2. Does Data Matter?
In a world that is full of wonder and
delight yes, data does matter. Data
made the difference in the 2012
Presidential Election. Knowledge is
power and knowing what to do with
data makes all the difference.

3. Dinner Power
Who knew that having dinner with
George Clooney or Sara Jessica
Parker could raise enough money to
win a Presidential election?
The “data crunchers” that helped to
push President Obama’s campaign
knew it could be done.

4. Obama’s Data Crunchers

5. Dinner with The President
What woman given the chance, would
miss the opportunity to put down
$40,000 to have dinner with President
Obama and George Clooney in
Hollywood?
Not many who could afford it did.

6. Dinner with Sarah Jessica
Parker
As the data crunchers looked about the
country for someone on the East Coast who
was as popular as George Clooney they
decided that Sarah Jessica Parker was a
natural choice because of her popularity
from Sex in the City television series.
www.youtube.com/watch?v=ypdF5Q73Nbo.

7. The Proof is The Data
The data crunchers got it right and as a
result of all their efforts Barack Obama was
once again re-elected President of The
United States as evidenced in the video
below.
http://swampland.time.com/2012/11/07/i
nside-the-secret-world-of-quants-and-data-
crunchers-who-helped-obama-win/.

8. References
Derschowitz, J. (2012). Want to Have Dinner With George Clooney
and President Obama? http://www.cbsnews.com/8301-
31749_162-57417713-10391698/want-to-have-dinner-with-
george-clooney-and-president-obama/.
Google Images. Retrieved from: www.google.com.
Scherer, M. (2012). Inside the Secret World of Number Crunchers
Who Helped Obama Win.
http://swampland.time.com/2012/11/07/inside-the-secret-
world-of-quants-and-data-crunchers-who-helped-obama-
win/#ixzz2BtgkevAw.
YouTube. (2012). Sarah Jessica Parker: "That Guy" - Obama for
America Television Ad. Retrieved from:
http://www.youtube.com/watch?v=ypdF5Q73Nbo.