There are millions of apps vying in a similar niche and giving tough times to one another. So, identifying apps with optimal performance and better customer satisfaction is difficult yet critical.

1. Article is published
10 Mobile Application Performance
Metrics That You Should Be Monitoring
in 2023
How to Future-Proof Your App By
Measuring Right Metrics in 2023?
Mobile apps are not a new thing. They are here for quite some time now and will stay
here for the years to come. There are millions of apps vying in a similar niche and giving
tough times to one another. So, identifying apps with optimal performance and better
customer satisfaction is difficult yet critical.
In the fast-paced world of mobile app development, keeping track of key metrics is
essential to ensure success for any mobile app. As technology advances and user
expectations evolve, developers need to stay updated on the latest metrics that drive
app performance and user engagement. If you don’t ensure the key parameters, you
won’t be able to decide for your desirable outcomes such as “how to increase app
downloads, how to improve app performance so that users get to spend more time on
the app; and lastly, how to maximize app purchases.”
For that, you need to figure out ways to measure your app development KPIs. But, let’s
first take a brief tour of mobile app development performance metrics.

2. What are Mobile App Performance Metrics?
Mobile app development metrics are the key performance indicators (KPIs) that tell you
about app’s performance and keep you informed of the standard parameters. With the
right information at the right time, you would be aware of the acquisition, retention,
engagement, conversion and revenue generation - which are some of the
worth-considering metrics of your app.
In this article, we will explore ten crucial metrics that every mobile app developer should
monitor in 2023 to ensure their apps remain competitive and deliver a superior user
experience.
1. User Acquisition:
Tracking user acquisition metrics helps developers understand how successful their
marketing efforts are in attracting new users. CPA (Cost Per Acquisition) calculates the
average cost of acquiring one paying customer. Metrics such as the number of app
downloads, cost per acquisition (CPA), and the conversion rate from website visits to
app downloads provide valuable insights into the effectiveness of user acquisition
strategies.
How to calculate CPA?
CPA = Total Marketing Costs / No. of New Users Acquired
2. Retention Rate:
Retention rate is also one of the determining factors that gauges your app's success
and growth. The percentage of users that stick around and do not leave the app over
time is measured by retention rate. A high retention rate suggests that the software is
valuable to users and engaging. Monitoring this metric enables developers to identify
the stickiness of their app and the effectiveness of their user retention strategies. By

3. analyzing retention rate, developers can focus on improving features, addressing pain
points, and enhancing the user experience.
How do we calculate Retention Rate?
Retention rate = Number of monthly active users / number of monthly installs
3. Churn Rate:
The percentage of users that cease using the app or unsubscribe from in-app
purchases within a specified time frame is known as the churn rate, which is the reverse
of the retention rate. Keeping an eye on churn rate helps developers identify the
reasons users are abandoning their app and take corrective actions. By reducing churn
rate, developers can increase user engagement and improve long-term app success.
How to calculate Churn Rate?
Churn rate = 1- Retention rate
4. Daily Active Users (DAU) and Monthly Active Users (MAU):
DAU and MAU metrics provide vital insights into the app's user engagement and
popularity. MAU is the total number of active, and unique users in a month, whereas
DAU counts the number of unique users that use the app daily. By monitoring these
metrics, developers can gauge user engagement trends, identify periods of growth or
decline, and adjust their strategies accordingly. In the long run, the DAU / MAU ratio will
help you figure out future growth potential and ways to go about it.
How to calculate DAU and MAU?
You must figure out how many users your app attracts daily or weekly. Your DAU/MAU
will be this number.

4. 5. Session Length:
As much as the acquisition rate is important, session length is also worth tracking. The
reason being the need to know how many users find value in your in-app content.
Session length measures the total time when a user opens / signs in the application to
the time when that user logs out or stops using the app. Monitoring session length helps
developers understand user behavior, the effectiveness of app features, provide inside
recommendations based on user preferences and the overall user experience. Longer
session lengths generally show higher user engagement and satisfaction.
How to calculate Average Session Length?
ASL = (total session duration of the user) / (number of launches during session)
6. Conversion Rate / Goal Completion:
The conversion rate or goal completion is a critical post-install metric. It gauges the
percentage of visitors who carry out a certain activity, such as completing a purchase,
joining a service, or subscribing to a newsletter. Tracking conversion rate is crucial for
understanding the effectiveness of the app's user flow, interface design, and
call-to-action elements. It is an all-in-one app development metric that not only
evaluates user journey, but also wants to know what value users are getting in real-time.
If the conversion rate improves, this leads to an increase in revenue and app success.
How to calculate Average Session Length?
Conversion rate formula is a simple one:
Conversion rate = number of users who performed an action/number of users who could
have done the action

5. 7. App Load Time:
In today's fast-paced world, users expect apps to load quickly. App load time is a critical
metric that affects user satisfaction. If your app loads quickly, the users are likely to
spend more time within your app. Monitoring load time helps developers identify
performance bottlenecks and optimize the app's speed, leading to improved user
experience and reduced abandonment rates.
8. Crash Rate:
App crashes can significantly impact user experience and lead to negative reviews and
uninstallations. Monitoring crash rate allows developers to identify and fix bugs, stability
issues, and compatibility problems across different devices and operating systems.
Reducing the crash rate enhances app reliability and user satisfaction.
How to calculate Crash Rate?
Crash rate = No. of times a user launches the app / No. of crashes occurring within the
same time
9. Average Revenue per User (ARPU):
A financial statistic called ARPU determines the typical revenue produced by each user.
Tracking ARPU helps developers measure the app's monetization effectiveness and
make informed decisions about pricing models, in-app purchases, advertisements, or
subscriptions. Maximizing ARPU contributes to app profitability and sustainability.
How to calculate ARPU?
ARPU = Lifetime revenue / No. of lifetime users
10. App Store Ratings and Reviews:
So far, we have talked about some of the important metrics that help you channelize
your marketing efforts. But, the App ratings & reviews is “your true north star metric”!

6. Reviews and ratings in the app store provide you an overview of how consumers feel
about your app. This is useful user input that enables developers to evaluate user
happiness and pinpoint areas for development. Monitoring these metrics helps
developers understand user sentiment, and enhance the app quality.
To Sum It All Up:
In 2023, mobile app developers must stay proactive in monitoring key metrics to
maximize app success. By tracking user acquisition, retention, engagement, revenue,
and user feedback, developers can make data-driven decisions, optimize app
performance, and deliver an exceptional user experience. The ten metrics discussed in
this article serve as a starting point for developers to monitor and improve their mobile
apps in an ever-evolving industry.
Meta Description:
Do you know which mobile app performance metrics you should track in 2023? What
KPIs accelerate your app performance swiftly? This is your go-to guide for everything!