The document provides an overview of what a website plan needs to succeed, including determining goals, content, design elements, search engine optimization, social media integration, marketing, and ongoing support. It introduces the team that will help with the plan and discusses ensuring the website is accessible on mobile devices and easy to update. Key aspects covered are usability, branding, integrating analytics and promoting the website. Customer testimonials praise the collaboration and results of working with the company.

1. Website PlanWhatyourwebsiteneedstosucceed!

2. Sarah Kuglin
Owner / Digital & Web
Design Director
Colleen Marcus
Content Marketing and
Project Manager
Bryanne Freitag
Online Marketing & Social
Media Manager
Rachel Viergutz
Accounts Manager
Our Team
We’re excited to get to know more about you, your business, and your online marketing goals! Our team is ready to help!

3. Visitors Sales
Educate &
Inform
Retain
Customers
Gather
Leads
Build a
Community
Determine Your Goals
Your business goals should be reflected in your website goals.

4. Interactive
Interact with clients and industry
professionals, find and reach new people
Educational
Educate and inform your visitors of your
offerings, how to use your products, and
tips and tricks for success
Branding
Build and maintain your brand and
manage your reputation
Relevant Content
Share relevant information for those
searching
Promotion
Promote your area, business and
Industry through web content
Employment
Recruit and find employees
Community
Create groups and followers; build a
Community online
Leads and Sales
Sell your products and services
online
What Should Your Website Do?
Every website has a unique purpose…

5. Mobile Responsive Design
Your website will “respond” to the type of device you are using.

6. Mobile Responsive Design with Accessibility
best practices will ensure your website is
accessible with mobile browsers, tablets,
iPads, mobile phones and accessibility
software.
Easy updating with no additional software
purchase needed. Easy content editor, just
like using Word. Easily add photos,
galleries, video embeds and more.
Easily implement a blog, social media and
email marketing into your WordPress
website. Categories, comments, social
sharing, embedded tweets, Facebook posts,
Pinterest pins, Instagram and more.
If your website isn’t found, it won’t do
any good. Search Engines read your
WordPress website exceptionally well!
We'll teach you SEO best practices.
SEARCH ENGINESUPDATING
EMAIL, SOCIAL AND BLOGACCESSIBLE
WORDPRESS
WordPress CMS
Easily manage your website and content using the WordPress platform.

9. Key Words
Use primary key words and
phrases in headlines and titles.
Page Layout
Use of bold text, bulleted lists,
headlines and paragraphs
Logical Linking Structure
How your website links to itself
Optimize
Titles and tags, Meta Tags
and Image optimization
Content
Provide content that is useful
and relevant which contains
key words and phrases.
Text, linking and key words
build your search engine
rankings.
Google and other search
engines rank websites on
many factors including relevant
content, how it is perceived by
a visitor, how often you add
new and valuable content to
your website and more.
Search Engine Optimization (SEO)
Content Is King…

11. A&W Furniture:
Extreme Makeover
HomeAddition
… because of the
implementation of
search engine
usage, our store
was found on a
search by the
Extreme
Makeover: Home
Edition design
team and we were
chosen to be a
part of a nationally
televised edition of
the show – a
priceless
experience for our
company...

12. USABILITY
Easy navigation, content and
pages are easy to find, easy
to read including titles,
headlines and text..
LOGO
Clean and Clear
Branding
COLOR SCHEME
that follows your brand and
marketing materials.
Keep the same look and
message across all
marketing materials.
PHOTOS & GRAPHCS
Make your website
visually appealing for
visitors.
Design Elements
Your visitors first impression of your brand…

13. Design Elements
Your visitors first impression of your brand…
SITE MAP TERMS & CONDITIONS
HOME PAGE
OUR SERVICESNEWS & EVENTS OUR WORK / PORTFOLIO ABOUT US CONTACT US
BLO
G
MEET THE TEAMCASE STUDY CONTENT PAGE

14. GoogleAnalytics Track your website statistics…

15. Provide Links, Offer
Like Box, Share and
Follow Buttons.
Display your latest
posts, tweets, pins,
instagrams and
more
Easily shareable
content on your
website.
Embed and display
YouTube, Vimeo and
other videos and
audio on your
website
Use a Social Hub to
display your social
posts
Social Media Integration

16. Integrate Social Media

18. Advertise
Printed Materials,
Signage, Radio,
Vehicle, etc.
Email Marketing
Use email marketing to
grow your reach.
Social Media
Put your message in
front of people,
where they are at
Online Advertising
Facebook Ads, Social Ads,
Pay-Per-Click and more
Marketing Your Website
Help promote your website and URL

19. Our Portfolio
www.rvtechsolutions.com/design-portfolio

20. The Process
Web Design Project Process; Planning, Implementation, Setup and Design
Planning Guide and Review
Project Process with Basecamp
Mock Up Design and Approval

21. Populate Content,
Proof and Approval
Content Planning
and Implementation
Build Test Site
Password Project Website
On our web servers..

22. Training and Follow Up
Final Proof and
Launch of Website

23. Testimonials
Here’s what our clients our saying…
Working with Sarah is such a positive
experience! She has so many great
ideas that she brings to the table and
she really listens to what you want to
accomplish. Collaboration with Sarah
ensures that you get a product you are
happy with and that you achieve your
goals.... Lisa, Torgerson Properties
With our new website, we have orders
orders coming in from the East Coast.
When I asked about how they found us
they said a Web Search. They said
that we have an awesome website that
we should be very proud of!! KUDOS
to you and your staff!... Mike,
Heartland Wood Products
www.rvtechsolutions.com/testimonials

24. supportportal
training
videomanuals
basecamp
documentation
education
Service and Support
You can manage your website, but we’re here if you need help!
Training and Support
We provide training to your team
so that you can update your
website, when you are ready to,
without hassle or relying on
others.
Maintenance and Technology
While you mange your website,
we’ll take care of the technical
aspects of your WordPress
website; updates, backups,
security and spam protection
http://support.rvtechsolutions.com

25. Questions?