6. Variety
Big Data is large in volume and comes in
many types. The internet reaches the farthest
corners of the world contributing to a wide
Variety of data.
7. Veracity
Big Data is trustworthy and accurate, which
is why Data Scientists and IT Professionals
must organise and process the right data.
8. 5th V - Value
Organisations should learn
consumer’s behavioural pattern and
thus add Value to their business
operations.