28. What sort of metrics
should you use?
For NEXT Los Angeles, 2014 @skotcarruth
29. …it depends
What is important to your business?
What is your success criteria?
For NEXT Los Angeles, 2014 @skotcarruth
30. AARRR
• Acquisition
• Activation
• Retention
• Revenue
• Referral
From Dave McClure: http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
For NEXT Los Angeles, 2014 @skotcarruth
31. Subscription
• Monthly Recurring Revenue (MRR)
• Active subscriptions
• Lifetime Value (LTV)
• Churn
From Thoughtbot: http://playbook.thoughtbot.com/#subscription-metrics
For NEXT Los Angeles, 2014 @skotcarruth