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Read	
  the	
  Tea	
  Leaves	
  

Make	
  Be/er	
  Decisions	
  
Roger	
  M.	
  Friedensen,	
  APR	
  |	
  CAPRSA	
  Spring	
  Conference	
  2013	
  
© 2013 Forge Communications, LLC. All Rights Reserved.
PRESENTATION	
  TO	
  CAPRSA	
  2013	
  |	
  ©2013	
  FORGE	
  COMMUNICATIONS	
  |	
  ALL	
  RIGHTS	
  RESERVED	
  2	
  
PRESENTATION	
  TO	
  CAPRSA	
  2013	
  |	
  ©2013	
  FORGE	
  COMMUNICATIONS	
  |	
  ALL	
  RIGHTS	
  RESERVED	
  3	
  
PRESENTATION	
  TO	
  CAPRSA	
  2013	
  |	
  ©2013	
  FORGE	
  COMMUNICATIONS	
  |	
  ALL	
  RIGHTS	
  RESERVED	
  4	
  
What	
  is	
  a	
  “good	
  decision”?	
  
One	
  step	
  toward	
  a	
  desired	
  outcome.	
  
	
  
	
  
	
  
	
  
	
  
	
  
How	
  do	
  you	
  know	
  you’re	
  making	
  a	
  good	
  decision?	
  	
  
You	
  don’t.	
  Good	
  decisions	
  are	
  always	
  past	
  tense.	
  
PRESENTATION	
  TO	
  CAPRSA	
  2013	
  |	
  ©2013	
  FORGE	
  COMMUNICATIONS	
  |	
  ALL	
  RIGHTS	
  RESERVED	
  5	
  
Bad	
  decisions	
  can	
  have	
  a	
  big	
  impact	
  –	
  for	
  a	
  long	
  Jme.	
  

PRESENTATION	
  TO	
  CAPRSA	
  2013	
  |	
  ©2013	
  FORGE	
  COMMUNICATIONS	
  |	
  ALL	
  RIGHTS	
  RESERVED	
  6	
  
Fear	
  of	
  the	
  unknown

Aversion	
  to	
  risk	
  

Skills	
  &	
  experience	
  

Fear	
  of	
  failure	
  
PRESENTATION	
  TO	
  CAPRSA	
  2013	
  |	
  ©2013	
  FORGE	
  COMMUNICATIONS	
  |	
  ALL	
  RIGHTS	
  RESERVED	
  7	
  
Compulsion	
  ≠	
  Choice	
  
Lemme	
  think	
  	
  
about	
  this…	
  

Run	
  away,	
  
run	
  away!	
  

PRESENTATION	
  TO	
  CAPRSA	
  2013	
  |	
  ©2013	
  FORGE	
  COMMUNICATIONS	
  |	
  ALL	
  RIGHTS	
  RESERVED	
  8	
  
PRESENTATION	
  TO	
  CAPRSA	
  2013	
  |	
  ©2013	
  FORGE	
  COMMUNICATIONS	
  |	
  ALL	
  RIGHTS	
  RESERVED	
  9	
  
Decision	
  FaJgue	
  
PRESENTATION	
  TO	
  CAPRSA	
  2013	
  |	
  ©2013	
  FORGE	
  COMMUNICATIONS	
  |	
  ALL	
  RIGHTS	
  RESERVED	
  10	
  
How	
  can	
  we	
  make	
  be/er	
  decisions?	
  

Well,	
  first	
  off,	
  stop	
  making	
  bad	
  ones.	
  
PRESENTATION	
  TO	
  CAPRSA	
  2013	
  |	
  ©2013	
  FORGE	
  COMMUNICATIONS	
  |	
  ALL	
  RIGHTS	
  RESERVED	
  11	
  
PRESENTATION	
  TO	
  CAPRSA	
  2013	
  |	
  ©2013	
  FORGE	
  COMMUNICATIONS	
  |	
  ALL	
  RIGHTS	
  RESERVED	
  12	
  
Know	
  thyself	
  
•  EmoJonal	
  
•  IntuiJve	
  
•  AnalyJcal	
  

PRESENTATION	
  TO	
  CAPRSA	
  2013	
  |	
  ©2013	
  FORGE	
  COMMUNICATIONS	
  |	
  ALL	
  RIGHTS	
  RESERVED	
  13	
  
Stop.	
  Think.	
  Act.	
  
PRESENTATION	
  TO	
  CAPRSA	
  2013	
  |	
  ©2013	
  FORGE	
  COMMUNICATIONS	
  |	
  ALL	
  RIGHTS	
  RESERVED	
  14	
  
 	
  	
  	
  	
  	
  Trust	
  your	
  gut	
  
But	
  verify.	
  
PRESENTATION	
  TO	
  CAPRSA	
  2013	
  |	
  ©2013	
  FORGE	
  COMMUNICATIONS	
  |	
  ALL	
  RIGHTS	
  RESERVED	
  15	
  
Fight	
  faJgue,	
  automate	
  easy	
  decisions.	
  
PRESENTATION	
  TO	
  CAPRSA	
  2013	
  |	
  ©2013	
  FORGE	
  COMMUNICATIONS	
  |	
  ALL	
  RIGHTS	
  RESERVED	
  16	
  
Fight	
  faJgue,	
  learn	
  triage.	
  
PRESENTATION	
  TO	
  CAPRSA	
  2013	
  |	
  ©2013	
  FORGE	
  COMMUNICATIONS	
  |	
  ALL	
  RIGHTS	
  RESERVED	
  17	
  
PracJce	
  
ambivalence	
  
(within	
  
reason)	
  

Management	
  Tip:	
  
Have	
  a	
  team	
  
argue	
  both	
  sides	
  
PRESENTATION	
  TO	
  CAPRSA	
  2013	
  |	
  ©2013	
  FORGE	
  COMMUNICATIONS	
  |	
  ALL	
  RIGHTS	
  RESERVED	
  18	
  
Seek	
  other	
  perspecJves,	
  	
  
but	
  own	
  the	
  decision.	
  	
  
PRESENTATION	
  TO	
  CAPRSA	
  2013	
  |	
  ©2013	
  FORGE	
  COMMUNICATIONS	
  |	
  ALL	
  RIGHTS	
  RESERVED	
  19	
  
Choose	
  wisely	
  
PRESENTATION	
  TO	
  CAPRSA	
  2013	
  |	
  ©2013	
  FORGE	
  COMMUNICATIONS	
  |	
  ALL	
  RIGHTS	
  RESERVED	
  20	
  

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Ignite Better Decision-Making

  • 1.           Read  the  Tea  Leaves   Make  Be/er  Decisions   Roger  M.  Friedensen,  APR  |  CAPRSA  Spring  Conference  2013   © 2013 Forge Communications, LLC. All Rights Reserved.
  • 2. PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  2  
  • 3. PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  3  
  • 4. PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  4  
  • 5. What  is  a  “good  decision”?   One  step  toward  a  desired  outcome.               How  do  you  know  you’re  making  a  good  decision?     You  don’t.  Good  decisions  are  always  past  tense.   PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  5  
  • 6. Bad  decisions  can  have  a  big  impact  –  for  a  long  Jme.   PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  6  
  • 7. Fear  of  the  unknown Aversion  to  risk   Skills  &  experience   Fear  of  failure   PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  7  
  • 8. Compulsion  ≠  Choice   Lemme  think     about  this…   Run  away,   run  away!   PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  8  
  • 9. PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  9  
  • 10. Decision  FaJgue   PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  10  
  • 11. How  can  we  make  be/er  decisions?   Well,  first  off,  stop  making  bad  ones.   PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  11  
  • 12. PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  12  
  • 13. Know  thyself   •  EmoJonal   •  IntuiJve   •  AnalyJcal   PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  13  
  • 14. Stop.  Think.  Act.   PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  14  
  • 15.            Trust  your  gut   But  verify.   PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  15  
  • 16. Fight  faJgue,  automate  easy  decisions.   PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  16  
  • 17. Fight  faJgue,  learn  triage.   PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  17  
  • 18. PracJce   ambivalence   (within   reason)   Management  Tip:   Have  a  team   argue  both  sides   PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  18  
  • 19. Seek  other  perspecJves,     but  own  the  decision.     PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  19  
  • 20. Choose  wisely   PRESENTATION  TO  CAPRSA  2013  |  ©2013  FORGE  COMMUNICATIONS  |  ALL  RIGHTS  RESERVED  20