My topic is not new -- in the sense that I started writing about it a year ago. But I think it is of growing importance. The basic premises that underlie social media -- the fundamental relationships that link authors to the community of readers -- are changing in the face of new and different social tools. In a sense, I am chasing the elusive question about where community resides, once again. In this presentation, I plan to explore the root causes of today’s social media plumbling -- the stuff that makes it social -- and to outline the stresses that new social metaphors are creating. Lastly, I wave my hand at where it might all be headed.