This document describes an SMS marketing campaign measurement and management platform called Morethan160. It allows companies to create customized SMS marketing campaigns with landing pages and surveys. Morethan160 integrates easily, requires no development costs, and has pay-as-you-go pricing. It provides detailed analytics on campaign engagement like clicks, locations, devices used, and individual consumer actions. These analytics help measure the ROI of SMS marketing campaigns.

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Measure the ROI from
SMS Marketing Campaigns
with…

2. SMS Marketing
Campaign
?
Traditional SMS Marketing
Hard to measure
what people do
after receiving SMS

3. SMS Marketing
Campaign
Enhancing SMS Marketing
+

4. SMS Marketing
Campaign
Enhancing SMS Marketing
+
Morethan160 can identify
individuals that have engaged
with the SMS campaign

5. Measure engagement

6. Measure location

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White label solution available
Easy integration
No onsite installation
No development cost
No maintenance cost
Campaign wizards included
Upsell to existing client base
Pay-as-you-go service
For Marketing Providers

8. Wizard: Create a campaign
Using our wizards you can create single landing pages, multiple geo-based landing
pages or surveys and Net Promoter Score pages in a matter of minutes.
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Enter a business
name and we’ll
automatically gather
basic information
Next >
Drag and Drop
additional information
as needed.
Campaign Results Campaign Builder Support
London

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Add your logo
Change the style
Add a more questions if you need
Net Promoter
Score & Surveys
Add the NPS score bar
(includes feedback box for detractors)
Campaign Results Campaign Builder Support

11. In a matter of minutes complex
mobile marketing campaigns are
created & ready to send.
PinPoint URLs can be attached to an outgoing SMS.
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12. Within dashboard
Hi <name>, we have 10% off
selected electronics this month. To
view all our special offers, redeem
coupons and download our catalog,
click <campaignID>
Send
Excel sheet with
names & numbers
Characters used: 150/160
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SMS

13. Analytics: Understand the results
Each link is unique. Morethan16 produces rich detailed analytics - right down to
the individual, where they are, what phone they have, what activities they did on
the landing page or if they shared it.
Every result can be extracted for future campaigns.
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14. A breakdown of
what the consumer
did on the page
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Campaign Results Campaign Builder Support

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Every clicked is
associated to a
mobile number and
their geo-location
Campaign Results Campaign Builder Support

16. A breakdown of
consumer devices
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Campaign Results Campaign Builder Support

17. A list view of the
previous campaigns
and performance
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Campaign Results Campaign Builder Support

18. A chart view of the
previous campaigns
and performance
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Campaign Results Campaign Builder Support

19. For brands or SME’s with
multiple stores
Need more than just a single landing page? MoreThan160 allows SME's or brands
to upload multiple stores. The Morethan160 platform will determine which store is
closest and dynamically create the landing page.
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20. A list view of the
stores and local
information
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Campaign Results Campaign Builder Support

21. Map of where the
stores are located
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Campaign Results Campaign Builder Support

22. A breakdown of
most clicked stores
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Campaign Results Campaign Builder Support

23. Net Promoter Score
Morethan160 has the ability to create surveys and questionnaires including Net
Promoter Score.
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NPS Campaign: Jan 2013
Messages sent: 141,300 via SMS
Campaign Results Campaign Builder Support

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Detractors 22% Passive Promoters 49%
0 6 7 8 9 10
%
Promoters
%
Detractors 27%
Net Promoter Score
Net Promoter Score
Campaign Results Campaign Builder Support

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A bar chart of all
the responses
Campaign Results Campaign Builder Support

27. A breakdown of
consumer devices
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Campaign Results Campaign Builder Support

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Try it now.
ronan@morethan160.com
+353 (0) 61 448540
© Cauwill 2013