Slides from May 6, 2009 Webinar by Lincoln Murphy with Sixteen Ventures. The webinar was hosted by OpSource.

1. Maximize Revenue with Strategic SaaS Product Development Webinar May 6, 2009 Hosted by OpSource Copyright© 2009 Lincoln Murphy / Sixteen Ventures. All Rights Reserved

2. Agenda http://sixteenventures.com How SaaS is Different Required Mindset Change Strategic Product Development

3. How is SaaS Different? Technology Intellectual Property Business Model http://sixteenventures.com

4. How is SaaS Different? Legacy Software Technology Intellectual Property Business Model http://sixteenventures.com

5. How is SaaS Different? ASP Technology Intellectual Property Business Model http://sixteenventures.com

6. How is SaaS Different? SaaS Technology Intellectual Property Business Model http://sixteenventures.com

7. How is SaaS Different? Business Architecture Commercial Focus Multi-Tenant http://sixteenventures.com

8. Shift in Mindset is Required Software Company Web Company Services Company http://sixteenventures.com

9. Shift in Mindset is Required Pass on the Savings Pass on the Value http://sixteenventures.com

10. Who Gets It? Legacy Software Vendors ASP Vendors SaaS Vendors http://sixteenventures.com

11. SaaS Revenue Model Subscriptions http://sixteenventures.com

12. Seven Revenue Streams for SaaS Vendors Subscriptions Services Products Transactions Licensing Assets Advertising http://sixteenventures.com

13. Seven Revenue Streams for SaaS Vendors Subscriptions Services Products Transactions Licensing Assets Advertising X http://sixteenventures.com

14. Strategic Product Development Minimum Viable Product Immediate Pipeline Competitive Response / Feature Buzz http://sixteenventures.com

15. Minimum Viable Product (MVP) Pain-Relieving Features Commercial Features Data Capture http://sixteenventures.com

17. Beware! Get “SaaS” Quick Schemes Virtualization Cloud Computing Single Tenant App Virtualization Single Tenant App Virtualization Single Tenant App http://sixteenventures.com Not SaaS!

18. Maximize Revenue through Strategic Product Development http://sixteenventures.com @lincolnmurphy [email_address] http://linkedin.com/in/lincolnmurphy lincolnmurphy (972) 200-9317 @16v