A 2017 study from Pew Research found that more than 70% of the U.S. is scared that robots are going to take over our lives. And, while we can’t perfectly predict the emergence of a Skynet singularity, we can say with some certainty that technology is set to take over the repetitive, dehumanizing elements of our jobs instead of putting us out of work. Artificial intelligence (AI) is a strategic priority for 84% of businesses, and in some cases has been used to improve sales team efficiency by over 50%. Even I’ve used AI in the past to generate hundreds of relevant hashtags for social media posts at the click of a button. It was once the stuff of utopian science fiction and huge enterprises, but now practically anyone can take advantage. For this post, we will dive into 20 different applications of AI in the real world.

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20 Useful Applications of AI & Machine Learning in Your
Business Processes
process.st/applications-of-ai/
Benjamin Brandall
November 28, 2023
Business Processes, Software, Technology
A 2017 study from Pew Research found that more than 70% of the U.S. is scared that robots are going to
take over our lives. And, while we can’t perfectly predict the emergence of a Skynet singularity, we can
say with some certainty that technology is set to take over the repetitive, dehumanizing elements of our
jobs instead of putting us out of work.
Artificial intelligence (AI) is a strategic priority for 84% of businesses, and in some cases has been used
to improve sales team efficiency by over 50%. Even I’ve used AI in the past to generate hundreds of
relevant hashtags for social media posts at the click of a button.
It was once the stuff of utopian science fiction and huge enterprises, but now practically anyone can take
advantage.
For this post, we will dive into 20 different applications of AI in the real world:
Jump to them by clicking the links below if you want to skip the explanation of what AI and machine
learning is:

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Applications of AI in healthcare
Applications of AI in finance
Applications of AI in human resources
Applications of AI in retail
Applications of AI in agriculture
Applications of AI in security
Applications of AI in energy
Applications of AI in education
Applications of AI in gaming
Applications of AI in social media
Applications of AI in marketing
Applications of AI in manufacturing
Applications of AI in transportation
Applications of AI in travel
Applications of AI in customer service
Applications of AI in law
Applications of AI in entertainment
Applications of AI in automobiles
Applications of AI in government
Applications of AI in e-commerce
If you want a bit of background on AI and machine learning, read on before getting stuck in with the use
cases.
AI and machine learning: a simple explanation
What is artificial intelligence?
Systems that use AI are able to carry out tasks that are characteristic of human intelligence.

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(Source)
AI enables the kind of decision-making that wouldn’t be possible with the simpler “if this, then that”
models most software uses. This includes tasks like:
Identifying emotion in text or speech
Tagging and classifying documents
Understanding emails and replying like a human
Writing product descriptions or other formulaic copy
Summarizing key points from long text
Picking objects out of images
Writing unit tests for software
Planning projects
Beating the world’s top Go player
The AI industry is exploding in size. Many companies ranging from tiny startups to global giants are
realizing the benefits of handing difficult or repetitive work over to machines.
While incumbents like IBM and Microsoft are developing AI for the enterprise sector, there are also
thousands of startups developing everything from customer support bots to APIs capable of generating
hashtags for social media.

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(Source)
A decade ago, the technology was hardly mature enough to be of any practical use. Now, just about
anyone can hook up a free AI application to their existing tools and get to work.
One area of AI that’s seen a disproportionately high rate of adoption in recent years is machine learning.
What is machine learning?
Machine learning is an application of artificial intelligence that allows software to learn, model,
and make predictions based on the data it is given.
My colleague Ben Mulholland has written an awesome article on machine learning that you can check out
for a deep exploration.

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As cloud computing becomes more affordable and processing power reaches unforeseen heights, the
restrictions that previously made machine learning impossible have fallen away.
Machine learning enables applications to behave in new ways without being freshly programmed.
Machine learning applications are programmed with the ability to improve their own code and make
optimal decisions based on vast data sets. This includes functions like:
Projecting sales figures based on historical data and market conditions
Identifying and protecting against suspicious network activity
Learning to drive vehicles
Improving the efficiency of manufacturing processes by identifying waste
Predicting the popularity of content
Screening and grading job applicants
Making relevant content recommendations, like YouTube and Netflix
It might sound like the domain of experimental teams at big firms like Google. And, while Google has led
the way for a number of years, the power of machine learning is available to businesses of any size.

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(Source)
In this article, we’ll look at 20 AI and machine learning applications and use cases to automate work,
streamline your business, and put an army of virtual robots to work for you.
Applications of AI in healthcare
Artificial intelligence in the healthcare industry has numerous applications that can improve patient care,
diagnoses, and overall efficiency in the industry. For example:
Medical imaging analysis
AI algorithms can quickly and accurately analyze X-rays, MRIs, and CT scans to aid in the detection of
abnormalities and diseases.
Personalize treatment plans
Based on individual patient data, AI can develop treatment plans, leading to better and more targeted
care. It can also be utilized for drug discovery and development, helping to identify potential new
medications and optimize existing ones.
Healthcare management
AI can assist in improving operational efficiency within the healthcare industry by automating
administrative tasks, and managing healthcare supply chains.

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Predict patient outcomes
Furthermore, artificial intelligence can be used for predictive analytics to identify at-risk patients and
prevent potential health complications.
Applications of AI in finance
AI in finance has revolutionized the way financial institutions operate, providing numerous applications
that enhance efficiency, accuracy, and decision-making. Some key applications of AI in finance include:
Fraud detection and prevention
AI algorithms and deep learning can analyze large volumes of transactions and identify patterns or
anomalies that may indicate fraudulent activity, thus helping to prevent potential losses. These are
sometimes called fraud filters.
Customer service and support
AI-powered chatbots and virtual assistants can provide 24/7 customer support, assist in account
management, and offer personalized financial advice to customers.
Risk assessment and management
AI can assess and predict market trends, assess credit risk, and optimize investment portfolio
management by analyzing vast amounts of data for more accurate decision-making and financial advice.
Algorithmic trading
AI-based systems can analyze market data in real-time and execute trades at high speeds, thereby
helping to optimize trading strategies and minimize risks.
Personalized financial recommendations
AI can analyze human behavior and customer spending habits, investment preferences, and financial
goals to provide tailored recommendations for savings, investments, and retirement planning.
Applications of AI in human resources

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Watch Video At: https://youtu.be/TNi9KV61ir0
AI has numerous applications in human resources (HR), including:
Recruitment and candidate screening
AI can automate the initial screening of resumes and applications, saving time and effort for HR
professionals. It can analyze candidate’s qualifications, experience, and skills to identify the best-fit
candidates for a position.
Talent management and workforce planning
Intelligent systems can help identify and analyze skills gaps within an organization, as well as predict
turnover and identify high-potential employees for development opportunities.
Employee engagement and retention
Artificial intelligence can analyze employee feedback and sentiment through surveys, performance
reviews, and other sources to identify trends and patterns that can help improve engagement and
retention strategies.
HR analytics and decision-making
AI can process large volumes of data to provide insights for strategic workforce planning, succession
planning, and performance management.
HR operations and administrative tasks
AI can automate routine HR tasks such as payroll, benefits administration, and scheduling, freeing up HR
professionals to focus on more strategic initiatives.

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Applications of AI in retail
AI is being increasingly used in the retail industry to enhance customer experience, streamline operations
and improve decision making.
Personalized customer recommendations
Made possible through deep learning algorithms, they analyze customer data and behavior to suggest
products that are most relevant to each customer. This not only improves customer satisfaction but also
increases the likelihood of sales.
Demand forecasting
AI analyzes historical sales data, market trends, and other relevant factors to predict future demand for
products. This allows retailers to optimize inventory levels and reduce excess stock or stockouts.
Inventory management
This helps retailers to better manage their stock levels, reduce waste and optimize supply chain
operations and is achieved through AI algorithms that continuously analyze sales data and other relevant
factors to make real-time inventory management decisions.
Chatbots
AI-powered chatbots can interact with customers, answer queries, and assist with purchases, providing
personalized and efficient customer service.
Applications of AI agriculture
AI has various applications in agriculture, revolutionizing the industry with smart and efficient solutions.
Precision farming
AI assists in analyzing data from sensors, drones, and satellites, enabling farmers to make informed
decisions about irrigation, fertilization, and pesticide use. This leads to better resource utilization and
higher crop yields.
Pest and disease management
AI can identify pests and diseases in crops through image recognition and suggest appropriate
intervention strategies, reducing the reliance on harmful pesticides and chemicals.
Crop monitoring
AI-powered systems monitor crop health by analyzing images of leaves and plant growth, detecting
deficiencies and diseases at an early stage.
Predictive analytics

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Machine learning algorithms can predict weather patterns, market demand, and crop prices, empowering
farmers to optimize planting and harvesting schedules and make strategic business decisions.
Supply chain management
AI optimizes the transportation and logistics of agricultural products, reducing wastage and ensuring
timely delivery to the market.
Autonomous machinery
AI-driven robots and drones can perform tasks such as seeding, harvesting, and spraying with minimal
human intervention, increasing efficiency and reducing labor costs.
Applications of AI in security
AI has numerous applications in security, ranging from threat detection to biometric authentication.
Threat detection
Using deep learning techniques, AI algorithms can analyze vast amounts of data to identify patterns and
anomalies that may indicate a security threat. This can include detecting unusual network traffic,
identifying potential cyber attacks, and flagging suspicious behavior.
Biometric authentication
AI-powered biometric systems can accurately identify individuals based on their unique biological
characteristics, such as fingerprints, facial features, and voice patterns. These systems are increasingly
being used in access control and identity verification applications.
Video surveillance and monitoring
AI-powered video analytics can automatically detect and alert security personnel to potential threats, such
as unauthorized access or suspicious activities.
Applications of AI in energy
AI is being leveraged in various applications within the energy sector to optimize operations, improve
efficiency, and reduce costs. Let’s dive into these further:
Energy management
AI is used to optimize energy consumption by analyzing patterns and predicting demand, thus enabling
better management of energy resources and reducing wastage.
Power grid optimization
AI algorithms help in optimizing the power grid operations, predicting equipment failures, and identifying
potential issues, ultimately leading to more reliable and efficient energy distribution.

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Renewable energy integration
AI is utilized to forecast renewable energy production, such as solar and wind, helping in the integration
and management of fluctuating energy sources into the grid.
Energy storage solutions
Artificial intelligence is being used to optimize energy storage solutions by enhancing the efficiency of
battery systems and predicting energy demand to ensure a stable energy supply.
Smart energy systems
Artificial intelligence applications are applied to develop smart energy systems that can monitor, control,
and optimize energy usage in homes, buildings, and industrial facilities.
Applications of AI in education
Watch Video At: https://youtu.be/hJP5GqnTrNo
AI in education has wide-reaching applications that are transforming the way students learn and
educators teach.
Personalized learning
Using AI algorithms can help identify the unique learning needs of each student and create tailored
educational experiences. Intelligent tutoring systems can provide individualized assistance to students,
adapting to their pace and style of learning. This allows for more effective and efficient learning
experiences.
Automating grading and assessment

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Automations assists in reducing the burden on educators and providing faster and more consistent
feedback to students. Additionally, AI can help in automating administrative tasks, freeing up educators’
time to focus on teaching and mentoring students.
Creating more immersive and interactive learning experiences
This can be done through virtual reality simulations and educational games. It can also help in providing
real-time language translation and transcription for students with diverse linguistic backgrounds.
Applications of AI gaming
Artificial intelligence technology is revolutionizing the gaming industry by enhancing player experience
and improving game design. Some applications of AI in gaming include:
Non-player characters (NPCs)
AI is used to create more sophisticated and realistic NPCs that can learn and adapt to player behavior by
understanding human language, providing a more immersive gaming experience.
Procedural content generation
AI-based systems can be used to generate game content such as levels, maps, and quests, making
games more dynamic and replayable.
Player behavior analysis
AI can analyze player behavior to provide personalized gaming experiences and recommendations, as
well as to detect cheating and prevent fraud.
Dynamic difficulty adjustment
AI can dynamically adjust the difficulty of the game based on the player’s skill level, ensuring a
challenging but not frustrating gaming experience.
Predictive analytics
AI can analyze player data to predict player preferences and behaviors, allowing game developers to
tailor their games to their target audience, and improving the gaming industry overall.
Applications of AI social media
AI has various applications in social media, including:
Content recommendation and personalization
AI algorithms analyze user data to personalize content and recommend relevant posts, articles, and
products based on users’ interests and behavior.

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Customer service and chatbots
Many social media platforms use AI-powered chatbots to provide real-time customer support, answer
frequently asked questions, and engage with users through automated messaging.
Sentiment analysis
AI can analyze user-generated content and comments to gauge public opinion and sentiment, helping
businesses and brands understand the public perception of their products and services.
Image and video recognition
AI-powered tools can automatically tag, categorize, and describe visual content, making it easier for
users to search and discover relevant images and videos.
Ad targeting and optimization
AI algorithms help social media platforms optimize ad targeting by analyzing user data and behavior to
deliver more relevant and personalized advertisements.
Social listening and trend prediction
AI tools can monitor social media conversations to identify emerging trends, predict consumer behavior,
and provide valuable insights for marketing and business strategy.
Applications of AI marketing
Watch Video At: https://youtu.be/jBaH_g4QKAc
AI has greatly impacted the field of marketing with various applications, including:

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Customer segmentation and targeting
Using neural networks, AI can analyze large datasets to identify patterns and preferences, allowing
marketers to understand their audience more effectively and create personalized campaigns.
Predictive analytics
AI can forecast future trends and consumer behavior based on historical data. This helps marketers make
more informed decisions about their strategies and investments.
Content creation
Artificial intelligence software has the ability to generate personalized and relevant content for different
audience segments. From videos to written content to audios, AI is a massive help in these areas,
especially for small businesses.
Lead scoring and nurturing
AI software enables marketers to prioritize and cultivate high-quality leads. These applications of AI in
marketing have revolutionized the way businesses connect with customers and drive growth.
Applications of AI manufacturing
AI has various applications in manufacturing that are revolutionizing the traditional methods and
streamlining the processes.
Predictive maintenance
AI can analyze machine data to predict when equipment is likely to fail, allowing for timely maintenance to
prevent costly breakdowns.
Quality control
Artificial intelligence can automatically detect defects in products and ensure only high-quality products
make it to market.
Supply chain management
It can optimize inventory levels, reduce lead times, and improve overall efficiency.
Enhanced safety
AI-powered systems can identify and prevent potential hazards in the manufacturing environment.
Applications of AI transportation
AI is changing the transportation industry forever and has a wide range of applications.

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Autonomous vehicle technology
AI is used to enable self-driving cars, trucks, and drones. These autonomous vehicles use AI algorithms
to perceive their environment, make real-time decisions, and navigate safely without human intervention.
Traffic management and optimization
It can analyze real-time traffic data to predict and alleviate congestion, reduce travel times, and improve
overall traffic flow.
Predictive maintenance
AI is used to monitor the condition of vehicles and infrastructure, detect potential issues before they
occur, and schedule maintenance to prevent breakdowns and minimize downtime.
In the railway industry, AI is utilized for predictive maintenance, route optimization, and scheduling to
increase efficiency and safety.
Applications of AI in travel
AI offers various applications that enhance customer experience and streamline processes within the
travel industry, such as:
Personalized recommendations
This applies to accommodations, activities, and dining based on customer preferences and past behavior.
This enhances the travel experience by providing tailored suggestions.
Chatbots and virtual assistants
These provide instant customer service and support, such as booking confirmations, itinerary changes,
and travel recommendations, improving customer satisfaction and efficiency in addressing customer
inquiries.
Predictive analytics
Within the travel industry, this is used to forecast demand, pricing, and trends, which enables travel
companies to make data-driven decisions and optimize their offerings.
Facial recognition technology
This is most often used in airports, which enhances security and expedites the check-in process for
travelers.
Language translation and interpretation tools
With things like voice assistants and speech recognition, AI makes it easier for travelers to communicate
in foreign countries.

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Applications of AI in customer service
Watch Video At: https://youtu.be/wqjKtF-aSDM
Some of the applications of AI in customer service include:
Chatbots
AI-powered chatbots can handle customer queries and provide instant responses 24/7, improving the
efficiency of customer service operations.
Personalized recommendations
AI can analyze customer data to personalize product or service recommendations, leading to improved
customer satisfaction and increased sales.
Natural language processing
Artificial intelligence can understand and analyze customer inquiries and feedback, allowing companies to
gain insights into customer preferences and sentiments.
Self-service systems
AI enables the development of self-service customer service systems, allowing customers to find
information and solve problems on their own, reducing the workload on human customer service agents.
Predictive analytics
AI can predict customer behavior and preferences, empowering companies to proactively address
customer needs and provide a more personalized experience.

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Applications of AI in law
AI applications in law are wide-ranging and can include:
Legal research and analysis
AI-powered platforms can quickly scan and analyze large volumes of legal documents, statutes, case law,
and regulations to provide relevant information and insights to lawyers and judges.
Contract analysis and review
AI can be used to review and analyze contracts, identify potential risks or issues, and ensure compliance
with legal requirements.
Predictive analytics
AI algorithms can be used to predict case outcomes, sentencing decisions, and litigation strategies based
on historical data and patterns.
Due diligence
AI can assist in due diligence processes by analyzing and summarizing large amounts of information,
such as corporate records, financial statements, and regulatory filings.
Legal chatbots
AI-powered chatbots can provide legal information, guidance, and support to clients, answer routine legal
questions, and assist with form completion and document preparation.
Applications of AI in entertainment
AI in entertainment has forever changed the way content is created, distributed, and consumed. Some of
the applications of AI in entertainment include:
Personalized recommendations
Streaming platforms like Netflix and Spotify use AI algorithms to analyze user data and provide
personalized content recommendations based on a user’s preferences and viewing/listening history.
Content creation
AI is being used to produce music, art, and even write scripts for movies and TV shows. For example, AI
can generate music compositions or create visual effects for movies.
Virtual reality (VR) and augmented reality (AR)
AI is used to enhance VR and AR experiences by creating more immersive environments and interactive
elements.

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Customer interaction
AI-powered chatbots are used by entertainment companies to provide customer support, answer queries,
and engage with consumers on social media platforms.
Applications of AI automobiles
Watch Video At: https://youtu.be/pHkEhYa4UlI
AI has various applications in the automotive industry, revolutionizing the way vehicles operate and
enhancing overall safety and efficiency.
Autonomous driving
Using AI, self-driving cars can navigate and make decisions on the road without human intervention. This
not only improves safety but also reduces congestion and fuel consumption.
Predictive maintenance
AI algorithms analyze vehicle data to predict potential mechanical issues before they occur, allowing for
proactive maintenance and reducing downtime.
Enhanced the driving experiences
Through features like adaptive cruise control, lane departure warnings, and automatic parking assistance,
AI makes driving easier and safer. Additionally, AI is used in vehicle design and manufacturing processes,
leading to more fuel-efficient and reliable vehicles.
Applications of AI in government

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AI has numerous applications in government, including:
Predictive analytics
Using AI to analyze vast amounts of data to predict trends and patterns, which can help government
agencies make informed decisions and policies.
Sentiment analysis
Monitoring and analyzing public sentiment on social media and other platforms to understand public
opinion on government policies and initiatives.
Fraud detection
AI can be used to detect and prevent fraudulent activities in government programs such as social
security, tax, and healthcare.
Chatbots for citizen services
Government agencies can use AI-powered chatbots to provide automated responses to citizen inquiries
and provide basic services, thereby saving time and resources.
Security and surveillance
AI can improve security and surveillance by analyzing data from cameras and sensors to detect potential
threats and criminal activities.
Natural language processing
Government agencies can use AI for language translation, document analysis, and speech recognition to
improve communication and accessibility for all citizens.
Applications of AI in e-commerce
AI is transforming the way e-commerce operates, providing numerous benefits and applications to
enhance the overall customer experience, streamline operations, and drive sales. Some of the key
applications of AI in e-commerce include:
Personalized recommendations
AI algorithms analyze customer browsing and purchasing behavior to provide personalized product
recommendations, enhancing the customer shopping experience and increasing sales.
Chatbots and virtual assistants
AI-powered chatbots and virtual assistants provide customer support, answer queries, and assist in
product search, leading to improved customer satisfaction and reduced response times.

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Inventory management
Artificial intelligence algorithms can forecast demand, optimize inventory levels, and automatically reorder
products, reducing stockouts and overstock situations.
Price optimization
AI tools can analyze competitive pricing, demand patterns, and customer behavior to optimize pricing
strategies for maximum profitability.
Fraud detection
AI-powered systems can detect and prevent fraudulent activities, such as payment fraud and identity
theft, safeguarding e-commerce operations and protecting customer data.
Visual search
Artificial intelligence enables visual search capabilities, allowing customers to search for products using
images, making the shopping experience more intuitive and convenient.
Have you incorporated AI or machine learning into your business processes? If so, I’d love to hear from
you. Let me know in the comments. Who knows — you might get featured in an upcoming article.
Benjamin Brandall
Benjamin Brandall is a content marketer at Process Street.
One Comment
That’s a broad and deep article on the subject. Thank you for posting it. I am involved with Artificial
Intelligence and Machine Learning development, and I find your materials very useful. I think it’s
super important for business leaders to learn more about AI/ML, because their knowledge directly
influence their success on the market.
Reply
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