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2. By rethinking our business we’ve taken a
huge step forward in the digital space.
We’ve positioned ourselves for the future
and are fast on our way to repositioning
our medium as one on the cutting edge of
innovation.
- Dan Mason, President and CEO of
CBS Radio
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3. exponential growth
there are
219,537,606
internet users in the united states
72.3% of the population
Source: 2008 Miniwatts Marketing Group
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4. broad reach
Traditional Radio
Peaks during morning and evening “drive-time”
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5. broad reach
Dayparting Streaming Spots
Utilize the “At Work” day part with :30s or :60s spots
number of users
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6. Our History
August 2008: CBS Radio declared most listened to online radio
CBS Radio signs exclusive
service in the comScore Arbitron Online power AOL
agreement to Radio Ratings
The next 11 online streams Radio
are launched
100th online stream
launches
CBS Radio becomes most
WCBS-AM in NY launches
listened to online radio
first online stream service
2004 2005 2006 2007 2008
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7. World’s Biggest Audio Streaming Network
Total National Monthly Streaming Inventory
57,900,000 + streaming sessions
9,200,000 + unique listeners
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8. Target the entire country with AOL and Yahoo!
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9. Target Texas
+
5%
Pre-rolls Featured Streaming Synchronized
Banners Spots Banners
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10. broad reach
Target Dallas
Monthly streaming listeners Monthly streaming sessions
CBS 163,777 CBS 720,827
AOL/dfw 33,138 AOL/dfw 293,783
Yahoo/dfw 41,421 Yahoo/dfw 311,666
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11. RADIO is an AUDIO MEDIUM
The Ear is our Business
CBS RADIO DALLAS’ average per session
listening time is approximately 2 hours and
50 minutes!
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12. the assets
Streaming Websites
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13. the streaming assets
Featured Banners
Pre-roll Videos
180x150
Audio/video Placing a prominent
Pre-roll (:15s) stamp on the
Mandatory Viewing listening experience
Streaming Spots and Synchronized Banners
Client’s banners appear when their streaming spot airs
“Open the Player Now and Click on the Banner!”
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14. geo-targeting
Geo-targeting
Different ads in different locations in the same stop sets
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17. the website assets
Banners
online advertisements
create awareness and
click-through
for clients
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18. the website assets
Standard banner sizes
each format has several standard creative sizes,
all IAB compliant for maximum compatibility
Major Also Runs Streaming
728x90 120x60
468x60 120x90
234x60 160x600
300x250
180x150 125x125
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19. beyond the inventory
Half-Off Deals
Drive revenue from the sale of half price gift certificates to
restaurants, spas, golf courses and much more (at a discounted
rate) on the stations website.
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20. beyond the inventory
World Now
The video platform on all CBS Radio websites
„ Can showcase all types of
videos, including sports, news
local contests, artist
performances, original content
and more
„ Sell pre-roll assets
„ Create a custom player and
custom content for your client
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21. beyond the inventory
Now Playing
► See what is playing currently
on a station
► Purchase the song via
iTunes or Amazon
► Dedicate a song
► View station history
► Share the station via Email or
AIM
► Search tracks
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22. beyond the inventory
Holiday Hub Sites
The one-stop shop for all major holiday content and deals
► Features holiday photographs
and voting polls
► Dedicate songs
► Vote on holiday contests, best
love songs etc.
► Gift and dining suggestions and
deals
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23. independent reporting
▶ Accurate and thorough documentation confirming
execution
▶ Monitor campaign performance to ensure success
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