2. Founded by Sam Walton in 1962 Largest Grocery Retailer in the US In 2010 it was the world's largest public corporation by revenue. Walmart carries general merchandise and a selection of groceries Walmart Background
3. To successfully advertise to the targeted audiences, Walmart needs to embrace all aspects of New Media Social Media (Twitter & Facebook) Digital Media (Electronic Billboards, Cell Phones, etc..) Google Adwords Proposal
4. Fortunately, Walmart offers such a wide variety of products- that they have a wide range of target audiences. All Adults All Children All Races/Backgrounds All Income Brackets Target Audiences
7. Create Facebook and Twitter Pages. This will help to advertise to a bigger audience. You will be able to interact and with and get immediate feedback from your audiences. All of your latest sales and promotions will immediately be accessible information to the public. Implementation
8. Embrace Digital Media Advertise on Electronic Billboards Buy Advertisements that can be sent to mobile devices Google Adwords Investing in this cool feature will definitely increase business for Walmart PERKS: Not expensive Major attraction to customers Pick your own ads and keywords Use a great tracker feature to track your progress! Implementation (cont’d)
9. Google Adwords One time nominal fee Facebook No Charge Twitter No Charge Budget
10. Overall, utilizing these great New Media will make an already successful and booming Walmart Corporation that much more successful. These features will put Walmart on the map even more and reach audiences that it never would have been able to reach if not for the great world of New Media! Conclusion
