This document outlines key takeaways from the Likeable U conference. It includes 10 short quotes or lessons from speakers at the event about social media best practices. Some of the topics covered are the importance of writing and engaging content, understanding your community, using video, being transparent when failures occur, and measuring ROI from social media efforts. The document encourages attendees to register for future Likeable events and community college courses to continue learning about social media strategies.

1. 10 Key Takeaways
From Likeable U
@DaveKerpen
CEO @LikeableMedia
#Likeable
Likeableu.com

2. What’s Inside
• Meet Likeable
•Likeable U and the Likeable Awards
•10 Key Takeaways From Likeable U
•Likeable Community College
• Questions/Feedback & Grand Prize
#Likeable

3. Meet Likeable
#Likeable

4. Clients We Work With
#Likeable

5. Likeable U Class of 2012: Beyond The Buzz
#Likeable

6. Likeable Awards
Award Winners
Most Likeable CEO: Dennis Crowley
Most Likeable CMO: Geoff Cotrill
Most Likeable Entrepreneur: Spencer Bramson
Most Likeable Photographer: Anthony Quintano
Most Likeable Journalist: Matt Silverman
Most Likeable Food Blogger: Lindsay Nixon
Most Likeable Mom Blogger: Bringing Up Brooklynites
Most Likeable Video Blogger: Cassidy Quinn
Most Likeable Author: JK Rowling
Most Likeable Doctor: Ed Zuckerberg
Most Likeable Marketing Thought Leader: Adam Kmiec
View all finalists at Most Likeable Professor/Teacher: Anthony Rotolo
http://likeableuawards.com Most Likeable Lawyer: Brian Cuban
Most Likeable Student: Tina Yip
Most Likeable Fashion Designer: Donna Karan
Most Likeable Chef: Fabio Viviani
Most Likeable Politician: Cory Booker #Likeable

7. Key Takeaway #1
“Writing is the most important part of your job, even if it’s just 140
characters.” – Jeff Glor, CBS
#Likeable

8. Content Is King, Engagement Is Queen
*Client
*Client #Likeable

9. Key Takeaway #2
“A lot of companies don’t keep the social in media.”
– Aliza Licht, DKNY
#Likeable

10. How To Be Social
#Likeable

11. Key Takeaway #3
“Being likeable means being a good citizen in the new social paradigm.
Sharing good content makes you likeable.” – Daniel Kim, Red Mango
#Likeable

12. How To Be Likeable: Provide Value
10% Off = Marketing
50% Off = Value
100% Off = Loyal customers for life
#Likeable

13. Key Takeaway #4
“Understand the pulse of your community and what they want.”
– Matt Burton, American Express
#Likeable

14. Ask Your Community
John Deere’s Facebook
app lets fans “want” their
products
#Likeable

15. Key Takeaway #5
“Nothing good ever happens from staying in your comfort zone.”
– Peter Shankman, HARO
#Likeable

16. Don’t Be Afraid To Blaze The Trail
#Likeable

17. Key Takeaway #6
“The power of video is growing in importance, especially in social
media.” – Jen Rubio, Warby Parker
#Likeable

18. Video Brings a Face Back into Social Media
#Likeable

19. Key Takeaway #7
“Succeed through failure. If you don’t fail, scrap the idea. Find a new
way to do it.” – Jeffrey Hayzlett
#Likeable

20. When You Do #Fail, Be Honest & Transparent
#Likeable

21. Key Takeaway #8
“With the Facebook IPO, there will now be more CMOs saying they
need to have a social media strategy.” – Reggie Bradford
#Likeable

22. What Facebook’s IPO Means For Brands & Marketers
“5 Ways Facebook’s IPO Affects Brands
And Marketers”
http://bit.ly/Js2P24
#Likeable

23. Key Takeaway #9
“Everyone should have their own solution for measuring ROI” –
Lindsay Lucas, LinkedIn
#Likeable

24. Best Practices For Measuring ROI
#Likeable

25. Key Takeaway #10
“Social media is connecting us in ways we don’t know or understand
yet.” – Jeff Pulver
#Likeable

26. #140conf
Register today for an exclusive discount. Use the code: likeable
Visit 140conf.com for more details!
#Likeable

27. Likeable Community College
• All the expertise of Likeable Media brought to your brand
• Evaluate your community manager's knowledge through the CMAT
• Participate in bi-weekly social studies
• In person workshops with Google+, LinkedIn, and more
Mention discount code WEBINAR when you sign up and receive 20% off!
For more information, please visit LikeableCC.com or
email gaby@likeable.com #Likeable

28. Questions/Feedback?
Grand Prize!
FB.com/LikeableMedia
@LikeableMedia
dave@likeable.com
@DaveKerpen
likeableu.com