This document contains quotes from various experts on topics related to social media, online conversations, and building relationships. It discusses how conversations cannot be controlled, the importance of social influence over search engine optimization, making connections between people, creating engagement around products and services, and other insights. The quotes are attributed to sources like Marian Salzman, Mitch Joel, Craig Newmark, and others.
This presentation will build a bridge between the generations by positing the notion that ‘Online Culture is now The Culture’, (watch anyone in the modern workplace for more than 30 minutes in their daily routine and marvel at the plethora of network-enabled behaviours), and suggests a range of implications for the current level of attention or investment in local creative and ICT industries. Inspired by a throwaway line in an article by Kevin Kelly "We Are The Web" See http://www.wired.com/wired/archive/13.08/tech.html
Design by Karen Lee - http://karenlee.co | http://www.linkedin.com/in/karenleedesign
Impactos da convergência e da virtualização nos fabricantes de redes ópticasNicholas Gimenes
O documento descreve os impactos da convergência e virtualização nos fabricantes de redes ópticas. Discute as mudanças estruturais no setor de telecomunicações causadas pela convergência digital, incluindo a fusão de voz, vídeo e dados em uma única rede IP. Também aborda as tendências tecnológicas de software-defined networking (SDN) e network function virtualization (NFV) e como fabricantes de redes ópticas estão se adaptando a esse novo cenário.
All aboard! The Twitter train hasn’t left the terminal. If you're wondering how to get started on the right track with Twitter, join CREW Network and Cushman & Wakefield | PICOR's Barbi Reuter for this live webinar on Twitter basics. This comprehensive tutorial will teach you everything you need to know to get going -- from setting up your profile, to Twitter jargon, to tips on getting your message across in 140 characters or less. You'll also hear advice for building a Twitter presence that reflects your personal brand and value as a CRE professional.
In this webinar you’ll learn:
Why Twitter matters in commercial real estate
How to set a course and get started
Do’s & don’ts to maximize your business benefit
Curso como vender serviços de marketing digitalConrado Adolpho
Este documento descreve um curso sobre como vender serviços profissionais de marketing digital. O curso aborda tópicos como: 1) os desafios do mercado de marketing digital; 2) como transmitir credibilidade aos clientes; e 3) a importância de gerar casos de sucesso para os clientes, em vez de focar apenas em vendas.
Procrastination is the voluntary delay of intended actions despite expecting potential negative outcomes. It occurs due to a combination of personality traits like impulsivity and perfectionism, the nature of tasks being avoided, and faulty self-regulation and thinking patterns. Common causes of procrastination include a lack of motivation, structure, or meaning in tasks, as well as irrational beliefs like thinking a task cannot be done well. To overcome procrastination, one must plan goals and time, create obstacles to non-work activities, and simply get started on tasks by breaking them into small, manageable portions.
The document repeatedly alternates between stating the name of a presentation and who presented it, with no other substantive information provided. It appears to be describing a presentation through repetitive alternating statements of its name and presenter, but provides no details about the actual content or topic of the presentation.
This document provides strategies for using Twitter for various business purposes, including customer relations, crisis management, corporate reputation management, event activation, product promotion and sales, issue advocacy, and internal communication. Specific examples are given for how companies like Comcast, JetBlue, Zappos, Dell, and the Red Cross have effectively used Twitter for customer service, crisis response, thought leadership, event coverage, deals/sales, and advocacy. The strategies recommend following others on Twitter to listen, regularly creating useful content, and engaging with your followers through responses and questions.
This presentation will build a bridge between the generations by positing the notion that ‘Online Culture is now The Culture’, (watch anyone in the modern workplace for more than 30 minutes in their daily routine and marvel at the plethora of network-enabled behaviours), and suggests a range of implications for the current level of attention or investment in local creative and ICT industries. Inspired by a throwaway line in an article by Kevin Kelly "We Are The Web" See http://www.wired.com/wired/archive/13.08/tech.html
Design by Karen Lee - http://karenlee.co | http://www.linkedin.com/in/karenleedesign
Impactos da convergência e da virtualização nos fabricantes de redes ópticasNicholas Gimenes
O documento descreve os impactos da convergência e virtualização nos fabricantes de redes ópticas. Discute as mudanças estruturais no setor de telecomunicações causadas pela convergência digital, incluindo a fusão de voz, vídeo e dados em uma única rede IP. Também aborda as tendências tecnológicas de software-defined networking (SDN) e network function virtualization (NFV) e como fabricantes de redes ópticas estão se adaptando a esse novo cenário.
All aboard! The Twitter train hasn’t left the terminal. If you're wondering how to get started on the right track with Twitter, join CREW Network and Cushman & Wakefield | PICOR's Barbi Reuter for this live webinar on Twitter basics. This comprehensive tutorial will teach you everything you need to know to get going -- from setting up your profile, to Twitter jargon, to tips on getting your message across in 140 characters or less. You'll also hear advice for building a Twitter presence that reflects your personal brand and value as a CRE professional.
In this webinar you’ll learn:
Why Twitter matters in commercial real estate
How to set a course and get started
Do’s & don’ts to maximize your business benefit
Curso como vender serviços de marketing digitalConrado Adolpho
Este documento descreve um curso sobre como vender serviços profissionais de marketing digital. O curso aborda tópicos como: 1) os desafios do mercado de marketing digital; 2) como transmitir credibilidade aos clientes; e 3) a importância de gerar casos de sucesso para os clientes, em vez de focar apenas em vendas.
Procrastination is the voluntary delay of intended actions despite expecting potential negative outcomes. It occurs due to a combination of personality traits like impulsivity and perfectionism, the nature of tasks being avoided, and faulty self-regulation and thinking patterns. Common causes of procrastination include a lack of motivation, structure, or meaning in tasks, as well as irrational beliefs like thinking a task cannot be done well. To overcome procrastination, one must plan goals and time, create obstacles to non-work activities, and simply get started on tasks by breaking them into small, manageable portions.
The document repeatedly alternates between stating the name of a presentation and who presented it, with no other substantive information provided. It appears to be describing a presentation through repetitive alternating statements of its name and presenter, but provides no details about the actual content or topic of the presentation.
This document provides strategies for using Twitter for various business purposes, including customer relations, crisis management, corporate reputation management, event activation, product promotion and sales, issue advocacy, and internal communication. Specific examples are given for how companies like Comcast, JetBlue, Zappos, Dell, and the Red Cross have effectively used Twitter for customer service, crisis response, thought leadership, event coverage, deals/sales, and advocacy. The strategies recommend following others on Twitter to listen, regularly creating useful content, and engaging with your followers through responses and questions.
Twitter has grown tremendously in recent years and become a popular way for individuals and businesses to communicate in real time. It allows users to post short bursts of text-based updates and engage with others through features like mentions, retweets and hashtags. While initially having many competitors, Twitter stood out for keeping things simple and gaining significant venture funding and buzz. It now has hundreds of millions of users worldwide, including many celebrities, journalists and business that see it as a way to engage customers.
I get a real kick out of seeing people achieve. This presentation is all about vanquishing the best of procrastination. This deck contains ideas that may help you actualize your goals.
Você possui uma empresa e quer aumentar as suas vendas através da Internet em 2014? Utilize este manual que lhe indica todos os canais que você precisa acompanhar para que sua empresa seja um sucesso!
An overview of Greek philosophers that shaped the world by teaching us how to think.
Covers the teachings of Socrates, Plato, and Aristotle. Used in university philosophy class to creatively teach these men's ideas in a meaningful and impacting way.
After writing the book, Twitter Marketing for Dummies, we decided to throw out the 140 different pieces of marketing advice given to us by the many AWESOME users of Twitter!
The document provides tips for using Twitter effectively. Some of the key tips include: engaging in conversations with your followers rather than just promoting your brand; sharing useful industry information and expertise rather than just talking about your products; and listening to what others are discussing in order to contribute meaningfully to conversations on Twitter. Building relationships and interacting with others on Twitter is emphasized over just broadcasting messages about your own business.
The document discusses the growth and impact of social media. Some key points made include:
- Social media usage, especially on platforms like Facebook, YouTube, and Flickr has grown tremendously in recent years in terms of time spent, content shared, and number of users.
- Many large brands and organizations, including governments and the military, are actively using social media for marketing, outreach, and sharing information.
- Younger generations are leading the transition to digital and social media usage that will continue to shape future media habits.
20 Facebook, Twitter, Linkedin & Pinterest Features You Didn't Know Existed (...HubSpot
The document outlines 20 hidden or lesser-known features of popular social media platforms like Facebook, Twitter, LinkedIn, and Pinterest. Some of the featured tips include saving links and articles to access later on Facebook, replacing ads with baby animal pictures on Facebook using a Chrome extension, embedding SlideShare presentations directly into tweets, and creating a photo collage directly in a single tweet on Twitter. The document also provides tips for adding hidden relationship notes on LinkedIn profiles and using trackable links on Pinterest that won't get flagged as spam.
The document discusses the concept of simplicity. It states that simplicity is rare but not simple to achieve. It provides examples of simple, intuitive designs from Apple and Google Search. It then discusses how simplicity can be realized through thoughtful reduction of functionality without penalty. It also notes that organization can make complex systems appear simpler by sorting, labeling, integrating and prioritizing items. The document outlines five laws of simplicity according to author John Maeda: 1) thoughtful reduction, 2) organization, 3) time savings feel like simplicity, 4) knowledge makes things simpler, and 5) some things can never be simple. It concludes that simplicity is about subtracting the obvious and adding the meaningful.
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersHubSpot
The document provides 10 tips for creating captivating presentations based on lessons from famous presenters like Steve Jobs, Scott Harrison, and Gary Vaynerchuk. The tips include crafting an emotional story with a beginning, middle, and end; creating slides that answer why the audience should care, how it will improve their lives, and what they must do; using simple language without jargon; using metaphors; ditching bullet points; showing rather than just telling through images; rehearsing extensively; and that excellence requires hard work with no shortcuts.
Visual analysis of a post by Om Malik - http://gigaom.com/2011/02/10/corporate-dna/
The three main elements can be distilled down to: person to person, which frames and gain permission to talk about business to business, and a call to action at the end. Wouldn't you want to elicit the same kind of visceral response when customers read your content as you get from his post?
Writing Engaging Content for the Next Web and the Socializing of Information
Content-centered marketing is undergoing a transformation, one where the content is moving from:
- promotional to non-partisan - some call it thought leadership.
- highly-controlled to less-controlled - more legos than logos.
- occasional to ongoing - life stream your business.
- corporate voice to authentic, personal voice. Who should embody the voice of the company?
- one-way to conversational.The one overarching concern remains that of message consistency - and effectiveness.
How do you keep that with such a messy medium that is conversation? Learn how losing control of your content is the best thing that could happen for your business.
Marketing for startups: You already know dozens of marketing tactics, but are you doing the ones that matter? Here are four marketing priorities entrepreneurs tend to overlook.
With a smart marketing strategy, your limited resources go toward marketing that matters. Focus on the customer with customer-centric, benefits-oriented messages and quality content.
Online Community Manager, Yes it's really a job 2010Dawn Foster
The document discusses the role of a community manager, including defining online communities, examples of community manager jobs, their responsibilities, skills required, and career paths. It provides guidance on best practices such as focusing on individuals, participating as a peer, listening first, and having fun to engage community members. The job market for community managers is growing as more companies recognize the importance of online communities.
Agile 2012 - An Agile Adoption and Transformation Survival GuideMichael Sahota
This survival guide (based on book) will provide you with essential mental models and a framework to navigate safely through the treacherous jungle of Agile adoption and transformation.
As much of the Agile adoption failure is a result of not understanding organizational culture, you will learn how to use the Schneider model to assess your organization.
This document discusses the concept of influence and content marketing. It is authored by Philip Sheldrake, author of "The Business of Influence: Reframing Marketing and PR for the Digital Age". Sheldrake is Managing Partner of Euler Partners, a firm focused on influence. The document explores how content is used to communicate and influence others, and discusses different ways to measure the success of content marketing strategies.
Agile adoption survival guide - working with cultureMichael Sahota
This document discusses strategies for adopting agile practices in organizations with unsupportive cultures. It recommends incremental adoption by focusing on areas of pain and specific practices that address them, rather than trying to implement scrum or adopt the agile manifesto fully. Leaders need to live the agile values through transparency and understanding the existing culture. Developing a transformational leadership team aligned around a shared vision is also important. Transforming culture requires hard conversations and actions from leaders to change the world of work. Resources are provided on agile culture and transformation.
Agile Culture and Adoption Survival Guide @ Agile New EnglandMichael Sahota
Culture is critical for understanding how to succeed with Agile. We will explore culture and how Agile impacts organizations. In this session, you will learn the Schneider culture model and how it can be applied to make changes that align with your organization's culture. We will also explore Agile adoption and transformation approaches in the context of culture.
Please contact me if you would like PPT.
Twitter has grown tremendously in recent years and become a popular way for individuals and businesses to communicate in real time. It allows users to post short bursts of text-based updates and engage with others through features like mentions, retweets and hashtags. While initially having many competitors, Twitter stood out for keeping things simple and gaining significant venture funding and buzz. It now has hundreds of millions of users worldwide, including many celebrities, journalists and business that see it as a way to engage customers.
I get a real kick out of seeing people achieve. This presentation is all about vanquishing the best of procrastination. This deck contains ideas that may help you actualize your goals.
Você possui uma empresa e quer aumentar as suas vendas através da Internet em 2014? Utilize este manual que lhe indica todos os canais que você precisa acompanhar para que sua empresa seja um sucesso!
An overview of Greek philosophers that shaped the world by teaching us how to think.
Covers the teachings of Socrates, Plato, and Aristotle. Used in university philosophy class to creatively teach these men's ideas in a meaningful and impacting way.
After writing the book, Twitter Marketing for Dummies, we decided to throw out the 140 different pieces of marketing advice given to us by the many AWESOME users of Twitter!
The document provides tips for using Twitter effectively. Some of the key tips include: engaging in conversations with your followers rather than just promoting your brand; sharing useful industry information and expertise rather than just talking about your products; and listening to what others are discussing in order to contribute meaningfully to conversations on Twitter. Building relationships and interacting with others on Twitter is emphasized over just broadcasting messages about your own business.
The document discusses the growth and impact of social media. Some key points made include:
- Social media usage, especially on platforms like Facebook, YouTube, and Flickr has grown tremendously in recent years in terms of time spent, content shared, and number of users.
- Many large brands and organizations, including governments and the military, are actively using social media for marketing, outreach, and sharing information.
- Younger generations are leading the transition to digital and social media usage that will continue to shape future media habits.
20 Facebook, Twitter, Linkedin & Pinterest Features You Didn't Know Existed (...HubSpot
The document outlines 20 hidden or lesser-known features of popular social media platforms like Facebook, Twitter, LinkedIn, and Pinterest. Some of the featured tips include saving links and articles to access later on Facebook, replacing ads with baby animal pictures on Facebook using a Chrome extension, embedding SlideShare presentations directly into tweets, and creating a photo collage directly in a single tweet on Twitter. The document also provides tips for adding hidden relationship notes on LinkedIn profiles and using trackable links on Pinterest that won't get flagged as spam.
The document discusses the concept of simplicity. It states that simplicity is rare but not simple to achieve. It provides examples of simple, intuitive designs from Apple and Google Search. It then discusses how simplicity can be realized through thoughtful reduction of functionality without penalty. It also notes that organization can make complex systems appear simpler by sorting, labeling, integrating and prioritizing items. The document outlines five laws of simplicity according to author John Maeda: 1) thoughtful reduction, 2) organization, 3) time savings feel like simplicity, 4) knowledge makes things simpler, and 5) some things can never be simple. It concludes that simplicity is about subtracting the obvious and adding the meaningful.
What Would Steve Do? 10 Lessons from the World's Most Captivating PresentersHubSpot
The document provides 10 tips for creating captivating presentations based on lessons from famous presenters like Steve Jobs, Scott Harrison, and Gary Vaynerchuk. The tips include crafting an emotional story with a beginning, middle, and end; creating slides that answer why the audience should care, how it will improve their lives, and what they must do; using simple language without jargon; using metaphors; ditching bullet points; showing rather than just telling through images; rehearsing extensively; and that excellence requires hard work with no shortcuts.
Visual analysis of a post by Om Malik - http://gigaom.com/2011/02/10/corporate-dna/
The three main elements can be distilled down to: person to person, which frames and gain permission to talk about business to business, and a call to action at the end. Wouldn't you want to elicit the same kind of visceral response when customers read your content as you get from his post?
Writing Engaging Content for the Next Web and the Socializing of Information
Content-centered marketing is undergoing a transformation, one where the content is moving from:
- promotional to non-partisan - some call it thought leadership.
- highly-controlled to less-controlled - more legos than logos.
- occasional to ongoing - life stream your business.
- corporate voice to authentic, personal voice. Who should embody the voice of the company?
- one-way to conversational.The one overarching concern remains that of message consistency - and effectiveness.
How do you keep that with such a messy medium that is conversation? Learn how losing control of your content is the best thing that could happen for your business.
Marketing for startups: You already know dozens of marketing tactics, but are you doing the ones that matter? Here are four marketing priorities entrepreneurs tend to overlook.
With a smart marketing strategy, your limited resources go toward marketing that matters. Focus on the customer with customer-centric, benefits-oriented messages and quality content.
Online Community Manager, Yes it's really a job 2010Dawn Foster
The document discusses the role of a community manager, including defining online communities, examples of community manager jobs, their responsibilities, skills required, and career paths. It provides guidance on best practices such as focusing on individuals, participating as a peer, listening first, and having fun to engage community members. The job market for community managers is growing as more companies recognize the importance of online communities.
Agile 2012 - An Agile Adoption and Transformation Survival GuideMichael Sahota
This survival guide (based on book) will provide you with essential mental models and a framework to navigate safely through the treacherous jungle of Agile adoption and transformation.
As much of the Agile adoption failure is a result of not understanding organizational culture, you will learn how to use the Schneider model to assess your organization.
This document discusses the concept of influence and content marketing. It is authored by Philip Sheldrake, author of "The Business of Influence: Reframing Marketing and PR for the Digital Age". Sheldrake is Managing Partner of Euler Partners, a firm focused on influence. The document explores how content is used to communicate and influence others, and discusses different ways to measure the success of content marketing strategies.
Agile adoption survival guide - working with cultureMichael Sahota
This document discusses strategies for adopting agile practices in organizations with unsupportive cultures. It recommends incremental adoption by focusing on areas of pain and specific practices that address them, rather than trying to implement scrum or adopt the agile manifesto fully. Leaders need to live the agile values through transparency and understanding the existing culture. Developing a transformational leadership team aligned around a shared vision is also important. Transforming culture requires hard conversations and actions from leaders to change the world of work. Resources are provided on agile culture and transformation.
Agile Culture and Adoption Survival Guide @ Agile New EnglandMichael Sahota
Culture is critical for understanding how to succeed with Agile. We will explore culture and how Agile impacts organizations. In this session, you will learn the Schneider culture model and how it can be applied to make changes that align with your organization's culture. We will also explore Agile adoption and transformation approaches in the context of culture.
Please contact me if you would like PPT.
Businesses must engage their employees and their customers to build loyalty, deepen relationships and gain access to insights that inspire future actions and drive profits, but how? How do you rise above the noise to deliver a compelling and differentiated customer experience that will help you not only survive, but thrive. This is not just about building great products or providing great customer support, but how to transform your business to earn the trust needed to fully serve your market - internally and externally
What is "Branded Utility"? It's an overarching concept focused on providing meaningful marketing that improves people’s lives and adds value to the user.
Read some quotes, see some examples, enjoy!
Branded Utility - The (already happening) future of marketingJosh Chambers
What is "Branded Utility"? It's an overarching concept focused on providing meaningful marketing that improves people’s lives and adds value to the user.
Read some quotes, see some examples, enjoy!
* Originally presented internally to my company, I tweaked it a bit to show the entire globe.
2012 08 agile 2012 - an agile adoption and transformation survival guidedrewz lin
This document summarizes a presentation on adopting agile practices in organizations with mismatched cultures. It discusses starting with incremental adoption by focusing on specific pains and avoiding prescriptive approaches. Transformation requires addressing cultural barriers through open conversations. Leaders must model agile values and develop a aligned transformational leadership team. Resources on patterns for transforming organizations are provided.
This document discusses how people are using social networks and the internet to connect, gather, and take action together through hashtags like #nocosttravel, #swapping, and #p2pCooking. It suggests that this peer-to-peer activity is fueled by trust, as studies have shown that frequent social media users feel more people can be trusted compared to non-users. The conclusion is that a new model may be emerging that is based on building trust through online connections and group activities.
1. To succeed in today's marketplace, brands must focus on continuously creating value for customers through social objects and initiatives throughout the year, rather than one-off marketing campaigns.
2. Brands should identify the communities and networks where their target customers spend time and find ways to add value through useful and shareable social objects.
3. Marketing should aim to influence positive emotional responses and sharing by focusing on group dynamics and empowering customer passions and relationships, rather than pushing messages.
How to Turn Knowledge into Data: Customer ReviewsValeria Maltoni
What's in a Review? Drawing marketing insights from your consumer generated content. Learning to see, going beyond the starts, how to find feedback, creating value for customers while getting business value.
SMX East Everyone is Wrong about Influence. Except Your Customers.Valeria Maltoni
What is influence? For a decade, Malcom Gladwell’s "The Tipping Point" has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.
Conversation Agent presents: Marketing in 2014Valeria Maltoni
Marketing in 2014 discusses several trends that will impact marketing, including:
1. Marketers will need to become more agile and adaptable as the pace of change accelerates and customers shift platforms more quickly.
2. Marketers will take on more anthropological roles, exploring what motivates customers and following their behaviors across channels.
3. Thoughtful, values-driven campaigns and content will continue to resonate more strongly with audiences over campaigns focused solely on products. Marketers will need to focus on creating experiences worth having.
21 quotes about business promises, vision, credibility, imagination, creativity, technology, sincerity, passion, staying true to oneself, and high resolution appreciation.
This document summarizes a conversation between Valeria Maltoni and Mario Vellandi about behavioral analysis and its application in retail. Vellandi discusses how smaller consumer goods companies do limited behavioral research but focus on giving retailers product options. Observation of competing products and testing are also important. Online tools can help manage research but human analysis is still needed. Stores like Nordstrom, Anthropologie, and Best Buy are highlighted for their employee and customer experiences. Bookstores are discussed as new community spaces.
1. Tom Clifford helps companies tell their stories through short documentary films that focus on personal stories from employees rather than scripted talking points. This creates a sense of authenticity and emotional engagement for viewers.
2. Rather than just producing videos for internal use, Tom encourages companies to share these stories more broadly through social media to facilitate external conversations and strengthen their brands.
3. Communications departments can help identify compelling internal stories and facilitate their capture on video, but typically lack experience producing engaging films. Their role is broader than just crafting messages.
Everyone is wrong about influence. Except Your CustomersValeria Maltoni
What is influence? For a decade, Malcom Gladwell’s The Tipping Point has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the Internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.
The document discusses how to measure online influence through various metrics like retweets, follower ratio, favorites, and quality of connections on social media platforms like Twitter. It also mentions measuring influence through content sharing and engagement metrics like views, shares, clicks, and subscribers. The document recommends using analytics tools to measure reach, resonance, relevance, and other influence metrics over time to improve online strategies.
OF COURSE there are women in tech, and their agenda is precisely the same as men.
The shift will occur when instead of thinking -- and talking about -- the inherently sexist idea of women (or men) in tech, we focus instead on the co-creation aspects. Think of that as the creative spirit, which traditionally is expressed in feminine poetic terms.
THAT is what we need. Balanced humanism is what we need as active agent in increasing the options, choices, and possibilities of others. That is what technology wants.
Social media has changed the way companies and brands are discussed and considered. This presents a challenge, but also opens a number of opportunities for companies ready to harness the power of human interaction. Human involvement is what gives brands the strongest competitive differentiation today.
Learn about the advantages of integrating social into strategy. This session covers how to develop, implement, measure, and manage a cross-functional program with goals and metrics that map to impact and track to ROI. Participants will get the inside scoop on finding/ activating brand evangelists, getting competitive intelligence, managing resources/time, while boosting conversions.
There are a couple of important reasons why social is important for brands:
* people, collectively and one on one, have all sorts of conversations, public, internal, private. Part of those conversations is the fact that they buy based on beliefs -- yours. Do they connect with theirs?
* a brand is a person's gut feeling about a product, service, or organization. It's individual, and it's based on emotions and not driven by your messages.
* more and more people are online. You can discover what they do there, depending on who your customers are.
Here are some ideas of how you can think through developing, implementing, managing and measuring a social media program.
This document summarizes quotes from the 2010 South by Southwest (SxSW) conference compiled by Valeria Maltoni. It contains over 20 quotes from speakers at the conference on topics related to social media, mobile applications, online communities, and information sharing. The quotes are attributed to individuals like Chris Messina, Clay Shirky, Ze Frank, Robert Scoble, Adrian Ho, and others. Each quote is accompanied by a related photo from Flickr.
The differences between PR and propaganda. PR *does* bear some elements of propaganda. Manipulation, for example. Be honest: PR people are looking for a given outcome. That's why you were hired. So you have to look at the other elements of propaganda and avoid them - coercion, selective presentation of the facts, insistence on only ONE conclusion, broadcasting, or outright falsehood. There are probably more.
Learn how your online footprint can and does contribute to creating a searchable brand impression through interaction. What are the top 5 questions you should think about to go from word of mouse to word of mouth? How do you come across in real life? Find out how to construct your participation ecosystem and what matters in networking.
This document discusses the need for another panel at SXSW on social media and branding. It provides 10 reasons for this, including: 1) To stay ahead of what customers want; 2) To connect with customers across all interactions; 3) To learn from different forms of communication; 4) To integrate tactics and teams; 5) To ultimately turn a profit; 6) Success requires coordination of multiple efforts; 7) Collaboration is important, not luck; 8) It's not about individuals standing out; 9) Customers should not be seen as faceless; and 10) Learning what customers listen for. The panel would feature Valeria Maltoni, Olivier Blanchard, and Kami Huyse discussing advertising,
This document discusses how professionals can use social media to manage their careers. It recommends taking a strategic approach to social media by focusing first on building relationships with people, mapping career goals and objectives, and developing a strategy and personal brand. The document also explains how social media gives recruiters and companies a way to discover talented candidates and see examples of their work and how they interact with others. Professionals are advised to participate, share valuable content, and network in order to develop their personal brand and opportunities through their online connections.
This document discusses the rise of the Age of the Customer and how social media and online connections are becoming increasingly important. It notes that while human nature doesn't change, human behavior does. It highlights how both customers and companies are using online connections and social media to gather information, get feedback, engage in conversations, and build relationships. It also discusses both the opportunities and fears companies have around social media engagement.
The document discusses the role of corporate bloggers and engagement in social media. It notes that corporate bloggers can act as communicators, facilitators, and negotiators to connect with customers, learn what they want, and bring conversations inside the company. However, bloggers must balance educating customers with illuminating them and respect customers even if they don't like the company in order to have meaningful conversations. The document provides tips for corporate engagement in social media, such as joining existing conversations, empowering customer communities, and navigating the uncharted territory of social media authentically.
This document discusses how social media can be used for career development and management. It outlines the benefits of using a blog and online portfolio to showcase work and build connections. Companies and recruiters are now using tools like LinkedIn and Twitter to find qualified candidates and get a sense of their skills and expertise. The document provides tips on developing an online personal brand through blogging, networking, sharing content, and participating in professional communities.
This document provides 10 new ideas for B2B marketers to make their websites more sticky and engaging for visitors. It suggests focusing on adding value through content like testimonials, industry terminology explanations, and editorial news; engaging users through community features and feedback mechanisms; and optimizing pages for mobile with fewer objects and a smaller file size to improve the user experience. The overall goal is to get and keep visitors' attention on the site through useful, relevant content and an easy-to-use design.
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Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
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Introduction
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Introduction
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1. Work in Progress
compiled by Valeria Maltoni
Conversation Agent
www.conversationagent.com
@ConversationAge
Michele Catania
http://www.flickr.com/photos/cataniamichele/2855661699/
2. “... conversations can’t be stage managed or micro-managed. It’s all about the
trialogue—and that’s DIALOGUE in today’s context where it is TRIAL by peers
24/7/365.”
— Marian Salzman, Porter Novelli
Michele Catania
http://www.flickr.com/photos/cataniamichele/2779205186/
3. “The next Google is going to look nothing like Google. It is going to be less about
optimizing your website content so that it ranks high in a search engine and much
more about displaying rank based on what others have said and done (and what
real people have done with this information).” — Mitch Joel, Six Pixels of Separation
Michele Catania
http://www.flickr.com/photos/cataniamichele/3021255603/
4. “The internet is about people connecting to people, whether for business, politics, or
socializing, That's something we've all been doing since long before the internet existed.
The real accomplishment is to make those connections so versatile and different that they
create a social network that not only reflects your life but expands it.”
— Craig Newmark
Michele Catania
http://www.flickr.com/photos/cataniamichele/2820528621/
5. “If there's nothing inherently engaging about your product or service, you need to create
something around your product or service that is.”
— Kathy Sierra, Creating Passionate Users
Michele Catania
http://www.flickr.com/photos/cataniamichele/2847543391/
6. “...fundamentally, it is understanding how people change behaviour, not why – for it is not
the behaviour that we want to track, but the shifts in sentiment around points of action
that are useful indicators to brands. And it is only by working with those levers and feeding
that back into our product and service development that we can begin to link consumer
behaviour to the brands that people love.” — Gavin Heaton, Servant of Chaos
Klearchos Kapoutsis
http://www.flickr.com/photos/klearchos/754731911/
7. “If you want to influence the conversation, you’ve actually got to get into the
conversation. Respectfully. Meaningfully. Just because that’s a social media cliché
doesn’t mean you get to ignore it and hope it goes away.”
— Sonia Simone, Copyblogger
Roby Ferrari
http://www.flickr.com/photos/roberto_ferrari/3749692907/
8. “It's not what the product does that matters to us so much, it's how we socialize around
it that matters. This is why the iPhone is so successful. Sure, we like having all those
cool apps, but being able to talk about and recommend cool apps to our friends ... that's
what we are genetically hardwired to like even more.”
— Hugh MacLeod, Gapingvoid
Roby Ferrari
http://www.flickr.com/photos/roberto_ferrari/2044961014/
9. “It's hard sometimes to remember that being successful is only ever partially the result
of the successful person or company's actions: mostly it's a team game - a result of all
those participating in the bigger picture.”
— Mark Earls, Herd
Roby Ferrari
http://www.flickr.com/photos/roberto_ferrari/154650555/
10. “Committing to something isn’t just about hard work, but also smarts, guts, and
willpower. It’s about throwing yourself into the game body, mind, soul and all. Even if
it’s for two hours a day, or five minutes every hour, that’s what it takes to do something
exceptionally well.” — Olivier Blanchard, The Brand Builder
Roby Ferrari
http://www.flickr.com/photos/roberto_ferrari/1350136208/
11. “As marketers, we’re moving from launching finite campaigns (that start and end) to holding
market conversations that keep on going (and going). In the past we worked to connect our
brands with our target markets. But now we work to connect our markets to one another...
and hoping that through these connections they'll discuss, recommend and purchase our
brands.” — Christina Kerley, Epiphany
Roby Ferrari
http://www.flickr.com/photos/roberto_ferrari/604211661/
12. “Freedom is about being vulnerable to one another, realizing that our ability
to connect is more important than feeling secure, in control and alone.”
— Eve Ensler
Roby Ferrari
http://www.flickr.com/photos/roberto_ferrari/3142426800/
13. “The truth is that if you want to achieve your most significant goals, and you want to
change the world for the better in the process, you really don’t need to jump through all
the hoops that people hold up for you.”
— Chris Guillebeau, The Art of Non Conformity
Roby Ferrari
http://www.flickr.com/photos/roberto_ferrari/111020291/
14. “The web also provides a unique and wonderful opportunity to understand our customers
(visitors to our websites), to learn from their actual behavior and transform how we do
business, to achieve the near impossible: improve satisfaction and revenues.”
— Avinash Kaushik
Roby Ferrari
http://www.flickr.com/photos/roberto_ferrari/122609970/
15. “Great brands and projects are built on real value and a real advantage, but great marketers
use this as a supporting column, not the entire foundation. Instead, they build a story on
top of their head start. They focus on relationships and worldviews and interactions, and
use the boost from their initial head start to build competitive insulation.” — Seth Godin
Roby Ferrari
http://www.flickr.com/photos/roberto_ferrari/477246673/
16. “In the beginning, all business was social. If someone sold you a bad chicken, you would
badmouth the business and others would shun it until the merchant cleaned up his act...
With social media, a massive platform of participation, the social infrastructure scaled
to the point where the social made a difference once again.”
— Francois Gossieaux, Emergence Marketing
Roby Ferrari
http://www.flickr.com/photos/roberto_ferrari/243004621/
17. “These tools don’t get socially interesting until they get technologically boring – it
isn’t when the shining new tools show up that their uses start permeating society,
it’s when everybody is able to take them for granted.”
— Clay Shirky, Here Comes Everybody
Roby Ferrari
http://www.flickr.com/photos/roberto_ferrari/185336753/
18. “Being human means we put trust in others to judge us based on the balance of our
merits, warts and all. Being human as a business means we’re inviting people to judge us
based on what’s up front AND what’s backstage, and let’s face it. Sometimes, our backstage
is messy. If we let them see it, once again we have to trust that they’ll do something
positive with that information instead of trying to find a way to bring us down.”
— Amber Naslund, Altitude Branding
Roby Ferrari
http://www.flickr.com/photos/roberto_ferrari/281640001/
19. “... measurements create their own context. For example, I’d argue that it’s
precisely because we measure horsepower that horsepower is valued.”
— Adrian Ho, Zeus Jones
Roby Ferrari
http://www.flickr.com/photos/roberto_ferrari/99178671/
20. “... we move forward by focusing on processes instead of outcomes, by creating
rather than extracting, by expanding rather than allocating. By valuing the full
costs and benefits of our decisions, by focusing on value instead of profit. ”
— Taylor Davidson
Roby Ferrari
http://www.flickr.com/photos/roberto_ferrari/118310747/