2 years experience of running an internet startup company. Some do's and don'ts ..

1. 2 years experience
in 20 mins

2. Tip #1
Keep things
Simple

3. Get Social

4. Avoid
Barney Deals

5. Focus

6. Tip #1
Who are you
selling to?
B2B B2C B2B2C

7. Normal or Network Effect
Choose one.

8. Acute - Incremental - Transformation

9. Incremental | Normal Product
Send More Than Just The Number
Help Hotel Guests To Easily
A Better Way To Describe
To Increase Call Volumes
Navigate ToLocations
and Share Your Hotel
Promise Statement

10. Product / Revenue context
Increase a Business’s Sales Directly
Increase a Business’s Potential Sales
Reduce a Business’s Churn
Reduce a Business’s or Consumer’s Cost
Make a Consumer Happy, Safe, Smart, Healthy …

11. If you build it they
will not come

12. Minimum Viable Product

13. Essential Xero
CapsuleCRM
Revenue online (ROS)
Software Online Banking
MS BizSpark
Dropbox
Skype
Amazon Cloud
Google

14. find a
co-founder

15. You need money.
Investment or Sales?

16. Sales
Go talk to your potential customers
Don’t sell them stuff
Listen, Listen, Listen
Then Tell them how your product can help them
Work together to solve their problem

17. Business
Plan
Google “business model canvas”
Make it simple to read
Executive summary is key
Investors like to see highly scalable, highly
profitable ideas that can be sold (quickly)

18. Investment
Pitching
You can only raise money by pitching the
“Dream” or by selling “Traction”
Know who you are pitching to
Connect with them
Be likable
Don’t kill them with ppt
Start off by telling stories
No technology – it will go wrong

19. If it isn’t Find out why – survey.io
working… Cut your losses and change
Thanks! Ronan Skehill
Stay in touch @skehillr