8. WHAT WE DO
Proven track record of generating a
Return On Investment for businesses
9. SERVICES
Social media management
Strategy development
Campaign implementation
Content creation
Evaluation and measurement
Training
Photography
Video
Social advertising
18. BUILDING YOUR STRATEGY
What are you using it for?
Who do you want to target?
How are you going to do it?
Planning
Monitoring
19. SETTING OBJECTIVES
What are you using it for?
Who do you want to target?
How are you going to do it?
Planning
Monitoring
20. WHY USE FACEBOOK?
Generate revenue
Support marketing initiatives
Brand awareness
To be ‘social’
Give brand a personality
Customer service
Support brand proposition
Authorative voice
User Generated Content
Drive traffic
Facebook
34. LIKES, NOT FRIENDS
If you want to change your actual
name of the page, here’s how:
Once it has ‘likes’...
35. WHY YOU NEED A PAGE, NOT A PROFILE
Can’t schedule or target content
No Facebook advertising
Don’t know demographics / location of audience
Unable to see reach of posts
Can’t use Facebook Offers
Break Facebook guidelines…
Unable to use new Customer Service features
39. BEST PRACTICE
Post consistently… but not too much
Ensure posts represent all aspects of your business
Post timely content, and use good imagery
Boost important posts and use targeting
Use ads for to promote special offers and try ‘Facebook Offers’
Analyse, analyse, analyse
Experiment with all types of posts
49. RUNNING PROMOTIONS ON FACEBOOK
Sales – coupons
Likes – coupons/sweepstakes
UGC – photo, video comps (although lower conversion rate)
Data capture
What’s the objective? User Generated Content? Sales?
Ensure prize supports brand/business (never give away an iPad!)
Support via Facebook advertising
52. RUNNING CONTESTS ON YOUR PAGE
People can enter competitions via ‘liking’ or ‘commenting’
You can ask people to enter competitions via posting photos or
commenting on your page
Will increase engagement
You can’t use personal timelines to run competitions ie ‘share’ is
still against Facebook rules
You can’t use tagging
No data capture
Effective for increasing engagement and likes
Most popular apps/promotions – coupons, sweepstakes
67. CREATING AN AD CAMPAIGN
Tie the text to the visual – make sure they copliment each other
AB test – try different ads
Have a consistent tone
Keep it short and sweet
Add a call to action
Mention price (when appropriate)
Use desktop…
89. HERE’S WHY
1. Launch Facebook
2. Click into the search box
3. Enter the business name
4. Choose from the results
Find us on Facebook =
1. Launch a browser / Google
2. Click into the search box
3. Enter the business name
4. Choose from the results
Searching on the internet =
90. HERE’S WHY
Find us on the internet!
(But businesses don’t do this… as it makes no sense!)
Saying ‘Find us on Facebook’is the same as saying:
91. HERE’S WHY:
Business indicating they’re on Facebook by showing the logo
but not giving their Facebook web address, meaning you have
to ‘Find them’: