2. This is a brillian breakthrough to create a positive
advertising image to people (in general) mindset,
especially the Target Audience.
Proposed by Dunela Liunanda & Siti Wulandari
University of Indonesia, 2012
3. We are challenged to advertise a product or
service from a brand of our choosing in a
way that wasn’t possible five years ago
In this campaign we advertise a search
engine named Yahoo! that pioneering a new
type of pop up ads in Internet Industry
4. • It just full of rubbish.. It’s all lie .. – Maynita Evauli, 19th
• It’s all about one.. The art of persuasive ..– Riyo Dwityo Tomo, 31st
• Annoying. Too Forcing. – Ina Nervana, 19th
• It’s a visual polution - Timothi Loen 20th
• Pop up ads is a nuisance in a web page..– Johan Vivaldi, 23rd
• It’s so annoying for people who don’t need the product or don’t understand the pop
up itself– Bardha Gemilang, 20th
• It has to be interesting – Berli Darhana, 32nd
• I like the informative one.. It’s cool and give me some great insight – David Cessa
25th
5. Our Idea to take this problem to the surface is begin when we surfing
on the Internet and browse any info about Future Lions 2012. When
we opened an article, randomly, we get a pop up ads. We click the
‘close button’ immedietely without not taking care of the ads. But,
something make us thinking again for a while about what we just did.
We as the future of Advertising Industry, think that, with closing the
pop up ads in a second (that already being a usual treatment from
the Internet user for pop up ads) will bring big disadvantage for us as
a media, and client, and the most important thing is.. our ads is
simply ignored. But we also know that majority of pop up ads is
contain unnecessary ads that annoys the user of the web page, even
the Web Browser have a ‘pop up blocker’ tools. As it name sound,
pop up blocker is a tool in Web Browser to block every pop up page in
our Browser. This thing make us think that pop up ads is more
unappreciated. It becomes an Irony because we are the ‘advertising
people’.
6. Nowadays, not every advertisement having informative and
entertaining side, instead, it’s full of lie and annoys. To keep the good
image, advertising need support from every element inside (client,
agency, media, and consumer).
Push the agency to make advertisement that more informative and
entertaining.
Make media to not just focus on making financial benefit but also
being selective about what kind of ads that can pass on the web page.
And give a chance to the advertiser to presenting their ads, but still
concern with the target audience’s wants to not seeing it over and
over again.
7. Yahoo is the first search engine that concern
about ‘how important an ads with a good
image is’, and the finish line of that thought
is, giving benefits to client, agency,
consumer and also the media itself . The key
of it is very simple, respect each others
Rights.
So, Ads for All
8. Pioneering a new way of pop up in the
Internet and make engagement program
between media, client, agency and customer
through forum community website that
having Advertisement as the discussion
theme
Our pop up type named, ‘5SSP’ (5 Second
Stopping Power)
9. Yahoo! as the first media that support this campaign invite over
other media to follow using the 5SSP to restore the advertising
image at its best and give a chance to advertiser to presenting the
ads with not forgetting the target audience wants
Yahoo! itself, using the 5SSSP way on every pop up ads inside
Yahoo! also invite people to participate into www.adsforall.com
with ads that located in right side of Yahoo homepage. The website
is contain vision and mission of advertising, examples of winning
awards ads and the best ads from many agency, and we will always
updating. This is become an output but also an input from
advertising to change the negative thoughts about ads in peoples
mind
10. Giving a new way of pop up ads that have the close button
after the first 5 second
5SSP can not be used freely for any kind of media, only the
media who have contact us and make an agreement with
us that can use it. Which means, the media support this
campaign and will have the official symbol in their media,
and for the ads that pass the selection will get the symbol
too as the achievement for making a good ads and positive
image for advertising
This campaign push the agencies to create pop up ads that
having a stopping power quality that will be more
embraced by the 5SSP
11. www.adsforall.com is indeed an advertising community that
accommodate and engange every element of advertising (client, agency,
media, and consumer) to make the good image will still remain, especially
on consumer eyes, with their aspiration as the input
We are not a dictator. We want to invite the consumer regularly to support
this campaign with give their aspiration about what they think about
‘how ads is supposed to be’
Rules made from people insights and old great ads
Consumer as an advertising observer, giving advice and judging ads.
Consumer will giving the social law to the agency and media, and it will
make an impact to the brand image to the product that being advertise
12. To prevent a conflict due to every aspiration that
comes, in ‘IDEA from you for you’ menu (as we see in
the website), we have admins to make the forum still
in a health conversation (this thing is a happen a lot,
because people point of view is different)
The aspirator also must have an account in this site as
a symbol of their support and active in the site.
Furthermore, the user data is covering demographic
of the account user, to make their personal opinion
can we use as a data of riset. We also use ratting to
every opinion that comes, and calculate how bad or
good an ads is
13. “Advertising is so much fun, it’s informative yet
inspiring. Thanks Yahoo! ”
14. This is a campaign to encourage media &
motivate agency to create and showing an ads
that have a goal to help people, not to annoys
them.
This is the fastest way to change peoples
negative mindset about advertising nowadays.
Ads for All
