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Predictive analytic-for-retail-business

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This slide describes how to use Predictive Analytic for Retail Business.

Publicada em: Dados e análise

Predictive analytic-for-retail-business

  1. 1. Predictive Analytic for Retail Business By Mr. Witsanukorn Phuimoontree GM Business Intelligence Management
  2. 2. Agenda  Store Cluster for Planogram Application • RFM • for Active Customer • for Expired Customer
  3. 3. Retailer
  4. 4. Retailer
  5. 5. Retailer
  6. 6. Retailer
  7. 7. Retailer
  8. 8. Retailer
  9. 9. Retailer
  10. 10. Retail Analytics Descriptive analytic Inquisitive analytics Predictive analytics Prescriptive analytics Pre- emptive analytics What happened When ? What It happened then ? What will happen When I change the Process ? What should I have to change ? What can I Do/change more? Information Insight Decisions Actions
  11. 11. Data Process  Data Collection  Data Cleansing  Data Mapping  Explore Data  Analysis Data  Algorithm  Build Data Model  Testing & Evaluation  Discussion with Business Owner  Action Adjust model Deployment Make Decision Build Model & Evaluation Data Explore Analysis Data Preparation
  12. 12. Store Cluster for Planogram Application
  13. 13. Store Cluster Store Cluster for Planogram Application Planogram View Cluster#4 #4 Cluster#3 #3 Cluster#2 #2Cluster#1 #1
  14. 14. Planogram Performance Planogram View #1 #2 #3 #4 Cluster#1 Cluster#3 Cluster#3 Cluster#2 Store Cluster Planogram Performance Monitoring
  15. 15. Benefit  Design Planogram for Store Cluster Characteristic  Design Planogram View base on Store Cluster & Store Character  Control Planogram View base on Store Cluster  Set up Design and support Planogram
  16. 16. RFM for Active Customer & Expired Customer
  17. 17. RFM for Active Customer #1 #2 #3 #4 #5 #6 #7 #8 #9 High Value Normal Value
  18. 18. RFM for Active Customer #4 #5 #6 #7 #8 #9 Normal Value #1 High Value #2 #3 Strategy Support  Set up Call center Team (High skill) for Support Sales & Service  Offer Discount & Promotion change segmentation  Communication New Product & Service  Convert Sales by Calling to Procurement Systems (High Expect)
  19. 19. RFM for Active Customer Strategy Support  Set up Call center Team (Medium skill) for Support Sales & Service  Offer Discount & Promotion for change Segmentation  Communication New Product & Service  Convert Sales by Calling to Procurement Systems #8 #9 Normal Value #1 High Value #2 #3 #4 #5 #6 #7
  20. 20. RFM for Active Customer Strategy Support  Set up Call center Team for Support Sales & Service  Offer Discount & Promotion for change Segmentation (No Expect)  Communication New Product & Service  Convert Sales by Calling to Procurement Systems (No Expect) Normal Value #1 High Value #2 #3 #4 #5 #6 #7 #8 #9
  21. 21. RFM for Expired Customer #9 #8 #7 #6 #5 #4 #3 #2 #1 Change Service , Change Brand Re Active
  22. 22. RFM for Expired Customer Strategy Support  Set up Call center Team for follow up , offer Sales & Service  Offer Discount & Promotion repurchase  Convert status Active  Communication New Product & Service Change Service , Change Brand#9 #8 #7 #6 Re Active #5 #4 #3 #2 #1
  23. 23. RFM for Expired Customer Strategy Support  Set up Call center Team for follow up  Offer Discount & Promotion repurchase or active  Communication New Product & Service Change Service , Change Brand#9 #8 #7 #6 #5 #4 #3 #2 #1 Re Active
  24. 24. RFM for Expired Customer Strategy Support  Set up Call center Team for follow up  Offer Discount & Promotion repurchase or active  Communication New Product & Service #7 #6 #5 #4 #3 #2 #1 Re Active Change Service , Change Brand#9 #8
  25. 25. Q&A
  26. 26. Contract E-Mail:Witsanukorn.ph@gmail.com Line : Witsanukorn.ph

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