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Corporate hospitals,changing face
1. CORPORATE HOSPITALSCHANGING FACEMAGAZINE- BUSINESS INDIAJULY 24-2011 PRESENTED BY NATHIYA .N RAHUL KR.SINGH MBA(HA)
2. INTRODUCTION Indian healthcare industry is expected to grow up to $40 billion by 2012. The reason for growth- Private players entering into hospital service. The result is growing trend of corporate hospital in metros and even in non-metro cities. The corporate hospitals have totally changed the healthcare delivery system and captured the major tertiary care market.
7. Huge gap between demand and supply (860 bed /million)
8.
9. KEY PLAYERS Apollo Hospitals(52) Max Healthcare(13) Fortis(56) Care Hospital(12) Global hospital(8) Vasan Eye Care(80) Medicasynergie(4) And many mores…….
10. STRATEGY Franchise model and management contract. Package system-Total charge, LOS Attracting Health insurance(IP as VIP) Medica doctor ecosystem- doctor can choose their own talent pool. Fishing trips-Going foreign to attract NRI medicos. Admission privileges-Outside doctors can admit their patient and can be part of hospital. Appointing senior consultant on full time basis.
11. CONCLUSION There is a sea change in which people are now choosing their healthcare provider and the corporate hospital are fulfilling there need along with commercializing the healthcare delivery system.