Leverage your content at all stages of your marketing funnel. In this presentation Sujan Patel walks through 11 ways to leverage content for the top of the funnel, middle and bottom of the funnel and even for customer success. These slides were presented at #growthmarktingconf #infoshare & #digitalelitecamp

1. CONTENT AS A
GROWTH ENGINE

2. @SUJANPATEL
I’m the founder of
Web Profits, a growth
marketing agency & managing
partner at Ramp Ventures,
SaaS tools for sales &
marketers

3. My Growth Engine

4. My content growth engine generates:
~5000+ trials per month
175 leads per month
123 new customers per month
~100 trials per month

5. "CREATE SOMETHING
SIGNIFICANTLY
BETTER THAN YOUR
BEST COMPETITOR"

6. Content And The Marketing Funnel
Co-marketing
Epic content (ebooks,
checklists, interactive, etc)
Guest posts
Content circles
Influencer's content
Videos
Webinars
Co-marketing
Behind the scenes
Customer stories
Ask question
Conduct surveys
Same as ToFu content

7. Content
Marketing
Tactics11

8. "STOP CREATING
MEDIOCRE CONTENT
AND START CREATING
EPIC CONTENT"
- The Internet

9. Create Epic Content01

10. 1.5 million visitors in 23 months

11. Content
Circles
02

12. Content Circles Explained
= Employee Scheduling
Software
Human
Resources
Employee Engagement
Culture
Small
Business
Management
Productivity

13. Epic Content +
Content Circles03

14. Use your best content
& epic content to
nurture & onboard
new customers04

15. Guest Post + SEO
1. Make a list of top 50 sites in your industry
based twitter following, Domain Authority &
backlinks
2. Use SEMrush to research what keywords they
rank for
3. Write Guest post based on related keyword +
topic that benefits your business
05

16. Invite Influencers to
guest post on your
blog
06

17. Create 'behind the
scenes' content for
bottom of the funnel
07

19. Interview customers
and tell their success
story (with or without
your product/service)08

21. Survey your customers
or audience about their
top problems & create
an ebook about solution
09

22. https://webprofits.agency/blog/snapchat-playbook/

23. Repurpose your best
content into
webinars, videos,
microsites & ebooks10

25. Teach your sales &
customer support
team to send helpful
content from the blog11

27. Thank you!
@SujanPatel
Youtube.com/scubasewj
Webprofits.agency/blog