Success with Landing Pages; Jolt & Bolt 03_29_2012
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Email marketing can be social! Find out how you can leverage email marketing to engage, listen and nurture your prospects and clients in this week's broadcast. We'll discuss closing the loop on an effective email marketing campaign with landing pages. Visit site-seeker.com and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to site-seeker.com/events/jolt-bolt-webinar to reserve your spot today!
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Success with Landing Pages; Jolt & Bolt 03_29_2012
- 1. Landing Pages The Secret to Engaging and Converting presented by Kathy Hokunson March 29, 2012 presents
- 2. Landing Page, what is it? According to Wikipedia . . . In online marketing a landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on an advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link. Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales leads. By analyzing activity generated by the linked URL, marketers can use click-through rates and Conversion rate to determine the success of an advertisement. Site-Seeker, Inc. 2012
- 3. Landing Page Objectives • Generate qualified leads • Make the website a business asset to support revenue goals • Establish marketing efforts ROI Site-Seeker, Inc. 2012
- 4. Examples . . . PPC Campaign Site-Seeker, Inc. 2012
- 5. Examples . . . Event Registration Site-Seeker, Inc. 2012
- 6. Examples . . . Content Download Site-Seeker, Inc. 2012
- 7. Landing Page Elements • Headline – Powerful Hook – Compelling Statement – Concise yet Creative Site-Seeker, Inc. 2012
- 8. Today’s BOLT BUZZ WORD CONVERSION Site-Seeker, Inc. 2012
- 9. Landing Page Elements • Content – K.I.S.S. • What it is, What you get and Why it’s important • Bullet points, 1-3 Site-Seeker, Inc. 2012
- 10. Landing Page Elements • Forms – Simple – Minimal Mandatory Fields Site-Seeker, Inc. 2012
- 11. Calls to Action . . . Site-Seeker, Inc. 2012
- 12. SO NOW WHAT? • I am not selling things . . . how do I use a landing page? • I don’t have anything download? • I am sending an email out, why do I need a landing page too? Site-Seeker, Inc. 2012
- 13. So what? Site-Seeker, Inc. 2012
- 14. Questions? Site-Seeker, Inc. 2012
- 15. Reserve your weekly spot today! Register at site-seeker.com Site-Seeker, Inc. 2012
- 16. Download the Slide Deck @ Site-Seeker, Inc. 2012
- 17. Thank you for joining us! Don’t forget to enter today’s BOLT BUZZ WORD at joltandboltwebinar.com You could win a $50 Amazon.com Gift Card! Site-Seeker, Inc. 2012
- 18. Need more info? Site-Seeker, Inc. 2012
Notas do Editor
- Note on all of these landing pages that menus and navigation are removed. The pages are clean and support the call to action.
- Landing Pages need to warm and engaging. Simple and to the point and must tie directly to whatever link they clicked to come there.Headline – Ties the to origination of the link and should be compelling, concise and creative. But don’t get so creative no one understands your point.
- Content – Simple, straightforward and to the point. Bulleted information, try not to have more than 3 bullet points.
- Form – Stayin on the KISS principal here. Everyone wants to have a ton of mandatory fields but those same people hate filling them out on someone elses website. Each mandatory field creates friction. According to www.responsecapture.com they ran a a/b split test and found that by simply not making the fields mandatory and removing the red asterisks people completed more fields and they received higher quality leads. The read asterisks actually create stress . . .
- Landing pages are not just for e-commerce. Landing pages for are moving your marketing and social media to the next step, engaging with your clients and prospects and moving them into more a “relationship” with your brand.
- BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at site-seeker.com…
- BRIAN: Copy of the power point will be available at slideshare.net/siteseekerinc
- BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales & Marketing860-263-0361kathyhokunson@site-seeker.comLinkedin.com/in/kathyhokunsonSite-Seeker.com