Introduction on Digital marketing

1. Digital Professional
with Experience
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2. Digital Professional
with Experience
Content
I. Key Elements of Digital Marketing
II. Digital Mediums vs. Traditional Mediums
III. Indian Market Scenario for Digital T
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3. Digital Professional
with Experience
I. Key Elements of Digital Marketing
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4. Digital Professional
with Experience
1.Key element of Digital Marketing
Websites
Search Engine
Online Advertising
Social media
Email
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5. Digital Professional
with Experience
1.What is Digital Marketing ?
When the word come to our mind “Digital “ Seems like
something technical.
“Digital marketing is marketing that makes use of
electronic devices (computers) such as personal
computers, smart phones, cell phones, tablets and game
consoles to engage with stakeholders. Digital marketing
applies technologies or platforms such as websites, e-
mail, apps (classic and mobile) and social networks.
Social Media Marketing is a component of digital
marketing”.
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6. Digital Professional
with Experience
Websites
A website is basically a blank canvas that you can
use to represent what you do and to add
information that your customers might be
interested in. Ideally a Website will act as a hub
for every other activity you do online.
The key to a great website is to keep it:
•User friendly
•Aesthetically pleasing
•Engaging
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7. Digital Professional
with Experience
•User friendly - Make key information
on your website easily accessible to
visitors . Visitors Love to find the
right pages with maximum 3 clicks
•Aesthetically pleasing - Avoid adding
two many colors and buttons. Your
website should be clutter free
•Engaging - Add “call -to-actions” on
every page.
( Call-to –actions –are buttons like
Share Us, Like us, know more )
“Visitors
love
websites
where
required
information
is available
within
maximum 3
clicks”
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8. Digital Professional
with Experience
Search Engine
A search engine is a web based tool that gives you results
for your queries from sites available across the web . Since
we all are digital consumers today and prefer to search for
a product or a service on web before we start buying,
Hence Search engine can send us a traffic that is relevant
and highly interested in information available at our site.
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9. Digital Professional
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Online Advertising
Online Advertising includes various paid measures that we can use to
acquire traffic to our website. It majorly includes:
Text Ads: Text Ads are text based
links placed on sites to acquire traffic
through them. You might have noticed
them a lot on search engine’s top or
side ads.
Display Ads: These are one of the most
prevalent forms of advertising online
that most of us are familiar with.
Good thing about them is, better
visibility than text ads. There are many
variants of display ads such as banner,
video, pop up’s, pre-roll etc.
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10. Digital Professional
with Experience
Social Media
People believe more on reviews from
friends rather than company
statements for products and services
they wish to Buy,
hence social media is a great way to:
•Create brand advocates online
•Get reviews for products
•Understand customers better
72% of
all
interne
t users
are now
active
oncopyright @ edgile 10

11. Digital Professional
with Experience
Email
Emails still count for one of the cheapest methods
available for customer acquisition online. Good thing
about email programs available today is that they
can be run on auto responders and have option of
segmenting traffic based onto reader’s actions.
Advantages:
•Ability to target-customizable
and personal
•Supported by data – who
received it, who opened it, who
clicked and who forwarded itcopyright @ edgile 11

12. Digital Professional
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Digital Over Traditional Mediums
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13. Digital Professional
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Advantages: Digital Over Traditional Mediums
1. Convenience: Good thing
about digital mediums are
that you can work whenever
and wherever you want. From
home, travelling or while
holidaying. Whether it’s night
or day… you can target your
customers even when you are
sleeping. It makes your work
flexible both time & location
wise
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14. Digital Professional
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2. Reach By marketing on
the Internet, you can
overcome barriers of distance.
You can sell goods in any
part of the country & abroad
without setting up local
outlets, widening your target
market.
3. Tracking: This is where
Digital completely takes over
traditional mediums. Here you
can track impressions, clicks and
after click behavior of a user on
your website. Whereas its not
possible to track effectively in
traditional marketing platforms.
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15. Digital Professional
with Experience4. Cost effective:
Digital mediums are cost effective
i.e. whether you have small,
medium or huge promotional
spends digital offers You a level
playing field with options like cost
per click, cost per impression or
even performance based ads.
5. Personalization
Internet marketing enables you to
personalize offers to customers by
building a profile of their purchasing
history and preferences. By tracking
the web pages and product
information that prospects visit, you
can make targeted mails and offers.copyright @ edgile 15

16. Digital Professional
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17. Digital Professional
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Facts and Figures
In past 5 years Digital Marketing has grown manifolds in
India. With Indians being world’s second fastest growing
online population with 31% Year over Year Growth.
Let’s start with understanding,
why it’s the best time to Learn digital ?copyright @ edgile 17

18. Digital Professional
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Facts and Figures
At 73.9 million home and work internet users, the
Indian online population currently ranks as the 3rd
largest in the world after China and the U.S.
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19. Digital Professional
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Facts and Figures
With 75 percent of its internet users under the age of 35, India
has the youngest skewing online population among BRIC countries.
The Indian blogging audience grew 48 percent in the past year to
36 million visitors, while 26 percent of category traffic comes
from mobile phones and tablets.
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20. Digital Professional
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Facts and Figures
Across all age and gender groups, Women between
the ages of 35-44 are the heaviest internet users in
the Indian market.
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21. Digital Professional
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Facts and Figures
54 million internet users in India watched online
videos on their computer, representing a 27-percent
increase over the past year.
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22. Digital Professional
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Facts and Figures
The Indian blogging audience grew 48 percent in the past
year to 36 million visitors, while 26 percent of category
traffic comes from mobile phones and tablets.
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23. Digital Professional
with Experience
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24. Digital Professional
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1.Ecommerce In India India's e-commerce market grew at a
staggering 88 per cent in 2013 to $ 16 billion. India's e-
commerce market, which stood at $2.5 billion in 2009, reached
$8.5 billion in 2012 and rose 88 per cent to touch $16 billion
in 2013. The survey estimates the country's e-commerce
market to reach $56 billion by 2023, driven by rising online
retail. copyright @ edgile 24

25. Digital Professional
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2.Indian online spends increase by 54 % last year. As of
March 2012, the industry was worth Rs 2,851 crores
in annual revenue and will further grow to Rs 4,391
crores by March 2013, the IAMAI
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26. Digital Professional
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3.The number of social media users showed growth of 17
per cent to reach 91 million in urban India by December
2013, on the back of rising Internet penetration due to
increasing affordability of Smartphone and availability of
cost effective data plans India: Digital Marketing Trends
Introduction to Digital Marketing 16copyright @ edgile 26

27. Digital Professional
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4. Entertainment
Industry In India Indian
Music & Entertainment
Industry has used digital
big time in past 3 years
. Kolaveri Di was first
Indian music video to go
viral. 3 idiots and Ra-
One raised good amount
by online promotions.
Since then every movie,
Film star, video artist
has made digital a vital
part of their promotion
. Alok nath Jokes have
spread into media all
thanks to digital only. copyright @ edgile 27

28. Digital Professional
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5. Online Political Promotions Every
Indian Political party is present on
social media. Social media has played
huge role in Narendra modi’s
nomination as NDA’s PM candidate
and Aam Admi Party’s government in
Delhi. As a result every party is
spending great amount on digital
promotions creating more job
opportunities. copyright @ edgile
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6. Causes From Nirbhaya’s Justice petition to
Lifebuoy’s Hand wash Ad corporate and Ngo’s are
using this medium heavily to make emotional appeal
to masses.
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30. Digital Professional
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