Mais conteúdo relacionado Semelhante a Risks and opportunities for using social media for government transparency (20) Mais de Stan Skrabut, Ed.D. (20) Risks and opportunities for using social media for government transparency3. You are a professional working in municipal
government.
4. You are interested in incorporating social media to help
inform the public but you hear this can be problematic.
5. You want to correctly implement social media to
increase transparency.
6. Let me outline the elements of an effective social
media policy along with best practices.
7. According to the
GSA, using
appropriate social
media technologies
can enhance
communications,
collaboration, and
information
exchange.
8. Social media or Web 2.0 technologies allow for user-generated
content and dialogue with others.
10. Some social media tools can be hosted internally. e.g.,
wikis, blogs, Web sites, etc.
15. Blogs have regular entries of commentary, descriptions of
events or other material such as graphics or video.
20. Visual bookmarking is a bookmarking feature that allows
users to share Web links to information through imagery.
22. According to the Center for Technology in Government at the University
of Albany, social media policies should address 8 essential elements.
25. Acceptable use policies typically outline an organization’s position on
how employees are expected to use agency resources.
27. Content policies address who can post content on official agency social
media pages and who is responsible for ensuring its accuracy.
28. Behavioral security concerns refer to those threats that result from
employees’ actions when engaging with social media sites and tools.
30. If sites are open for comments then rules are
established for appropriate citizen conduct.
31. A clear social media policy for government agencies
should include guidance on the following topics:
32. Commercial sites are opportunities for supplementing
how government sites reaches target audiences.
33. Section 508 requires that electronic and information
technologies meet certain accessibility standards.
34. When using electronic media, the regulations that govern proper
management, archival of records, and release still apply.
35. Social media must reasonably ensure suitable information and service
quality is consistent with level of importance of information.
36. Agencies should take reasonable steps to ensure meaningful access to
programs and activities by persons with limited English proficiency.
37. Agencies are required to provide members of the public who do not have
internet connectivity with timely and equitable access to information.
38. Agencies must ensure that they consider existing intellectual property
and copyright laws when implementing social media technologies.
39. Post a “Privacy Act Statement” that describes the agency’s legal
authority for collecting personal data and how the data will be used.
42. Blogs will not allow vulgar or abusive language,
personal attacks, or offensive terms.
47. Prepare to post to your blog on a regular basis and let
readers know the schedule.
54. A GSA main page includes required statements and
disclaimers for GSA sponsored blogs.
56. Posting policy. GSA reviews all comments before
posting them. Inappropriate comments are not posted.
62. There are many
best practices for
using social media
that will maximize
benefits and
minimize issues.
63. Here are 16 useful social media tips shared by the
United States Air Force in their social media guide.
65. Stay in your lane and discuss only issues where you
have expertise, knowledge, or firsthand experience.
67. If you are stating your opinion, ensure that it is clear
and not that of the organization.
68. Use your best judgment. Deleting material doesn’t
mean it is gone.
69. Clarify errors with facts when others are misrepresenting correct
procedures and policy. Naturally, be respectful and factual.
70. Be aware of the image you present, you are
representing your agency.
72. Don’t post any defamatory, libelous, vulgar, obscene, abusive,
threatening, hateful, or otherwise offensive or illegal content.
73. Don’t post any information that would infringe upon
the proprietary, privacy, or personal rights of others.
74. Don’t post any information or other material protected by
copyright without permission of the copyright owner.
76. Don’t use agency name to endorse or promote
products, political positions, or religious ideologies.
77. Don’t attempt to disguise, impersonate, or otherwise
misrepresent your identify and affiliation.
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