Discoverable, Shareable & Memorable How to Uncover Your Personal Brand and Learn to Tell a Better Story About Y

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Mel is Founder and Principal Strategist at Delightful Communications, a Seattle-based Modern Marketing, Branding and Digital PR consulting firm. His mission is to educate and inspire businesses and individuals to make the most of the explosion of digital media and technology and successfully apply strategies that focus on Social Media, Influencer Marketing, Content Marketing, Digital PR, Employee Advocacy Programs and Personal Branding.

Negócios

@M e lC a r
S o w h a t is P e rs on a l B ra n d in g ?

@M e lC a r
C om p a n ie s B e n e fit T oo !
• 50%
b ra n d m e s s a g e s .
• 83%
o p in io n o f a p e e r, frie n d o r
fa m ily m e m b e r.

@M e lC a r
to be c om e m ore trus te d.
to be c om e m ore re m a rka ble a nd unm is ta ka ble .
to be c om e m ore e s s e ntia l.
D ig ita l S tra te g ie s & In P e rs on

@M e lC a r
P e rs on a l B ra n d !
1
2
3

a re tod a y ?
•
•
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u n iq u e q u a litie s ?
y ou d o ?
re m e m b e re d for?

M is s ion + A u d ie n c e + V a lu e -

@M e lC a r
in d iv id u a ls to u n d e rs ta n d &
s u c c e s s fu lly a p p ly m a rk e tin g & P R
c a re e rs , a lw a y s w ith te n a c ity , c u rio s ity
a n d g o o d h u m o r.

@M e lC a r
T ip : B u z z w ord s
Not sure what
qualifies as a
buzzword?
LinkedIn’s Top 10
Buzzwords:
1.Motivated
2.Passionate
3.Creative
4.Driven
5.Extensive Experience
6.Responsible
7.Strategic
8.Track Record
9.Organizational
10.Expert

@M e lC a r
W h o is y ou r a u d ie n c e ?

@M e lC a r
T ip : C re a te A u d ie n c e P e rs on a s
Name Picture
Background
Demographics
Identifiers
Goals
Challenges
How you help
Common Objections
Social Channels
Real quotes
Make it real, do your research, update as you learn more about your audience

@M e lC a r
H ow to A m p lify y ou r B ra n d ?

@M e lC a r
E x e rc is e 3
S e a rc h for yours e lf, wha t do you s e e ?

@M e lC a r
H o w to S h o w U p in P e rs o n & O n lin e =
e le m e n ts :
Tip: Use this as a checklist to prioritize your personal branding activities

@M e lC a r
T ip : O w n Y ou r O w n
Buy your domain name and build a
website you own and control.

@M e lC a r
T ip : M a k e Y ou r B u s in e s s C a rd s
Business cards are not dead! Design them clean and uncluttered.
Always have them on you and use them to tell a story as you hand
them over that helps make the interaction memorable.

@M e lC a r
T ip : M a k e Y ou r O u t o f O ffic e W ork
Add links and
calls to action.
Make it stand
out from
everyone
else's!

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T ip : C re a te a S oc ia l M e d ia R a tio ~
B a la n c e P rofe s s ion a l & P e rs on a l
60
%
40
%
Balance your social profiles between
professional and personal. Show you
have a personality and a life as well
as your work smarts and wisdom!

@M e lC a r
T ip : L a b e l Y o u r P h o to s W ith Y o u r N a m e
Mel-Carson-Delightful-Communications.jpg
Mel-Carson-Digital-Marketing-Speaker.jpg

@M e lC a r
T ip : M a k e L in k e d In a L iv in g
LinkedIn is no longer a job/resume board. Publish
content and share/update like you would Facebook
but keep it professional!

T h a n k y ou !
@ME L C A R S O N
Me l@D e lig htfulC om m unic a tions .c om

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