The 2012 election demonstrated several best practices for brands. First, leverage data by integrating diverse data sources to tailor messages and test strategies. Second, cultivate your audience by recognizing different levels of engagement and empowering advocates. Third, capitalize on moments by owning real-time conversations with rapid response plans tied to core messages. Looking ahead, key trends include identifying metrics, focusing on message over tactics, integrating paid, owned and earned media, and having a clear value proposition.
Andy Lark "Into the Lifestream" PresentationJeffrey Lamb
The document discusses how the traditional marketing model is being challenged by changes in technology and consumer behavior. It notes that social networks, user-generated content, and word-of-mouth recommendations from influencers are increasingly important. The key message is that marketers must engage customers in online communities and focus on delivering valuable content in order to be successful in this new environment.
1) Native advertising and content marketing are effective ways for brands to participate in conversations rather than distracting from experiences. When done well, they can fuel brand success on social media.
2) A case study showed how working with passion-based publishers to create engaging content helped a brand start conversations on Facebook and across the open web, dramatically exceeding social media goals and native advertising benchmarks.
3) When done right, native advertising and content marketing can create a currency of conversation that engages audiences and drives real business results for brands.
Seduction Of The Swarm: Understanding patterns of online participationKevin Lim
I was invited to give an online guest lecture on emerging web technology. I chose to build on the collective intelligence series I've been working on, so I'll be presenting this LIVE via Google Docs and Skype. This invitation came from an Information Systems instructor at the Robert H. Smith School of Business, University of Maryland College Park.
See full blog post about this presentation at http://theory.isthereason.com/?p=1982
7 examples of stuff we need to stop saying about social media. Presented at the KC/IABC monthly professional development lunch meeting on Oct. 18, 2012.
Social Networks and Virtual Worlds in the Age of Social MediaFrederic CAVAZZA
A presentation about Social Media and Virtual Worlds and how they fit in the Social Media Landscape during the IAB annual meeting in Santiago, Chile (July 2008)
Becoming a Blog and Social Media EntrepreneurJanette Toral
Overview of Ateneo de Manila University and DigitalFilipino.com "Certified Blog and Social Media Entrepreneur Program" (http://www.digientrepreneur.com). Online class starts on June 13, 2012.
Is Social Networking Something Advertisers Can Ignore ?... Or Is It The Next ...Hugues Rey
This document discusses social networking and its potential impact on business and advertising. It provides background on the growth of social networking, especially Facebook, in Belgium. It examines whether social networking is currently hype or has real potential. The document concludes that social networking, led by Facebook, is a major trend that businesses need to engage with through communication rather than advertising. Both mass and social media will be important parts of business conversations going forward.
The 2012 election demonstrated several best practices for brands. First, leverage data by integrating diverse data sources to tailor messages and test strategies. Second, cultivate your audience by recognizing different levels of engagement and empowering advocates. Third, capitalize on moments by owning real-time conversations with rapid response plans tied to core messages. Looking ahead, key trends include identifying metrics, focusing on message over tactics, integrating paid, owned and earned media, and having a clear value proposition.
Andy Lark "Into the Lifestream" PresentationJeffrey Lamb
The document discusses how the traditional marketing model is being challenged by changes in technology and consumer behavior. It notes that social networks, user-generated content, and word-of-mouth recommendations from influencers are increasingly important. The key message is that marketers must engage customers in online communities and focus on delivering valuable content in order to be successful in this new environment.
1) Native advertising and content marketing are effective ways for brands to participate in conversations rather than distracting from experiences. When done well, they can fuel brand success on social media.
2) A case study showed how working with passion-based publishers to create engaging content helped a brand start conversations on Facebook and across the open web, dramatically exceeding social media goals and native advertising benchmarks.
3) When done right, native advertising and content marketing can create a currency of conversation that engages audiences and drives real business results for brands.
Seduction Of The Swarm: Understanding patterns of online participationKevin Lim
I was invited to give an online guest lecture on emerging web technology. I chose to build on the collective intelligence series I've been working on, so I'll be presenting this LIVE via Google Docs and Skype. This invitation came from an Information Systems instructor at the Robert H. Smith School of Business, University of Maryland College Park.
See full blog post about this presentation at http://theory.isthereason.com/?p=1982
7 examples of stuff we need to stop saying about social media. Presented at the KC/IABC monthly professional development lunch meeting on Oct. 18, 2012.
Social Networks and Virtual Worlds in the Age of Social MediaFrederic CAVAZZA
A presentation about Social Media and Virtual Worlds and how they fit in the Social Media Landscape during the IAB annual meeting in Santiago, Chile (July 2008)
Becoming a Blog and Social Media EntrepreneurJanette Toral
Overview of Ateneo de Manila University and DigitalFilipino.com "Certified Blog and Social Media Entrepreneur Program" (http://www.digientrepreneur.com). Online class starts on June 13, 2012.
Is Social Networking Something Advertisers Can Ignore ?... Or Is It The Next ...Hugues Rey
This document discusses social networking and its potential impact on business and advertising. It provides background on the growth of social networking, especially Facebook, in Belgium. It examines whether social networking is currently hype or has real potential. The document concludes that social networking, led by Facebook, is a major trend that businesses need to engage with through communication rather than advertising. Both mass and social media will be important parts of business conversations going forward.
2nd time at uploading this and trying to avoid the weird embed problems that pulled some old formatted slides through.
Slides used on the Level 3 new media module at Sunderland. Looks at the intersection of social media and gamification. This session build on the session from last week about games and photography.
Design inspiration: Sebastian Deterding
The document discusses the rise of social networking in the digital era. It begins by defining social networking as interaction between groups of people who share common interests. It then lists some of the most popular social networks like Facebook, Twitter, and LinkedIn. The document explores both the pros and cons of social networking. It highlights how social networking allows people to connect globally but can also lead to issues like loss of privacy, addiction, cyberbullying, and repetitive strain injuries. Overall, the key stakeholders that benefit the most from social networking are its creators, advertising agencies, hackers, and gaming businesses.
Social Media & Powering_the_Possible_DellAnja Monrad
How can Social Media help Powering the Possible? Presentation of how Dells Social Media listening expertise helped American Red Cross prepare for times of disaster.
Games: The Next Step (@ Expert Meeting Future Exploration Serious Games)Ex Machina
Jeroen Elfferich's presentation at the Expert Meeting Future Exploration Serious Games, held at the KNAW (Royal Academy of Sciences) the 20th of October, 2010
Top 5 things every practice should know about social media. This presentation was delivered at Legal Tech West Coast Conference June 25, 2009. It contains results from the Networks For Counsel 2009 Study, blogging best practice and lessons learned from using social media to advance the business and practice of law.
The document discusses how social media and new technologies are changing how organizations communicate and interact with consumers. It notes that Generation Y will dominate the global population by 2039 and have different expectations than previous generations. Brands must embrace transparency, become platforms for participation, stand for important causes, and show their human side in order to effectively engage with these new audiences. Everything will be accessible online, so organizations must accept that they cannot control all information about themselves.
The document discusses using social media as a fundraising tool. It provides tips for non-profits on engaging supporters through platforms like Twitter, blogs, Facebook and LinkedIn. The tips include adding value to conversations, recognizing social media is not free and requires investment of time and resources, and having a plan with clear goals and strategies for each platform. The document also provides examples of content non-profits can share and how to use challenges and campaigns to engage donors through social media.
Overview of social media's unique hallmarks & examples of philanthropic foundations that are using it well.
Presented at Philanthropy Northwest'a Corporate Philanthropy Institute.
The document discusses the rapid pace of digital transformation and its impact on personal and professional lives. It introduces the TM Forum's Digital Services Initiative, which focuses on managing the complexity of digital services to enable an open, vibrant digital economy. The report provides insights from communications service providers on their plans to transition to digital service providers and prosper in the digital revolution. It also explores 10 hot areas of innovation and how the TM Forum Framework can help organizations manage digital transformation.
For the first time in history, there are four generations involved in philanthropy: Traditionalists, Baby Boomers, Gen X and Gen Y (Millenials). Although each generation is philanthropic, they have individual preferences for how they are engaged by nonprofits. This session will demonstrate how important it is to create lifetime givers by reaching out to the younger generations (under age 40) now as well as define the key characteristics of the four current generations and their habits for charitable giving. Nonprofit professionals will learn strategic entry points to successfully engage these younger generations in philanthropy, both as donors and in the multigenerational development office. Ultimately, today’s annual donors are tomorrow’s major donors; we need to cultivate them today.
This summer program for kids offers both returning favorite courses like interactive computing and kids' computer fun as well as some new exciting courses. Kids ages 5 to 13 can sign up for courses that include basic Microsoft Windows and Word, interactive gaming, intermediate MS Office, PC troubleshooting, art programs, web design software, and electronic communication. The program runs for 3 hours a day, 5 days a week and includes free field trips and activities as well as accessibility for children with disabilities.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can have mental and physical health benefits over time by helping people feel more relaxed and focused.
Presentation by Sarmīte Pulste (UNESCO) about the work of UNESCO in the world and in Latvia, in the conference SOL - Starptautiskās Organizācijas Latvijā, organized by AIESEC Riga. 16.10.2010 in LU EVF.
Introducción a sistemas de Techos y Paredes Verdes, Honduras y el MundoAngela Stassano R.
La Unión Europea ha propuesto un nuevo paquete de sanciones contra Rusia que incluye un embargo al petróleo. El embargo prohibiría las importaciones de petróleo ruso por mar y limitaría las importaciones por oleoducto. Sin embargo, Hungría, Eslovaquia y la República Checa se oponen al embargo al petróleo, ya que dependen en gran medida de las importaciones rusas.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
The document discusses conducting an environmental analysis before pursuing a career as a software engineer. It analyzes the educational, economic, social, ecological, political, and cultural environments both inside and outside the university. The analysis identifies opportunities such as developing skills and broad general education, as well as threats like low facilities to follow professional courses. It recommends obtaining qualifications like a CST/IIT degree and completing additional programs. The document was created by a group of 9 students with the goal of creating an action plan to build a career as a software engineer.
2nd time at uploading this and trying to avoid the weird embed problems that pulled some old formatted slides through.
Slides used on the Level 3 new media module at Sunderland. Looks at the intersection of social media and gamification. This session build on the session from last week about games and photography.
Design inspiration: Sebastian Deterding
The document discusses the rise of social networking in the digital era. It begins by defining social networking as interaction between groups of people who share common interests. It then lists some of the most popular social networks like Facebook, Twitter, and LinkedIn. The document explores both the pros and cons of social networking. It highlights how social networking allows people to connect globally but can also lead to issues like loss of privacy, addiction, cyberbullying, and repetitive strain injuries. Overall, the key stakeholders that benefit the most from social networking are its creators, advertising agencies, hackers, and gaming businesses.
Social Media & Powering_the_Possible_DellAnja Monrad
How can Social Media help Powering the Possible? Presentation of how Dells Social Media listening expertise helped American Red Cross prepare for times of disaster.
Games: The Next Step (@ Expert Meeting Future Exploration Serious Games)Ex Machina
Jeroen Elfferich's presentation at the Expert Meeting Future Exploration Serious Games, held at the KNAW (Royal Academy of Sciences) the 20th of October, 2010
Top 5 things every practice should know about social media. This presentation was delivered at Legal Tech West Coast Conference June 25, 2009. It contains results from the Networks For Counsel 2009 Study, blogging best practice and lessons learned from using social media to advance the business and practice of law.
The document discusses how social media and new technologies are changing how organizations communicate and interact with consumers. It notes that Generation Y will dominate the global population by 2039 and have different expectations than previous generations. Brands must embrace transparency, become platforms for participation, stand for important causes, and show their human side in order to effectively engage with these new audiences. Everything will be accessible online, so organizations must accept that they cannot control all information about themselves.
The document discusses using social media as a fundraising tool. It provides tips for non-profits on engaging supporters through platforms like Twitter, blogs, Facebook and LinkedIn. The tips include adding value to conversations, recognizing social media is not free and requires investment of time and resources, and having a plan with clear goals and strategies for each platform. The document also provides examples of content non-profits can share and how to use challenges and campaigns to engage donors through social media.
Overview of social media's unique hallmarks & examples of philanthropic foundations that are using it well.
Presented at Philanthropy Northwest'a Corporate Philanthropy Institute.
The document discusses the rapid pace of digital transformation and its impact on personal and professional lives. It introduces the TM Forum's Digital Services Initiative, which focuses on managing the complexity of digital services to enable an open, vibrant digital economy. The report provides insights from communications service providers on their plans to transition to digital service providers and prosper in the digital revolution. It also explores 10 hot areas of innovation and how the TM Forum Framework can help organizations manage digital transformation.
For the first time in history, there are four generations involved in philanthropy: Traditionalists, Baby Boomers, Gen X and Gen Y (Millenials). Although each generation is philanthropic, they have individual preferences for how they are engaged by nonprofits. This session will demonstrate how important it is to create lifetime givers by reaching out to the younger generations (under age 40) now as well as define the key characteristics of the four current generations and their habits for charitable giving. Nonprofit professionals will learn strategic entry points to successfully engage these younger generations in philanthropy, both as donors and in the multigenerational development office. Ultimately, today’s annual donors are tomorrow’s major donors; we need to cultivate them today.
This summer program for kids offers both returning favorite courses like interactive computing and kids' computer fun as well as some new exciting courses. Kids ages 5 to 13 can sign up for courses that include basic Microsoft Windows and Word, interactive gaming, intermediate MS Office, PC troubleshooting, art programs, web design software, and electronic communication. The program runs for 3 hours a day, 5 days a week and includes free field trips and activities as well as accessibility for children with disabilities.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can have mental and physical health benefits over time by helping people feel more relaxed and focused.
Presentation by Sarmīte Pulste (UNESCO) about the work of UNESCO in the world and in Latvia, in the conference SOL - Starptautiskās Organizācijas Latvijā, organized by AIESEC Riga. 16.10.2010 in LU EVF.
Introducción a sistemas de Techos y Paredes Verdes, Honduras y el MundoAngela Stassano R.
La Unión Europea ha propuesto un nuevo paquete de sanciones contra Rusia que incluye un embargo al petróleo. El embargo prohibiría las importaciones de petróleo ruso por mar y limitaría las importaciones por oleoducto. Sin embargo, Hungría, Eslovaquia y la República Checa se oponen al embargo al petróleo, ya que dependen en gran medida de las importaciones rusas.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
The document discusses conducting an environmental analysis before pursuing a career as a software engineer. It analyzes the educational, economic, social, ecological, political, and cultural environments both inside and outside the university. The analysis identifies opportunities such as developing skills and broad general education, as well as threats like low facilities to follow professional courses. It recommends obtaining qualifications like a CST/IIT degree and completing additional programs. The document was created by a group of 9 students with the goal of creating an action plan to build a career as a software engineer.
This document provides a summary of an internship report for Fowler Westrup India Pvt Ltd focusing on opportunities for rice milling applications in Sri Lanka, Myanmar, and Bangladesh. Key conclusions from market mapping include an estimated potential for rice milling machinery business of $73.057 million in Bangladesh, $34.86 million in Myanmar, and $14.45 million in Sri Lanka over 3-5 years. Recommendations for each country focus on targeting specific millers, addressing problems like power issues and quality control, and promoting at upcoming agriculture exhibitions.
Soft copy of railway wagon braking system1Salim Malik
This document discusses different braking systems used in railway wagons and passenger cars. It describes pneumatic braking systems including air brakes and vacuum brakes. Air brakes are more efficient and powerful than vacuum brakes. The document also discusses electrodynamic braking used in electric trains, mechanical braking systems using wheel or disc brakes, and electromagnetic braking which generates braking force through magnetic fields without relying on adhesion to the rails.
The document provides an agenda for Day 6 of an online communities summer school, which will focus on case studies of successful social media strategies and the power of free marketing. It includes an overview of the day's schedule, notes on class representatives, technical issues, and inactive students. The remainder of the document outlines five case studies, including Barack Obama's 2008 presidential campaign social media use, Dell's social media engagement, Threadless' user-generated t-shirt business model, Zynga's social gaming success, and a wine company that grew its business 20-25% through social media engagement without any paid advertising.
This document discusses the evolution of the internet from Web 1.0 to Web 2.0 and the rise of social media and user-generated content. It defines key concepts of Web 2.0 like wikis, blogs and social networks. It also covers the growth of major social platforms like Facebook and YouTube and how brands can leverage these new media. Finally, it discusses best practices for online community building and social media marketing.
How Higher Education can Use Social MediaKrista Neher
Krista Neher (www.kristaneher.com), professional social media speaker, bestselling author and CEO of Boot Camp Digital (www.bootcampdigital.com) gave this presentation at the CaseV conference in Chicago.
This presentation shows how higher education can use social media to connect with constituents online.
It covers why social media marketing is important, and also previews the entire social media landscape including: Facebook, Twitter, LinkedIn, Video, Photos, Online Communities, Discussion & Review Sites, Community Building, Online PR, Events and many many more tools.
Book a top-rated professional social media and digital marketing speaker for your next event - www.kristaneher.com
Online Communities: How to encourage involvementTiffany St James
This document discusses the benefits and risks of online communities and engagement strategies. It outlines how communities can be used to connect with like-minded individuals, share resources, stimulate debate, and inform business strategy. However, it also notes risks such as lack of buy-in, absence of strategy and measures. The document provides tips on identifying relevant communities, participation guidelines, developing partnership and exit strategies, and measures of success. It emphasizes the importance of listening, having a response strategy, clear roles, and buy-in across the organization for effective online community engagement.
This document summarizes a presentation on social and digital media. It discusses defining social media and provides examples of popular social media tools. It outlines why organizations should engage in social media and provides case studies of successful social media strategies, including how Jeep, Southwest Airlines, and Goodwill have benefitted from social media. The presentation emphasizes that social media allows for conversations and two-way engagement between companies and customers.
ICAWC 2011: Laurier Nicas and Max van Steijn - Digital Marking and the WebDogs Trust
This document discusses using social media for fundraising and outreach. It provides statistics on Facebook, Twitter, and mobile usage. It discusses developing an online community and driving donations through clear calls to action and integration across channels. Case studies show how a video thank you and JustTextGiving increased donations for Dogs Trust. The presentation concludes with contact details and an introduction to the Animal Shelter Amsterdam's use of social media.
The End Of Paid Media, The Value Of Social CurrencyAdNerds
Since the so-called 'social media revolution', media no longer means paper. It means people. The same people who have more and more tools at their disposal to easily dodge your very expensive ads, banners and commercials. So, what can you do to earn their attention? And better yet, what can you do to earn their engagement?
This document discusses tools for online advocacy and social change organizations. It provides an overview of various social media platforms, tools for communication like blogs and email, and analytics tools to measure engagement and impact. The goal is to help organizations increase audiences, mobilize people to take action, organize volunteers, inform people about issues, and develop advocacy campaigns through the effective use of online tools and infrastructure.
ActionCOACH - Social Media Success - Mari SmithMari Smith
Mari Smith's presentation for ActionCOACH Annual Conference 2010 in Barcelona, Spain. These slides are loaded onto a private link - please only share with your fellow ActionCOACH coaches. Thanks!! :)
Social media - more familiar than you thinkcolumnsdesign
It's easy to see social networks as something strange and unfamiliar. But they're not; they do the same things that people have always done, just in slightly new ways.
The document summarizes an online fundraising workshop hosted by GlobalGiving. It outlines the agenda which includes introductions to GlobalGiving, online social media fundraising, the process for joining GlobalGiving, hearing from partner organizations, and demonstrations of tools like Trello and the Storytelling Project for project management and monitoring & evaluation. The workshop also provides an overview of GlobalGiving's work in connecting donors with organizations around the world and examples of results organizations have achieved through GlobalGiving's platform.
The Future Of Social Media And Its Implications For BrandsAdam Graham
A look at some of the emerging trends in social media and some predictions about where this may be going.
Plus, the implications for Brands
This talk was given at the Facebook Garage and a couple of weeks later, at the World Social Media Forum
Let’s be honest, the past two years have been unpredictable and it has radically changed the way we market. As a result, social media continues to grow exponentially in popularity forcing companies to change the way they do business. It’s more important than ever for brands to understand shifting customer needs and find new ways to capture growth opportunities. Start the year off right and capitalize on what’s trending in 2022 for social media and digital marketing.
In this webinar we'll dive into:
- Social media trends for an exciting 2022
- New popular social media and digital marketing strategies
- Catching and keeping customer attention in the new year
This document discusses social networking and its potential impact on business and advertising. It provides background on the growth of social networking, especially Facebook, in Belgium. It examines whether social networking is currently hype or has real potential. The document concludes that social networking, led by Facebook, is a major trend that businesses need to engage with through communicating with customers online rather than traditional advertising. Both mass and social media will be important parts of business conversations with customers going forward.
This document provides an overview of social media and its impact. It discusses how social media has revolutionized communication and marketing by allowing anyone to broadcast their message to the world. Key points include that social media is defined by social interaction online, the top social media sites now drive more traffic than many search engines, and that businesses must have a social media presence to interact with customers who now research companies online. It provides tips for businesses on how to effectively utilize social media for marketing and customer engagement.
The document outlines Dell's social media strategy, noting that traditional one-way communications are being replaced by conversations and collaboration on social platforms. It discusses Dell's objectives in engaging customers by sharing useful information on platforms like Direct2Dell and blogs. The strategy emphasizes listening to customers, joining online conversations, and participating across multiple social channels to build trust and loyalty.
This document provides an introduction to social film marketing and distribution. It begins with definitions of social media, highlighting how it enables interactive communication. Recent trends show growing social media usage, especially on mobile devices. Important social media tools for films include Facebook, Twitter, YouTube, and blogs. These platforms can be leveraged throughout the film process for production, financing, marketing, and distribution. The document concludes with tips on developing a social media strategy, creating engaging content, and monitoring efforts.
Semelhante a 4: SM case studies & online community (20)
This document summarizes the key points from Lecture 9 of the COMP113 course. It includes:
- An outline of the lecture topics for the upcoming week, including a session on social media and music and Waitangi Day.
- A group task involving presenting on social media tools like Hootsuite, Storify, and Klout.
- A discussion of the purpose of the blog assignments and platforms used.
- Examples of social media jobs students could apply for with the skills learned, including community manager and social media coordinator.
- Questions about applying the course material to projects, like outlining community strategies and encouraging participation.
This document contains a list of over 30 hyperlinks to various online resources including videos, websites, photo galleries and articles on topics like GPS, NASA missions, location-based apps, virtual tours and satire news videos.
The document discusses the use of social media during disasters. It outlines how Humanity Road volunteers played a key role in communicating information about the 2010 Haiti cholera epidemic through social media. The document also discusses how Humanity Road creates crisis maps during disasters to improve situational awareness by synthesizing information from social media platforms. Finally, it provides examples of how crowd-sourced information on crisis maps has helped direct aid and relief efforts during past international disasters and crises.
7 Adopting & integrating SM in organisationsCOMP 113
1. The document discusses how organizations can adopt and integrate social media. It recommends identifying a team, developing a strategy, creating policies and guidelines, and developing an action plan.
2. Developing an effective social media strategy involves determining goals and objectives, analyzing competitors, selecting appropriate social media platforms, and creating a content plan.
3. Organizations need social media policies that establish terms of use, define how the organization will moderate comments, and provide guidelines for staff social media use. The policies help ensure brand protection and legal compliance.
1) The document discusses the roles and benefits of using social media for emergency management and natural disaster response.
2) Key benefits include improving situational awareness, supporting two-way communication, and expanding engagement with stakeholders.
3) Social media can be used effectively during all phases of disaster management including preparedness, response, and recovery for functions like information dissemination, alerts and warnings, assistance requests, and monitoring.
This document discusses building and maintaining an online identity. It recommends having a plan, being consistent, using an avatar, and participating on sites to build an identity over the long term. It warns that online identities can easily be destroyed by boring, disrespectful, or questionable posts. It provides tips for protecting identities such as account password management and login regularly. People manage multiple accounts by using the same username/password across sites or storing login details securely offline or online. Social login options like OpenID and Facebook Connect allow logging into third party sites using an existing account.
This document is a presentation that discusses the use of social media during and after the 2010-2011 Christchurch earthquakes in New Zealand. It highlights how people turned to Twitter and used the hashtag #eqnz to connect with others, share stories and experiences, and find community during a time when many traditional community gathering places were unsafe. The presentation also explores the different data sources and potential uses of social media data for purposes like disaster planning and recovery efforts.
This document summarizes the key topics to be covered in Week 3 of a course, including privacy, terms of service (TOS), copyrights, and social media integration in organizations. On Tuesday, the lecture will cover privacy, TOS, and copyright issues. Later in the week, topics will include mashing up web content, adopting and integrating social media in organizations, and using social media in disaster situations. Guidelines are provided for blog assignments, including avoiding copyright breaches and making posts more descriptive and engaging for readers. Terms of service and privacy policies of websites like Facebook and Twitter are discussed in the context of data collection and user agreements. Copyright and fair use of online content within social media is also summarized.
This document discusses strategies for building thriving online communities. It addresses challenges like starting a new community, encouraging commitment and contributions, and regulating behavior. It suggests using both extrinsic motivations like rewards and intrinsic motivations like fun to increase contributions. Gamification techniques from game design, like adding goals, feedback, and social interaction, can make tasks more enjoyable. Both verbal rewards and tangible rewards can motivate, though too many rewards may reduce intrinsic motivation. The document outlines strategies for gaining critical mass, looking after existing users, retaining users, keeping users busy, and discouraging lurking. It concludes with groups analyzing slides to identify issues and propose solutions for managing online community users.
This document provides an overview of lecture 3 which covers online communities and social networks. It discusses:
- The topics to be covered this week including online communities, social networking platforms like Facebook, and growing thriving online communities.
- Instructions for students regarding class representatives, blog assignments, and setting up online profiles for participation. Groups will be allocated to start thinking of online community ideas.
- Key aspects of online communities including their virtual nature, examples like Facebook and Wikipedia, and how they break barriers of time and space compared to offline interactions.
The document provides an overview of various social media services and platforms. It discusses blogging sites like Blogger and Wordpress, microblogging platforms like Twitter, social networking sites like Facebook and LinkedIn, media sharing sites like Flickr and YouTube, and other services like RSS feeds, wikis, forums, and location sharing. It also covers topics like content ownership, monitoring and aggregating sites, and measuring social media influence and reach over time.
This document provides an overview of the history of the internet and the world wide web, the emergence of social media, and some key aspects of social media. It discusses the evolution from early forms of one-to-one communication to today's one-to-many media, the development of the internet in the 1960s, and Sir Tim Berners-Lee's invention of the world wide web in 1990. It also summarizes the differences between Web 1.0 and Web 2.0, defines social media, lists some basic forms like social networking sites and wikis, and discusses characteristics, uses, and issues related to social media.
This document provides an overview and introduction to an online course about creating and managing community-facing websites. The key points are:
- The course will cover understanding social and technological developments that enable user-generated content sharing and online communities on the internet.
- Students will work in groups to develop a website for an online community to apply these concepts.
- Assessment includes blog assignments, a group project involving a report, prototype, and presentation, and a final digital examination.
- The first week will include an introductory session, setting up social media accounts, and exploring social media services and blogging.
Today we examined the controversial term "gamification". We also discussed how business use techniques to try motivate, inspire loyalty and engage users.
We took a closer look at elevator pitches in preparation for next week. We also discussed a range of cloud-based tools to help collaboration, task and file management.
This class looks at the so-called "Deep" or "Hidden" Web, featuring databases, search engines, metadata, and some issues to do with making your site accessible to humans and computers alike. This will be followed by a film about a young Iranian women Neda Agha-Soltan and her part in the Arab Spring.
In this class we examined copyright as it pertains to social media and user generated content. The second part of the class featured a guest speaker telling her story about the Christchurch earthquakes.
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Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Diana Rendina
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
6. Other numbers
Overall funds raised:
– McCain $360 million
– Obama $639 million
September ($150 million):
– 67% online
– 33% offline
1 million SMS subscribers
1 billion emails sent
6
7. MyBarackObama.com
2 Million profiles created
35,000 volunteer groups
400,000 blog posts
200,000 offline events
70,000 people raised $30
million on personal fund
pages
[Source: Rahaf Harfoush 2008] 7
10. Business practice
Dell
Threadless
Zappos
Cisco
Air New Zealand
The Wine Vault
Giapo’s
...
11. Dell’s social media goals
Enter into conversations with customers everyday in
every major language
Address any form of customer dissatisfaction head-on
knowing that not everything will be solved and some of
Dell’s weaknesses will be exposed
Encourage "crowd sourcing" as the next step in listening
to customers
Use video to personalize the Dell story
--John Pope, digital media senior manager
13. The Dell care team
1,000 people certified to tweet, blog and post
on behalf of the company
Social Media Listening Command Centre
(“25,000 conversations happening a day
focused on Dell, in any of 11 languages.”)
20. Threadless
Ongoing online t-shirt competition
Designs submitted by community
Best designs voted on by community
Winning designs then offered for sale
21. “Threadless sold $6.2
million worth of merch
last year and has pretty
much quadrupled in size
each year for the past four
years. This year’s target =
$18-$20 million.”
--http://www.37signals.com/
22. Why did it work?
Self-sustaining
Devoted community
Publicity is free and viral
Quality site and products
Fun + playful = engaging
Limited editions
DIY = credibility
Strong brand
25. Zynga numbers
Created in 2007
Obtained 180 million in new investment
156 (206) employees at start of 2009
561 (712 ) employees at end of 2009
Revenue estimated at $300 million
90 percent of revenue selling "virtual goods"
[Source: http://blogs.reuters.com/] 25
29. Approach
Used social media for a year
Began with filmed wine tastings
Wine Vault TV = 50,000 views (2009)
Website built by Twitter contacts
Business grew by 20-25%
Gave up all paid advertising (zero advertising
budget
51. Officials
founders
hosts
techies
moderators
administrators
community
52. Online community theoretical stuff
Also referred to as “virtual communities”
Based on computer-mediated communication
Key folk: Rheingold, Jones, Wellman, boyd, …
Interesting elements:
– Social networks
– Social capital
– Ties
– Friends
– Dunbar number
54. What is social capital?
“… the processes between people which
establish networks, norms and social
trust and facilitate co-ordination and co-
operation for mutual benefit.”
–Eva Cox (1992)
55. Strength of ties
Grew out of social capital research
(Granovetter)
Differentiated along four criteria:
– Time
– Emotional intensity
– Mutual confidence (trust)
– Reciprocity
Types: Bonding (strong), bridging (weak), &
latent ties
60. Let’s test the Dunbar number!
1. Go to your Facebook profile
2. Find out how many “friends” you have
3. Write it on the white board in a column
4. Work out the average for the class
5. How does it compare to the Dunbar #?
60
61. We want a growing and thriving
community! next week