The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
1. Social Media Boot Camp
presents
presented by
Brian Bluff, President & Co-Founder
Eddie Bluff, Vice President Key
Accounts & Co-Founder
2. About Today…
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We’re here to help…
• Toward the end of day
• Consultations at your convenience
3. What We Will Cover
• Facebook
• Twitter
• Linkedin
• YouTube
• Blogging
4. • 1 Billion monthly active users
• 3.5 Billion pieces of content shared each day
• Each user shares 415 pieces of content per year
• 24% of user base 35-54 years old
• 58% women
• 42% men
• The biggest growth: 45-54 year-olds
5. The 3 most important reasons businesses
leverage social media are:
1. Connecting with customers
2. Visibility
3. Self-promotion
• 80% of businesses today are using Facebook
• 47% of users say that Facebook had the greatest
impact on their purchase behavior
• 58% of businesses saw a drop in marketing costs
by moving to social marketing
12. • Develop a unique voice &
relate to your audience
• Have diverse content
• Ask for what you want
• Be consistent
• Benchmark
13. Twitter
Since the beginning of Twitter there has been over 163 billion
tweets sent
In 2012, an average of 175 million tweets were sent from Twitter
everyday in the US
The average twitter user spends about 23 minutes a day checking
tweets
14. • 53% of people on Twitter
recommend products in their
tweets
• 73% of Americans trust
information and advice from
Twitter
• 31% of US Consumers have
searched a hashtag they saw on
TV
15. 69% of follows on Twitter are suggested by friends
79% of US Twitter users are more likely to recommend brands
they follow
67% of US Twitter users are more likely to buy from brands they
follow
Only 26% of businesses frequently include calls to action in their
tweets – 49% never include a call to action
20. Linkedin - Overview
• Over 200 Million members
• Business professionals
• 79% are 35+ years old
• Linkedin promotes:
• Business intelligence
• Business development
• Creation of business relationships
• Conversation
• As of 9/30/12 professionals are joining at a rate of 2/second
• 50 million new members in 2011vs 6 years to add first 50
million
25. 5 Tips To Growing Your Business On Linkedin
Share content and make updates
Create groups and participate in
discussions
Build key relationships
Add Linkedin button to your website
Monitor your competitors
26.
27. • 2nd largest search engine in the world
• Every minute 72 hours of video are
uploaded to YouTube
• Reasons marketers use YouTube:
• 66% for Content Marketing
• 49% for Search Engine Optimization
• 69% for Branding
• 54% for Social Media engagement
• 14% for Customer Service
• More than 20% of global YouTube
views are on mobile devices
34. Establish Credibility With Social Media
Create
Accounts
(Name Claim)
Grow
Lead
Discussion Networks
Become
the
Participate In Expert
Discussion
Create
Content
Distribute
Content
35. Establish Credibility With Social Media
Create
Accounts
(Name Claim) Grow
Lead Networks
Discussion
Become
the
Participate In Expert
Discussion
Create
Content
Distribute
Content
36. Twitter
LinkedIn
YouTube
SM
Platforms
Published
Print
Social
Media
Tech
Facebook
Maximize Media
Paper
Opportunities Email
Campaign
Published
Multi-purpose Online
Website
Media
Content
Blog
Engaging: Post
Conference
Market
Sheet
Presentation
- fans
- markets
White
Intranet/
- customers Paper
eLiterature
Press
Application
Release
Note
37. Blogs = Expert & Support SEO
Website
Search
(blog) Rank
Engines
Content
Distribute
Need
Social Interaction
Prospects
Properties
Branding