to build deep engagement and help teams cross the chasm to success by focusing on skills, habits and the needs of the most passionate users.
Successful innovations reach a mainstream audience—but they never start off that way. That’s the paradox of innovation that most entrepreneurs fail to embrace - at their peril.
That’s where Game Thinking comes in. Game Thinking is a step-by-step system for accelerating innovation and crafting products that people love…and keep loving. In Game Thinking, you empower your customers to get better at something they care about — like playing an instrument or leading a team. Come to this fast-paced training and equip yourself with the tools you need to create your next breakout hit.
The Game Thinking Roadmap: a PMs path to masteryAmy Jo Kim
Have you ever wondered if you're building the right MVP, and testing it on the right customers? Are you eager to avoid "leaky bucket syndrome" and drive long-term engagement? Would you like a roadmap for what to build, what to test, and who to test it on throughout your product development process? Level-up your PM skills with Game Thinking -- a design system and product roadmap for building products your customers will return to, again and again. You'll get a powerful framework, actionable tips, and a chance to apply these ideas to your own project.
Game Thinking is an approach that focuses on driving customer engagement through skill-building and mastery. The key techniques include finding super-fans as early customers, designing a learning loop for skill progression, and mapping out a customer's journey from discovery to mastery. When building an MVP, the document recommends focusing on the core learning loop to engage customers in an activity that satisfies needs and provides feedback. Iterative testing with super-fans and tuning the skill-building experience is important for learning and improving the product.
How to drive user engagement like Slack, Snapchat & KickstarterAmy Jo Kim
The document discusses game thinking and how it can be applied to drive user engagement for products like Slack, Snapchat, and Kickstarter. It provides examples of how these companies engaged users through core learning loops that involved repeatable and pleasurable activities, feedback systems, and progression/investment elements that pulled users back. The document also outlines some game thinking design tips like having a strong vision, engaging users with learning loops, rewarding mastery, using cooperative stats, and showcasing excellence. It discusses common blind spots like falling in love with ideas, building the wrong MVP, and listening to the wrong customers. Finally, it promotes applying game thinking to build innovation roadmaps and accelerate product development.
Slack is a runaway hit — and everyone wants to figure out why. Slack lacks the outer trappings of a game — instead it pulls you along by unfolding new opportunities as your skills grow stronger. Learn how Slack’s Core Learning Loop drives a simple, compelling daily habit; why a single-player on-boarding bot creates a game-like experience; and why Slack’s early development practices created a strong foundation for rapid growth.
There’s something incredibly powerful about the deep long-lasting engagement that Kickstarter built into their platform. You find yourself coming back again and again - and getting better at something you care about. You’re deeply engaged.
That’s the power of Game Thinking. Learn how to harness Game Thinking for YOUR product at Game Thinking Live http://gamethinkinglive.com. Learn how leading-edge companies like Slack, AirBnB, Happify, Kickstarter build deep engagement into their products and services.
http://gamethinkinglive.com
Improve your product design with Game Thinking (UIE Webinar)Amy Jo Kim
The document provides an overview of how to improve product design using game thinking. It discusses finding super fans to provide early feedback by asking them 5 discovery questions about their existing habits. This helps identify their customer's journey from discovery to mastery. The document also presents a case study of how game thinking was used to create a successful fashion game by finding fashionista super fans to understand what they wanted in a mobile game.
1) The document is a presentation by Amy Jo Kim, CEO of Shufflebrain, about using game thinking techniques to accelerate early product design.
2) She provides 4 strategies for better, faster product design: design for evolution over time; find the fun in the core loop; connect with superfans; build a roadmap with game thinking.
3) The presentation includes examples and case studies of how these techniques helped companies create successful MVPs in less time by engaging the right early customers.
The document provides an overview of a webinar on how to build products that people love using game thinking techniques. It introduces the speaker, Amy Jo Kim, and her background in game design, entrepreneurship, and coaching startups. The webinar teaches four strategies for better, faster product design: designing for evolution over time; finding the fun in the core loop; connecting with superfans; and using game thinking for roadmapping. It provides examples of how these strategies can be applied and shares success stories from companies that have used Amy Jo Kim's Getting2Alpha methodology.
The 3 most common mistakes smart entrepreneurs make building their MVPAmy Jo Kim
In this information-packed webinar you'll discover the most common and costly MVP mistakes that cripple promising startups. You’ll also learn how to avoid these mistakes, and super-charge your path to product/market fit with Game Thinking. Taught by Amy Jo Kim, CEO of Shufflebrain, this training session covers:
- How coaching 50+ design teams worldwide revealed huge, costly blunfers in common MVP practices
- How leading startups like Slack use game thinking – NOT gamification – to avoid these mistakes and build products that people love
- How our Getting2Alpha system has helped dozens of entrepreneurs build the right MVP and find product/market fit
- Why the CEO of fast-growing startup Pley called Getting2Alpha ‘an invaluable investment’ after using it to go from idea to MVP in 5 weeks
MVP Design Club - VIP coaching program for innovative product teamsAmy Jo Kim
The document advertises the Getting2Alpha MVP Design Club, a premium coaching program to help innovative product teams design and build minimum viable products (MVPs) faster and smarter. The program provides an accelerated learning bootcamp, private design coaching over 12 weeks, a done-with-you alpha plan template, access to a VIP community, and case studies from past participants. Testimonials from CEOs highlight how the program helped them connect with customers, create MVPs quickly, and accelerate their path to product-market fit. The goal is to use rapid customer insights and Amy Jo Kim's proven methodology to take the guesswork out of building an effective MVP.
Turbo-charge your product with Game Thinking - Lean Startup Conference 2015Amy Jo Kim
It’s easier than ever to create a new, innovative product, game, app or service. But most innovative projects never take off and reach their intended audience. What differentiates the ones that DO? What do teams who create genre-defining hits do differently? In this talk, you’ll learn 5 early design hacks that will help you find and delight your aspirational audience – illustrated with front-line stories from eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify and Pley. You’ll come away with a smarter approach to early product design – and 5 practical, actionable hacks that will increase your odds of success.
Turbo-charge you product with Game ThinkingAmy Jo Kim
This document summarizes Amy Jo Kim's presentation on using game thinking to accelerate early product design. She discusses how to identify the core gameplay loop to build skills in users over time. Focusing on what kind of fun or engagement customers seek can help design discovery, onboarding, habit-building and mastery stages. Connecting with super fans through early problem-solving helps cross the chasm to broader adoption. Game thinking can help accelerate design, engage the right early customers, and develop a compelling minimum viable product.
This document discusses game thinking and how to harness the power of games to drive long-term engagement. It outlines three key components of game thinking: social actions to find the fun for different player types, skill-building core loops to make customers more capable, and a four-stage customer narrative to guide the end-to-end experience from discovery to mastery. The document advocates applying gaming principles like feedback loops, progression systems, and social motivation to product design to accelerate growth and better engage customers.
5 Design Hacks to Build a Better Product in Less TimeAmy Jo Kim
Do you want to accelerate your early design and development process? Is it tricky to identify the right early customers to test your ideas on? Would you like a roadmap for creating a stripped-down yet compelling MVP? Learn the key design hacks and powerful step-by-step system for accelerating early design, perfected by Amy Jo Kim, CEO of Shufflebrain. Startups, game companies and media giants have used her GettingToAlpha system to turn innovative ideas into breakthrough hits.
Getting2Alpha: accelerate innovation with game design smartsAmy Jo Kim
Do you want to innovate faster and smarter? Do you want to create a better product in less time? Do you want to quickly turn your compelling vision into a stripped-down, high-learning MVP? Getting2Alpha is for you.
7 Habits of Breakthrough Entrepreneurs - Casual Connect 2015Amy Jo Kim
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
Explore the key differences between silicone sponge rubber and foam rubber in this comprehensive presentation. Learn about their unique properties, manufacturing processes, and applications across various industries. Discover how each material performs in terms of temperature resistance, chemical resistance, and cost-effectiveness. Gain insights from real-world case studies and make informed decisions for your projects.
7. Who is this for?
Innovators & entrepreneurs with a
hot idea and the desire to:
8. Who is this for?
Innovators & entrepreneurs with a
hot idea and the desire to:
✓ Create a highly-engaging product
9. Who is this for?
Innovators & entrepreneurs with a
hot idea and the desire to:
✓ Create a highly-engaging product
✓ Achieve mass-market success
10. Who is this for?
Innovators & entrepreneurs with a
hot idea and the desire to:
✓ Create a highly-engaging product
✓ Achieve mass-market success
✓ Speed up design & development
22. What I’ve learned
• Early product development is HARD
• It becomes faster & easier with the
right shortcuts & hacks
23. What I’ve learned
• Early product development is HARD
• It becomes faster & easier with the
right shortcuts & hacks
• How would you like to make 6
months of progress in 6 weeks?
25. Amy Jo has a refined and
effective process for bringing
early product ideas to life.
Blair Ethington
VP Covet Fashion
26. Initial Challenge
• Test & refine innovative coop game idea
with non-gamer audience
G2A Action Plan
• Product strategy
• Early Adopters
• Prototype & Test
• Customer feedback
Key Results
• Found early market
• Financially successful evergreen hit
27. Initial Challenge
• Test & refine innovative coop game idea
with non-gamer audience
G2A Action Plan
• Clarify product strategy & constraints
• Find & learn from Early Adopters
• Run weekly interviews & playlists
Key Results
• Found early market
• Financially successful evergreen hit
28. Initial Challenge
• Test & refine innovative coop game idea
with non-gamer audience
G2A Action Plan
• Clarify product strategy & constraints
• Find & learn from Early Adopters
• Run weekly interviews & playlists
Key Results
• Found early aspirational market
• Financially successful evergreen hit
29. Amy Jo’s MVP methodology is
fantastic. The ROI you’ll see is
a no-brainer.
Ofer Leidner
President, Happify
30. Initial Challenges
• Build prototype
• Find early market
• Prove business model
G2A Action Plan
• Product strategy
• Early Adopters
• Prototype & Test
• Customer feedback
Key Results
• Contact with early enthusiasts
• Market leader in digital health
31. Initial Challenges
• Build prototype
• Find early market
• Prove business model
G2A Action Plan
• Clarify product strategy
• Find & learn from Early Adopters
• Prototype & test Core Loop
Key Results
• Contact with early enthusiasts
• Market leader in digital health
32. Initial Challenges
• Build prototype
• Find early market
• Prove business model
G2A Action Plan
• Clarify product strategy
• Find & learn from Early Adopters
• Prototype & test Core Loop
Key Results
• Built product with customer input
• Market leader in digital health
33. What if you could…
• Accelerate your early product development?
34. What if you could…
• Accelerate your early product development?
• Talk with EXACTLY the right customers early on?
35. What if you could…
• Accelerate your early product development?
• Talk with EXACTLY the right customers early on?
• Turn those insights into a simple yet compelling MVP*?
*Minimum Viable Product
36. What if you could…
• Accelerate your early product development?
• Talk with EXACTLY the right customers early on?
• Turn those insights into a simple yet compelling MVP*?
• Do all of this in just a few weeks?
*Minimum Viable Product
38. Small, high-learning experiments1
To increase your chances of
success, minimize time through
the Build-Measure-Learn cycle.
Eric Ries
Author, The Lean Startup
44. Early Adopter Funnel2
Early Adopters will put up with
cost & ridicule for innovations
that meet real needs.
Erika Hall
Author, Just Enough Research
48. Ask just a few
revealing questions
Daily Habits
Beliefs & Ideas
Unmet Needs
49.
50. • 25 fashion-obsessed women 18-40
• both gamers & non-gamers
• existing player base + Craigslist ads
WHO
51. • 25 fashion-obsessed women 18-40
• both gamers & non-gamers
• existing player base + Craigslist ads
• 10 minute screening interviews
• 3-5 revealing questions
• best subjects become paid testers
WHO
WHAT
52. Fashion Browser
stay up-to-date on fashion trends
Co-Creator
shop & dress with a buddy
Armchair Stylist
tell other people how to dress
RESULTS
3 key
activity patterns
53. Customer Habit Stories3
The chains of habit are too
weak to be felt until they are
too strong to be broken.
Samuel Johnson
Author
56. • Identify relevant habits
• Match a habit to an
unmet need
Study their daily routines
57. • Identify relevant habits
• Match a habit to an
unmet need
• Look for emotional and
situational triggers
Study their daily routines
58. Capture Insights with Habit Stories*
When _________
I want to ______________
so I can _____________
trigger
activity + goal
outcome
*habit-based Job Stories
59. Fashion Browser
stay up-to-date on fashion trends
Co-Creator
shop & dress with a buddy
Armchair Stylist
tell other people how to dress
60. Fashion Browser
stay up-to-date on fashion trends
Co-Creator
shop & dress with a buddy
Armchair Stylist
tell other people how to dress
61. Fashion
Browser
Existing habit
“When I’m tired after a long day at work,
I want to flop on the couch and get the
escapist, immersive hit of flipping through
Vogue - but in a game.”
63. Fashion
Browser
Habit Story
When I
need to relax after a long day at work
I want to
see gorgeous, creative outfits – made
from the latest designer fashions
Activity
Trigger
64. Fashion
Browser
Habit Story
When I
need to relax after a long day at work
I want to
see gorgeous, creative outfits – made
from the latest designer fashions
So I can
stay on top of fashion trends in a fun,
relaxing & playful way
Activity
Outcome
Trigger
65. Skill-building Core Loop4
In a loop, you’re learning a
skill and updating your mental
model. That’s what leads to
player delight.
Dan Cook
Game Designer
73. EscapeTime!
urge to dive into
an escapist world
Browse your
Style Feed
Rate/Comment
on Outfits
Earn $$, Dress for
Events, Collect
Ratings
Activity
Feedback &
Progress
Investment Path
Trigger
74. EscapeTime!
urge to dive into
an escapist world
Browse your
Style Feed
Rate/Comment
on Outfits
Earn $$, Dress for
Events, Collect
Ratings
Activity
Feedback &
Progress
Investment Path
Trigger
When I
need to relax after a long
day at work
I want to
see gorgeous, creative
outfits – made from the
latest designer fashions
So I can
stay on top of fashion
trends in a fun, relaxing &
playful way
Urge or Need
Engaging Activity
Desired Outcome
75. EscapeTime!
urge to dive into
an escapist world
Browse your
Style Feed
Rate/Comment
on Outfits
Earn $$, Dress for
Events, Collect
Ratings
Trigger
Activity
Engaging
activity
satisfies an
urge or need
Trigger
76. EscapeTime!
urge to dive into
an escapist world
Browse your
Style Feed
Rate/Comment
on Outfits
Earn $$, Dress for
Events, Collect
Ratings
Activity
Trigger
Fashion
Browser
77. Feedback &
progress
promote learning
& mastery
EscapeTime!
urge to dive into
an escapist world
Browse your
Style Feed
Rate/Comment
on Outfits
Earn $$, Dress for
Events, Collect
Ratings
Feedback &
Progress
78. EscapeTime!
urge to dive into
an escapist world
Browse your
Style Feed
Rate/Comment
on Outfits
Earn $$, Dress for
Events, Collect
Ratings
Feedback &
Progress
Armchair
Stylist
79. EscapeTime!
urge to dive into
an escapist world
Browse your
Style Feed
Rate/Comment
on Outfits
Earn $$, Dress for
Events, Collect
Ratings
Investment Path
Investment
& triggers
pull people back
Secondary
Trigger
Check your Stats
80. BreakTime!
urge for a quick
social “hit”
Read &
Respond to
Updates
Check
Notifications
& Stats
Collect faves,
RTs & followers
Activity
Feedback &
Progress
Investment
Check your Stats
81. BreakTime!
urge for a quick
social “hit”
Read &
Respond to
Updates
Check
Notifications
& Stats
Collect faves,
RTs & followers
Activity
TriggerEngaging
activity
satisfies an
urge or need
82. Feedback
& progress
promote learning
& mastery
BreakTime!
urge for a quick
social “hit”
Read &
Respond to
Updates
Check
Notifications
& Stats
Collect faves,
RTs & followers
Feedback &
Progress
Check your Stats
83. Investment
& triggers
pull people back
BreakTime!
urge for a quick
social “hit”
Read &
Respond to
Updates
Get
Notifications,
Check Stats
Collect faves,
RTs & followers
Activity
Investment
Engaged
Trigger
Check your Stats
84. PartyTime!
urge for a fun
social activity
Play a Song
Together
Get your Score,
Accolades, $$
get better, play
harder songs &
bigger venues
Core Loop
Feedback &
Progress
Investment
Trigger
Activity
85. Lightweight weekly play-tests5
There is nothing quite so useless
as doing with great efficiency
something that should not be
done at all.
Peter Drucker
Author
86. The power of play-testing
• Find & leverage early customers
87. The power of play-testing
• Find & leverage early customers
• Source & test ideas quickly
88. The power of play-testing
• Find & leverage early customers
• Source & test ideas quickly
• Get high-value input for your MVP
89. Amy Jo helped us create
our MVP in record time.
An invaluable investment
that’s still paying off.
Ranan Lachman
CEO, Pley
91. Initial Challenges
• Quickly build MVP for Pley community
G2A Action Plan
• Clarify product strategy
• Find & learn from Early Adopters
• Prototype & test MVP
92. Initial Challenges
• Quickly build MVP for Pley community
G2A Action Plan
• Clarify product strategy
• Find & learn from Early Adopters
• Prototype & test MVP
Key Results
• YouTube channel launched for MVP
• raised Series B
• Integrated video-sharing
95. How can you benefit from these design hacks?
• Accelerate your design & development process
96. How can you benefit from these design hacks?
• Accelerate your design & development process
• Identify & leverage the right early customers
97. How can you benefit from these design hacks?
• Accelerate your design & development process
• Identify & leverage the right early customers
• Create & run low-fidelity, high-learning play-tests
98. How can you benefit from these design hacks?
• Accelerate your design & development process
• Identify & leverage the right early customers
• Create & run low-fidelity, high-learning play-tests
• Design a simple, compelling MVP
100. How We Can Help
• Define & test your key assumptions
101. How We Can Help
• Define & test your key assumptions
• Find & delight the right Early Adopters
102. How We Can Help
• Define & test your key assumptions
• Find & delight the right Early Adopters
• Create & test a simple, compelling MVP
using Game Design techniques & shortcuts