Arijit & I conducted a workshop on starting up at the Indian School of Business at Mohali. Participants at the workshop had 12 hours to build a real start-up - create a working prototype, have specs for v2, have end-to-end mockups and a pitch deck that they would take to an investor.

1. startup the startup
18/3/2013
arijit@ptotem.com
arunr@act2.me

2. business plan
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3. not now!
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4. idea
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5. not enough!
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6. action
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7. everything
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8. forward progress
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9. fail small, fail fast
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10. win big, win long
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11. idea implement iterate
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12. product – users – $ – repeat
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13. product – users – $ – repeat
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14. product – users – $ – repeat
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15. product
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16. viable product
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17. minimum viable product
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18. features
cost
time
feel
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trade-offs

19. the challenge
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20. start a startup… today
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21. done by… tomorrow
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22. IMPOSSIBLE
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23. arrogance
li can do what others say cant be done
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24. ignorance
l“i don't know – let me ask”
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25. impatience
l“why can't we ship this tomorrow?”
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26. laziness
ldon't do if you can re-use
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27. go do!
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28. content. logic. presentation.
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29. how to structure
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30. what kind of content does
your customer want?
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31. how will you get the content?
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32. how will your customers see
this content?
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33. how will they select the
content they want to buy?
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34. how will you deliver the
selected content to them?
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35. how will you charge and get
payment from them?
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36. form teams: now
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37. specs: 3 pm
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38. pitch: 10 am
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39. collateral
min pitch template
min spec template
min ux template
client contacts
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40. production
pitch
spec for v2
landing page for v2
prototype with content
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41. ground rules
functional prototype
v2 specs and landing page for idealized product
each team gets 15 mins to present on sunday
everyone gets to vote on presentations
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42. stakes
winning team gets...
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43. good reads
What is a startup?
The One Person Product
Software is eating the world
Mobile is eating the world
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44. what are we coaching
how to structure the problem
how to distill the MVP
how to do a sufficient spec to evaluate trade-offs
how to do simple UX
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