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The Connected: How Digital is Transforming the Traveler Experience

Presentation from the Skift Global Forum 2015, brought to you by our sponsor, Mindtree about "making digital real".

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The Connected: How Digital is Transforming the Traveler Experience

  1. 1. MAKING DIGITAL The Connected Traveler: How Digital is Transforming the Traveler Experience
  2. 2. Mindtree at a Glance 2 “We engineer meaningful technology solutions to help businesses and societies flourish.” $600M Annual Revenue 15,000 Mindtree Minds 16 Years of Consecutive Growth
  3. 3. 3 Alice is an avid traveler for both business and leisure. Imagine the seamless travel experience that an airline can provide for a connected traveler like Alice… The possibilities are boundless! Syncing with email Price comparison Logistics Destination suggestion Trip story board NotificationsBio-metric check in Dedicated boarding timeiBeacons Personalization In-room Technology Advanced search In-flight Social Connect Augmented reality enabled navigation Reward Loyalty Points Expense Management Review/ Feedback Travel planning Pre-travel During travel Post-travel Family/Friends notification The Connected Traveler
  4. 4. Travel planning Social Connect Travel suppliers drip information about Alice’s destinations through social feeds Syncing with email Alice’s Outlook is synced via the airlines email plugin. Alice triggers an airline search via Outlook Trip story board Airline builds trip storyboard based on Alice’s travel schedule Price comparison Flight and hotel options based on schedules, price and recommendation based on history User Behavior Analysis Suggests feature videos on interesting destination to help Alice plan her vacation.- based on user behavior, demographic & psychographic profile
  5. 5. Pre-travel Notifications Flight delay notifications and subsequent rescheduling of cab and hotel-reservation Assigned boarding time Alice is notified of the time- window to check-in and board Baggage scan Alice does a quick bag scan from her Mobile App. The bag tags are updated in the mobile app which enable real time tracking Gate navigation via iBeacons Coordinated proximity sensing devices synced with itinerary to notify Alice about dining options if she is early at the gate Biometric check-in Alice does a biometric check-in at the airline kiosk & arrives at Express Security at scheduled time
  6. 6. 6 During travel Virtual reality storefront Airline curates a special storefront of local goods based on Alice’s search and shopping history Pre-ordering GoPro and mobile hotspot pre- ordered by Alice is available for pickup at the gate Personalization Personalized cuisine and in-flight entertainment for Alice Body sensors Body sensors enable automatic temperature adjustments In-room technology Paperless travel Electronic signatures for check- ins, avoiding physical paperwork Mobile technology allows Alice to check into her hotel room with customized entertainment and room management
  7. 7. 77 Post-travel Notifications Airline notifies cab service and hotel of Alice’s estimated time of arrival Expense Management Final expense report for the trip created by the airline Feedback App asks for trip feedback Reward points Notification via wearables Smart-phone enabled navigation to locate the cab/ rental car Notification of reward points earned for the trip and purchases Family/Friends Notification Notifications about boarding, cab, hotel sent to designated family /friend
  8. 8. 8 The Connected Traveler: The Possibilities are Boundless
  9. 9. MAKING DIGITAL Thank You