Talk delivered to tech and corporate community on the Venture Builder Playbook. We covered: 1) Why Venture Building is the new "growth" strategy for corporates worldwide 2) Flavors of Venture Building 3) The Venture Builder Playbook (at a high level)

1. Venture Builder Playbook:
Systematically building startups
1
Andries De Vos, 5 May 2021

2. Hi. I’m Andries.
Andries is a serial entrepreneur
(co-founded 8 startups, including
3 as CEO, raised US$52M, and
sold a payment startup to a
global MNC) and is the CEO of
Slash (www.slash.co).
He is a digital transformation and
venture advisor to C-level
executives & boards. Clients
include Fortune 500, Govt & UN,
and Startups.
Based in Singapore & Bali.

3. Slash — Two Studios, One Team
Founded in 2016, Slash is software studio solving tough
problems with technology and ventures.
We run a Venture Studio and a Build Studio.
We blend business strategy, serial startup development, and
operational specialists across design research, product and
engineering to help innovators build in an exponential world.
We spin off our own startup projects, take co-founder
(10-20% equity) positions and consult external clients.
www.slash.co
15
Co-Founded
Startups
4
Offices (SG, KH,
ID, AM)
10+
Industries, sector
agnostic
50+
products & ventures
built globally as
fee-based consultants
60
In-house
Specialists
US$9M+
Seed raised for our equity
startup portfolio since 2018

5. Our Venture Building Podcast
www.slash.co/hak/tag/podcast

6. Venture Builders and why it matters
1. Why Venture Building?
2. Flavors of Venture Building
3. The Venture Building Playbook
And some Q&A!

7. Why Venture Building?

8. In my case … it’s personal!

9. Late 2015

11. Lost $45m deal

13. The next
big thing?

14. New Models to build
a scalable business?

15. Startup Studio
Startup Factory
Venture Builder
Company Builder

16. A Startup Studio is
a Company of Startups
“We develop ideas into products and
products into companies”

17. 17
Hollywood Studio

18. Famous grads

19. 300+ VBs on our Venture Builder Map
(alpha: https://www.slash.co/vb-map)

20. Many different types of
venture builders

21. Operator led Consulting led Corporate led VC led
4 Types of Venture Builders
Goal:
“Find next big startup,
kill the rest”
Source of Funds:
From Operator
Goal:
“Build portfolio of
startups”
Source of Funds:
Consulting cashflow
Goal:
“De-risk a portfolio of startups by providing
hands-on support from specialists”
Source of Funds:
Limited Partners in Fund
Goal:
“New products &
services for Group”
Source of Funds:
Corporate mothership

22. #1 Operator-led
Goal:
“Find next big startup, kill the rest”
Source of Funds:
From Operator

23. 23
STARTUP
STUDIO
Startups

24. Goal: find the ‘real startup’ faster

25. The origins of Twitter in 2006

26. #2 Consulting-led
Goal:
“Build portfolio of startups”
Source of Funds:
Consulting cashflow

27. 27
STARTUP
STUDIO
Clients Startups

28. Goal: launch portfolio of scalable businesses

30. Example: www.Rainmaking.io

31. Example: www.mach49.com

32. Commercialize?
Joint Ventures?
In-house team?

33. #3 Corporate-led
Goal:
“New products & services for Group”
Source of Funds:
Corporate mothership

34. 20th Century Playbook
Market Leader for Decades

35. SKUNK WORKS
R&D Labs
M&A

36. Innovate by
Exception
36

38. But Skunk Works
No control over
commercialization

39. 21st
Century Playbook
Constant change
39

40. Continuous
Innovation
Innovate by
Design
40

41. Control of R&D and
Commercialization
Sounds like a Startup?

43. The birth of “corporate ventures”

44. Example: https://x.company/

45. #4 VC-led
Goal:
“De-risk a portfolio of startups by providing
hands-on support from specialists”
Source of Funds:
Limited Partners in Fund

46. Example: https://www.rocket-internet.com/

48. Example: www.jumaji.studio

49. Operator led Consulting led Corporate led VC led
Recap: 4 Types of Venture Builders
Goal:
“Find next big startup,
kill the rest”
Source of Funds:
From Operator
Goal:
“Build portfolio of
startups”
Source of Funds:
Consulting cashflow
Goal:
“Build portfolio of
startups”
Source of Funds:
Limited Partners in Fund
Goal:
“New products &
services for Group”
Source of Funds:
Corporate mothership

50. Each type can bring value-add to the founders or
to the venture.
Through our research, we have identified 14 areas
of value-add.

51. Capital
Advisory
Access
Ops Support
Idea & Founders
Funding
Distribution Investors Proprietary Data
Idea Discovery (Co) Founders
Strategic Advisory Specialist Mentors
Product & Design Software/Build
Growth &
Testing
Business Support
14 areas of value-add services as Venture Builder
Market Validation
Exit Planning

52. The Venture Building Playbook?

53. Disclaimer:
Playbook is complex. In this talk
we will only scratch the surface!

55. Our
Focus for
the rest of
the talk

59. 3 Phases to building a Startup
(from the point of view of a Venture Builder)

60. 1
Concept
Validation
2
Product Market Fit
3
Scale Up

61. 1
Concept
Validation

64. Concept validation flow
Problem Research
(Design Research)
Concept
Design
Concept
Validation

65. Problem research:

66. Problem research:

67. Simplify?

69. Two speeds of problem research:

70. Key choice for problem research:

71. 4 ways to research problems and
validate concepts:

72. Which approach is
right for you?

73. WARNING!!!!
OVER-SIMPLIFICATION
IT’S ALL
ABOUT CULTURE

74. … COMPLEX!

75. 1
Concept Validation
Problem Research User Motivations &
Behaviors
Proto-Personas
of Users
Customer Journeys
Prototype Concepts
with low-fi
User Testing
Concept Validation
Design Brief
Venture Planning
MVP Definition

76. 2
Product Market Fit

77. Lean Startup 101

81. 2
Product Market Fit
Product Design
(UX/UI) MVP Development
Go to Market
Strategy
Validate your
Value Proposition
First “100”
Customers
Validate
Business Model
Launch Venture
Fundraise
Build Team
… and many more

82. 3
Scale Up

83. 3
Scale Up
A lot more
fundraising …
Scale Team
Scale Product
Development
Incentive Scheme
Build a Sales &
Marketing Machine
… and many more

84. Venture Builders and why it matters
• Why Venture Building?
• Flavors of Venture Building
• The Venture Building Playbook
• Q&A

85. Q&A

86. Our Venture Building Podcast
www.slash.co/hak/tag/podcast

87. 87