Google has reduced map listings from 7 to 3, meaning only the top 3 listings will be visible. This presents an opportunity for dealers but also means those outside the top 3 will see reduced visibility. The document provides tips on optimizing a Google My Business listing including using a local phone number, photos, hours and services. It also recommends building consistent citations across the web to consolidate business information and driving real reviews to improve rankings and visibility across search results.

2. I Need Your Attention. Please…
• Turn off Facebook
• Turn off cell phones
• If you're a Powersports Dealer owner or principal,
and you're serious about getting better results in
2020, the next 60-90 minutes will be game-changing!

3. • The latest updates with the Google Map Listing
• The 5 biggest issues that could be preventing
you from ranking
• Our proven model for ranking in the 3-Pack
• Best tools to systematize and automate
the heavy lifting
What We Will Cover Today

4. Who Am I? Why Should You Listen?
• 15 years of experience in internet marketing;
started at a prominent dealership in South Florida
• Experience in the outdoor industry since 2012,
particularly in Powersports, Boating, and
Recreational Fishing
• Published in Powersports Business Journal
• Some collaborations with industry leaders include;
LotVantage, Dealership FiXit, and DS1 Consulting

5. It’s Who We Are…
It’s What We Do Everyday!

6. Why Map Listings Are Important

7. Why Map
Listings
Are
Important
It’s the most clicked area in the SERPS

8. The Biggest Changes
• Google Map Listing reduced from 7 results to 3
• Google is serving paid ads in map results
• Testing Google Local Services started in California
and is now being offered in other select markets
 Local Services + Google Map
 Critical to complete Advanced Verification Process
• Not so new… Google Places now referred
to as Google My Business and Google Adwords
is now Google Ads

9. The 7-Pack is Now a 3-Pack

10. Big opportunity for
those in top 3
Will result in a
noticeable drop for
those outside
of the top 3
The 7-Pack is Now a 3-Pack

11. Google Is serving Paid Ads in Map Results
Google is Serving Paid Ads in Map Results

12. Synergy between
Google Ads PPC,
Google Maps, and
Search Engine
Optimization (SEO)
Google is Serving Paid Ads in Map Results

13. Google Maps + Local Services

14. ●
Must have enhanced verification to participate
in Google Local Service Ads
●
Goole will run a background check on you & your company
●
Powered by Pinkerton
Advanced Verification
ads.google.com/localservices

15. 1) Navigate to advanced verification.
2) Enter the business owner’s full name and address, then
enter the best phone number to reach you.
3) Choose your Google My Business location.
4) Enter your company EIN number, the type of business,
and the registered principal.
5) Enter your professional license or business certification.
6) Review and update your business hours. If you haven't yet entered
business hours, you’ll need to add them to complete advanced verification.
7) Select all cities your serve from the list.
8) Select the services you offer from the list.
9) Click Submit.
You’ll be notified via email once your application has been
processed, typically within two weeks.
To review and confirm your business info for advanced verification:
Confirm Your Business Info

16. motorcycle service Miami

17. Local Services
Map Listings
3rd Party Listings
(Angie’s List/Yext)
Organic Listings
Dominate the
Search Results Page

18. Google Claims They Have Reduced
Fake Map Listings by 70% Since 2015

19. 1. You need your store location to be in
the city you are targeting to rank well for
2. Did you try to spam Google with fake
locations?
3. Inconsistent Name, Address, and
Phone Number Profile
4. Did you spam your city in company
name or categories
5. Do you have enough reviews
across the web?
What Could Be Hurting
Your Map Rankings?

20. Our Proven Formula for Getting
Ranked in the 3-Park

21. • Make sure you have a login for your Google My Business account. This
will usually be tied to a Gmail account as are most Google products
• Update your company name to read “Company Name.” DO NOT
add keywords in the name of your listing
• Make sure to add your website address – this provides an
important inbound link
• Use a LOCAL NUMBER (800#’s won’t do the trick)
• Use your store’s local address (no PO Boxes) – create separate
locations under the same profile if you’re a multi-location dealer
• Upload photos – AS MANY AS POSSIBLE. Use personal photos;
pictures of the owners, management, and staff. Post pictures of the
showroom, service department, and parts department, coupons, happy
customers, events. Be as human as possible to leverage connecting
with prospects on your Map Listing
• List your regular and special hours of operation and all services offered
1. Claim & Optimize Your
Google My Business Listing

22. Claim & Optimize Your Google My Business Listing

23. Leverage the Data

24. 
Lots of citations across the web

Consistent Reference of Company Name,
Address and Phone Number

Eliminate Duplicate/Incorrect Business Information
2. Build Consistent Citations with
NAP (Name, Address, Phone Number)

25. Local data aggregators area large consumer and business data
gathering companies that source, clean up, and distribute
individual and business name, address, and phone number (NAP)
data to publishers, marketers, and location-based service
providers like search engines, review, and social media sites.
Pay Attention to Aggregators

26. The Best Tools for Citations

27. Run a FREE Citation Consistency
And Accuracy Check
gobeyondcreative.com/scan

28. gobeyondcreative.com/scan
Citation Accuracy Check

29. Citation Check Results

30. Run a FREE Citation
Consistency and Accuracy Check
gobeyondcreative.com/scan

31. Citations:
Best Practices

Manually Claim & Optimize
Google My Business

Use a tool like YEXT for direct API to
50 of the top citation listings

Leverage a tool like BrightLocal Citation Finder
or WhiteSpark to find niche listing opportunities

Get listed on major Data Aggregators

32. Top Citations for
Powersports Dealers
1. cycletrader.com
2. eBay
3. Craigslist
4. Facebook Marketplace
5. dealerrater.com
6. buynpayhere.com

33. gobeyondcreative.com/citations
Our Full List of the Best
Citations for Powersports Dealers

34. 3. Lots of (REAL) Reviews

35. • Give customer printed review card when you
deliver a unit, complete service, or complete
a parts transaction
• Train your staff to plant the seed and
deliver a world class experience
• Leverage tools that help automate the process to
request for reviews and use these tools as often
as possible (max once a week)
• Make a call after the sale, or service to
walk them through the review process
• Build reviews and recognition into
your company culture
• Be sure to reply to every review!
Strategy for Driving
Reviews Consistently

36. Best Tools for Review Automation

37. 4. On-Page Optimization
• Alt & Title Tags
• Optimize for Keywords
• Create meaningful content
• Link to other pages within your site
• Make sure to use header tags and
use them in the appropriate order

38. Our Proven Formula for
Getting Ranked in the 3 Pack

39. FREE 2020 SEO REVIEW
• Analysis of Online Visibility
• Custom Keyword List of most important search terms
• Ranking Report showing where you rank currently
• Analysis of Online Directory Listings & Consistency
• Analysis of Online Reviews and Reputation
• Analysis of Social Presence
• Analysis of Website Conversion
Effectiveness
gobeyondcreative.com/seo-analysis

40. Email questions to
joe@gobeyondcreative.com
or schedule a free consultation at:
gobeyondcreative.com/schedule
QUESTIONS