Slu Marketing Ethics Presentation

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Presentation on the appropriate means of presenting products and companies ethically. The unethical practices of some Fortune 500 companies and the negative impact that occurs.

Negócios Tecnologia

MARKETING ETHICS THE IMPACT UPON CONSUMERS AND COMPANIES

ETHICAL NORMS FOR MARKETERS ,[object Object]

ETHICAL NORMS FOR MARKETERS ,[object Object],[object Object],[object Object]

ETHICAL VALUES FOR MARKETERS ,[object Object],[object Object],[object Object]

ETHICAL VALUES FOR MARKETERS ,[object Object],[object Object]

ETHICAL VALUES FOR MARKETERS ,[object Object],[object Object],[object Object],[object Object]

ETHICAL VALUES FOR MARKETERS ,[object Object]

$3.8 billion, accounting fraud World Com Price fixing Nike Concealed adding beef flavoring to french fries McDonalds Unfairly trying to close Mexican competitors Coca Cola False advertising Palm Price irregularities Walgreens King Cobra Anheuser Busch

WHY BE UNETHICAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A WARNING TO UNETHICAL MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object]

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