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Social Media 101 Facebook, LinkedIn and Twitter Scott K. Wilder
Introductions ,[object Object],[object Object]
Overview ,[object Object],This will be a good webinar if….you’ve gained insight into how to optimize your presence on the Big 3 Social Networks
A Three Ring Circus
Why should you care? ,[object Object]
The obvious – but the Big 3 dominate
Lets take a look at Facebook
Facebook – Starting out So much here The Wall Updates Activities
Facebook – The obvious and the not so obvious ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Facebook
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Facebook
Facebook: Content Matters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook: Fan Page vs. Group Page debate ,[object Object]
Facebook: Fan Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook – Successful Marketing Tactics
Lets take a look at Twitter
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter - What’s the Business Strategy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter – Need to Tweet! ,[object Object],[object Object],[object Object],[object Object]
Twitter - Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter - Strategy ,[object Object],[object Object],[object Object],[object Object]
Lets now take a look at LinkedIn
Why use LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn - What’s the Business Strategy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Power of ‘Groups’
LinkedIn – Power of Groups
Building Influence via Answers
Keeping Track Of Your Network
LinkedIn: Leveraging Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn - Search ,[object Object],[object Object],[object Object],[object Object]
LinkedIn - Social Advantage ,[object Object],[object Object],[object Object]
LinkedIn - Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn - Basic Facts ,[object Object],[object Object],[object Object],[object Object]
LinkedIn - Advantage ,[object Object],[object Object],[object Object]
LinkedIn - Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn - Basic Facts ,[object Object],[object Object],[object Object],[object Object]
LinkedIn - Social Advantage ,[object Object],[object Object],[object Object]
LinkedIn - Strategy ,[object Object],[object Object],[object Object],[object Object]
LinkedIn – External Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Influence on Google
Summary: ,[object Object],[object Object],[object Object],[object Object],[object Object]
It’s an overused cartoon now, but it still applies…
Thank You.. Questions? ,[object Object],[object Object],[object Object],[object Object]

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