What is the true cost of a 404 error?
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404 errors result in deteriorated quality of service (QoS) levels, increased customer dissatisfaction and subscription churn for Pay-TV providers. This presentation touches on the cost to Pay-TV operators that 404 errors represent and what they can do to quickly fix them when they occur.
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What is the true cost of a 404 error?
- 1. WHAT IS THE TRUE COST OF A 404 ERROR?
- 2. Anybody who has used the web has probably encountered the dreaded 404 error message — File Not Found. This error occurs when a web browser communicates with a server to retrieve data, but the server is unable to find the requested file. What is a 404 error?
- 3. 404 errors make Internet users feel mislead and frustrated. Users click on a link to access a file and are then denied access, without a clear understanding of what went wrong and why. Why are 404 errors so annoying?
- 4. There are 32 HTTP status 400 codes that Internet users can encounter, but the 404 error is among the most irritating.
- 5. A 404 error is equal to a lost conversion or even a lost customer, since users often flee when they encounter one. The average U.S. Pay-TV subscription is $86* per month and rising. Add other operator expenses related to acquiring those customers and the cost to replace a lost customer can approach $1,000. What is the cost of a 404 error to a Pay-TV content provider? *NPD Group
- 6. IPTV providers — which deliver their video content over the Internet — can be particularly hurt by 404 errors. These errors can result in online video players that fail to load, and jittery video from interruptions to adaptive bitrate streaming. What types of Pay-TV content providers are most adversely affected by 404 errors?
- 7. Acquiring a new customer is 5 times more expensive than retaining an existing customer.
- 8. IPTV providers must demand that their content delivery networks (CDNs) provide them with the tools to quickly pinpoint 404 errors that can damage the viewer’s quality of experience. By doing so, the IPTV service can promptly fix them. What can IPTV services do?
- 9. Skytide’s multidimensional analytics and reporting helps the world’s leading operator CDNs — and their IPTV customers — to optimize network performance. By doing so, the IPTV service can reduce 404 errors, achieve consistently high QoS and reduce customer churn. How Skytide can help
- 10. For more information, visit www.skytide.com Or read these Skytide reports Read it now Read it now Read it now