7. Your landing page
• get customer info
• create your idea hub
• test, test, test
• Eyeballs: $50 Adwords, Facebook Ads
8. Your customer development:
the survey
• simplify your survey
• drill down
• send to collected list + friends
9. Establish your MVP
• limited subset of features
• one good developer; one weekend
• paragraph + wireframes
10. Just build it!
• yourself
• your nerdy friend/coworker
• your future co-founder
}
• freelancer intentions, intentions, intentions
• firm
11. Next steps
• web app? detailed wireframes
• find a designer: ask other startups
• or pre-made: ThemeForest
12. Launch & grow user base
• launch product: no shame.
• measure, measure, measure
• increase user adoption
13. Execution is everything
take your idea
test your concept - landing page
ask them what they need
build just enough to get users
measure + adjust
14. Thanks.
Everything we talked about
http://district.io/resources
Zvi Michael
Band Mayernick
@skeevis @mmayernick
Notas do Editor
If we were to give you one piece of advice, based on our experience, it’s this. Your ideas - our ideas {Zvi - consider reference to both ‘you’ and ‘we’ to further affiliate with the audience. Using ‘you’ - although logical - at first glance could come across as if you and Michael think you are beyond your own advice.}, exciting as they may be, are meaningless {“if it stays in our heads and never goes anywhere.”}. Execution is everything. We’re here to talk to you about validating your idea before you spend the next year of your life building something that no one cares about. Our key learnings can be applied to anything you’re working on, whether it’s that new startup idea or a new initiative back at the office.\n
My name is Zvi Band, and up on stage with me is Michael Mayernick. We’ve been lucky to build a number of different products for ourselves and for others. Sometimes we’ve worked on products for six months to a year before anyone saw it. And in some cases... Mike, how long did it take us to build HeyAstro?\n
This is the model you may have in your head of how things get done. You have a great idea, and quickly throw together a business plan. You have dozens of features that have to be included. You somehow convince some developers to work with you, and work for months to build out everything you want. It takes twice as long as you’d expect. Finally, you flick the switch and....\n